DO YOU HAVE IT?2014 AMERICAN ADVERTISING AWARDS
TABLE OF CONTENTS
Board of Directors 02
Sponsors 03
Best of Show & Special Judges 05
Gold Winners 15
Student Winners 37
All ADDY Winners 45
Special Thanks 53
ADVERTISING. When you love it, you live it.
It isn’t rocket science. It’s not brain surgery.
But it does matter.
It can be game changing. Mind changing. Life changing.
But great advertising doesn’t come easy.
You have to be committed.
You have to be obsessed.
You have to be fearless.
And you were.
This book celebrates that – your heart, your brains, your guts. But most of all, it celebrates your great work.
Everything it gives, and everything it takes.
2 | American Advertising Awards 2014
BOARD OF DIRECTORSRené MurphyIndependentPresident
Warren CookJamison Advertising Group1st Vice President
Krystal LewisBalcom Agency2nd Vice President
Alice CantuBlueRock MarketingTreasurer
Amanda GibsonConcussionImmediate Past President
Elisa RodeKearley & Co.Presidential Advisor
Lori CampbellAAF-Fort WorthClub Administrator
Bryce BurtonWarren Douglas
David ClevelandEnglander dZignPak
Mallory EllisConcussion
Steve HanthornWarren Douglas
Lee LittlefieldIlfusion
Lauren QuirozJustin Brands, Inc.
Holland SandersFort Worth Opera
Lauren TurnerBalcom Agency
AMERICAN ADVERTISING AWARDS CHAIRS
Krystal LewisADDY Gala Co-chair
Lauren TurnerADDY Gala Co-chair
Susan CookADDY Judging Co-chair
Jason ParkerADDY Judging Co-chair
American Advertising Awards 2014 | 3
SPONSORSGallery Sponsor
Bronze Sponsors Creative by
In-Kind Sponsors
Gold Sponsor Photo Booth Sponsor
25YEARS
American Advertising Awards 2014 | 5
BEST OF SHOW & SPECIAL JUDGES
6 | American Advertising Awards 2014
SCHAEFER ADVERTISING CO.
CASSCO DEVELOPMENT COMPANY
WORD CROP SIGNSNick Bendian, Account SupervisorTodd Lancaster, Creative Director
Charlie Howlett, Art Director/DesignerScott Porter, Copywriter
Maren Gibbs, Production ManagerSigns Etc.
BEST OF SHOW2013
American Advertising Awards 2014 | 7
BALCOM AGENCY
LAUREN MAIBACH AND COLE CARTERCARTER WEDDING
Lauren Maibach, Creative Director, Copywriter, BrideCole Carter, Groom
BEST OF SHOWPRINT
8 | American Advertising Awards 2014
ULTRALITE FILMS
RESIDENT ALIENTHE UNSPOKEN SPEECH PROJECT:
WORDS ALONEJoey Arcisz, Chief Editor
BEST OF SHOWBROADCAST
American Advertising Awards 2014 | 9
THE STARR CONSPIRACYTHE STARR CONSPIRACY
TSC WEBSITEBen Bologna, Senior Designer
Michael Mercer, Web DeveloperBrandon Alcorn, Creative Director
Steve Smith, Copywriter
BEST OF SHOWINTERACTIVE
1 0 | American Advertising Awards 2014
INTERNET COMMERCIAL THAT KICKED BUTT WITH A SIMPLE BUT ELEGANT IDEA
SCHAEFER ADVERTISING CO.
JPS FOUNDATIONSMALL CHANGE BIG IMPACT: WIGKim McRee, Vice President, Account Service
Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer
Scott Porter, CopywriterRed Productions, Video Production
SPECIAL JUDGES’ AWARD
American Advertising Awards 2014 | 11
DIGITAL BRANDED CONTENTWITH EXCELLENT WORDSMITHING
AND EDITING
ULTRALITE FILMSGRAND TRUNK
GOODS FOR THE ROADBud Force, Director/Producer
Joey Arcisz, Director of Photography/Chief EditorErich Schlegel, Cinematographer/Aerial Camera
Zak Tollefson, Cinematographer
SPECIAL JUDGES’ AWARD
1 2 | American Advertising Awards 2014
THE STARR CONSPIRACY THE STARR CONSPIRACY
TSC - BEHIND THE SCENES VIDEO Tim Lautensack, Cinematographer and Editor
Brandon Alcorn, Creative Director
A popular vote chose this outstanding work to be recognized by the American Advertising Federation of Fort Worth, in the chapter’s first
People’s Choice competition.
