DRIVE TRAFFIC & SALES

BY TAPPING INTO OUR LOYAL FANS

2015-2016

About UNC Asheville UNC Asheville is North Carolina’s designated Public Liberal Arts University

providing a distinctively personal learning environment preparing students to

succeed in jobs after graduation.

» Fiske Guide to Colleges named UNC Asheville a “Best Buy”

» U.S. News and World Report lists UNC Asheville as 8th in the nation among public liberal arts colleges and 8th on the “Best

Undergraduate Teaching” list

» Princeton Review lists UNC Asheville 3rd nationally for “Best Schools for making an impact”

“My athletic scholarship opened the door for me, but UNC Asheville and the Asheville community opened their arms to me. UNC

Asheville will always be a part of who I am” – Bobby Castro '14, Health and Wellness Promotion major who plans to become a

physician's assistant.

3,700 students More than 30 majors 700+ full- and part-time faculty

65+ Clubs and service organizations 43 Fulbright Scholars

UNC Asheville Bulldog Athletics UNC Asheville with the tenacity of its Bulldog mascot, UNC Asheville athletics is

a perennial competitor in 16 NCAA Division I sports.

BULLDOGS IN THE CLASSROOM 2014-

2015

» 75% of student-athletes were on the dean or

chancellor’s list

» Student-Athletes showed an overall GPA of 3.13

cumulative

» Single Year Graduation Success Rate: 85%

» Single Year Academic Progress Rate: 986

In the game… UNC Asheville currently fields 15 Division I

sports. With 13 Big South regular season

championships, 17 tournament

championships, 10 post-season appearances,

and 1 NAIA National Championship, the

Bulldogs are proven winners.

In the classroom… UNC Asheville has a tradition of academic

excellence with an overall multiyear NCAA

academic progress rate of 977.

The Bulldog IMG College Platform…

…DRIVES INCREMENTAL SALES Powerful brands, unprecedented access & B2B opportunities

…GENERATES AWARENESS Multi-media assets that are the authentic voice of the Bulldogs

…ENGAGE FANS & DRIVE TRAFFIC Unique on-site activations & promotions

…BUILDS POSITIVE ASSOCIATION Link your brand with the home team

In-Venue

Print

Radio

Business-to-Business

Television

Digital

Event

Promotions

An Integrated Marketing Platform

University marks generate local relevance & support of community. UNC Asheville is Our town and Our team

Use of Intellectual Property

UNIVERSITY MARKS &

LOGOS » Local and regional access » POS materials that drive sales » Media creative & promotional prizes

CREATE BRAND

ASSOCIATION

Reach: Extend your reach to fans not at the game or when the team is on the road Immediacy: Reach listeners when they are able to respond Loyalty: Research shows radio listeners have a low level of avoidance

VOICE OF THE Bulldogs (RADIO) » Play-by-play game-day broadcasts & coaches shows » :30 spots » Feature and show entitlements » Live mentions

» WWNC 570 AM (Men’s Basketball)

» The Revolution 880 AM (Women’s Basketball)

» UNCABulldogs.com » TuneIn App » Sirius Satellite Radio

Reach a widespread audience by integrating your brand messaging into both away and home game broadcasts

Voice of the Bulldogs

WHY RADIO

INVENTORY OPTIONS

BROADCAST NETWORKS

*Basketball Coach’s Show airs on Tuesday evenings live from Twisted Laurel Downtown

THE BIGGEST PERSONALITIES (TV) » The Bulldog Update (Saturday morning TV show

during basketball season) » Basketball Game Broadcasts » :30 spots » Feature and entitlement sponsorships » Live mentions

Coverage Across

The State

PRINT MEDIA OPTIONS » Game Programs » Roster Cards » Ticket Backs » Will Call Envelopes » Parking Passes

Branding Through Print

Media

Integrate your brand messaging into premium sports content & coverage that reaches more fans at once

Premium Team Focused Content

» Credentials » Schedule Cards » Schedule Posters » Fan Guide » Visiting Team Guide

Develop custom digital solutions that exceed client objectives utilizing multiple official athletic websites & social feeds

The “Official” Digital Platform

UNCABULLDOGS.COM (OAS) » Current online opportunities:

» Content and All-Access Sponsorship » Feature Sponsorships » Email blasts » Banner Ads » Button Ads » Video Streaming Sponsorships & Commercials » Pull Down Menu Ads » Presenting Sponsor of the Live Stats Page

36,000+ UNIQUE MONTHLY

VISITORS

Develop custom digital solutions that exceed client objectives utilizing multiple official athletic websites & social feeds

