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Green Leap:
Flagship Program in Sustainable Enterprise
Innovation for the 21st CenturyCreating the distributed and sustainable infrastructure of tomorrow, from the bottom up
New Century,New ChallengesThe 21st century presents an unprecedented set of
challenges - and opportunities - for business. The global
economy has been crippled by a spike in world oil prices,
growing food shortage, specter of climate change, global
financial meltdown, and the Great Recession. At the same
time, rapid growth in emerging markets and the developing
world has rendered conventional strategies, focused
primarily on the established markets in the US and
Europe, virtually obsolete. Continued growth in
emerging markets is threatened, however, by
poverty, inequity, environmental destruction,
and growing social unrest.
It is becoming increasingly clear that
innovation on an unprecedented scale will
be the watchword for the future: corporate
and business strategies aimed at simply
adapting current products and technolo-
gies for application in the emerging and
developing markets of tomorrow will not be
up to the challenge - economically, socially,
or environmentally.
Increasingly, competitive success will hinge on
driving innovation from the bottom up, by incubating
new, clean technologies and business models, starting in
the underserved space at the base of the world income
pyramid (BOP). Serving the BOP sustainably requires “leap-
frog” green innovation: the incubation today of the distrib-
uted, sustainable infrastructure of tomorrow. Ultimately, such
“Green Leap” innovation might “trickle up” to the top of the
pyramid, presenting enormous growth and profit opportuni-
ties through what is now being called “reverse” innovation.
The Emergent Institute aims to dramatically increase
the rate and success of Green Leap Innovation, both
through corporate initiatives and new ventures. To
realize this vision, Emergent Institute has
assembled a complete innovation ecosystem to
foster the creation of tomorrow's distributed and
sustainable infrastructure, including an education
platform, incubator, investment fund, technology bank,
cluster (social) network, learning laboratory, and field
support system.
Our flagship o�ering is the Program in Sustainable
Enterprise. With the Flagship Program, we aim to create
nothing less than a new model of business and
entrepreneurial development appropriate to the challenges
we face in the 21st century.
The Institute’s Vision
Whereas traditional MBA programs focus on
placing graduates in existing industries and
businesses, the Emergent Institute Flagship
Program prepares people to actually develop
and launch new, disruptively innovative Green
Leap ventures and corporate initiatives. We
empower and enable our participants to create
the distributed and sustainable infrastructure of
tomorrow, rather than manage the existing
enterprises of today.
While basic business literacy is necessary for
Green Leap Innovation, it is by no means
su�cient. Rather than placing emphasis on
functional core material (e.g. finance, accounting,
marketing, operations, etc.) and other
classroom-based instruction on the management
of existing businesses typical in MBA programs,
the Emergent Institute Program focuses on the
next-generation knowledge, skill, and capability
Turning Business EducationUpside Down
crucial to success in incubating clean
technologies in underserved communities at the
base of the pyramid. It turns traditional MBA
education on its head by:
• Making basic business literacy a prerequisite
rather than a core focus;
• Focusing the program on the actual launch of
new ventures and initiatives;
• Concentrating the “in-residence” portion of the
program into two manageable blocks of time;
• Incorporating significant work “back home” and
in the field;
• Building a financing mechanism into the
program itself; and
• Integrating Institute faculty and advisors as
mentors and consultants in the process of
venture development, launch, and scaling.
The goal of the Emergent Institute Flagship
Program is to develop and launch new “green
leap” ventures and initiatives. As such, we seek
participants in the program from two distinct
“streams:”
1. Entrepreneurs from the underserved rural and
slum communities of India and individuals
seeking a new path. Scholarship funding is
available where necessary to support
deserving entrepreneurs from the villages
and slums.
2. Intrapreneurs from corporate partners (both
Target Audience
Indian and MNC) seeking to drive sustainable
innovation through internal innovation, and
retain talented and energetic young people.
Admission to the Flagship Program is based
upon a prospective participant’s personal vision
for how business can transform society and their
commitment to the entrepreneurial process for
achieving same. Participants can come with a
technology already in hand, or the Institute can
assist in finding an appropriate clean technology
to commercialize through our extensive network
of university, corporate, and non-profit partners.
