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DO YOU HAVE IT? 2014 AMERICAN ADVERTISING AWARDS

DO YOU HAVE IT? · 2017. 9. 5. · All ADDY Winners 45 Special Thanks 53. ADVERTISING. When you love it, you live it. It isn’t rocket science. It’s not brain surgery. But it

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  • DO YOU HAVE IT?2014 AMERICAN ADVERTISING AWARDS

  • TABLE OF CONTENTS

    Board of Directors 02

    Sponsors 03

    Best of Show & Special Judges 05

    Gold Winners 15

    Student Winners 37

    All ADDY Winners 45

    Special Thanks 53

  • ADVERTISING. When you love it, you live it.

    It isn’t rocket science. It’s not brain surgery.

    But it does matter.

    It can be game changing. Mind changing. Life changing.

    But great advertising doesn’t come easy.

    You have to be committed.

    You have to be obsessed.

    You have to be fearless.

    And you were.

    This book celebrates that – your heart, your brains, your guts. But most of all, it celebrates your great work.

    Everything it gives, and everything it takes.

  • 2 | American Advertising Awards 2014

    BOARD OF DIRECTORSRené MurphyIndependentPresident

    Warren CookJamison Advertising Group1st Vice President

    Krystal LewisBalcom Agency2nd Vice President

    Alice CantuBlueRock MarketingTreasurer

    Amanda GibsonConcussionImmediate Past President

    Elisa RodeKearley & Co.Presidential Advisor

    Lori CampbellAAF-Fort WorthClub Administrator

    Bryce BurtonWarren Douglas

    David ClevelandEnglander dZignPak

    Mallory EllisConcussion

    Steve HanthornWarren Douglas

    Lee LittlefieldIlfusion

    Lauren QuirozJustin Brands, Inc.

    Holland SandersFort Worth Opera

    Lauren TurnerBalcom Agency

    AMERICAN ADVERTISING AWARDS CHAIRS

    Krystal LewisADDY Gala Co-chair

    Lauren TurnerADDY Gala Co-chair

    Susan CookADDY Judging Co-chair

    Jason ParkerADDY Judging Co-chair

  • American Advertising Awards 2014 | 3

    SPONSORSGallery Sponsor

    Bronze Sponsors Creative by

    In-Kind Sponsors

    Gold Sponsor Photo Booth Sponsor

    25YEARS

  • American Advertising Awards 2014 | 5

    BEST OF SHOW & SPECIAL JUDGES

  • 6 | American Advertising Awards 2014

    SCHAEFER ADVERTISING CO.

    CASSCO DEVELOPMENT COMPANY

    WORD CROP SIGNSNick Bendian, Account SupervisorTodd Lancaster, Creative Director

    Charlie Howlett, Art Director/DesignerScott Porter, Copywriter

    Maren Gibbs, Production ManagerSigns Etc.

    BEST OF SHOW2013

  • American Advertising Awards 2014 | 7

    BALCOM AGENCY

    LAUREN MAIBACH AND COLE CARTERCARTER WEDDING

    Lauren Maibach, Creative Director, Copywriter, BrideCole Carter, Groom

    BEST OF SHOWPRINT

  • 8 | American Advertising Awards 2014

    ULTRALITE FILMS

    RESIDENT ALIENTHE UNSPOKEN SPEECH PROJECT:

    WORDS ALONEJoey Arcisz, Chief Editor

    BEST OF SHOWBROADCAST

  • American Advertising Awards 2014 | 9

    THE STARR CONSPIRACYTHE STARR CONSPIRACY

    TSC WEBSITEBen Bologna, Senior Designer

    Michael Mercer, Web DeveloperBrandon Alcorn, Creative Director

    Steve Smith, Copywriter

    BEST OF SHOWINTERACTIVE

  • 1 0 | American Advertising Awards 2014

    INTERNET COMMERCIAL THAT KICKED BUTT WITH A SIMPLE BUT ELEGANT IDEA

    SCHAEFER ADVERTISING CO.

    JPS FOUNDATIONSMALL CHANGE BIG IMPACT: WIGKim McRee, Vice President, Account Service

    Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer

    Scott Porter, CopywriterRed Productions, Video Production

    SPECIAL JUDGES’ AWARD

  • American Advertising Awards 2014 | 11

    DIGITAL BRANDED CONTENTWITH EXCELLENT WORDSMITHING

    AND EDITING

    ULTRALITE FILMSGRAND TRUNK

    GOODS FOR THE ROADBud Force, Director/Producer

    Joey Arcisz, Director of Photography/Chief EditorErich Schlegel, Cinematographer/Aerial Camera

    Zak Tollefson, Cinematographer

    SPECIAL JUDGES’ AWARD

  • 1 2 | American Advertising Awards 2014

    THE STARR CONSPIRACY THE STARR CONSPIRACY

    TSC - BEHIND THE SCENES VIDEO Tim Lautensack, Cinematographer and Editor

    Brandon Alcorn, Creative Director

    A popular vote chose this outstanding work to be recognized by the American Advertising Federation of Fort Worth, in the chapter’s first

    People’s Choice competition.

    PEOPLE’S CHOICEAWARD

  • American Advertising Awards 2014 | 13

    skylinedfw.com

    WE GOT ITExhibit anatomy is a science, but creating a successful body of work has never been easier than with Skyline DFW. Our collaborative design process and comprehensive approach ensure award-winning marketing solutions.

  • GOLD WINNERS

  • 1 6 | American Advertising Awards 2014

    SALES PROMOTION 02A - Packaging, Single Unit

    SECRET POWERSSQUARE ENIX

    HITMAN HD TRILOGY LIMITED EDITION PACKAGING & ART BOOKSecret Powers, Game Package Design, Art Book Design, Art Curation, Creative Direction

    New Science Agency, Front-Of-Box Cover Art, Art Curation

    COLLATERAL MATERIAL 06A - Stationery, Flat Printed

    THE STARR CONSPIRACYJAMES L. WEST ALZHEIMER’S CENTER

    JAMES L. WEST STATIONERYNancy Crabb, Designer

    Ben Bologna, Senior DesignerBrandon Alcorn, Creative Director

  • American Advertising Awards 2014 | 17

    COLLATERAL MATERIAL 09E – Publication Design, Book Design (Entire Book)

    SECRET POWERSSQUARE ENIX

    HITMAN HD TRILOGY LIMITED EDITION ART BOOKSecret Powers, Game Package Design,

    Art Book Design, Art Curation, Creative Direction New Science Agency, Front-Of-Box Cover Art, Art Curation

    COLLATERAL MATERIAL 09E – Publication Design, Book Design (Entire Book)

    SECRET POWERSSQUARE ENIX

    THE ART OF FINAL FANTASY XIII: LIGHTNING RETURNSSecret Powers, Art Book Design, Layout,

    Creative Direction

  • 1 8 | American Advertising Awards 2014

    COLLATERAL MATERIAL10B – Poster, Campaign

    SCHAEFER ADVERTISING CO.JPS HEALTH NETWORK

    RESPIRATORY ETIQUETTE CAMPAIGNKim McRee, Vice President, Account Service

    Charlie Howlett, Art Director/DesignerScott Porter, Copywriter

    Maren Gibbs, Production ManagerRobie Capps, Photographer

    COLLATERAL MATERIAL11B - Special Event Material, Invitation

    BALCOM AGENCYLAUREN MAIBACH AND COLE CARTER

    CARTER WEDDINGLauren Maibach,

    Creative Director, Copywriter, BrideCole Carter, Groom

  • American Advertising Awards 2014 | 19

    COLLATERAL MATERIAL11B - Special Event Material, Invitation

    JIMMY BALL DESIGNAMON CARTER MUSEUM OF AMERICAN ART

    AMON CARTER CIRCLE DINNER INVITEWill Gillham, Director of Publications

    Lorraine Bond, Graphic DesignerJimmy Ball, Art Director/Designer

    COLLATERAL MATERIAL11D - Special Event Material, Campaign

    WARREN DOUGLAS ADVERTISINGSTREAMS AND VALLEYS

    “SPANNING 100 YEARS” 7TH ST BRIDGE CAMPAIGNSteve Hanthorn, Creative Director/Copy Writer

    Bryce Burton, Art DirectorErik Garcia, Copy Writer

    David Elizalde, Associate Creative DirectorMitch Topliss, Production Manager

    Angel Marquez, Web Designer/Developer

  • 2 0 | American Advertising Awards 2014

    DIRECT MARKETING12A - Direct Marketing, Flat

    CONCUSSIONKONAMI GAMING, INC.