The “Official” Digital Platform

OFFICIAL SOCIAL CHANNELS » Promote partnership through university’s official social

channels » Engage our most loyal fans with custom content » Facebook Posts » Twitter Posts

9,000+ SOCIAL MEDIA

FOLLOWERS

Game-Day Integration

IN-VENUE SIGNAGE » In-Venue and TV Visible branding opportunities

throughout the year » Dynamic, Digital LED » Static Signage

HIGH PROFILE SIGNAGE

IN-PERSON CONNECTION » Experiential activations & displays within heavy trafficked

areas outside venues » Unique consumer experiences that are easily sharable via

social outlets

16 MEN’S & WOMEN’S

VARSITY TEAMS

Incorporate your brand message & allow fans to interact with your product on game day

Home to Health, Wellness & Athletics

» The 133,000 square foot Sherrill Center houses the

Kimmel Arena, the Health and Wellness Department,

and North Carolina Center for Health and Wellness,

and hosts concerts, luncheons, meetings, and

speakers throughout the year.

Wilma M. Sherrill Center

» UNC Asheville’s home court for men’s and women’s

basketball can seat 3,500 fans.

» The Sherrill Center has over 130,000 in attendance

annually.

Kimmel Arena

Sherrill Center – Major External

Events

» National PE Institute*

» Dr. Cornell West

» So Con Basketball Tournament*

» Bobcats/Hornets Training Camp*

» ACC Crossfire Tournament*

» Carolina Day School Holiday Basketball

Classic*

» Concerts: Amy Grant, Colt Ford with

George Florida Line, Mandisa, Casting

Crowns

» MAHEC Health Career Expo*

» CACRO (Admissions)

» Chamber of Commerce Bites and Sips

» NC High School Coaches vs. Cancer

Basketball Tournament

» Crossfit Regional Competition*

» Cheerleading Competitions

» Gymnastics Competitions

» Geek Out*

» AB Tech Graduation

» Asheville High School Graduation

» Gluten Intolerance Conference*

» UNC Asheville Basketball, Volleyball,

and Soccer Camps*

» Third Party Baseball Camps*

» National Bridge Tournament

» Meetings and conferences such as

Leadership Asheville, City of Asheville,

Family Business Forum, BooFest, etc.

*Returning events

KIMMEL ARENA SIGNAGE

» 3’ x 8’ backlit signage

Media Table » 3’ x 4’ Backlit Signage on either side of a 16’ video board

Head Scorers Table

End Zone Banner Signage

KIMMEL ARENA SIGNAGE

» 3’6” backlit static signage as well as digital signage opportunities

Wall Video Board

» 3’ x 3’ Backlit signage

Center Hung

Scoreboard

» Additional opportunities exist on the baskets and other locations throughout Kimmel Arena

In-Arena

Signage

KIMMEL ARENA SIGNAGE

» 1’6” x 2’6” Signage on each of four sides of the section column

Column Wrap

Trash Bins Box Office Signage

Kickplates

Olympic Sport Facilities Boost visibility in the Volleyball, Baseball, and Soccer facilities

» Scoreboard Signage on the top, bottom or side edge

of the wall scoreboards

» Wall Signage - 1’6” x 3’ fixed signage

» Crash Pad Signage

Justice Center – Volleyball

» Baseball Fence Signage

» 4’ x 16” fence panel

» Baseball Foul Poles

» Soccer Sideline Signage

» 2’6” x 7’ panel

Greenwood Soccer Field

*Signage is also available for TENNIS and TRACK & FIELD

Greenwood Baseball Field

Fan & Brand Interaction

GAME DAY GIVEAWAYS » Item giveaways provide fans with a branded item to take

home with them and bring back to future events either on campus or around town

Giveaways & Fan Events

IN-GAME ACTIVATION » Promotions give fans a unique opportunity for fun and

enjoyment as well as branding and exposure for your business

On-Field & On-Court

Promotions

Enhance the fan experience and allow fans to interact with your product on game day

Memorable Experiences

UNIQUE ACCESS » Grant customers and key employees behind the scenes access

to facilities and stadiums » Host business meetings within athletic facilities » Game day chalk talk with local legends » On-field/on-court scrimmage

TOP FACILITIES FOR EVENT

HOSTING

TICKETS & HOSPITALITY » Ability to deliver premium tickets and hospitality during the

Basketball season. » Basketball Corporate Hospitality includes:

» Catered food, beer and wine in the hospitality room » Open for an hour before the game and during

halftime » Audience consists of donors of $1,500 or more and

other corporate partners

#1 IN-PERSON

FAN EXPERIENCE

Strengthen business relationships through multiple exclusive hospitality experiences throughout the year