PEOPLE’S CHOICEAWARD
American Advertising Awards 2014 | 13
skylinedfw.com
WE GOT ITExhibit anatomy is a science, but creating a successful body of work has never been easier than with Skyline DFW. Our collaborative design process and comprehensive approach ensure award-winning marketing solutions.
GOLD WINNERS
1 6 | American Advertising Awards 2014
SALES PROMOTION 02A - Packaging, Single Unit
SECRET POWERSSQUARE ENIX
HITMAN HD TRILOGY LIMITED EDITION PACKAGING & ART BOOKSecret Powers, Game Package Design, Art Book Design, Art Curation, Creative Direction
New Science Agency, Front-Of-Box Cover Art, Art Curation
COLLATERAL MATERIAL 06A - Stationery, Flat Printed
THE STARR CONSPIRACYJAMES L. WEST ALZHEIMER’S CENTER
JAMES L. WEST STATIONERYNancy Crabb, Designer
Ben Bologna, Senior DesignerBrandon Alcorn, Creative Director
American Advertising Awards 2014 | 17
COLLATERAL MATERIAL 09E – Publication Design, Book Design (Entire Book)
SECRET POWERSSQUARE ENIX
HITMAN HD TRILOGY LIMITED EDITION ART BOOKSecret Powers, Game Package Design,
Art Book Design, Art Curation, Creative Direction New Science Agency, Front-Of-Box Cover Art, Art Curation
COLLATERAL MATERIAL 09E – Publication Design, Book Design (Entire Book)
SECRET POWERSSQUARE ENIX
THE ART OF FINAL FANTASY XIII: LIGHTNING RETURNSSecret Powers, Art Book Design, Layout,
Creative Direction
1 8 | American Advertising Awards 2014
COLLATERAL MATERIAL10B – Poster, Campaign
SCHAEFER ADVERTISING CO.JPS HEALTH NETWORK
RESPIRATORY ETIQUETTE CAMPAIGNKim McRee, Vice President, Account Service
Charlie Howlett, Art Director/DesignerScott Porter, Copywriter
Maren Gibbs, Production ManagerRobie Capps, Photographer
COLLATERAL MATERIAL11B - Special Event Material, Invitation
BALCOM AGENCYLAUREN MAIBACH AND COLE CARTER
CARTER WEDDINGLauren Maibach,
Creative Director, Copywriter, BrideCole Carter, Groom
American Advertising Awards 2014 | 19
COLLATERAL MATERIAL11B - Special Event Material, Invitation
JIMMY BALL DESIGNAMON CARTER MUSEUM OF AMERICAN ART
AMON CARTER CIRCLE DINNER INVITEWill Gillham, Director of Publications
Lorraine Bond, Graphic DesignerJimmy Ball, Art Director/Designer
COLLATERAL MATERIAL11D - Special Event Material, Campaign
WARREN DOUGLAS ADVERTISINGSTREAMS AND VALLEYS
“SPANNING 100 YEARS” 7TH ST BRIDGE CAMPAIGNSteve Hanthorn, Creative Director/Copy Writer
Bryce Burton, Art DirectorErik Garcia, Copy Writer
David Elizalde, Associate Creative DirectorMitch Topliss, Production Manager
Angel Marquez, Web Designer/Developer
2 0 | American Advertising Awards 2014
DIRECT MARKETING12A - Direct Marketing, Flat
CONCUSSIONKONAMI GAMING, INC.
PODIUM GOLIATH BROCHUREKhristopher Kesling, Creative Director
Rose Gomez, Art DirectorAmanda Gibson, Account Director
Leslie Brackett, Director of Production
DIRECT MARKETING12A - Direct Marketing, Flat
CONCUSSIONKONAMI GAMING, INC.