    PODIUM GOLIATH BROCHUREKhristopher Kesling, Creative Director

    Rose Gomez, Art DirectorAmanda Gibson, Account Director

    Leslie Brackett, Director of Production

    DIRECT MARKETING12A - Direct Marketing, Flat

    CONCUSSIONKONAMI GAMING, INC.

    PODIUM MONUMENT BROCHUREKhristopher Kesling, Creative Director

    Rose Gomez, Art DirectorAmanda Gibson, Account Director

    Leslie Brackett, Director of Production

  • American Advertising Awards 2014 | 21

    OUT-OF-HOME18 – Outdoor Board, Campaign

    BALCOM AGENCYPEDIATRIC EYE ASSOCIATES

    EVERYTHING FOR LITTLE PEEPSJeff Heaton, Art Director/Photographer

    Jamie Fisher, CopywriterCarol Glover, Creative Director

    Susan Schoolfield, Account Director

    OUT-OF-HOME18 – Outdoor Board, Campaign

    SCHAEFER ADVERTISING CO.CASSCO DEVELOPMENT COMPANY

    WORD CROP SIGNSNick Bendian, Account SupervisorTodd Lancaster, Creative Director

    Charlie Howlett, Art Director/DesignerScott Porter, Copywriter

    Maren Gibbs, Production ManagerSigns Etc.

  • 2 2 | American Advertising Awards 2014

    NON-TRADITIONAL ADVERTISING20B – Non-Traditional Advertising, Campaign

    SCHAEFER ADVERTISING CO.CASSCO DEVELOPMENT COMPANY

    WORD CROP SIGNSNick Bendian, Account SupervisorTodd Lancaster, Creative Director

    Charlie Howlett, Art Director/DesignerScott Porter, Copywriter

    Maren Gibbs, Production ManagerSigns Etc.

    CONSUMER OR TRADE PUBLICATION22B – Full Page, Four-Color

    BALCOM AGENCYJUSTIN BOOTS

    GEORGE STRAIT FAREWELLLauren Maibach, Art DirectorStephanie Orges, Copywriter

    Carol Glover, Creative DirectorKrystal Lewis, Account Director

    Today My World Slipped Away.

    “I'd Like To Have That One Back”.each thinkin’

    Love Without End,It’s a

    Amen.

    Really Shouldn't Be Doing This.George, you

    Living and Living Well

    Your music had us

    Blue Clear Sky.under a

    The Best Day.And every day was

    Heartbroke.Now I’mI Cross My Heart, True.it’s

    The Cowboy Rides Away,

    We all watch as

    One Night At A TimeBut we just have to say goodbye

    Write This Down,So here’s our farewell, George.

    Ace in the Hole:

    and keep it as your

    just love you every now and then.

    DEAR GEORGE,

    fans don’t

    .com

  • American Advertising Awards 2014 | 23

    DIGITAL ADVERTISING40B - Internet Commercials

    SCHAEFER ADVERTISING CO. JPS FOUNDATION

    SMALL CHANGE BIG IMPACT: WIGKim McRee, Vice President, Account Service

    Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer

    Scott Porter, CopywriterRed Productions, Video Production

    DIGITAL ADVERTISING40D - Branded Content, more than 60 seconds

    ULTRALITE FILMSGRAND TRUNK

    GOODS FOR THE ROADBud Force, Director/Producer

    Joey Arcisz, Director of Photography/Chief EditorErich Schlegel, Cinematographer/Aerial Camera

    Zak Tollefson, Cinematographer

  • 2 4 | American Advertising Awards 2014

    DIGITAL ADVERTISING42 - DIGITAL ADVERTISING - Campaign

    SCHAEFER ADVERTISING CO. JPS FOUNDATION

    SMALL CHANGE BIG IMPACT CAMPAIGNKim McRee, Vice President, Account Service

    Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer

    Scott Porter, CopywriterRed Productions, Video Production

    TELEVISION46C - :60 or more

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLE: BIKEHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

  • American Advertising Awards 2014 | 25

    TELEVISION46C - :60 or more

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLE: MERRY-GO-ROUNDHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

    TELEVISION46B - :30

    SCHAEFER ADVERTISING CO. NOLAN RYAN BEEF

    RYAN FAMILY SHOWDOWN TV SPOTNick Bendian, Account SupervisorTodd Lancaster, Creative Director

    Charlie Howlett, Art Director/DesignerScott Porter, Copywriter

    Maren Gibbs, Production ManagerPatrick Smith, Video Production

  • 2 6 | American Advertising Awards 2014

    TELEVISION46B - :30

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLE: BIKEHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

    TELEVISION46B - :30

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLE: MERRY-GO-ROUNDHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

  • American Advertising Awards 2014 | 27

    TELEVISION46A - :15 or less

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLE: BIKEHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

    TELEVISION46A - :15 or less

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLE: MERRY-GO-ROUNDHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

  • 2 8 | American Advertising Awards 2014

    TELEVISION46D - Campaign

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    BECAUSE CHILDHOOD SHOULD BE SIMPLEHolly Aguilar, Art DirectorJamie Fisher, Copywriter

    Carol Glover, Creative DirectorAshley Freer, Account Director

    Lynne Swihart, Producer

    ADVERTISING FOR THE ARTS & SCIENCES56G - Cards, Invitations or Announcements

    (Special Event Material)

    SCHAEFER ADVERTISING CO. FORT WORTH ZOO

    ZOO BALL INVITATIONErin Naterman, Account SupervisorTodd Lancaster, Creative Director

    Todd Lancaster, IllustratorMaren Gibbs, Production Manager

  • American Advertising Awards 2014 | 29

    ADVERTISING FOR THE ARTS & SCIENCES62A - Single Medium Campaign

    BALCOM AGENCYPEDIATRIC EYE ASSOCIATESPEDIATRIC EYE CAMPAIGN

    Jeff Heaton, Art Director/PhotographerJamie Fisher, Copywriter

    Carol Glover, Creative DirectorSusan Schoolfield, Account Director

    ADVERTISING FOR THE ARTS & SCIENCES62A - Single Medium Campaign

    WORDS ON WHEELS WORDS ON WHEELSWORDS ON WHEELS

    GRAND OPENING CAMPAIGNCassie Kruemcke, Owner/Designer, mint ink designTina Stovall, Owner/Copywriter, Words On Wheels

    Fort Worth  l  Southlake l  Mansfield817-529-9949 l PediatricEyes.com

    From simple vision problems to conditions requiring surgery, our board certified ophthalmologists

    are here to help.

    We treat a range of conditions – from the

    routine to the rare. It’s all designed to help your

    child see what’s possible.

    WHENCARROTSWON'T CUT IT.

