Hadas Bar-OrDayton OHIO Region Trade Representative to Israel

July 2016

DRITA Dayton Region Israel Trade Alliance

DRITA – Overview

DRITA - Dayton Region Israel Trade Alliance established in 2010 by the City of Dayton, Montgomery County, and the Dayton Development Coalition.

Mission: Identify business opportunities and promote collaboration between Israeli and Dayton Region technology-based companies.

Goal: foster the Dayton Region economy by leveraging the connection to Israel.

Hadas Bar-Or was hired by DRITA as Dayton OHIO Region Trade Representative to Israel. Actual starting date: Feb, 2014

Office in Israel located in Tel-Aviv – 2nd largest economy in the Middle East.

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DRITA Promotes Collaboration

Identified dozens of collaboration opportunitiesFacilitated hundreds of introductions/interactions

between Israeli and Dayton Region entities

In diverse sectors: • Medical IT/Digital Health • Aerospace • Defense• HLS• Mobile• IT & Com• Water

etc.

• Companies across the board: from tiny startups to giant companies

In various status:

• Initial discussions• Negotiations on–

going• New signed

agreements• Work in progress• Result shown!

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DRITA Promotes Collaboration

40+ business agreements signed between Israeli and Dayton region companies

Israeli Company Dayton Region Company

1+2 Woosh (NDA and a business agreement) Sinclair Community College3+4 Simlat (NDA and a business agreement) Sinclair Community College5 Simlat UD 6 Fulcrum UD7 Nexus UD8 LBSIGHT/AntisepTech IDCAST9 OGEN Innovative technologies Coorstek Medical10 Telesofia GDAHA11 Elbit (LGI) IDCAST12 Elbit (cabling/wiring) Project Unlimited13 Rafael Project Unlimited14 Redler Technologies Project Unlimited15 Video Therapy UD 16 UAS Technologies & Darkblade Systems Selectech Geospatial17 UAS Technologies & Darkblade Systems Projects Unlimited18 UAS Technologies & Darkblade Systems Asymmetric (Columbus)19 ODI GDAHA20 Briefcam IDCAST21 DBS-H IDCAST22 Umoove ASCEND23 Fulcrum LION24 Fulcrum NanoSperse25 Nexus Sinclair Community College26+27 Nexus (NDA and an MOU) Selectech

28 Nexus Motoman29 Kinetics (Elbit) Projects Unlimited30+31 Telesofia (NDA and a business Agreement) Upper Valley Family Care

32 C4ats- C4 Advanced Tactical Systems (Rafael’s daughter company, FL, USA) Projects Unlimited

33 IAI – Israel Aerospace Industries (LAHAV Division) Projects Unlimited34+35 ARTsys360 (NDA and an additional agreement) LION & UDRI

36 Woosh (MOU) Sinclair Community College, Montgomery Countyand the City of Dayton

37 Woosh (business agreement) Dayton Children's Hospital38 Woosh (business agreement) Ohlmann Group39 Woosh (business agreement) Catapult Marketing40 Woosh (business agreement) DeBra-Kuempel Mechanical-Electrical, an EMCOR Company

(Dayton)

41+42 Nexus (two agreements) Honda

43 Nexus /IRP UTC

& Pages: 5,6

DRITA Promotes Collaboration for the benefit of Dayton Region Companies:

→ Israel has 4000 start-ups in Greater Tel Aviv area

1st in innovative capacity and 2nd best innovation ecosystem worldwide

• Tapping into Israeli innovation and breakthrough technologies, allows Dayton Region companies to introduce new and improved products to market at lower costs

• Allows Dayton region companies to increase exports and conquer new geographic markets, with Israel being a considerable market in specific fields and agateway to Europe and Asia

• Medical – better care; reduced costs

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DRITA Promotes Collaboration

Some examples:

• Lion (Dayton), UDRI (Dayton), and Artsys360 (Israel)

• $2M two-year joint project

• First-ever system to identify the location

of firefighters inside buildings in 3D

• Won a $950,000 grant from the BIRD Foundation-

Facilitated by DRITA!!(HLS )

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Some examples (cont.):

• Lion (Dayton), UDRI (Dayton), and Artsys360 (Israel)

What was DRITA's role?

• Notified UDRI and LION of new grant program

• Found the Israeli partner

• Accompanied the partnership to the extent needed

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DRITA Promotes Collaboration

(HLS )

& Pages: 6,7

“Hadas and Pam: Thank you very very much to you

for your work on behalf of DRITA and Montgomery County

in alerting me about the Bird program first

responder grant opportunity and for identifying

Artsys360 as a potential partner.

Joe, also to you many thanks....