Once admitted to the program, participants are
guided through a 3-phase process. Phase I consists of
a self-paced, online course in Basic Business Literacy
for which participants will be charged a
non-refundable fee. Successful completion of this
on-line program is pre-requisite to continuing in the
Flagship Program. Once completed, participants are
then assembled into cohorts of 25-30 (a mix of
entrepreneurs and intrapreneurs) for the start of
Phase II.
Phase II of the Flagship Program is comprised of the
Immersion in Sustainable Enterprise. The Immersion
Emergent Institute FlagshipProgram Structure
Phase IIIMentoring & Field Support-8 months in-field-2 day closing workshop and graduation
Phase IIImmersion in Sustainable Enterprise-2 week core program-3 months in-field-1 week launch program
Phase IBasic Business Literacy-Self-paced on-line program
Application Screen
Flagship ProgramStructure
represents the heart of the program and is completed
over a four month period. It begins with a two week
core program held on the Bangalore campus of the
Institute. The core curriculum is taught by the
Institute’s distinguished Flagship Program Faculty
along with Executive Faculty and other practitioners
active in the Green Leap Innovation space. The core
program provides a “deep dive” into the key areas of
knowledge, skills, capabilities, and tools needed to
create the distributed and sustainable infrastructure of
tomorrow, including:
The challenge of global sustainability
• Creating sustainable and mutual value
• Competitive imagination
• Base of the pyramid business strategy
• Frugal and reverse innovation
• Driving clean technology from the bottom up
• BoP market demographics
• Entrepreneurial mindset
• Opportunity framing
• Tools for business co-creation
• Participatory methods and community
embedding
• Building the innovation DNA
• Organizing for sustainable innovation
• Crafting the business plan
• Negotiating the win-win
• Measuring triple bottom line impact
Following the two week core program,
participants apply the concepts and tools learned
during a three-month “in-field” period. During this
time, each participant is expected to develop
his/her personal vision into a fully articulated
business concept and strategy, including the
technologies, partners, and collaborators that will
be needed to actualize the initiative. Participants
have continuous access to Institute faculty and
mentors for advice and consulting during the
in-field period.
After three-months in the field, participants return
to the Bangalore campus for a one-week launch
program. Each participant first presents their
Green Leap Strategy, based upon the three
months of field work. Participants are then
divided into two “tracks” - Intrapreneurs and
Entrepreneurs - to work with faculty on action
plans to make their ventures (entrepreneurs) or
corporate initiatives (intrapreneurs) a reality.
Phase II concludes with participants presenting
their action plans for launching their Green Leap
strategies.
During Phase III of the program, participants are
supported in their e�orts to launch and establish
their ventures and initiatives through an 8 month
period of active Mentoring and Field Support.
Through a combination of on-the-ground
partnerships and direct, personal consultation with
Emergent Institute mentors and executive faculty,
participants are supported in their e�orts to launch
and grow their Green Leap Innovations.
Participants’ ventures and initiatives are also
documented and assessed for rapid-cycle
learning through Emergent Institute’s action
research focus, cluster networks, and learning
laboratory.
Following the 8 month launch period, participants
are assembled a final time for a two-day closing
workshop held at the Institute’s facilities in
Bangalore. At this closing session, participants
present a report on the progress they have made
in launching their ventures and receive a final
round of constructive criticism and suggestions
moving forward.
The Flagship Program is then formally concluded
with a Graduation Ceremony and Networking
Reception for the participants and the Institute’s
network of faculty, entrepreneurs, and corporate
a�liates.
Dr. Stuart L. Hart (Program Chair) is the Samuel C. Johnson
Chair in Sustainable Global Enterprise and Professor of
Management at Cornell University’s Johnson School of
Management. He also serves as Distinguished Fellow at the
William Davidson Institute (University of Michigan), Founder
and President of Enterprise for a Sustainable World, and the
Founding Director of the Emergent Institute based in
Bangalore, India. Professor Hart is one of the world’s leading
thinkers on the implications of environment and poverty for
business strategy. His article “Beyond Greening: Strategies for
a Sustainable World” won the McKinsey Award for Best Article
in the Harvard Business Review for 1997 and helped launch the
movement for corporate sustainability. With C.K. Prahalad,
Professor Hart also wrote the pathbreaking 2002 article “The
Fortune at the Bottom of the Pyramid,” which provided the first
articulation of how business could profitably serve the needs of
the four billion poor in the developing world.