    Fort Worth  l  Southlake l  Mansfield817-529-9949 l PediatricEyes.com

  • 3 0 | American Advertising Awards 2014

    ADVERTISING FOR THE ARTS & SCIENCES62B - Integrated Campaign

    BALCOM AGENCYPEDIATRIC EYE ASSOCIATES

    EVERYTHING FOR LITTLE PEEPSJeff Heaton, Art Director/Photographer

    Jamie Fisher, CopywriterCarol Glover, Creative Director

    Susan Schoolfield, Account Director

    ADVERTISING FOR THE ARTS & SCIENCES62B - Integrated Campaign

    SCHAEFER ADVERTISING CO. FORT WORTH ZOO

    BEASTRO CAMPAIGNErin Naterman, Account SupervisorTodd Lancaster, Creative Director

    Scott Porter, CopywriterMaren Gibbs, Production Manager

    Fort Worth  l  Southlake l  Mansfield817-529-9949 l PediatricEyes.com

    From simple vision problems to conditions requiring surgery, our board certified ophthalmologists

    are here to help.

    FORT WORTH ZOO BEASTRO

    POSTER

    DIRECT MAIL

    ONLINE BANNERS

  • American Advertising Awards 2014 | 31

    PUBLIC SERVICE65C - Audio/Visual

    ULTRALITE FILMSRESIDENT ALIEN

    THE UNSPOKEN SPEECH PROJECT: WORDS ALONEJoey Arcisz, Chief Editor

    ADVERTISING INDUSTRY SELF-PROMOTION70G - Digital Advertising

    THE STARR CONSPIRACYTHE STARR CONSPIRACY

    TSC WEBSITEBen Bologna, Senior Designer

    Michael Mercer, Web DeveloperBrandon Alcorn, Creative Director

    Steve Smith, Copywriter

  • 3 2 | American Advertising Awards 2014

    ADVERTISING INDUSTRY SELF-PROMOTION70G - Digital Advertising

    WARREN DOUGLAS ADVERTISINGWARREN DOUGLAS ADVERTISING

    WARREN DOUGLAS ADVERTISING WEBSITEBrian Henderson, Web Designer/DeveloperAngel Marquez, Web Designer/Developer

    Aaron Dougherty, PhotographerSteve Hanthorn, Creative Director/Copywriter

    David Elizalde, Associate Creative Director

    ADVERTISING INDUSTRY SELF-PROMOTION72B - Integrated Campaign

    SCHAEFER ADVERTISING CO. SCHAEFER ADVERTISING CO.SCHAEFERMADE LEMONADE

    Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer

    Scott Porter, CopywriterScott Porter, Video Production

  • American Advertising Awards 2014 | 33

    ELEMENTS OF ADVERTISING74A - Logo

    ILFUSION CREATIVE ILFUSION CREATIVE

    PICKLES BBQ AND ICEHOUSE LOGOLee Littlefield, Creative Director

    Alison McDonnell, Graphic DesignerLauren Hayman, Production Manager

    ELEMENTS OF ADVERTISING74A - Logo

    WARREN DOUGLAS ADVERTISINGSTREAMS AND VALLEYS

    “SPANNING 100 YEARS” 7TH STREET BRIDGE LOGO Steve Hanthorn, Creative Director/Copywriter

    Bryce Burton, Art Director

  • 3 4 | American Advertising Awards 2014

    ELEMENTS OF ADVERTISING74B - Illustration, Single

    LOCKHEED MARTIN AERONAUTICSLOCKHEED MARTIN MEDIA PRODUCTS

    WINDE GRAPHIC NOVELDavid Schweitzer, Graphic Designer/Illustrator

    Stan Bagget, Graphic Designer/ColorDennis Soultaire, Graphic Designer/ColorEd Armstrong, Graphic Designer/Color

    ELEMENTS OF ADVERTISING74H - Animation or Special Effects

    CONCUSSIONKONAMI GAMING, INC.KONAMI BRAND VIDEO

    Khristopher Kesling, Creative DirectorRose Gomez, Art Director

    Dan Wagner, Group Account DirectorAmanda Gibson, Account Director

  • American Advertising Awards 2014 | 35

    ELEMENTS OF ADVERTISING75A - Music Only

    BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER

    CHILDHOOD SHOULD BE SIMPLE MUSICMark Menza, Composer

    Jamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director

  • STUDENT WINNERS

  • 3 8 | American Advertising Awards 2014

    INTEGRATED CAMPAIGNS14B - Consumer

    SHELBY TAMURA

    CARFAX

    UNIVERSITY OF NORTH TEXAS Shelby Tamura, Art Director/Copywriter

    Mike Morgan, Photographer

    STUDENTBEST OF SHOW

  • American Advertising Awards 2014 | 39

    CONSUMER OR TRADE PUBLICATIONS09A - Single, Fractional page or Full page

    ANNA PARSONS

    PLAYDOH ADVERTISEMENT

    TEXAS CHRISTIAN UNIVERSITY

    STUDENTSPECIAL JUDGES’

    AWARD

    A doh that gives rise to your imagination.

  • 4 0 | American Advertising Awards 2014

    CONSUMER OR TRADE PUBLICATIONS09B - Campaign

    CORINNE GANTHER

    PLAY-DOH ADVERTISING CAMPAIGN

    TEXAS CHRISTIAN UNIVERSITY

    STUDENTSPECIAL JUDGES’

    AWARD

    How do you Play-Doh?

    Van Doh

    What if Van Gogh had molded masterpieces before ever lifting

    brush to canvas? Would it have made the great even greater? With

    50 shades of fun, you too can personalize a new kind of palette

    and imagine greatness. Think outside the can.

    © 2013 Hasbro. All rights reserved.

    Salva·doh Dali

    How do you Play-Doh?

    What if Dali had molded masterpieces before ever lifting brush to

    canvas? Would it have made the great even greater? With

    50 shades of fun, you too can personalize a new kind of palette

    and imagine greatness. Think outside the can.

    © 2013 Hasbro. All rights reserved.

    Pab·doh Picasso

    How do you Play-Doh?

    What if Picasso had molded masterpieces before ever lifting brush

    to canvas? Would it have made the great even greater? With

    50 shades of fun, you too can personalize a new kind of palette

    and imagine greatness. Think outside the can.

    © 2013 Hasbro. All rights reserved.

  • American Advertising Awards 2014 | 41

    COLLATERAL MATERIALS02 - Stationery Package

    JON CHAPMAN BAILEY BLANCHONE

    ANNA FRENCHUNDERBELLY CHIPS & DIPS

    THE UNIVERSITY OF TEXAS AT ARLINGTON

    COLLATERAL MATERIALS05E - Book Design (Entire Book)

    JESSE ESTANESTHE FIELD GUIDE TO BIGFOOT

    THE UNIVERSITY OF TEXAS AT ARLINGTON

  • 4 2 | American Advertising Awards 2014

    CONSUMER OR TRADE PUBLICATIONS09A - Single, Fractional page or Full page

    ANNA PARSONSPLAYDOH ADVERTISEMENT

    TEXAS CHRISTIAN UNIVERSITY

    CONSUMER OR TRADE PUBLICATIONS09B - Campaign

    CORINNE GANTHERPLAY-DOH ADVERTISING CAMPAIGN

    TEXAS CHRISTIAN UNIVERSITY

    How do you Play-Doh?

    Van Doh

    What if Van Gogh had molded masterpieces before ever lifting

    brush to canvas? Would it have made the great even greater? With

    50 shades of fun, you too can personalize a new kind of palette

    and imagine greatness. Think outside the can.

    © 2013 Hasbro. All rights reserved.

    Salva·doh Dali

    How do you Play-Doh?

    What if Dali had molded masterpieces before ever lifting brush to

    canvas? Would it have made the great even greater? With

    50 shades of fun, you too can personalize a new kind of palette

    and imagine greatness. Think outside the can.