We are very excited… game changing technology.”

Andrew Schwartz, LION

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DRITA Promotes Collaboration

Some examples (Cont.):

• Nexus/IRP (Israel) and UTC (Beavercreek)

Unique motor design - maximum power at minimum size

• BriefCam (Israel) and IDCAST (Dayton)

IDCAST leads the development of

“Footprint Situational Awareness System “ ,

BriefCam can condense hours of surveillance video

footage to minutes

(Aerospace; Energy)

(HLS )

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DRITA Promotes CollaborationSome examples (Cont.):

• Telesofia (Israel) and Upper Valley Family Care (Troy)

Making medical information clear

Creating video per patient in just seconds

Two pilots planned (pneumonia; wellness)

• Dozens additional collaboration activities, involving numerous companies

(Medical IT/Digital Health)

(Various Sectors: Medical, Aerospace, Defense, Energy, Water, and IT)

& Pages: 6-11

Israeli companies expanding to Dayton

Two Israeli companies chose Dayton to be their hub of operation in the US

Both companies signed an agreement with Sinclair Community College

• Simlat installed a cutting-edge advanced UAS training class in

Sinclair College’s National UAS Training and Certification Center.

• Woosh installed its innovative smart water stations – 3 units –providing clean and fresh water, at affordable price. A very eco-friendly solution as the units sanitize the bottle before refilling - allowing re-use of any bottle.

• Additional Companies… & Pages: 12-17

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Yuval Peshin, President, Simlat

“DRITA was instrumental in keeping both parties in mind and evaluating when

would be the right time to move forward and work together”

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& Pages: 12-16

First ever in the US – in Dayton!Received strong media coverage

Woosh’s successful product launch

What’s next?

Montgomery County, City of Dayton, Dayton Children’s Hospital, and more

City of Miami Beach: 25 stations

“That was critical. Without that, we wouldn’t be here”

Dayton Daily News

“We learned a lot…”

“DRITA makes it really easy for Israeli startups”

Itay Zamir, Woosh co-founder and CEO

praised DRITA’s Pam Fannin, who helped him bridge U.S.-Israeli Cultural differences

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Dayton Region BIOMED mission to Israel May 2015

• 180+ introductions and interactions

• 50+ meetings

• Most prominent healthcare event – with 6500+ attendees

• Two events created especially for the mission and dedicated entirely it-

• Digital Health Meetup - 80 Israeli companies attended

• Roundtable event - Israeli companies pre-selected by the mission

In collaboration with E&Y and BDO, two of the “Big 5” accounting firms in Israel, and Health 2.0

Both events were considered a great success!

Dayton Region BIOMED mission to Israel May 2015 (cont.)

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Two events created specially for the mission

Mission Achievements:

• Elevated the Dayton regions’ profile in Israel raising awareness to the unique opportunities in healthcare

• Identifying 19 Israeli technologies/ companies that could benefit the Dayton Region healthcare community and create local growth opportunities, with follow up

• Built relationships with the two largest HMOs in Israel, over 6.5 million members and more

Dayton Region BIOMED mission to Israel May 2015 (cont.)

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Dayton Region Executive Medical Mission to Israel - April 2016

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Dayton Region Executive Medical Mission to Israel - April 2016 (Cont.)

Delegates:

• CEO, Ascend Innovations

• Innovation Director, Ascend Innovations

• President & CEO, Dayton Children’s Hospital

• CMO, Dayton Children’s Hospital

• System Vice President and CMO, Premier Health

• Chief Strategy Officer, Premier Health

• Executive VP, Greater Dayton Area Hospital Association

• County Administrator, Montgomery County, and Chairman of DRITA

• Senior VP, CityWide Development Corporation

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Dayton Region Executive Medical Mission to Israel - April 2016 (Cont.)

Mission Itinerary:

Met with carefully pre-selected innovative startups and diverse, prominent, influential players in Israel’s medical community:

• The two largest Health Services Organizations (HMOs)

• R&D and Simulation Centers

• Medical Incubators and Accelerators

• Hospitals and Clinics

• Technology Transfer Offices (TTOs)

• Companies

A total of 33 entities! & Pages: 24 - 26

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Dayton Region Executive Medical Mission to Israel - April 2016 (Cont.)

Event initiated and dedicated especially for the missionin collaboration with BDO

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Dayton Region Executive Medical Mission to Israel - April 2016 (Cont.)

Mission Achievements:

• Deepened the relationships

• Discovered new technologies

Leading to future collaborations which would present:

• Create opportunities for the region’s entities

• Provide better care

• Reduced medical expenses

• Elevate the tech level of medical services

• Raise the region’s profile

Dozens of diverse collaboration opportunities!