PODIUM MONUMENT BROCHUREKhristopher Kesling, Creative Director
Rose Gomez, Art DirectorAmanda Gibson, Account Director
Leslie Brackett, Director of Production
American Advertising Awards 2014 | 21
OUT-OF-HOME18 – Outdoor Board, Campaign
BALCOM AGENCYPEDIATRIC EYE ASSOCIATES
EVERYTHING FOR LITTLE PEEPSJeff Heaton, Art Director/Photographer
Jamie Fisher, CopywriterCarol Glover, Creative Director
Susan Schoolfield, Account Director
OUT-OF-HOME18 – Outdoor Board, Campaign
SCHAEFER ADVERTISING CO.CASSCO DEVELOPMENT COMPANY
WORD CROP SIGNSNick Bendian, Account SupervisorTodd Lancaster, Creative Director
Charlie Howlett, Art Director/DesignerScott Porter, Copywriter
Maren Gibbs, Production ManagerSigns Etc.
2 2 | American Advertising Awards 2014
NON-TRADITIONAL ADVERTISING20B – Non-Traditional Advertising, Campaign
SCHAEFER ADVERTISING CO.CASSCO DEVELOPMENT COMPANY
WORD CROP SIGNSNick Bendian, Account SupervisorTodd Lancaster, Creative Director
Charlie Howlett, Art Director/DesignerScott Porter, Copywriter
Maren Gibbs, Production ManagerSigns Etc.
CONSUMER OR TRADE PUBLICATION22B – Full Page, Four-Color
BALCOM AGENCYJUSTIN BOOTS
GEORGE STRAIT FAREWELLLauren Maibach, Art DirectorStephanie Orges, Copywriter
Carol Glover, Creative DirectorKrystal Lewis, Account Director
Today My World Slipped Away.
“I'd Like To Have That One Back”.each thinkin’
Love Without End,It’s a
Amen.
Really Shouldn't Be Doing This.George, you
Living and Living Well
Your music had us
Blue Clear Sky.under a
The Best Day.And every day was
Heartbroke.Now I’mI Cross My Heart, True.it’s
The Cowboy Rides Away,
We all watch as
One Night At A TimeBut we just have to say goodbye
Write This Down,So here’s our farewell, George.
Ace in the Hole:
and keep it as your
just love you every now and then.
DEAR GEORGE,
fans don’t
.com
American Advertising Awards 2014 | 23
DIGITAL ADVERTISING40B - Internet Commercials
SCHAEFER ADVERTISING CO. JPS FOUNDATION
SMALL CHANGE BIG IMPACT: WIGKim McRee, Vice President, Account Service
Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer
Scott Porter, CopywriterRed Productions, Video Production
DIGITAL ADVERTISING40D - Branded Content, more than 60 seconds
ULTRALITE FILMSGRAND TRUNK
GOODS FOR THE ROADBud Force, Director/Producer
Joey Arcisz, Director of Photography/Chief EditorErich Schlegel, Cinematographer/Aerial Camera
Zak Tollefson, Cinematographer
2 4 | American Advertising Awards 2014
DIGITAL ADVERTISING42 - DIGITAL ADVERTISING - Campaign
SCHAEFER ADVERTISING CO. JPS FOUNDATION
SMALL CHANGE BIG IMPACT CAMPAIGNKim McRee, Vice President, Account Service
Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer
Scott Porter, CopywriterRed Productions, Video Production
TELEVISION46C - :60 or more
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLE: BIKEHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
American Advertising Awards 2014 | 25
TELEVISION46C - :60 or more
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLE: MERRY-GO-ROUNDHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
TELEVISION46B - :30
SCHAEFER ADVERTISING CO. NOLAN RYAN BEEF
RYAN FAMILY SHOWDOWN TV SPOTNick Bendian, Account SupervisorTodd Lancaster, Creative Director
Charlie Howlett, Art Director/DesignerScott Porter, Copywriter
Maren Gibbs, Production ManagerPatrick Smith, Video Production
2 6 | American Advertising Awards 2014
TELEVISION46B - :30
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLE: BIKEHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
TELEVISION46B - :30
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLE: MERRY-GO-ROUNDHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
American Advertising Awards 2014 | 27
TELEVISION46A - :15 or less
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLE: BIKEHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
TELEVISION46A - :15 or less
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLE: MERRY-GO-ROUNDHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
2 8 | American Advertising Awards 2014
TELEVISION46D - Campaign
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
BECAUSE CHILDHOOD SHOULD BE SIMPLEHolly Aguilar, Art DirectorJamie Fisher, Copywriter
Carol Glover, Creative DirectorAshley Freer, Account Director
Lynne Swihart, Producer
ADVERTISING FOR THE ARTS & SCIENCES56G - Cards, Invitations or Announcements
(Special Event Material)
SCHAEFER ADVERTISING CO. FORT WORTH ZOO
ZOO BALL INVITATIONErin Naterman, Account SupervisorTodd Lancaster, Creative Director
Todd Lancaster, IllustratorMaren Gibbs, Production Manager
American Advertising Awards 2014 | 29
ADVERTISING FOR THE ARTS & SCIENCES62A - Single Medium Campaign
BALCOM AGENCYPEDIATRIC EYE ASSOCIATESPEDIATRIC EYE CAMPAIGN
Jeff Heaton, Art Director/PhotographerJamie Fisher, Copywriter
Carol Glover, Creative DirectorSusan Schoolfield, Account Director
ADVERTISING FOR THE ARTS & SCIENCES62A - Single Medium Campaign
WORDS ON WHEELS WORDS ON WHEELSWORDS ON WHEELS
GRAND OPENING CAMPAIGNCassie Kruemcke, Owner/Designer, mint ink designTina Stovall, Owner/Copywriter, Words On Wheels
Fort Worth l Southlake l Mansfield817-529-9949 l PediatricEyes.com
From simple vision problems to conditions requiring surgery, our board certified ophthalmologists
are here to help.