    © 2013 Hasbro. All rights reserved.

    Pab·doh Picasso

    How do you Play-Doh?

    What if Picasso had molded masterpieces before ever lifting brush

    to canvas? Would it have made the great even greater? With

    50 shades of fun, you too can personalize a new kind of palette

    and imagine greatness. Think outside the can.

    © 2013 Hasbro. All rights reserved.

    A doh that gives rise to your imagination.

  • American Advertising Awards 2014 | 43

    INTEGRATED CAMPAIGNS14A - B-to-B

    MEGAN ANDERSONKIWI SHOE POLISH,

    POLISH YOUR LIFESTYLEUNIVERSITY OF NORTH TEXAS

    INTEGRATED CAMPAIGNS14B - Consumer

    SHELBY TAMURACARFAX

    UNIVERSITY OF NORTH TEXAS Shelby Tamura, Art Director/Copywriter

    Mike Morgan, Photographer

  • 4 4 | American Advertising Awards 2014

    RETAIL DISPLAYS SIGNS & BANNERS PACKAGING

    BENTONVILLE, ARDALLAS/FORT WORTH AUSTIN/SAN ANTONIOWACO

    www.englanderdzp.com1-888-314-5259

    In-store advertising solutions, the heartbeat of your brand at retail.

  • American Advertising Awards 2014 | 45

    ALL AWARDS

  • 4 6 | American Advertising Awards 2014

    SALES PROMOTION01A CATALOGBRONZEConcussionKonami Gaming, Inc.Game CatalogKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorClaire Dunn, Junior Account ExecutiveAllan Cardozo, Interactive DirectorChristine Farnsworth, Production Artist

    01D MENUBRONZEIlfusion CreativePickles BBQ and Icehouse MenuLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerAllison King, Account ManagerLauren Hayman, Production Manager

    02A SINGLE UNITGOLDSecret PowersSquare EnixHitman HD Trilogy Limited Edition Packaging & Art BookSecret Powers, Game Package Design, Art Book Design, Art Curation, Creative Direction New Science Agency, Front-Of-Box Cover Art, Art Curation

    03B FREE-STANDINGBRONZEBalcom AgencyJustin BootsJustin SilverJeff Heaton, Art DirectorJamie Fisher, CopywriterTrey Sprinkle, Creative DirectorKrystal Lewis, Account Director

    03C TRADE SHOW EXHIBITBRONZESkyline DFW Exhibits & EventsEurocopter Airbus & Eurocopter At NBAA Business Aviation Convention & Exhibition 2013Nate Nelson, DesignerJeff Meisner, President

    SILVERSkyline DFW Exhibits & EventsAmerican AirlinesAmerican Airlines At GBTA 2013Scooter Hendon, DesignerJeff Meisner, PresidentSmart Cookie, Multimedia Partner

    SILVERSkyline DFW Exhibits & EventsErchoniaErchonia Laser Healthcare AtNorth American Veterinary Community Conference 2013Scooter Hendon, DesignerPeggy Tackett, Marketing Consultant

    SILVERSkyline DFW Exhibits & EventsEurocopterEurocopter At Heli-Expo 2013Nate Nelson, DesignerJeff Meisner, President

    03D BRANDED ENVIRONMENTBRONZESkyline DFW Exhibits & EventsAmerican AirlinesAmerican Airlines & Disney Planes ActivationScooter Hendon, DesignerJeff Meisner, PresidentSmart Cookie, Multimedia Partner

    05 AUDIO/VIDEO SALES PRESENTATIONSILVERBalcom AgencyJustin BootsJustin USA: Thank You VideoJeff Heaton, EditorLauren Maibach, Art DirectorJamie Fisher, CopywriterTrey Sprinkle, Creative DirectorKrystal Lewis, Account Director

    SILVERConcussionKonami Gaming, Inc.Konami Brand VideoKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAmanda Gibson, Account Director

    SILVERRed ProductionsAventure LLCAventure ParkScott Nichols, ProducerRed Sanders, CinematographerSam Parnell, Editor

    COLLATERAL MATERIAL06A STATIONERY, FLAT PRINTEDSILVERSchaefer Advertising Co.Tallulah & Co.Corporate Identity PackageCharlie Howlett, Art Director/Designer

    GOLDThe Starr ConspiracyJames L. West Alzheimer’s CenterJames L. West StationeryNancy Crabb, DesignerBen Bologna, Senior DesignerBrandon Alcorn, Creative Director

    06B STATIONERY, MULTIPLE PROCESSBRONZEThe Starr ConspiracyVirgin PulseVirgin Pulse StationeryNancy Crabb, DesignerBrandon Alcorn, Creative Director

    SILVERThe Starr ConspiracySmashflySmashfly StationeryTim Lautensack, DesignerBrandon Alcorn, Creative Director

    07B ANNUAL REPORT, FOUR-COLORSILVERGCG MarketingExxonMobilExxon 2013 Outlook for EnergyGCG Team

    08B BROCHURE, FOUR-COLORBRONZEDesign Works StudioDesign Works StudioSuite BrochureLaura Russell, DesignerCindy Engel, Creative Director

    BRONZEFort Worth OperaFort Worth Opera2013 Festival BrochureZach Hale, Graphic Designer, The Matchbox StudioLiz Burnett, Creative Director, The Matchbox Studio

    SILVERLockheed Martin AeronauticsLockheed Martin Media ProductsWINDE Graphic NovelDavid Schweitzer, Graphic Designer/IllustratorStan Bagget, Graphic Designer/ColorDennis Soultaire, Graphic Designer/ColorEd Armstrong, Graphic Designer/Color

    08C BROCHURE, CAMPAIGNSILVERLockheed Martin AeronauticsLockheed Martin Media ProductsWINDE Graphic NovelDavid Schweitzer, Graphic Designer/IllustratorStan Bagget, Graphic DesignerEd Armstrong, Graphic Designer/InteractiveSteve Hall, Graphic Designer/InteractiveLyndy Benson, Graphic DesignerDennis Soultaire, Graphic DesignerBrad Stokes, Video Director

    09E PUBLICATION DESIGN, BOOK DESIGN (ENTIRE)GOLDSecret PowersSquare EnixHitman HD Trilogy Limited Edition Art BookSecret Powers, Game Package Design, Art Book Design, Art Curation, Creative DirectionNew Science Agency, Front-Of-Box Cover Art, Art Curation

    GOLDSecret PowersSquare EnixThe Art of Final Fantasy XIII:Lightning ReturnsSecret Powers, Art Book Design, Layout, Creative Direction

    10A POSTER, SINGLEBRONZEInnovador LLCFort Worth Stock Show & RodeoFWSSR PosterJason Van Orden, Associate Creative Director/Art DirectorLiz Heck, Marketing & PR DirectorSusan Watt Foster, President

    SILVERSchaefer Advertising Co.JPS Health NetworkRespiratory Etiquette Poster: RedKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer

    SILVERSchaefer Advertising Co.JPS Health Network Respiratory Etiquette Poster: YellowKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer

    SILVER Schaefer Advertising Co.JPS Health NetworkRespiratory Etiquette Poster: GreenKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer

    SILVER Schaefer Advertising Co.JPS Health NetworkRespiratory Etiquette Poster: BlueKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer

  • American Advertising Awards 2014 | 47

    10B POSTER, CAMPAIGNGOLDSchaefer Advertising Co.JPS Health Network Respiratory Etiquette CampaignKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer

    11B SPECIAL EVENT MATERIAL, INVITATION GOLDBalcom AgencyLauren Maibach and Cole CarterCarter WeddingLauren Maibach, Creative Director, Copywriter, BrideCole Carter, Groom

