Draft Final of Ganges Information & Communiction Strategy - 14. 03. 2012

8/2/2019 Draft Final of Ganges Information & Communiction Strategy - 14. 03. 2012

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Draft final

Communication and Information Strategy for the Ganges Basin Development

Challenge Program

Introduction:

The knowledge management strategy for the Ganges Basin Development Challenge is based on

four broad core themes:

Electronic information and communication platforms Scientific and popular documentation and publications Mass awareness tools Capacity building, particularly for farmers and providers of knowledge, to ensure the

application of new knowledge, technologies and understanding of complex systems

The communication and information strategy is designed to ensure coordination of efforts and

application of learning from the Challenge Program for Water and Food (CPWF) in the Ganges

Basin It is therefore a research management tool with an impact orientation
http://ganges-bdc.wikispaces.com/


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3. To improve water governance and management for resilient production systems4. To assess the impact of anticipated external hydrology changes on water resources in the

coastal zone of the Ganges.

5. To enhance impacts in Bangladesh and India through stakeholder participation, policydialogue and effective coordination among other Government, NGOs, CGIAR and donors

sponsored projects and programs in the Ganges BDC research Program.

The program will primarily work in areas of fresh water/brackish water interface in South East

Bangladesh. Each objective provides the research focus for a set of five integrated projects as listed

below:

G1 - Resource profiles, extrapolation domains, and land-use patterns, led by IRRI

G2 - Productive, profitable, and resilient agriculture and aquaculture systems, led by IRRI

G3 - Water Governance and Community-based Management, led IWMI

G4 - Assessment of the impact of anticipated external drivers of change on water resources of

the coastal zone, led by IWM

G5 - Coordination and Change Enabling led by WorldFish Center Bangladesh

The Ganges BDC Communication and Information Strategy1

The objective of this strategy is enhancing impacts in Bangladesh and India through stakeholder

participation, policy dialogue and effective coordination among other Government, NGOs,

CGIAR and donor sponsored in the Ganges BDC research Program. It also promotes through

di t d t hi ff t ti l d hi d i ff ti i ti


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Internal communications will be directed at G1-G5 partners and direct program implementers.

It includes a wide range of electronic, face-to-face, printed media, field-trip and workshop

interactions within the program.

External communication will be directed at donors, government, policy makers, NGOs and

farmers whose work and lives are connected to the CPWF work in the Ganges Basin and

beyond. It will also include a wide range of electronic, face-to-face, printed media and

workshop interactions at the local, national as well as international levels.

The Ganges BDC information and communication strategy will be coordinated and implemented

by G5 cooperation with CPWF management and individual projects is integral to the success of

the Ganges BDC. The outcome logic model (OLM) worksheet indentifies communication

activities as necessary to bring about change along each three outcome pathway, with actors

including (i) Ganges BDC project research team; (ii) Government, and particularly influential

policy makers; (iii) development actors making large scale investments in the coastal regions of

Bangladesh and India.

The Ganges communication strategy is linked to and based on information and guidance from

the global CPWF Information and Communication Strategy. As such, the Ganges BDC

Information and Communication strategy should be seen as a part of a coherent strategy that

contributes to the global unifying CPWF IC strategy.


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1. Collecting and sharing information that is produced by different actors (use of repositoriesfor documents, videos, pictures, presentations, etc.)

2. Supporting the use of tools to improve communication across the program (e-letter,yammers, social media)

3. Supporting monitoring and evaluation processes as a way for internal communication andlearning (outcome logic models, reflection workshops, reporting, etc.)

A Program/Project communications timeline could give us an idea how different

communications needs are required at different stages of the program. As the communicationtimeline partner engagement will start from the early stage of the program. After engage the

partners step by step will communicate about the project, document processes, outputs,

learning etc, and at the end communicate the science.