We treat a range of conditions – from the
routine to the rare. It’s all designed to help your
child see what’s possible.
WHENCARROTSWON'T CUT IT.
Fort Worth l Southlake l Mansfield817-529-9949 l PediatricEyes.com
3 0 | American Advertising Awards 2014
ADVERTISING FOR THE ARTS & SCIENCES62B - Integrated Campaign
BALCOM AGENCYPEDIATRIC EYE ASSOCIATES
EVERYTHING FOR LITTLE PEEPSJeff Heaton, Art Director/Photographer
Jamie Fisher, CopywriterCarol Glover, Creative Director
Susan Schoolfield, Account Director
ADVERTISING FOR THE ARTS & SCIENCES62B - Integrated Campaign
SCHAEFER ADVERTISING CO. FORT WORTH ZOO
BEASTRO CAMPAIGNErin Naterman, Account SupervisorTodd Lancaster, Creative Director
Scott Porter, CopywriterMaren Gibbs, Production Manager
Fort Worth l Southlake l Mansfield817-529-9949 l PediatricEyes.com
From simple vision problems to conditions requiring surgery, our board certified ophthalmologists
are here to help.
FORT WORTH ZOO BEASTRO
POSTER
DIRECT MAIL
ONLINE BANNERS
American Advertising Awards 2014 | 31
PUBLIC SERVICE65C - Audio/Visual
ULTRALITE FILMSRESIDENT ALIEN
THE UNSPOKEN SPEECH PROJECT: WORDS ALONEJoey Arcisz, Chief Editor
ADVERTISING INDUSTRY SELF-PROMOTION70G - Digital Advertising
THE STARR CONSPIRACYTHE STARR CONSPIRACY
TSC WEBSITEBen Bologna, Senior Designer
Michael Mercer, Web DeveloperBrandon Alcorn, Creative Director
Steve Smith, Copywriter
3 2 | American Advertising Awards 2014
ADVERTISING INDUSTRY SELF-PROMOTION70G - Digital Advertising
WARREN DOUGLAS ADVERTISINGWARREN DOUGLAS ADVERTISING
WARREN DOUGLAS ADVERTISING WEBSITEBrian Henderson, Web Designer/DeveloperAngel Marquez, Web Designer/Developer
Aaron Dougherty, PhotographerSteve Hanthorn, Creative Director/Copywriter
David Elizalde, Associate Creative Director
ADVERTISING INDUSTRY SELF-PROMOTION72B - Integrated Campaign
SCHAEFER ADVERTISING CO. SCHAEFER ADVERTISING CO.SCHAEFERMADE LEMONADE
Todd Lancaster, Creative DirectorCharlie Howlett, Art Director/Designer
Scott Porter, CopywriterScott Porter, Video Production
American Advertising Awards 2014 | 33
ELEMENTS OF ADVERTISING74A - Logo
ILFUSION CREATIVE ILFUSION CREATIVE
PICKLES BBQ AND ICEHOUSE LOGOLee Littlefield, Creative Director
Alison McDonnell, Graphic DesignerLauren Hayman, Production Manager
ELEMENTS OF ADVERTISING74A - Logo
WARREN DOUGLAS ADVERTISINGSTREAMS AND VALLEYS
“SPANNING 100 YEARS” 7TH STREET BRIDGE LOGO Steve Hanthorn, Creative Director/Copywriter
Bryce Burton, Art Director
3 4 | American Advertising Awards 2014
ELEMENTS OF ADVERTISING74B - Illustration, Single
LOCKHEED MARTIN AERONAUTICSLOCKHEED MARTIN MEDIA PRODUCTS
WINDE GRAPHIC NOVELDavid Schweitzer, Graphic Designer/Illustrator
Stan Bagget, Graphic Designer/ColorDennis Soultaire, Graphic Designer/ColorEd Armstrong, Graphic Designer/Color
ELEMENTS OF ADVERTISING74H - Animation or Special Effects
