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2001(9.2/ ---(:1977)11.3/ -: (
1996)52. :Committee of definitions,American Marketing Assouciation a clossary of Marketing Terms , Chicago , 1960,p
15.
4- 34. :Philip Kotler , Marketing management ; Analysis , planing and control, Prentice hall , INC , NEW Jersy , 1984 p14
5. / -Jocques lendrevie , D. Lindon and R. Laufev ," MERKATOR Theorie et pratique du Marketing" 3 eme
editin ,
Dalloz , Paris 1983,p12.
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7/ -10.8/ -)1993(9.9-" " )1994(
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10. ) -1999(374.11. -12-: )1998(40.13-)1996(27.14-85.15-:: )2000
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1992(60.19: )1998(
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27-: ) (56.28-( )37.29-: )1994(116.30-: )
(228.31-182.32-: )1999(43.33-170.34-186.35-: )
(33.36. -37-75.38-:: )1999(
16.39-34.40-26.
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