GUTIERREZ PRODUCTIONS, INC.

1016 W. Jackson Blvd.

Chicago IL, 60607

Phone: (312)266-5911

E-mail: gpi@gpimkt.com

Web: gpimkt.com

A multi-faceted approach

Electronic Outreach……………………….3 to 4

Press Release Outreach…………………...5 to 6

Ethnic Print Advertising…………………...7 to 9

Content

GPI p2 of 23

Electronic Outreach

CBS: E-blast was created showcasing the client’s bio, before and after pictures, coupon offer, web link and website preview. The E-blast was e-mailed to a specifically targeted database of approximately 78,000 subscribers.

Target Audience: Gender: Males Age group: 25-49 years old Home income: $75K plus Target area: Chicago Metro Area

Campaign results: 77,777 e-mails sent out (7,856 10.10%) 1,000 recipients clicked on link to client’s website attache the delivery form case study July outreach also

GPI p3 of 9

Electronic Outreach

CBS: E-blast created showcasing Dr. Coughlin, Facial Plastic Surgeon. Included bio, under eye aging article, coupon offer, web link and website preview. The E-blast was e-mailed to a specifically targeted database of over 80,000 subscribers. Target Audience Gender: Females Age group: 35+ years old Home income: $75K plus Target area: Chicago Metro Area Campaign results: 80,000 e-mails sent out 9,936 recipients clicked on link to client’s website

GPI p4 of 9

Press Release Outreach

Press Release: Various press releases

showcasing clients health and beauty

expertise were e-blasted to local and

national media outlets: i.e. radio, print,

television, web-based media etc. Some

press releases were modified to target a

specific audience such as African

Americans, Asians and Hispanics.

GPI p5 of 9

Various press releases showcasing clients health and beauty expertise were e-blasted to local and national media outlets i.e radio, print, television, web-based media etc. Some press releases were modified to target a specific audience such as African Americans, Asians and Hispanics.

Press Release Outreach

GPI p6 of 9

Ethnic Print Advertising

India Tribune Newspaper:

o Specialty media targeting the Asian

Indian community

o English newspaper

o Weekly publication

o 125,000 readership

o Digital copy of newspaper available

on website

Advertising:

o Quarter page full color AD

o One-time full page full color editorial

story showcasing client.

GPI p7 of 9

Ethnic Print Advertising

Via Times Newspaper:

o Chicagoland distribution

o Readership of over 200,000

o Monthly publication

o Asian Filipino audience

Advertising:

o Various size full color AD’s

GPI p8 of 9

GPI p9 of 9