CONCUSSIONKONAMI GAMING, INC.KONAMI BRAND VIDEO
Khristopher Kesling, Creative DirectorRose Gomez, Art Director
Dan Wagner, Group Account DirectorAmanda Gibson, Account Director
American Advertising Awards 2014 | 35
ELEMENTS OF ADVERTISING75A - Music Only
BALCOM AGENCYCOOK CHILDREN’S MEDICAL CENTER
CHILDHOOD SHOULD BE SIMPLE MUSICMark Menza, Composer
Jamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director
STUDENT WINNERS
3 8 | American Advertising Awards 2014
INTEGRATED CAMPAIGNS14B - Consumer
SHELBY TAMURA
CARFAX
UNIVERSITY OF NORTH TEXAS Shelby Tamura, Art Director/Copywriter
Mike Morgan, Photographer
STUDENTBEST OF SHOW
American Advertising Awards 2014 | 39
CONSUMER OR TRADE PUBLICATIONS09A - Single, Fractional page or Full page
ANNA PARSONS
PLAYDOH ADVERTISEMENT
TEXAS CHRISTIAN UNIVERSITY
STUDENTSPECIAL JUDGES’
AWARD
A doh that gives rise to your imagination.
4 0 | American Advertising Awards 2014
CONSUMER OR TRADE PUBLICATIONS09B - Campaign
CORINNE GANTHER
PLAY-DOH ADVERTISING CAMPAIGN
TEXAS CHRISTIAN UNIVERSITY
STUDENTSPECIAL JUDGES’
AWARD
How do you Play-Doh?
Van Doh
What if Van Gogh had molded masterpieces before ever lifting
brush to canvas? Would it have made the great even greater? With
50 shades of fun, you too can personalize a new kind of palette
and imagine greatness. Think outside the can.
© 2013 Hasbro. All rights reserved.
Salva·doh Dali
How do you Play-Doh?
What if Dali had molded masterpieces before ever lifting brush to
canvas? Would it have made the great even greater? With
50 shades of fun, you too can personalize a new kind of palette
and imagine greatness. Think outside the can.
© 2013 Hasbro. All rights reserved.
Pab·doh Picasso
How do you Play-Doh?
What if Picasso had molded masterpieces before ever lifting brush
to canvas? Would it have made the great even greater? With
50 shades of fun, you too can personalize a new kind of palette
and imagine greatness. Think outside the can.
© 2013 Hasbro. All rights reserved.
American Advertising Awards 2014 | 41
COLLATERAL MATERIALS02 - Stationery Package
JON CHAPMAN BAILEY BLANCHONE
ANNA FRENCHUNDERBELLY CHIPS & DIPS
THE UNIVERSITY OF TEXAS AT ARLINGTON
COLLATERAL MATERIALS05E - Book Design (Entire Book)
JESSE ESTANESTHE FIELD GUIDE TO BIGFOOT
THE UNIVERSITY OF TEXAS AT ARLINGTON
4 2 | American Advertising Awards 2014
CONSUMER OR TRADE PUBLICATIONS09A - Single, Fractional page or Full page
ANNA PARSONSPLAYDOH ADVERTISEMENT
TEXAS CHRISTIAN UNIVERSITY
CONSUMER OR TRADE PUBLICATIONS09B - Campaign
CORINNE GANTHERPLAY-DOH ADVERTISING CAMPAIGN
TEXAS CHRISTIAN UNIVERSITY
How do you Play-Doh?
Van Doh
What if Van Gogh had molded masterpieces before ever lifting
brush to canvas? Would it have made the great even greater? With
50 shades of fun, you too can personalize a new kind of palette
and imagine greatness. Think outside the can.