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2nd draft Comm. Strategy for GBDC Page 5

Audiences, Messages, Interventions and Expected Changes for GBDC

Target & Specific audiences of

Ganges BDC

Our Messages Expected Changes Interventions

CPWF Ganges BDC (IRRI, WFC, BFRI,

CIBA, BRRI, BRAC, CSISA, USAID,WB/STRASA (Partner NGOs & ORGs)

CPWFGanges is a movement of shared

interests. We are all a part of a sustainablecommunity and everyone has a role to play

in advancing our messages. This is the way

we work.

Collaboration on developing and sharing new

technologies for increased food production,improved income generation and improved

diet for Ganges basin people, as well as

modeling new technologies as lessons

learned in other basins.

Actively engage, support and promote:

Publications (books, scientificarticles) E-Letters Thematic Working Groups Joint planning

Government, particularly influential

policy makers (MOA, MOFL, DOF, LGED,

DLF, parliamentary standing committee,

MOEF, FD, DOE, MOYS, MOWR, BWDB,

WARPO, Prime Ministers Office.

There are enough natural resources from

river basins to meet the demands of global

populations in the 21st Century if they are

managed differently. Major improvements

in productivity can contribute to

strengthening local livelihoods and povertyreduction while still providing a wide range

of industrial, environmental, energy and

other benefits.

Policy support for collaborative institutional

arrangements that cross sectors and national

boundaries that support effective and

equitable natural resources management.

Structural policy formulation for promoting

resilience and combating the BasinDevelopment Challenge induced.

Providing policy makers, their advisors,

influencers, with:

Policy briefs containingoutputs of G1-G5

Stories from the Field

Opportunities forpersonalized field visits

Press releases/interviews Phase 1 and 2 project

summaries

Briefing notes Source books Outcome stories Most Significant Change

stories

Policy success storiesGovernment, development

partners/bank, NGOs, private sectorsinvestors

(IRRI, WorldFish, BFRI, CIBA, BRRI,BRAC,

CSISA, USAID, WB, STRASA)

We have a range of tools, approaches and

technical solutions to advance these ideas.We can demonstrate that these work and

can be replicated. In addition, we have the

expertise and a wide network of partners in

which you can invest.

Stakeholders receive and use the research

outputs and new technologies on a widescale.

A wide range of communication

products including: Press releases/interviews Publications (books, scientific

articles)

Video Flyers/promotional

materials/corporate branding


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Brochures Events Slides/presentations Website/Twitter/Facebook/bl

ogs/LinkedIn

PhotosPartner organizations

(Farmers, Fishers, womens associations,

CBOs, KI, Local leaders, local private

seed producer) , NGOs, religious leaders

(Imam, priests of other religious groups),

extension workers (GO, NGO)

We can link you to development investors.

We can prove this is what works.

Implementing organizations will use research

outputs, new technologies, capacity building

and empowerment interventions.

All farmers will increase productivity and

profitability. Single crop producers will become

double/ triple crop producers.

Agriculture companies increase sales and

revenue.

Improved nutrition, education and health care.

A diversity of practical field-level

strategies including:

Technologic specific trainingand demonstrations

Publications (books, scientificarticles)

Video Repositories/data

management/information

management/document

repositories

Flyers/promotionalmaterials/corporate

branding/presentations

Brochures Press releases/interviews Awareness-raising events

Media

(Local media, news agency, national

media, journalists at local and national

level, internet service providers, cable TV

networks)

There are exciting changes taking place in

the Ganges Basin that are affecting the

lives of millions: there is a story to be told!

Success/outcome story repeated in various

multi-media format creating reinforcement

for new behavior adoption

Media opportunities will include:

Opportunities forpersonalized field visits

Stories from the field News Press releases Press clippings Promotional materials Fact sheets


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Researchers/

Academics

(Universities, BFRI, BFRF, NGOs, research

for development programs dealing with

cropping systems

Look at the way we do things. If you like it,

come and join the network. This can be a

mutually beneficial/symbiotic relationship.

Active participation in and be recognized for

the development of new and exciting

technologies that contribute to the economic

and social development of the Ganges Basin.