    GOLDJimmy Ball DesignAmon Carter Museum Of American ArtAmon Carter Circle Dinner InviteWill Gillham, Director of PublicationsLorraine Bond, Graphic DesignerJimmy Ball, Art Director/Designer

    11D SPECIAL EVENT MATERIAL, CAMPAIGNBRONZEConcussionTexas Christian UniversityAthletics DepartmentFear The Frog Collateral CampaignAllen Wallach, Account PlanningKhristopher Kesling, Creative DirectorAmanda Gibson, Account DirectorChristine Farnsworth, Production Artist

    GOLDWarren Douglas AdvertisingStreams And Valleys“Spanning 100 Years” 7th Street Bridge CampaignSteve Hanthorn, Creative Director/Copy WriterBryce Burton, Art DirectorErik Garcia, CopywriterDavid Elizalde, Associate Creative DirectorMitch Topliss, Production ManagerAngel Marquez, Web Designer/Developer

    DIRECT MARKETING12A DIRECT MARKETING, FLATBRONZESchaefer Advertising Co.TTI, Inc.Remember Me?! – The Specialist Comic #3Erin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterMiracle Studios, Illustrator

    GOLDConcussionKonami Gaming, Inc.Podium Goliath BrochureKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorLeslie Brackett, Director of Production

    GOLDConcussionKonami Gaming, Inc.Podium Monument BrochureKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorLeslie Brackett, Director of Production

    12B DIRECT MARKETING, 3-DBRONZEConcussionKonami Gaming, Inc.Dragon’s Victory Pop-UpKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorLeslie Brackett, Director of Production

    BRONZEThe Starr ConspiracyVirgin HealthmilesVirgin Healthmiles DMJonathan Irwin, Art DirectorBrandon Alcorn, Creative DirectorLou Chapman, Copywriter

    BRONZEGCG MarketingRheemRheem Distributor Marketing KitGCG Team

    OUT-OF-HOME15A OUTDOOR BOARD, FLATSILVERBalcom AgencyJustin BootsJustin RodeoTrey Sprinkle, Art DirectorCarol Glover, Creative DirectorKrystal Lewis, Account Director

    SILVERBalcom AgencyPediatric Eye AssociatesEverything For Little Peeps – MonkeyJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    18 CAMPAIGNBRONZEBalcom AgencyJustin BootsJustin RodeoTrey Sprinkle, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director

    BRONZEWarren Douglas AdvertisingMedical City Dallas HospitalsMedical City Dallas Hospital ER Billboard CampaignDavid Elizalde, Associate Art DirectorBryce Burton, Art DirectorRyan Harvey, Graphic DesignerSteve Hanthorn, Creative Director/ Copy WriterAngela Davis, Account Service Director

    GOLDBalcom AgencyPediatric Eye AssociatesEverything For Little PeepsJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    GOLDSchaefer Advertising Co.Cassco Development CompanyWord Crop SignsNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerSigns Etc.

    NON-TRADITIONAL ADVERTISING20B NON-TRADITIONAL ADVERTISING, CAMPAIGNGOLDSchaefer Advertising Co.Cassco Development CompanyWord Crop SignsNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerSigns Etc.

    CONSUMER OR TRADE PUBLICATION21B FRACTIONAL PAGE, FOUR-COLORBRONZEBalcom AgencyPediatric Eye AssociatesWhen Carrots Won’t Cut ItJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    22B FULL PAGE, FOUR-COLORBRONZEConsuro/EnterhostConsuro Managed TechnologyDisgruntled GeekLori McCormick, Art DirectorCourtney Summers, Director of Marketing/Copywriter

    BRONZEGCG MarketingPolyJohn EnterprisesPolyJohn “Cash Register” AdGCG Team

    BRONZEGCG MarketingPolyJohn EnterprisesPolyJohn “Walkie Talkie” AdGCG Team

    BRONZEBrian Pierce MarketingSundance Square“This Is The Place”Brian Pierce, WriterJimmy Mowry, Mowry Creative, Art DirectorTracy Gilmour, Sundance Square, Account ExecutiveAnita Simmons, Sundance Square, Account Coordinator

    SILVERBalcom AgencyPediatric Eye AssociatesWhen Carrots Won’t Cut ItJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    GOLDBalcom AgencyJustin BootsGeorge Strait FarewellLauren Maibach, Art DirectorStephanie Orges, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director

    23B SPREAD, MULTIPLE PAGE OR INSERT, FOUR-COLORSILVERBalcom AgencyJustin BootsSince 1879Trey Sprinkle, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director

    24B CAMPAIGN, FOUR-COLOR BRONZEGCG MarketingPolyJohn EnterprisesPolyJohn 2013 Ad CampaignGCG Team

  • 4 8 | American Advertising Awards 2014

    BRONZEBalcom AgencyPCCAQuality CampaignDavid Sims, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKim Speairs, Account Director

    SILVERTHE STARR CONSPIRACYACHIEVER’SACHIEVER’S AD CAMPAIGNBrandon Alcorn, Creative DirectorAnna Beth Bonney, Copywriter

    NEWSPAPER26B NEWSPAPER, COLORSILVERBrian Pierce MarketingSundance Square“This Is The Place”Brian Pierce, WriterJimmy Mowry, Mowry Creative, Art DirectorTracy Gilmour, Sundance Square, Account ExecutiveAnita Simmons, Sundance Square, Account Coordinator

    DIGITAL ADVERTISING32A WEBSITES, B-TO-B, PRODUCTSSILVERThe Starr ConspiracyInfluence HRInfluence HR WebsiteBen Bologna, Senior DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorAnna Beth Bonney, Copywriter

    32C WEBSITES, B-TO-B, SERVICESBRONZEThe Starr ConspiracyUptivityUptivity WebsiteBen Bologna, Senior DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorLance Haun, Copywriter

    SILVERBalcom AgencyGet ThereGet There WebsiteLauren Maibach, Art DirectorJamie Fisher, CopywriterBrian Blankenship, Interactive Creative DirectorRob Mart, Account Director

    SILVERThe Starr ConspiracyVestricsVestrics WebsiteTim Lautensack, DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorLou Chapman, Copywriter

    33A WEBSITES, CONSUMER, PRODUCTSSILVERIlfusion CreativeIlfusion CreativeWink WebsiteLee Littlefield, Creative DirectorAustin Stewart, Web DeveloperAlison McDonnell, Graphic Designer

    33C WEBSITES, CONSUMER, SERVICESSILVERWarren Douglas AdvertisingStreams And Valleys7th Street Bridge WebsiteAngel Marquez, Web Designer/ DeveloperBryce Burton, Art DirectorSheena Bandy, Web Developer

    SILVERWarren Douglas AdvertisingRylander Clay & Opitz, LLPRCO WebsiteBrian Henderson, Director of User ExperienceAngel Marquez, Web Designer/ DeveloperRyan Benson, Senior Developer & Technical LeadSamantha Jordan, Project ManagerErik Garcia, Copywriter

    35A MICROSITES, PRODUCTSBRONZESteadfast CreativeSteadfast CreativeSecret Happy HourBrad Parnell, Creative DirectorKristi Cooper, Lead DesignerCresencio Cantu, Lead Developer

    36B MICROSITES, SINGLE PLATFORM, CONSUMERBRONZEBlueRock MarketingSteve NavarreSteve’s Not DeadAlice Cantu, Accounts DirectorLisa Bachim, Senior Art DirectorShawn Yujuico, Marketing Strategy

    BRONZEIlfusion CreativeIlfusion CreativePickles BBQ And Icehouse Facebook PageRachel Duran, Director of Social Media StrategyHillary Dupriest, Community ManagerLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerAllison King, Account Manager