© 2013 Hasbro. All rights reserved.
Salva·doh Dali
How do you Play-Doh?
What if Dali had molded masterpieces before ever lifting brush to
canvas? Would it have made the great even greater? With
50 shades of fun, you too can personalize a new kind of palette
and imagine greatness. Think outside the can.
© 2013 Hasbro. All rights reserved.
Pab·doh Picasso
How do you Play-Doh?
What if Picasso had molded masterpieces before ever lifting brush
to canvas? Would it have made the great even greater? With
50 shades of fun, you too can personalize a new kind of palette
and imagine greatness. Think outside the can.
© 2013 Hasbro. All rights reserved.
A doh that gives rise to your imagination.
American Advertising Awards 2014 | 43
INTEGRATED CAMPAIGNS14A - B-to-B
MEGAN ANDERSONKIWI SHOE POLISH,
POLISH YOUR LIFESTYLEUNIVERSITY OF NORTH TEXAS
INTEGRATED CAMPAIGNS14B - Consumer
SHELBY TAMURACARFAX
UNIVERSITY OF NORTH TEXAS Shelby Tamura, Art Director/Copywriter
Mike Morgan, Photographer
4 4 | American Advertising Awards 2014
RETAIL DISPLAYS SIGNS & BANNERS PACKAGING
BENTONVILLE, ARDALLAS/FORT WORTH AUSTIN/SAN ANTONIOWACO
www.englanderdzp.com1-888-314-5259
In-store advertising solutions, the heartbeat of your brand at retail.
American Advertising Awards 2014 | 45
ALL AWARDS
4 6 | American Advertising Awards 2014
SALES PROMOTION01A CATALOGBRONZEConcussionKonami Gaming, Inc.Game CatalogKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorClaire Dunn, Junior Account ExecutiveAllan Cardozo, Interactive DirectorChristine Farnsworth, Production Artist
01D MENUBRONZEIlfusion CreativePickles BBQ and Icehouse MenuLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerAllison King, Account ManagerLauren Hayman, Production Manager
02A SINGLE UNITGOLDSecret PowersSquare EnixHitman HD Trilogy Limited Edition Packaging & Art BookSecret Powers, Game Package Design, Art Book Design, Art Curation, Creative Direction New Science Agency, Front-Of-Box Cover Art, Art Curation
03B FREE-STANDINGBRONZEBalcom AgencyJustin BootsJustin SilverJeff Heaton, Art DirectorJamie Fisher, CopywriterTrey Sprinkle, Creative DirectorKrystal Lewis, Account Director
03C TRADE SHOW EXHIBITBRONZESkyline DFW Exhibits & EventsEurocopter Airbus & Eurocopter At NBAA Business Aviation Convention & Exhibition 2013Nate Nelson, DesignerJeff Meisner, President
SILVERSkyline DFW Exhibits & EventsAmerican AirlinesAmerican Airlines At GBTA 2013Scooter Hendon, DesignerJeff Meisner, PresidentSmart Cookie, Multimedia Partner
SILVERSkyline DFW Exhibits & EventsErchoniaErchonia Laser Healthcare AtNorth American Veterinary Community Conference 2013Scooter Hendon, DesignerPeggy Tackett, Marketing Consultant
SILVERSkyline DFW Exhibits & EventsEurocopterEurocopter At Heli-Expo 2013Nate Nelson, DesignerJeff Meisner, President
03D BRANDED ENVIRONMENTBRONZESkyline DFW Exhibits & EventsAmerican AirlinesAmerican Airlines & Disney Planes ActivationScooter Hendon, DesignerJeff Meisner, PresidentSmart Cookie, Multimedia Partner
05 AUDIO/VIDEO SALES PRESENTATIONSILVERBalcom AgencyJustin BootsJustin USA: Thank You VideoJeff Heaton, EditorLauren Maibach, Art DirectorJamie Fisher, CopywriterTrey Sprinkle, Creative DirectorKrystal Lewis, Account Director
SILVERConcussionKonami Gaming, Inc.Konami Brand VideoKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAmanda Gibson, Account Director
SILVERRed ProductionsAventure LLCAventure ParkScott Nichols, ProducerRed Sanders, CinematographerSam Parnell, Editor
COLLATERAL MATERIAL06A STATIONERY, FLAT PRINTEDSILVERSchaefer Advertising Co.Tallulah & Co.Corporate Identity PackageCharlie Howlett, Art Director/Designer