Greater participation leveraged

through:

Directors Blog Blogs by researchers Key message posters Blogs by young professionals

that inspire action

Next steps/networkopportunities: mentor and

contact lists, fellowships,

internships, fieldwork


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Key Information and Communication Components

The interventions that support the GBDC communication and information strategy can be

grouped into four key components that provide a pragmatic framework for implementing the

strategy. Each component is made up of a number of activities, consolidated in the work plan

summary.

Electronic information and communication platforms

Develop and maintain Ganges Basin Website Develop and maintain Ganges Basin Wiki Produce Quarterly newsletters Using YouTube, Face book, Yammer, CG space etc to disseminate information

Scientific and popular documentation and publications

Produce key radio and video productions documenting GBDC activities Produce range of written products documenting GBDC activities Produce scientific articles and publications on research outputs

Mass awareness tools

Implement national level open workshops on GBDC progress

I l i l l l i k h d i i


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plan will include continuous monitoring of progress throughout the program, which may include

midterm evaluation, based on both quantitative and qualitative methods and information.


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Detailed Communication and Information Work plan

Table 2

CPWF Ganges Basin Development Challenge Program

Communication Strategy Implementation Plan, March 2012

2012 2013 2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

No. Activity/MilestoneM

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

A Develop Communication Strategy

A1 Develop draft Communication strategy

A2

Facilitate workshop to share the draft strategy with

G1-G4 partners for input

A3Share draft communication strategy with CPWF & WFmanagement

A4

Share the draft final strategy with Ganges project

people for their input

A5

Implement Ganges information & Communication

Strategy

A6 Revise Ganges I&C strategy

A7 Update and finalize the strategy

A8 Implementation of Ganges I&C strategy

1. Establish Electronic Platforms

Develop Ganges BDC website

1.1

Preparatory works for developing Ganges BDC

website

1.2 Provide regular oversight to website development

1.3 Launch Ganges BDC website

1.4

Upload project progress, outcomes, success stories in

the website


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2012 2013 2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

No. Activity/Milestone

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

Establish Ganges Wiki

1.5

Develop and agree upon the content and layout of the

Wiki

1.6

Establish timing for and implement orientation

training on Wiki and website to G1-G5 project staff

and key partners

1.7

Regularly update the Wiki and websites with project

documents, progress reports, local events, news and

case studies

Develop newsletter for Ganges BDC

1.8

Draft design and frequency of Ganges newsletter

developed and agreed upon

1.9

Produce and distribute electronically and hard copies

of a [Quarterly] newsletter with updated GBDC

information, progress, stories, basin developments

and other basins updates

2. Develop, document & published most significant change stories

2.1

Organize write shop for to develop the most

significant change stories

2.2

Peer review meeting by G1-G5 to develop/produce

MSC stories and scientific articles (Quarterly)

2.2

Produce MSC stories and scientific articles by the

scientists (G1-G5)

2.3

Develop and agree upon list and timing of key

concepts for radio and video productions to documentGBDC activities.

2.4

Develop and agree upon list and timing of concepts

for written products documenting GBDC activities

2.5

Publish the MSC stories and scientific articles in

journals and report to the media

2.6 Organize National level workshop for sharing research


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2012 2013 2014

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

No. Activity/Milestone

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

M

1

M

2

M

3

4. Capacity Building training (Gender, M&E,

Communication, Adaptive management)

4.1

Develop SOW for consultant company for the design

and provision of training and award contract

4.2

Implement training program with G1-G5 partners and

local level partners

ME Develop Monitoring and Evaluation System

ME1

Draft monitoring and evaluation plan, processes and

timing

ME2 Review plan, revise and finalize with GBDC partners

ME3 Regularly monitor all activities

ME4 Coordinate, finalize and submit 6-month reports

ME5

Develop TOR for Interim evaluation, award contract

and oversee implementation of IE

ME6 Present the IE report to key stakeholders

ME7 Coordinate and finalize GBDC final report

ME8 Organize seminar for sharing the lessons learned

Documents

Draft Final of Ganges Information & Communiction Strategy - 14. 03. 2012