    36C SOCIAL MEDIA CAMPAIGNBRONZEArdent CreativeArdent CreativeArdent Creative Social Media CampaignLuiz Baptista

    38B ONLINE PUBLICATION, MAGAZINEBRONZEConcussionKonami Gaming, Inc.Konami Product Catalog FlipbooksKhris Kesling, Creative DirectorAllan Cardozo, Interactive DirectorRose Gomez, Creative DirectorKatie Betik, Interactive Account Executive

    38D EMAILBRONZEBlueRock MarketingAmerican EurocopterInnovation Meets RecreationAlice Cantu, Accounts DirectorLisa Bachim, Senior Art DirectorShawn Yujuico, Marketing Strategy

    BRONZEThe Starr ConspiracyMontageMontage Holiday e-CardTim Lautensack, DesignerBrandon Alcorn, Creative DirectorLance Haun, Copywriter

    39A BANNERS, RICH MEDIABRONZEConcussionFort Worth Transportation AuthorityState Fair Corn Dog Banner AdsKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorLindsay Springer, Senior Account ExecutiveAllan Cardozo, Interactive Director

    BRONZEBalcom AgencyCook Children’s Medical CenterBike/WheelchairHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director

    BRONZEBalcom AgencyCook Children’s Medical CenterFloatie/MRIHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director

    40A WEBISODESBRONZESchaefer Advertising Co.TTI, Inc.Dead In The Water - The Specialist Video #1Erin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterTrack Daddy Productions, Video Production

    SILVERSchaefer Advertising Co.TTI, Inc.Power Surge - The Specialist Video #2Erin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterTrack Daddy Productions, Video Production

    40B INTERNET COMMERCIALSBRONZESecret PowersSmartTeamSmartTeam Product VideoSecret Powers, Creative, Copywriting, Design, Motion Graphics, Character Animation, EditorialMegan Levens, Character Design, llustrationOkraTron 5000, Sound Design, Voiceover, Audio Post

    BRONZESecret PowersFreshBooksFreshBooks Cloud AccountingSecret Powers, Motion Graphics, Character Animation, Editorial, Live Action DirectionJesse Read/FreshBooks, IllustrationJake Wilganowski, Director of PhotographyOkraTron 5000, Sound Design, Voiceover, Audio Post

    BRONZESchaefer Advertising Co.JPS FoundationSmall Change Big Impact: PrescriptionKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production

  • American Advertising Awards 2014 | 49

    BRONZERed ProductionsiProspectCompany OverviewJonathan Bryant, AnimationJonathan Combs, DesignMark Menza, Sound DesignErin Ostenson, ProducerScott Porter, Writer

    BRONZERed ProductionsFort Worth ChamberOf CommerceFort Worth Chamber Of CommerceChris Rodiguez, DirectorSam Parnell, EditorErik Clapp, Cinematographer

    SILVERSchaefer Advertising Co.JPS FoundationSmall Change Big Impact: SocksKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRed Productions, Video Production

    SILVERSchaefer Advertising Co.JPS FoundationSmall Change Big Impact: PedometerKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production

    GOLDSchaefer Advertising Co.JPS FoundationSmall Change Big Impact: WigKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production

    40D BRANDED CONTENT,MORE THAN 60 SEC.BRONZEThe Starr ConspiracyThe Starr ConspiracyTSC-Behind The Scenes VideoTim Lautensack, Cinematographer and Editor Brandon Alcorn, Creative Director

    BRONZEStudios 121Deloitte UniversityStop Hunger Now & Wine To WaterClayton Coblentz, ProducerCraig Doig, DirectorNate Jones, Director/EditorialBrandon Schwindt, Editorial

    SILVERConcussionKonami Gaming, Inc.Konami Brand VideoKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAmanda Gibson, Account Director

    SILVERThe Starr ConspiracyThe Starr ConspiracyTSC Culture VideoTim Lautensack, Cinematographer and EditorBrandon Alcorn, Creative Director

    GOLDUltralite FilmsGrand TrunkGoods For The RoadBud Force, Director/ProducerJoey Arcisz, Director of Photography/Chief EditorErich Schlegel, Cinematographer/ Aerial CameraZak Tollefson, Cinematographer

    42 DIGITAL ADVERTISING, CAMPAIGNBRONZEBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director

    BRONZEBalcom AgencyTCU Neeley School Of BusinessTCU Neeley School Supply Chain CampaignHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    SILVERSchaefer Advertising Co.TTI, Inc.The Specialist Online CampaignErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterMiracle Studios, Illustrator

    GOLDSchaefer Advertising Co.JPS FoundationSmall Change Big Impact CampaignKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production

    TELEVISION46A LOCAL, SINGLE, :15 OR LESSGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: BikeHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    GOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: Merry-Go-RoundHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    46B LOCAL, SINGLE, :30GOLDSchaefer Advertising Co.Nolan Ryan BeefRyan Family Showdown TV SpotNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerPatrick Smith, Video ProductionGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: BikeHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    GOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: Merry-Go-RoundHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    46C LOCAL, SINGLE, :60 OR MOREGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: BikeHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    GOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: Merry-Go-RoundHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    46D LOCAL CAMPAIGNGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    48A PRODUCTSBRONZESecret PowersDreamworks/D3 PublisherThe Croods: Prehistoric PartySecret Powers, Copywriting, Design, Motion Graphics, EditorialOkraTron 5000, Sound Design, Voiceover, Audio Post

    BRONZEBroken FilmsWatson Pharmaceuticals/ActavisGeneress FEMark Whittier, Producer/Director, EditorDenise O’Brien, Creative Director/Art DirectorBrad Herbert, Visual FX SupervisorBilly Velten, Director of PhotographyMark Menza, Post Audio/Sound Design

    SILVERBalcom AgencyJustin BootsJustin USA: Thank YouJeff Heaton, EditorJamie Fisher, CopywriterLauren Maibach, Art DirectorTrey Sprinkle, Creative DirectorKrystal Lewis, Account Director

  • 5 0 | American Advertising Awards 2014

    INTEGRATED CAMPAIGNS53 B-TO-B, REGIONAL/NATIONALBRONZEBalcom AgencyPCCABrilliant CampaignDavid Sims, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKim Speairs & Audrey Stewart, Account Directors

    SILVERConcussionKonami Gaming, Inc.SYNKROS Gears CampaignKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAndrew Yañez, Chief Creative Officer

    54 CONSUMER, LOCALBRONZEConcussionTexas Christian University Athletics DepartmentFear The Frog Integrated CampaignAllen Wallach, Account PlanningKhristopher Kesling, Creative DirectorAmanda Gibson, Account DirectorChristine Farnsworth, Production Artist

    55 CONSUMER, REGIONAL/NATIONALBRONZEWarren Douglas AdvertisingTyson Foods, Inc.Wright Brand World Food Championships CampaignPaul Davis, Senior Art DirectorDavid Elizalde, Associate Art DirectorBryce Burton, Art DirectorMitch Topliss, Production ManagerErik Garcia, Copy WriterSteve Hanthorn, Creative Director/ Copy WriterLauren Gourley, Marketing Strategist DirectorAngel Marquez, Web Developer

    SILVERBalcom AgencyJustin BootsJustin USA Thank You CampaignLauren Maibach, Art DirectorJamie Fisher, CopywriterTrey Sprinkle, Creative DirectorJeff Heaton, EditorKrystal Lewis, Account Director

    ADVERTISING FOR THE ARTS & SCIENCES56C BROCHURE/SALES KITBRONZESchaefer Advertising Co.Fort Worth OperaJFK Opera FolderNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production Manager