Dr. Sanjay Sharma is Dean of the School of
Business Administration at the University of
Vermont, after completing a term as Dean of the
John Molson School of Business, Concordia
University in Montreal, Canada’s largest business
school. Before joining Concordia, he was the
The faculty for the Emergent Institute Flagship Program is made up of a distinguished group of internationally recognized experts in sustainable enterprise, strategy, entrepreneurship, clean technology, and base of the pyramid business (see below). The core faculty is supplemented where appropriate with practicing entrepreneurs and corporate innovators drawn from Emergent Institute’s extensive network of Faculty Associates, Execu-tive Faculty, and Program Advisors.
Flagship Program Faculty
Dr. Stuart L. Hart, Program Chair
Dr. Sanjay SharmaDean,School of Business Administration,University of Vermont.
Canada Research Chair of Organizational
Sustainability, and Professor of Strategy and
Sustainability at Wilfred Laurier University in
Canada. He has published seven books and over
60 articles on corporate sustainability. His
expertise is in helping organizations develop
internal motivations, change processes, and
building capacity and capabilities for sustainable
enterprise and competitive imagination. Before
pursuing an academic career, Sanjay was a senior
manager with multinational corporations in Asia
and Africa for more than 15 years.
Dr. Eric Noyes is the Martin Tropp Term Chair at
Babson College. An expert in innovation
management and growth strategy, he teaches
courses on entrepreneurial thinking, new venture
creation and business innovation. He co-founded
and is co-director of Affordable Design &
Entrepreneurship (ADE), collaboration between
Babson College and the Olin College of
Engineering, which launches social ventures
focused on income generation and
poverty-alleviation with partners in India, Ghana,
Morocco and Alabama. Prof. Noyes was awarded
the McGraw-Hill/Academy of Management
Innovations in Entrepreneurship Pedagogy Award
for his course, “Social Entrepreneurship by
Design.”
Dr. Eric NoyesMartin Tropp Term Chair,Babson College.
K Jairaj is a member of the 1976 batch of the
Indian Administrative Service and most recently
retired as the Additional Chief Secretary, Govt. of
Karnataka. He has served as the Additional Chief
Secretary, Energy Department; Managing Director,
Bangalore International Airport Ltd.; Managing
Director, Karnataka Power Corp. Ltd.; Managing
Director, Karnataka Small Scale Industries
Development Corporation; Senior Public Sector
Management Specialist at the World Bank among
other key roles. Jairaj has a distinguished record of
expertise in Infrastructure, Energy, and Urban
Development. He is credited with turnarounds of
the state energy sector as Managing Director,
Karnataka Power Corporation Limited (KPCL);
Managing Director of Karnataka State Road
Transport Corporation (KSRTC); Managing
Director; State Industries Corporation (KSIDC). He
has distinguished academic record with master’s
degree in Economics from the Delhi School of
Economics, MPA from Princeton University and a
Master’s in Public Administration (MPA) from the
Kennedy School, Harvard University where he was
a Mason fellow.
K. Jairaj, IAS (retd)Chairman, Emergent Institute, Bengaluru
Madhu Viswanathan is Professor of Business Administration at the University of Illinois, Urbana-Champaign, where he has been on the faculty since 1990. He earned a B. Tech in Mechanical Engineering (Indian Institute of Technology, Madras, India, 1985), and a PhD in Marketing (University of Minnesota, 1990). His research programs are in two areas; measurement and research methodology, and literacy, poverty, and subsistence marketplace behaviors. He founded and directs the Marketplace Literacy Project (www.marketplaceliteracy.org), a non-profit organization, pioneering the design and delivery of marketplace literacy education to subsistence communities. He has received research, teaching, social entrepreneurship, humanitarian, and leadership awards and his course on subsistence marketplaces was ranked one of the top entrepreneurship courses by Inc. magazine.
Dr. Madhu ViswanathanDiane and Steven N. Miller Professor,University of Illinois
Kirti Mishra is Partner in MART-Rural. With a
Masters Degree in Statistics, Kirti has been
with MART for 16 years, leading various research
and consulting assignments. He has wide
experience working with international agencies,
entrepreneurs and corporations. His work focuses
on inclusive marketing and he brings expertise in
establishing large scale pro-poor innovative
business solutions. He was the team leader for
the pilot phase of Hindustan Unilever’s Project
Shakti and set up the Collective Marketing model
for agri- and forest produce.
Kirti MishraPartner, MART-Rural.
