WDBRTop 40/CHRAdults 18-49

Features:DJ Blake in the Morning!

Morning Mindbender!Hot Topic @ 8a.m.

Celebrity 411!

The perfect station on the go, in the office, or at

home!

Reach the importanthousehold decision maker!

Artists:Taylor SwiftJustin Bieber

Justin TimberlakeSelena GomezDemi Lovato

Camila CabelloLizzo

Post Malone

WDBR.comOn Facebook @1037wdbr

OUTLAWClassic Country

Adults 45-64

Features:Legends & Young Guns!

Great country artists and music with an attitude!

Artists:Garth Brooks

Merle HaggardJohnny Cash

Reba McEntireHank WilliamsAlan Jackson

1011TheOutlaw.com

WTAXNews/Talk

Adults 35-54

Features:Morning Newswatch!

Dennis Prager!Mark Levin!

Sean Hannity!Coast to Coast!

Hugh HewittDennis Prager

Michael KoolidgeJohn Batchelor

Gordan DealChris Plante

Danny Lipford

Springfield’s BestLocal Coverage!

St. Louis Cardinals baseball!

News/Talk stations tend to reach the most

educated and highest earning audience.

WTAX.com

THE WOLFCountry

Adults 18-49

Features:Dave & Dina in the

morning!

Kickin’ Celebrity Dirt!Top That!

The hottest country station in the region, featuring country’s

hottest artists!

Non-stop music9am-Noon!

Artists:Kenny Chesney

Carrie UnderwoodMiranda Lambert

Brad PaisleyBlake Shelton

CapitolWolf.com

PURE OLDIES 107.5 FMOldies 1955-1968

Adults 55+

Features:The earliest days of Rock n

Roll, Motown, & More!

Baby Boomers have the most discretionary dollars

of any age category!

Artists:The Supremes

Chuck BerryThe Four SeasonsThe Beach Boys

The BeatlesThe Platters

The Four TopsRolling StonesFats DominoTemptationsElvis Presley

PureOldies1075.com

REWIND 93.5You Lived it…we play it!

Adults 35-54

Features:The

70s, 80s & 90s GreatestHits - the best music EVER!

The Rewind 93.5 Morning Show with JJ Gerard.

Starring:Billy Joel

Prince Madonna

Michael Jackson Phil Collins & Genesis

Hall & Oates Bon Jovi

Huey Lewis & The NewsJourney

Rod Stewart

myrewind935.comOn Facebook

@myrewind935

WYMGClassic RockAdults 35-54

Features:Bob and Tom Show!

100 Minutes Nonstop Classic Rock

Craigslist Creeps & Crazies

Dumb News!Sonja Middays!

Lynch in the Afternoons!

Rock classics of the 60’s & 70’s and early 80’s &

90’s! WYMG appeals to a HUGE range of listeners!

Artists:Rolling Stones

The WhoAerosmithVan Halen

AC/DC

WYMG.com

Revised 5/28/2021

If you’re buying Morning Radio in Springfield, IL – GO WITH THE WINNERS

101.9 The WOLF – “Dave & Dina in the Morning”

103.7 WDBR – “ DJ Blake in the Morning”

93.9 FM/1240 AM – “Morning Newswatch with Joey McLauglin”

Rewind 93.5 – “Mornings with JJ Gerard”

SAGA COMMUNICATIONS OF IL., LLCWDBR / WDBR HD2 (OUTLAW)/ WDBR HD3 (PURE OLDIES) / WDBR HD4 (REWIND) / WYMG / WTAX / WLFZ

3501 E. Sangamon Ave., Springfield, IL 62707 • Telephone 217-753-5400 • Fax 217-753-7902

CAPITOL RADIO GROUP MORNING SHOWS LEAD SPRINGFIELD RADIO – 6 YEARS RUNNING!

DAVE & DINA – Winners of SJRS 2020“Readers’ Choice Awards”-BEST RADIO SHOW & “BEST RADIO

PERSONALITY ”

Congrats to DJ Blake as FINALIST for “BEST RADIO

PERSONALITY” 2019

Joey McLaughlin – WTAX Morning Newswatch – Winner of Countless

awards from the Illinois Broadcasters Association!

JJ Gerard – Rewind 93.5 Morning Show –Winner of Best Personality from the Wisconsin Broadcasters Assn!

Event MarketingWith events like the Bridal Extravaganza, Radiothon, and Zoolie Ghoulie, the Capitol Radio Group has A LOT of opportunities for you to meet and sell to potential customers.

FundraisingThe Capitol Radio Group holds a strong presence on our websites and social media outlets to raise money and awareness for communities in need.

ContestingOur goal is to have the contests that listeners WANT TO WIN! We give away trips, concert tickets, spa visits, and even CASH! This is your opportunity to participate in giveaways that your customers want

to win!