    BRONZEBrandEraTexas Ballet TheaterTexas Ballet Theater PackageReecanne Joeckel, Creative DirectorAli Baer, Account ExecutiveRandall Addison, Graphic DesignerSteven Visneau, PhotographerKevin Spann, PrinterAdrian Hernandez, Printer

    56E POSTERSILVERSchaefer Advertising Co.Fort Worth ZooZoo Ball PosterErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorTodd Lancaster, IllustratorMaren Gibbs, Production Manager

    56G CARDS, INVITATIONS OR ANNOUNCEMENTS SILVERHutson CreativeThe Arts Council Of Fort Worth & Tarrant CountyToast Of The Town P.O.P. InviteJustin Burks, Creative DirectorBeth Hutson, CEO

    GOLDSchaefer Advertising Co.Fort Worth ZooZoo Ball InvitationErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorTodd Lancaster, IllustratorMaren Gibbs, Production Manager

    62A SINGLE MEDIUM CAMPAIGNSILVERBalcom AgencyCook Children’s Medical CenterChildhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director

    SILVERBalcom AgencyUSMD Prostate Cancer CenterUSMD Prostate Center CampaignHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    GOLDWords On WheelsWords On WheelsWords On Wheels Grand Opening CampaignCassie Kruemcke, Owner/Designer, Mint Ink DesignTina Stovall, Owner/Copywriter, Words On Wheels

    GOLDBalcom AgencyPediatric Eye AssociatesPediatric Eye CampaignJeff Heaton, Art Director/ PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    62B INTEGRATED CAMPAIGNBRONZEConcussionHCA North TexasFastERtx Integrated CampaignKhristopher Kesling, Creative DirectorAmanda Gibson, Account DirectorAllan Cardozo, Interactive Director

    BRONZEBalcom AgencyCook Children’s Medical CenterChildhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer

    GOLDSchaefer Advertising Co.Fort Worth ZooBeastro CampaignErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterMaren Gibbs, Production Manager

    GOLDBalcom AgencyPediatric Eye AssociatesEverything For Little PeepsJeff Heaton, Art Director/ PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director

    PUBLIC SERVICE63C BROCHURES/SALES KIT SILVERBalcom AgencyFort Worth Chamber Of CommerceJFK/FW An Intersection Of HistoryHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorLesley Dupre, Account Director

    63G CARDS, INVITATIONS OR ANNOUNCEMENTSBRONZEBalcom AgencyFort Worth Pregnancy CenterEvery Life Is UniqueLauren Maibach, Art DirectorStephanie Orges, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director

    65C AUDIO/VISUALSILVERUltralite FilmsResident AlienThe JFK Unspoken Speech Project: Dissident VoicesJoey Arcisz, Director of Photography

    GOLDUltralite FilmsResident AlienThe Unspoken Speech Project: Words AloneJoey Arcisz, Chief Editor

    65D DIGITAL ADVERTISINGBRONZEJ.O.The Cause AgencyThe Cause Agency WebsiteJason Van Orden, Associate Creative Director/ Art DirectorJennifer Henderson, Creative DirectorPaige Rodges, Copywriter

    SILVERRide For The BrandBoots B4 BootsBoots B4 BootsPreston Mitcham, DeveloperDaniel Glenn, DesignerKelly Rahner, DesignerRyan Clayton, DeveloperBrandon Bowman, DeveloperDouglas Cox, Interactive DirectorColton Onstot, Account Executive

  • American Advertising Awards 2014 | 51

    69A SINGLE MEDIUM CAMPAIGNBRONZEBalcom AgencyUnited Way Of Tarrant CountyYOUnited Way Print CampaignLauren Maibach, Art DirectorStephanie Orges, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director

    SILVERPinkerton DesignDowntown Fort Worth Inc DFWIRecycle On The GoGladys Pinkerton, Creative DirectorChristine Farnsworth, Retouch/Illustration

    ADVERTISING INDUSTRY SELF-PROMOTION70A COLLATERALBRONZEJ.O.J.O.J.O. BrochureJason Van Orden, Associate Creative Director/ Art DirectorJennifer Henderson, Creative DirectorPaige Rodges, Copywriter

    SILVERIlfusion CreativeIlfusion CreativeIlfusion Business CardsLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerLauren Hayman, Production Manager

    70G DIGITAL ADVERTISINGBRONZEWarren Douglas AdvertisingCreative MagmaCreative Magma WebsiteBrian Henderson, Director of User ExperienceAngel Marquez - Web Designer/ Developer, Web Designer/DeveloperJared Lawson, Copywriter

    SILVERIlfusion CreativeIlfusion CreativeIlfusion WebsiteLee Littlefield, Creative DirectorAustin Stewart, Web DeveloperAlison McDonnell, Graphic DesignerMatthew Radar, Web DeveloperLauren Hayman, Production Manager

    GOLDThe Starr ConspiracyThe Starr ConspiracyTSC WebsiteBen Bologna, Senior DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorSteve Smith, Copywriter

    GOLDWarren Douglas AdvertisingWarren Douglas AdvertisingWarren Douglas Advertising WebsiteBrian Henderson, Director of User ExperienceAngel Marquez, Web Designer/DeveloperAaron Dougherty, PhotographerSteve Hanthorn, Creative Director/CopywriterDavid Elizalde, Associate Creative Director

    70K CARDS, INVITATIONS, OR ANNOUNCEMENTSBRONZESchaefer Advertising Co.Schaefer Advertising Co.Christmas CardTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterScott Porter, Video Production

    BRONZEGCG MarketingGCG MarketingGCG 2013 Christmas CardGCG Team

    SILVERGCG MarketingGCG MarketingGCG 40TH Birthday Party InvitationGCG Team

    71 AD CLUB OR MARKETING CLUB BRONZEArdent CreativeArdent CreativeADDYs 2013 SignageArdent Creative Team

    72B INTEGRATED CAMPAIGNGOLDSchaefer Advertising Co.Schaefer Advertising Co.Schaefermade LemonadeTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterScott Porter, Video Production

    ELEMENTS OF ADVERTISING73 COPYWRITING BRONZEWords On WheelsWords On WheelsWords On Wheels WebsiteTina Stovall, Copywriter

    SILVERBrian Pierce MarketingSundance Square“This Is The Place”Brian Pierce, WriterJimmy Mowry, Mowry Creative, Art DirectorTracy Gilmour, Sundance Square, Account ExecutiveAnita Simmons, Sundance Square, Account Coordinator

    74A LOGOBRONZEIlfusion CreativeIlfusion CreativeIlfusion LogoLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerLauren Hayman, Production Manager

    BRONZEArdent CreativeArdent CreativeBattle Of The Horns LogoArdent Creative Team

    BRONZEThe Starr ConspiracyInfluence HRInfluence HR LogoBen Bologna, Senior DesignerBrandon Alcorn, Creative Director

    SILVER The Starr ConspiracyJames L. West Alzheimer’s CenterJames L. West LogoNancy Crabb, DesignerBen Bologna, Senior DesignerBrandon Alcorn, Creative Director

    SILVERThe Starr ConspiracyMesch McBrideMesch McBride LogoBen Bologna, Senior DesignerBrandon Alcorn, Creative Director

    SILVERThe Starr ConspiracySmashflySmashfly LogoTim Lautensack, DesignerBrandon Alcorn, Creative Director

    GOLDIlfusion CreativeIlfusion CreativePickles BBQ And Icehouse LogoLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerLauren Hayman, Production Manager

    GOLDWarren Douglas AdvertisingStreams And Valleys“Spanning 100 Years” 7TH Street Bridge LogoSteve Hanthorn, Creative Director/Copy WriterBryce Burton, Art Director