Business-to-Business

BUSINESS INTRODUCTIONS » Access to University Athletics Departments and

Procurement offices » Opportunity to meet other local and regional sponsors » Opportunity to meet high level donors of the athletics

department

ACCESS TO DECISION MAKERS

Utilize IMG College’s relationship with UNC Asheville & local businesses to facilitate introductions to key decision makers

Community Initiatives

YOUTH FANS & FAMILIES » UNC Asheville Athletics connects with the City of

Asheville and Buncombe County Schools, along with numerous private and Charter Schools through Reading and Achievement programs

» Additionally, there are in-game options to market to children and families as well

BOOST BRAND

PERCEPTION

Make a positive difference by investing in the future of our community

Special Events

EVENT SPONSORSHIP » Our Turn to Play Luncheon

» Table Sponsorships » Title and Presenting Sponsorship

» Golf Tournament » Tee Signs » Hole Sponsorships » Playing Opportunities » Title and Presenting Sponsorships

» Hall of Fame Induction

STRENGTHEN BRAND

POSITION

Differentiate your brand by participating in unique events that match your target audience

Platform Opportunities

DRIVE SALES THROUGH USE OF

STRENGTHEN AWARENESS WITH

INTERACT WITH CONSUMERS DURING THE EXCITEMENT OF

POTENTIAL TO FACILITATE WITH UNIVERSITY

DEVELOP AN ASSOCIATION THAT REPRESENTS A POINT OF PRIDE IN THE

SCHOOL MARKS & LOGOS

OFFICIAL TEAM MEDIA

GAME DAY

B2B OPPORTUNITIES

COMMUNITY

STUDENT-ATHLETE TESTIMONIALS

Coming from a very active city in Atlanta Ga, UNC Asheville gave me the opportunity to slow down and take

advantage of a great educational opportunity as well as four great years of basketball that I enjoyed with former

Head Coach Eddie Biedenbach, the coaching staff, and my teammates throughout my four years. I started as a

Bulldog in middle school, remained one in high school, and finished up as one in college... #BulldogNation”

— Omar Collington, Men’s Basketball, Class of 2006

“The student-athlete experience at UNC Asheville is truly difficult to put a value on. The academics and competition are but two benefits of a broader

experience gained when you are given the opportunity to be a part of a team, and represent your university. I graduated with a respected degree that

served as an excellent foundation for graduate school, and an athletic career that has translated in many ways to my professional life. The scholarship I

received at UNC Asheville was symbolic of the commitment the university was making to me as a valued member of their student-athlete community. As a

result, it drove me to work harder in the classroom, in the gym and on the tennis court. ”

— Nicholas Thuell, Men’s Tennis, Class of 2008

“In my time at UNC Asheville as a student -athlete, I was able to build a number of essential life skills and develop myself with the help of my professors

and coaches. I discovered the importance of time management, teamwork, managing my finances , and that Chemistry just...wasn't my strong point! The

experience that UNC Asheville provided me with an ideal post-graduation situation. I was working a full-time management position within two weeks of

graduating and was able to bear very little financial burdens as I was fortunate enough to have received an athletic scholarship.”

— McKenna Stockhausen, Women’s Soccer, Class of 2010

COLLEGE FANS ARE RECEPTIVE TO SPONSORS

SPORTS SPONSOR AWARENESS & BEHAVIOR 1

Notice Ads In Sports Stadiums

Pay Attention To Ads In Sports Stadiums

More Likely To Buy From Sports Sponsors

216*

170*

137*

COLLEGE SPORTS FANS NOTICE AND BUY FROM SPORTS SPONSORS

Contests

Sweepstakes

Rebates On Purchases

Proof Of Purchase Gifts

Free Products/Coupons

136*

130*

123*

119*

117*

118* Any Type

RESPOND TO INCENTIVE OFFERS 1

COLLEGE SPORTS FANS ARE MORE LIKELY TO RESPOND TO ALL

TYPES OF INCENTIVE OFFERS

Source: (1) Simmons NCS, Summer 2013 US 18+

(2) Luker on Trends - ESPN Sports Poll (Jan-Dec 2012, 2,593 and 1,454 Interviews

Respectively) US 12+

(3) Note: Asked Among College Football or Basketball Fans Only

SPORTS SPONSOR PERCEPTIONS 2

Positive Perceptions of Sports Sponsors

More Loyal To Sports Sponsors 3

270**

129**

COLLEGE SPORTS FANS HAVE POSITIVE PERCEPTIONS OF SPORTS SPONSORS

*Denotes Significance With A 95% Confidence Interval **Denotes Outside the Margin of Error at a 95% Confidence Interval All Indices Are Fans Vs. Non-Fans