Ricky Peters, CEO ASCEND “Awesome trip… our board is also excited”

Debbie Feldman, President & CEO Dayton Children’s“Terrific job Hadas...

A great opportunity to understand Israel’s health system and to identify opportunities for collaboration”

Dr. Mezoff, CMO Dayton Children’s”I would like to mention the outstanding work Hadas did, Having her ’on the ground’ in Israel gave us a competitive

advantage that other regions don’t have”

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& Page: 31

Joe Tuss, Montgomery County Administrator and Chairman of DRITA, Visit to Israel

Lageen & Montgomery County & City of Dayton & DRITA representatives

DRITA-related Companies, Export Opportunities, Job creation

Projects Unlimited Visit to Israel May 2015

DRITA successfully assisted a Dayton Region company on its business trip to Israel –

• Provided important information

• Set up valuable meetings

• Largest Aerospace and Defense companies in Israel (Rafael, IAI, Elbit)

• Small innovative companies (PLR, Redler)

• FMF opportunities

• Ground liaison and business partner - participated in all meetings

• With Follow up

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Chris Wyse, President and COO, Projects Unlimited

“Fantastic trip”

2 signed NDA’s during the trip!

“A better understanding of scope and process with the Israeli company,

whom we our quoting a UAV opportunity”

“Several solid leads which should turn to RFP’s in the next few months”

Projects Unlimited 2nd Visit to Israel March 2016

Second visit in less than a year! A third visit expected soon

PUI & AY Electronics & DRITA Israel

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Projects Unlimited 2nd Visit to Israel March 2016

DRITA successfully assisted a Dayton Region company on its business trip to Israel –

• Follow up meetings

• New POC in the largest aerospace and defense companies

• Ground liaison and business partner - participated in all meetings

• Many new Foreign Military Financing (FMF) opportunities

• Export opportunities

• Post trip follow up

Broadening the opportunities for Projects Unlimited!

& Page: 32-34

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Jake Lofty, Senior VP of Operations, Projects Unlimited, summarizing the trip:

“This was a very productive trip and will result in multiple RFQs”

Jake Lofty, Senior VP of Operations, Projects Unlimited:

“We would not even have been considered for the follow-on

opportunities if we had not invested in this face to face meeting.”

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Sinclair Community College visit to IsraelNov. 2015

Sinclair (Jeff Miller and Dr. Andrew Shepherd) & Simlat & former Israeli Chairman of AUVSI and UVID Conference & DRITA Israel

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Sinclair Community College visit to Israel Nov. 2015 (Cont.)

AUVSI & UVID Conference

Everyone was very impressed with Sinclair unique offering!

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Sinclair Community College visit to Israel Nov. 2015 (Cont.)

Visit Itinerary:

Meetings with a wide range of entities from industry, academia, public and government:

• CAAI – Civil Aviation Authority of Israel, Ministry of Transport

• DRITA related companies (Nexus, Woosh, …)

• Simlat and Simlat Israeli Partners

• Tel Aviv Academic College of Engineering

And more& Page: 21

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Sinclair Community College visit to Israel Nov. 2015 (Cont.)

Visit Summary:

Many productive discussions took place in the following areas:

• Training and certifications

• Technology integration and testing

• Sinclair’s new and unique Journal of UAS

and more

Follow-up already begun!

& Page: 19-22

From: Norris, Deb (Senior VP, Workforce Development) (Sent: Friday, November 13, 2015)

Hadas,Thank you so much for the update and more importantly for everything that you did to make their trip such a success-

we look forward to many more visits! I understand that we have many follow-up conversations for new business opportunities.

I can't wait until I debrief with Andrew and Jeff to get the details Thanks again

Deb

From: Miller, Jeffrey (Assistant VP, Workforce Development) (Sent: November 11, 2015)

Hadas, thanks for being such a wonderful host.

Your pre-meeting feedback was most helpful.

Based on the way you aggressively pursued opportunities for collaborative conversations, it is clear that Joe and Pam have the right resource working economic development initiatives for the county.

We are proud to be involved in your efforts.

Thanks again,Jeff

DRITA – Inbound Visits

In the last 6 months 8 Israeli entities visited the Dayton region

• Israel’s Deputy Consul General to the Mid Atlantic Region

• Woosh (Water) – leading the charts with multiple trips – spending in total over 50% of their time in Dayton!

• LBSIGHT (Medical IT)

• SIMLAT (UAS, Aerospace)

• Cohen-Or (Food)

• Redler (Aerospace, Robotics)

• DDI+ (Medical IT)

• Plasgad (Plastic)

And two additional visits…. & Page: 35,36

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Israeli Mission to OHIO UAS ConferenceAug. 2014

Largest ever Israeli business UAS Mission!