    74B ILLUSTRATION, SINGLE SILVERBalcom AgencyJustin BootsJustin Silver IllustrationJeff Heaton, Art DirectorCarol Glover, Creative DirectorKrystal Lewis, Account Director

    SILVERThe Starr ConspiracyJames L. West Alzheimer’s CenterJames L. West IllustrationBen Bologna, Senior DesignerBrandon Alcorn, Creative Director

    GOLDLockheed Martin AeronauticsLockheed Martin Media ProductsWINDE Graphic NovelDavid Schweitzer, Graphic Designer/IllustratorStan Bagget, Graphic Designer/ColorDennis Soultaire, Graphic Designer/ColorEd Armstrong, Graphic Designer/Color

    74C ILLUSTRATION, CAMPAIGNBRONZEThe Starr ConspiracyThe Starr ConspiracyTSC Illustration CampaignBen Bologna, Senior DesignerTim Lautensack, DesignerBrandon Alcorn, Creative Director

    74H ANIMATION OR SPECIAL EFFECTSGOLDConcussionKonami Gaming, Inc.Konami Brand VideoKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAmanda Gibson, Account Director

    74I CINEMATOGRAPHYSILVERUltralite FilmsCrossfit North ArlingtonWhat Is Crossfit?Bud Force, Director/ProducerJoey Arcisz, Director of Photography/ CinematographerZak Tollefson, CinematographerJamie White, Talent/Model

    75A MUSIC ONLYBRONZEThe Starr ConspiracyThe Starr ConspiracyTSC Behind The Scenes Video/MusicBen Bologna, ProducerBrandon Alcorn, Creative Director

  • 5 2 | American Advertising Awards 2014

    GOLDBalcom AgencyCook Children’s Medical CenterChildhood Should Be Simple MusicMark Menza, ComposerJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director

    76B RESPONSIVE DESIGNSILVERIlfusion CreativeIlfusion CreativePickles BBQ And Icehouse Responsive Web DesignLee Littlefield, Creative DirectorAustin Stewart, Web DeveloperAlison McDonnell, Graphic DesignAllison King, Account ManagerLauren Hayman, Production Manager

    BEST OF THE NEVER RANSSINGLESILVERThe Starr ConspiracyBuxtonBuxton BookTim Lautensack, DesignerBen Bologna, Senior DesignerBrandon Alcorn, Creative DirectorLou Chapman, CopywriterTom Hussy, PhotographerCeline Hubler, ProducerPatty Hudson, Producer

    CAMPAIGNSILVERConcussionTexas Motor SpeedwayCharmin ConceptsKhristopher Kesling, Creative DirectorScott Kirk, Group Account Director

    BROADCAST BRONZESecret PowersGtronic“Sergeant Bass” Official VideoSecret Powers, Direction, Editorial, Animation, VFX, Motion Design, 3D DesignNick Sirotich, Illustration, Character DesignGtronic, Music

    STUDENT CATEGORY WINNERSSALES PROMOTIONS01A PACKAGINGSTUDENT BRONZECosme OlivasSweet Baby Ray’s Gourmet SaucesThe University Of Texas At Arlington

    STUDENT SILVERCosme OlivasTito’s Handmade VodkaThe University Of Texas At Arlington

    S01B POINT OF PURCHASESTUDENT BRONZEMary Gibson Clay Knowles Kelsey ArmisteadLumberjack Week DisplayThe University Of Texas At Arlington

    STUDENT BRONZEHolly Aldriedge Ayla Haynes Anna French Cosme OlivasAugustus B. CircusThe University Of Texas At Arlington

    COLLATERAL MATERIALS02 STATIONERY PACKAGESTUDENT BRONZEYuen Yeung Chen Sandy Ngo Laurel CabreraOvio Native JuiceThe University Of Texas At Arlington

    STUDENT SILVERLaurel CabreraHerb + ThistleThe University Of Texas At Arlington

    STUDENT GOLDJon Chapman Bailey Blanchone Anna FrenchUnderbelly Chips & DipsThe University Of Texas At Arlington

    S03 BROCHURE/ANNUALREPORTSTUDENT SILVERElena ChudobaPoler Annual ReportThe University Of Texas At Arlington

    STUDENT SILVERLizzethe BarcenasHerschel Annual Report 2012The University Of Texas At Arlington

    S05E BOOK DESIGN (ENTIRE BOOK)STUDENT GOLDJesse EstanesThe Field Guide To BigfootThe University Of Texas At Arlington

    OUT-OF-HOMES07B CAMPAIGNSTUDENT SILVERJordan HillRent The RunwayThe University Of North TexasBen Garrett, Photographer

    NON-TRADITIONAL ADVERTISINGS08A SINGLESTUDENT SILVERMegan AndersonRicola, Nourish Your BreathThe University Of North Texas

    CONSUMER OR TRADE PUBLICATIONS09A SINGLE, FRACTIONAL PAGE OR FULL PAGESTUDENT GOLDAnna ParsonsPlaydoh AdvertisementTexas Christian University

    S09B CAMPAIGNSTUDENT BRONZEElizabeth BrysonMY KINDTexas Christian University

    STUDENT BRONZEJen KrauseHeifer InternationalThe University Of North Texas

    STUDENT SILVERKathleen BrennanSweet Leaf Tea CampaignTexas Christian University

    STUDENT GOLDCorinne GantherPlay-Doh Advertising CampaignTexas Christian University

    DIGITAL ADVERTISINGS11A WEBSITESTUDENT SILVERBrand’ee MiltonCultured Cup WebsiteThe University Of Texas At Arlington

    S11C MOBILE APPSSTUDENT BRONZETeam Ad-VengersMaxwell House Coffee Concept AppThe University Of Texas At ArlingtonJesus Silva, Creative DirectorHimanshu Patel, Art DirectorTaylor Dobbs, Animation Specialist/Director

    INTEGRATED CAMPAIGNSS14A B-TO-BSTUDENT BRONZEMegan AndersonFitbit CityUniversity Of North Texas

    STUDENT GOLDMegan AndersonKiwi Shoe Polish, Polish Your LifestyleUniversity Of North Texas

    S14B CONSUMERSTUDENT BRONZEShana HagemeyerCulinary Institute Of AmericaUniversity Of North Texas

    STUDENT GOLDShelby TamuraCARFAXUniversity Of North TexasShelby Tamura, Art Director/CopywriterMike Morgan, Photographer

  • American Advertising Awards 2014 | 53

    SPECIAL THANKSAAF SILVER MEDAL AWARD WINNERS

    Susan Cook, 2003Cody Curry, 2008Kent Dean, 2012Carol Glover, 2013Ruth Ann Kearley, 2010Roby McEuen, 2007Gladys Pinkerton, 2011Jack Raskopf, 2000Jane Schlansker, 1988Jim Stuart, 1993Lynne Swihart, 2009Julie Wilson, 1998

    PARTNER

    LifeGift

    WINNERS’ PRESENTATION

    Voice-over

    Jarrod [email protected]

    Whitney [email protected]

    Audio Recording

    Red ProductionsMatt Munson, Engineer

    Video Editor

    Jeremy [email protected]

    BALCOM AGENCY CREATIVE TEAM

    Brian Blankenship, Interactive DirectorLauren Maibach Carter, Art DirectorAmanda Deering, Graphic DesignerJamie Fisher, Senior CopywriterJennifer Haynes, Account ManagerJeff Heaton, Video DesignMeg Minter, DecorStephanie Orges, CopywriterTaylor Potts, Video DesignMike Skwarcan, Lead DeveloperTrey Sprinkle, Creative DirectorLynne Swihart, ProducerLauren Turner, Digital Marketing Manager