WebsitesAll 7 Capitol Radio Group stations have fun, interactive websites that our listeners visit daily. Talk to your marketing Consultant about the myriad of opportunities for your business to have a presence on our

websites, where you can reach THOUSANDS of listeners every day!

Email BlastsEach of our stations has an email club full of listeners who WANT to hear from YOU! This is permission marketing, so give us an offer they can’t refuse, and we’ll include it in an email to people who want

to hear what you have to say!

Marketing Objective MeetingsLet us help you decide how to market your business! We’re full of ideas and our Marketing Objective Meetings are the perfect way to get new ideas, commercials and promotions! This service is FREE, so

set up a meeting with your Marketing Consultant to have us work for you!

JinglesOne of the best ways to stay in people’s minds is to do it with a song! We have partners that can come up with a jingle you can use to streamline your marketing efforts!

Rev: 6/17/20

CAPITOL RADIO GROUP

THE MARKETING LEADER IN SPRINGFIELD!

Rev: 6/8/21

Children’s Miracle NetworkThe CMN Radiothon is a 24-hour

live broadcast where WDBR & The WOLF have raised nearly

$200,000 annually to help support the miracles that happen daily at St. John’s

Children’s Hospital. All proceeds stay local in Springfield, IL!

Easter EggstravaganzaCapitol Radio Group partners

with Knight’s Action Park to host Central Illinois’ largest FREE

Easter Egg Hunt. 30,000 eggs are stuffed with candy, prizes and scattered throughout the park.

WOLF’s Concert ConnectionWOLF sends its listeners to

concerts like: Brad Paisley, Chris Young, Danielle Bradberry, Brett

Eldridge, Dan & Shay, Lady Antebellum, Darius Rucker, Eli Young Band, David Nail, Justin

Moore and Randy Houser.

Greatest Hits of the Holidays During the holiday season, COOL 93.9 flips to “The Greatest Hits

of the Holidays!” From the classics you know and love, to

the modern-day hits, it’s wall to wall Christmas on COOL.

Friends & NeighborsCapitol Radio Group gives non-profit and charitable

organizations the opportunity to have public service

announcements and live remotes at no charge for

these events. This is a huge benefit for our area groups

and organizations!

St. Louis Cardinals BaseballWTAX continues to broadcast St.

Louis Cardinals Baseball all season long! The Cardinals are a

long-standing tradition on WTAX, and we are proud to

feature OUR team every year! Listen to win tickets to a game!

Zoolie GhoulieCapitol Radio Group partners with the Henson Robinson Zoo to bring over 7,000 Kids and parents from

the community a safe trick-or-treating environment. Visiting the animals and collecting candy and

goodies from area businesses.

Bridal ExtravaganzaThe Bridal Extravaganza is the

ultimate event for brides-to-be! The opportunity to speak with over 70 local vendors for every

wedding detail.

CAPITOL RADIO GROUP

THE MARKETING LEADER IN SPRINGFIELD!

FemaleMale

Older

Younger

WTAXNews/Talk

Adults 35-54

Features:Morning Newswatch!

Clark Howard!Mark Levin!

Sean Hannity!Coast to Coast!

Hugh HewittDennis Prager

Michael KoolidgeJohn Batchelor

Gordan DealChris Plante

Danny LipfordSpringfield’s BestLocal Coverage!

St. Louis Cardinals baseball!

News/Talk stations tend to reach the most educated and highest earning audience.

WTAX.com

Revised 10/7/2020

WDBRTop 40/CHRAdults 18-4950,000 WT

Features:DJ Blake in the Morning!Morning Mindbender!

Hot Topic @ 8a.m.Celebrity 411!

The perfect station on the go, in the office, or at home!Reach the important

household decision maker!Artists:

Taylor SwiftJustin Bieber

Justin TimberlakeSelena GomezDemi Lovato

Camila CabelloLizzo

Post MaloneWDBR.com

On Facebook @1037wdbr

THE WOLFCountry

Adults 18-4950,000 WT

Features:Dave & Dina in the morning!

Kickin’ Celebrity Dirt!Top That!

The hottest country station in the region, featuring country’s hottest artists!

Non-stop music9am-Noon!

Artists:Kenny Chesney

Carrie UnderwoodMiranda Lambert

Brad PaisleyBlake Shelton

CapitolWolf.com

WYMGClassic RockAdults 35-5450,000 WT

Features:Bob and Tom Show!

100 Minutes Nonstop Classic RockCraigslist Creeps & Crazies

Dumb News!Anne Carlini Middays!

Lynch in the Afternoons!

Rock classics of the 60’s & 70’s and early 80’s & 90’s! WYMG appeals to a HUGE range of listeners!

Artists:Rolling Stones

The WhoAerosmithVan Halen

AC/DC

WYMG.com

REWIND 93.5You Lived It…We Play It!