• 15 representatives:

• Large companies (ELBIT, IAI)

• SME (AccuBeat, Controp, etc.)

• Startups (UAS Technologies, etc.)

• Government of Israel Economic Mission to the Midwest

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• Promotes collaboration between Israeli and Dayton region companies in various industries

• Identify and work with companies that are of special interest to DRITA

• Raises awareness of the unique opportunities in the Dayton Region

• Attracts Israeli companies to the Dayton region

• Assists Dayton region companies with their business endeavors in Israel

• Strengthens the relationship: Government, public, and private entities

DRITA OFFICE IN ISRAEL –MISSIONS

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Dayton OHIO Region Trade Representative to Israel

Hadas Bar-Or Bio:

•Commonwealth of MassachusettsMassachusetts Trade & Investment Representative to IsraelHired by Governor Deval Patrick

• Israeli Ministry of Industry Trade and Labor Director of International CollaborationInternational branch of the Office of the Chief Scientist

•Central Bank of IsraelEconomist in charge of Price/Inflation section, Research Department

•Tel Aviv University Economics Lecturer and instructor (undergraduate, MBA and Executive MBA)

•Tel Aviv University Economics Excellence Program Simultaneous studies: M.A. in Research Economics; B.A. in Economics/Business Management oriented; B.Sc. in Life Sciences, all with highest Honors

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DRITA office in Israel –

Raises awareness of the unique opportunities

Attracts Israeli companies to Dayton

• Participate in prominent conferences & exhibitions

Dozens of events - representative examples:

• Israel Nanotechnology conference & exhibition

• Israel’s largest HLS & Cyber Security conference & exhibition

• Israel’s largest UAS Conference& Exhibition

• Israel’s largest BIOMED conference & exhibition

• Mixiii conference & exhibition - also exhibit at the USA booth

• Select USA events

• Personally met well over 1500 executives at events and pre-scheduled meetings, with follow up

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DRITA office in Israel –Raises awareness of the unique opportunities

Attracts Israeli companies to Dayton (Cont.)

• Build a comprehensive database and leverage my connections

Representative example: Israeli Mission to the OHIO UAS Conference

• Circulated the information to 100+ relevant contacts

• Personal outreach

• Promoting the event in collaboration, as follows:

• Ministry of Defense (MAFAT)• Ministry of Economy (Chicago, Defense related industrial cooperation)• America-Israel Chamber of Commerce• The Israeli Export Institute• Federation of Israeli Chambers of Commerce

Another representative example: Executive medical mission to Israel

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DRITA office in Israel –Strengthens the relationship

Collaborate with most prominent Public and Gov.

US-Israel affiliated entities on a daily basis

Located in Israel:

US Embassy - Commercial Section

ASOA - American State Offices Association

America-Israel Chamber of Commerce

Israel-USA trade Forum

Ministry of Economy - America desk

Ministry of Foreign Affairs - America desk , ...

Located in the US:

Government of Israel - Economic Mission to the Midwest

Ministry of Defense - Mission to the U.S, …

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DRITA office in Israel –Strengthens the relationship

Collaborate with most prominent Public and Gov.

Industry-related entities on a daily basis

Located in Israel:

Gov:

Ministry of Economy - Defense Related Industrial Cooperation

Ministry of Defense- SIBAT – International Defense Cooperation ,...

Public:

The Israeli Export Institute

Federation of Israeli Chambers of Commerce

Israel Manufacturing Associations

Israel Advanced Technology Industries,…

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Representative example: Select USA event (July 2015) In collaboration with

- ASOA - American State Offices Association- US Embassy- Federation of Israeli Chambers of Commerce

Results:

- Raised awareness of the unique opportunities in the Dayton Region

- Generated many new leads

DRITA office in Israel –Strengthens the relationship

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DRITA – Innovation Awards

DRITA received the DBJ Innovation Index Award 2016

(2nd place) in two categories:

- Commercialization- Global Fluency

Sinclair won ‘Innovator of the Year’ and 1st place in ‘Global Fluency’

for their project with the Israeli company (Simlat)-

Facilitated by DRITA!

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DRITA – Innovation Awards (cont.)

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Quality in Everything We

Do

Thank you!DRITA CONTACTS

Hadas Bar-Or, Israel, hadasnik@netvision.net.il

Pamela Fannin, Montgomery County, fanninp@mcohio.org

www.daytonregionisraeltrade.com

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Celebrated 4th of July

beautiful photos of the event

With the US Ambassador to Israel, at his residenceIn the presence of

Israeli President and Prime Minister