Dr. Lakshmi Jagganathan
Dr. Lakshmi Jagganathan is Director of the
Entrepreneurship Development Centre at the
Dayananda Sagar Institutions (DSI), Bangalore. As
Director, she works with students on innovative
engineering and technology projects, shaping
them to become successful start-ups to reach the
market. She is also Professor and Department
Head of Management Studies at DSI’s College of
Engineering. Previously, Lakshmi headed the
Quality Assurance team at 3i InfoTech, Dubai.
Director, EntrepreneurshipDevelopment Centre,DSI, Bangalore.
Jayaram Krishnan (also known as JK) has
mentored and worked with several startups in the
social, developmental and sustainable space.
Two notable examples are LabourNet (services to
informal sector workers) and U-Solar (clean
energy), where he held full-time executive roles in
business and operations, during the early growth
stages of these organizations. Earlier, JK had
started a small business, Kestone, which grew
organically over a decade, with no external
funding, into a leading integrated marketing
services company with hundreds of employees
and presence across India. JK exited Kestone as
Founder CEO after the company was acquired,
but continues to advise bootstrap entrepreneurs
on survival and growth strategies. Prior to
becoming an entrepreneur, JK worked in the IT
industry as a large account salesman. JK has a
bachelor’s degree in mechanical engineering
from Osmania University, Hyderabad, and a
PGDM from the Indian Institute of Management,
Bangalore.
Jayaram KrishnanChief Operating O�cer, Emergent Institute, Bengaluru.
Flagship Program Schedule
2012 Program
Two day closing workshop and graduation
August 24-25, 2013
One week launch program
December 3-6, 2012
Two week core program
August 13-24, 2012
2013 Program
Two day closing workshop and graduation
August 23-24, 2014
One week launch program
December 2-6, 2013
Two week core program
August 12-23, 2013
Priya Dasgupta is the Director of Strategic
Initiatives at the Emergent Institute. She has
worked with the BOP at many leading
organizations like the World Bank, Unitus Advisory
Services, and A2F Consulting. Her experience
includes fund management and advisory services
for microfinance in Africa, enterprise creation for
the informal waste sector in Latin America and
design and implementation of an Ultra Poor
Initiative in India among others. Priya is also the
Director of Strategic Initiatives at Enterprise for a
Sustainable World, Emergent Institute’s partner in
consulting. Priya holds an undergraduate degree
in Electronics and Telecommunications from
University of Pune and an MBA from Cornell
University's Johnson Graduate School of
Management.
Priya DasguptaDirector, Strategic InitiativesEmergent Institute
Dr. Kartik Kumaramangalam is Managing
Director of Papillon Capital, a new a fund focused
on the financing of Green Leap ventures and
sustainable intrastructure. He is a Fellow at MIT
and has taught at MIT, London School of
Economics and London Business School on the
economics of intellectual property and economic
growth. He is also a co-founder of a start-up in the
Silicon Valley and an advisor to start-ups and
investment projects in the U.S., U.K. and India. He
has previously worked at Boston Consulting
Group in New York, been an early employee at
WebEx (acquired by Cisco), , and was a
researcher on a Nobel Prize winning experiment
in Astrophysics at Oxford University. He
completed his PhD at the London School of
Economics.
Dr. Kartik KumaramangalamFellow, MITManaging Director, Papillon Capital
Tuition and FeesThe Flagship Program is a residential program. Tuition is US$ 15,000 (about Rs. 7 lakhs), which includes transport, food, and lodging during the residential portion of the program in Bangalore. A limited number of seats are available in each program o�ering for Indian corporates (listed on Indian exchanges) and SMEs for US$ 10,000 (Rs. 5 lakhs). A few partial and full scholarships are also available for qualified entrepreneurs from the BoP. In addition, there is a non-refundable fee of US$ 100 (Rs. 5000) for the Basic Business Literacy phase of the program.
Travel and costs in the field are not included in the tuition and fees.
Ms. Sushmita M. VishwanathanDirector - Marketing & Communication, Emergent Institute.
Mobile: +91 959 199 1885Email: [email protected]
For further information about theFlagship Program and theAdmissions Process contact:
Dayananda Sagar Academy of Technology & Management Campus 2, Udayapura, Kanakapura Road, Bengaluru - 560 082, Karnataka, India. W: www.emergentinstitute.net