Adults 35-5415,000 WT Features:

The70s, 80s & 90s Greatest

Hits - the best music EVER!The Rewind 93.5 Morning Show with JJ Gerard.

Hollywood Gossip.Just Enough To Get You Through A Good Conversation.

Darn Near Impossible TriviaStarring:Billy Joel

Prince Madonna

Michael Jackson Phil Collins & Genesis

Hall & Oates Bon Jovi

Huey Lewis & The NewsJourney

Rod Stewartmyrewind935.com

On Facebook @myrewind935

Revised 10/7/2020

OUTLAWClassic Country

Adults 45-64HD – Translator 250 WT

Features:Legends & Young Guns!

Great country artists and music with an attitude!

Artists:Garth Brooks

Merle HaggardJohnny Cash

Reba McEntireHank WilliamsAlan Jackson

1011TheOutlaw.com

PURE OLDIES 107.5 FMOldies 1955-1968

Adults 55+HD– Translator 250 WT

Features:The earliest days of Rock n Roll, Motown, & More!

Baby Boomers have the most discretionary dollars of any age category!

Artists:The Supremes

Chuck BerryThe Four SeasonsThe Beach Boys

The BeatlesThe Platters

The Four TopsRolling StonesFats DominoTemptationsElvis Presley

PureOldies1075.com

• Targeting • Radio’s diversity of programming affords advertisers niche channels to zero in on narrow target groups. • Formats allow advertisers to speak selectively to consumers they want to reach. • Local/regional structure means brands can focus on key marketing areas.

• Immediacy • Radio is on 24/7, reaching 90% of people age 12 and older every week. • Consumers vary in their stages of the purchase cycle – on-going Radio ads allow your product or brand to be front and center when people are ready to buy, even during off seasons. • Radio reaches consumers close to the time and location of purchase, whether they’re in-store or online shoppers. • Reach listeners in-car when they’re driving to stores, restaurants, etc.

• Ubiquity • Radio is a mobile medium, reaching people at home, at work, at play, in cars. • It’s a companion and an advertising force that accompanies advertisers’ customers wherever they go.

• Loyalty • “Radio continues to be perceived as central to people’s lives, especially when contrasted with the precipitous decline by other traditional media” – Arbitron/Edison “Infinite Dial”. • Listeners tend to listen to relatively few radio stations and are extremely loyal to their favorites. • Research shows that Radio listeners have a low level of ad avoidance, staying tuned in through commercial breaks. • Because ads can run frequently and listeners tend to stay tuned for long periods of time, a brand that is big in Radio can create a disproportionately large share of mind for itself.

• Engaging • Listeners feel an emotional connection with their preferred Radio stations. • Passive forms of advertising merely list merchandise or tell where a product is available, radio is an active medium capable of stirring emotion, creating demand and selling products and services. • Radio is a call-to-action medium.

• Intimacy • Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers are comprised of ad copy, and Internet users are now subjected to a barrage of advertising. • Radio has an average of 10 commercial minutes per hour compared to TV ‘s 20 minutes or Newspapers , Radio affords an uncluttered environment for advertisers. • Radio ads are always forefront for the listener’s attention – ads aren’t surrounded by competitors’ spots or buried in the back pages.

• Synergy • Radio has a “multiplier effect” on other media. • Audio-only medium stimulates a different part of the brain than video, print, online images • Adding Radio increases recall of TV, newspaper, Internet ads. • Radio is proven to drive consumers to advertisers’ web sites.

• Frequency – Consumers need to be exposed to ad messages multiple tomes before they begin to respond • Radio’s relatively low cost in relation to other media allows advertiser to use multiple stations to reach their targets and build frequency levels for maximum impact

• Creative Flexibility • Radio stars in the theater of the mind, stimulates emotion-filled images within the listener’s own mind – voices, music, sound effects, recall of video images. • No matter how small or large the advertiser, Radio allows creativity to brand and create a unique identity that consumers will remember. • Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners. • Radio advertisers can adapt quickly to changes in their own situations and marketplace to make sure their dollars are effectively utilized.

• Cost Effectiveness • Radio production costs less than TV, print. • Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency.

SPRINGFIELD ILLINOIS

SANGAMON COUNTY MARKET OVERVIEW

Sangamon County, Illinois (IL) County population in 2018: 198k (86% urban, 14% rural)

• Type of workers: Private wage or salary: 62% Government: 6% Self-employed, not incorporated: 33%

Source : Sangamon County, IL | Data USA

• Median resident age: 40 years • Males: 94,373 (48.0%) Females: 102,079 (52.0%)

• Average household size: Sangamon County: 2.3 people• Estimated median household income in 2017: $61,912

159K 80.5% White Non-Hispanic Alone 24.9K 12.6% Black Non-Hispanic Alone 4.45K 2.25% Hispanic or Latino 3.8K 1.92% Asian alone