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FORMAT RESEARCH
profile of the research institute. services supplied. working group
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Reproductions, even partial, of the contents of thisdocument, are prohibited without Format priorwritten permission.
2011 © Copyright Format research
confidentiality
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Format Research
institute active in Italy and Europe for twenty years in the production of field surveys and analyses useful to know, to decide, to anticipate the trends
standard methodologies of research(therefore comparable with those of the European and Italian statistical institute and scientifically tested)
applied to ad hoc commissioned researchescustomized according to specific needs
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Clear Vision of the Phenomena
to understand the causes of the phenomena using a multidisciplinary approach based on the contribution of different disciplines: economics, statistics, sociology, psychology, philosophy
defining their exact dimensions, characteristics and wideness
studying the phenomena under analysis both as a whole and in each of their single components by means of multivariateanalysis
with short times for the realization, reasonable cost, and the guarantee of maximum confidentiality
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Data Collection: Interviews, Focus Groups, Mystery Shopping, Observation
quantitative and qualitative analyses
application of standard research protocols, approved by the international scientific community
telephone, personal, mail, internet interviewsformat property technologically advanced data collection systems: cati, capi, cawi
focus groups, individual in-depth interviews, mystery shopping solid experience in carrying out surveys in italy, france, spain, united kingdom, germany
business to business interviews to companies in many other world countries, among which: china, india, russia
System for conducting: telephone interviews CATI (Computer Assisted Telephone Interview), personal interviews CAPI (ComputerAssisted Personal Interview), Internet interviews CAWI (Computer Assisted Web Interview).
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Previsione
Congiuntura
Updated Databases and Data Processing Capacity
format has constantly updated economic, statistical and demographic databases on the changes in businesses, the evolution of the population and the economic phenomena
this availability of resources allows our institute to designing field surveys, questionnaires, sampling plans in a way consistent with the changes in reality to be represented
moreover, every three months format releases the results of OCF (FormatConjunctureObservatory), a format-owned survey on the italian companies that analyzes the deviations of the main indicators that measure the health of businesses (trust, income, employment, late payments, credit requirements, etc...)
the capacity of processing large volumes of data and representing phenomena are ensured by the use of the most updated statisticalapplications supplied by SPSS company.
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Economic and Financial Researches
analysis of the economic structure of a territory: a large metropolitan area, a market/country
analysis of entrepreneurial tissue, conjuncture, consumptions
anticipating the evolution of the market scenarios and the economic phenomena: labor market, credit market
knowing needs and expectations of the economicoperators to set development policies or appropriate marketing actions
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MarketingResearches
analysis of the consumer behaviors, attitudes, opinionsand preferences
identification of the trends and evolution in-progress of phenomena (prediction models)
realization of concept test, product test, researches on communication
analysis of the pricing policies, researches on the salepointknowing and anticipating consumers and specific targets’needs (e.g.. Businesses and professionals)
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Customer SatisfactionResearches
analysis of the quality of services supplied by companies, banks, public administration
analysis of the quality supplied, the quality expected, the quality perceived
customer satisfaction analyses based on the comparison between the expectations in terms of quality by the users of a given service and the opinion on the quality they actually experienced for this service
analysis of the relative quality e brand loyalty
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Social and PoliticalResearches
analysis of the changes in public opinion on major social and political issues
analysis of knowledge, attitudes, behaviors, opinions
analysis of the attitude towards social, political and economicfacts
identification of the evolution of phenomena and anticipation of trends and fashions
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information | outputs
Delivery of the results
The results of format surveys are transferred to customers through the following modes:
database with the micro data – produced on computer support (format in access, excel, or spss) and transmitted via mail or dvd
basic report – the paper document will be divided into the following sections: a) comprehensive briefing document about the characteristics, purpose and the methodology adopted for carrying out the survey (technical report); b) description of the survey sample; c) questionnaire adopted; d) statistics
research report– supplied on computer support (power point format) it contains the results of the research
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Memberships and Certifications
format research is a member of
� esomar (association of european researchers)
� assirm (confindustria) - (association of marketing and public
opinion research institutes)
� sis (italian society for statistics)
� confcommercio
format research is certified UNI-EN ISO 9001:2008 (Certification
agency: DNV)
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information | we are working / have worked for …
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information | staff
Pierluigi Ascani - ChairmanPhilosopher. In 1992 he founded Format, where he holds thepositions of Chairman and Scientific Director. He boasts a longexperience in the field of marketing research, customer satisfactionresearch as well as in the social and political studies. From 2008 to2010 he taught Methodology of the Social and Political Research atthe Faculty of Philosophy at the University of Rome La Sapienza.
Maurizio Pisacane – Field research managerPsychologist. He is working in format since 1998. With over 12 yearsexperience in the performance of field researches, he organizes andsupervise data collection. He is also the coordinator and trainer tointerviewers, external suppliers and professionals engaged in therealization of the different research projects.
Barbara Di Cosimo - Project LeaderEconomist. She works in Format since 2007. She is in charge of theresearch planning and coordination, with a particular experienceconcerning qualitative studies and international researches.
Gaia Petrucci - Project LeaderSociologist. She works in Format since 2006. She is in charge of theresearch planning and coordination, with a particular experienceconcerning customer satisfaction surveys and quantitative studiesabout social subjects.
Cinzia Katja Vitelli – Edp AnalystPsychologist. She works in Format since 1998 and boasts over 12years experience in performing field analyses. She takes care of dataanalysis and is an expert in the planning, development andmaintenance of computer platforms for the CATI, CAPI and CAWIdata collection.
Livia Cacciapuoti – AdministrationShe works in Format since 1999 and manages the administrative and
account processes.
Daniele Serio - Project leaderStatistician. He works in Format since 2008. He is in charge of theresearch planning and coordination, particularly concerningquantitative studies on economic subjects.
Enrica Ramaglia – Personnel trainerPsychologist. Expert in Psychological Assessment. She deals with theselection and training of interns and trainees in the organization ofthe Research Institute.
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Barbara Di CosimoPhone: 0039 06 86328681Mobile: 0039 3884428773
for information
information | contacts
Format Research
Via Ugo Balzani, 77 - 00162 (Rome) Italy
T 0039 06 86328681. F 0039 06 86384996.
www.formatresearch.com. [email protected]
Cap. Soc. € 10.340,00 I.V.
VAT, Fiscal Code, No. Business Reg. Rome: 042 68451004
REA Roma 747042