GOLDThe Starr ConspiracyJames L. West Alzheimer’s CenterJames L. West StationeryNancy Crabb, DesignerBen Bologna, Senior DesignerBrandon Alcorn, Creative Director
06B STATIONERY, MULTIPLE PROCESSBRONZEThe Starr ConspiracyVirgin PulseVirgin Pulse StationeryNancy Crabb, DesignerBrandon Alcorn, Creative Director
SILVERThe Starr ConspiracySmashflySmashfly StationeryTim Lautensack, DesignerBrandon Alcorn, Creative Director
07B ANNUAL REPORT, FOUR-COLORSILVERGCG MarketingExxonMobilExxon 2013 Outlook for EnergyGCG Team
08B BROCHURE, FOUR-COLORBRONZEDesign Works StudioDesign Works StudioSuite BrochureLaura Russell, DesignerCindy Engel, Creative Director
BRONZEFort Worth OperaFort Worth Opera2013 Festival BrochureZach Hale, Graphic Designer, The Matchbox StudioLiz Burnett, Creative Director, The Matchbox Studio
SILVERLockheed Martin AeronauticsLockheed Martin Media ProductsWINDE Graphic NovelDavid Schweitzer, Graphic Designer/IllustratorStan Bagget, Graphic Designer/ColorDennis Soultaire, Graphic Designer/ColorEd Armstrong, Graphic Designer/Color
08C BROCHURE, CAMPAIGNSILVERLockheed Martin AeronauticsLockheed Martin Media ProductsWINDE Graphic NovelDavid Schweitzer, Graphic Designer/IllustratorStan Bagget, Graphic DesignerEd Armstrong, Graphic Designer/InteractiveSteve Hall, Graphic Designer/InteractiveLyndy Benson, Graphic DesignerDennis Soultaire, Graphic DesignerBrad Stokes, Video Director
09E PUBLICATION DESIGN, BOOK DESIGN (ENTIRE)GOLDSecret PowersSquare EnixHitman HD Trilogy Limited Edition Art BookSecret Powers, Game Package Design, Art Book Design, Art Curation, Creative DirectionNew Science Agency, Front-Of-Box Cover Art, Art Curation
GOLDSecret PowersSquare EnixThe Art of Final Fantasy XIII:Lightning ReturnsSecret Powers, Art Book Design, Layout, Creative Direction
10A POSTER, SINGLEBRONZEInnovador LLCFort Worth Stock Show & RodeoFWSSR PosterJason Van Orden, Associate Creative Director/Art DirectorLiz Heck, Marketing & PR DirectorSusan Watt Foster, President
SILVERSchaefer Advertising Co.JPS Health NetworkRespiratory Etiquette Poster: RedKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer
SILVERSchaefer Advertising Co.JPS Health Network Respiratory Etiquette Poster: YellowKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer
SILVER Schaefer Advertising Co.JPS Health NetworkRespiratory Etiquette Poster: GreenKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer
SILVER Schaefer Advertising Co.JPS Health NetworkRespiratory Etiquette Poster: BlueKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer
American Advertising Awards 2014 | 47
10B POSTER, CAMPAIGNGOLDSchaefer Advertising Co.JPS Health Network Respiratory Etiquette CampaignKim McRee, Vice President, Account ServiceCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRobie Capps, Photographer
11B SPECIAL EVENT MATERIAL, INVITATION GOLDBalcom AgencyLauren Maibach and Cole CarterCarter WeddingLauren Maibach, Creative Director, Copywriter, BrideCole Carter, Groom
GOLDJimmy Ball DesignAmon Carter Museum Of American ArtAmon Carter Circle Dinner InviteWill Gillham, Director of PublicationsLorraine Bond, Graphic DesignerJimmy Ball, Art Director/Designer
11D SPECIAL EVENT MATERIAL, CAMPAIGNBRONZEConcussionTexas Christian UniversityAthletics DepartmentFear The Frog Collateral CampaignAllen Wallach, Account PlanningKhristopher Kesling, Creative DirectorAmanda Gibson, Account DirectorChristine Farnsworth, Production Artist
GOLDWarren Douglas AdvertisingStreams And Valleys“Spanning 100 Years” 7th Street Bridge CampaignSteve Hanthorn, Creative Director/Copy WriterBryce Burton, Art DirectorErik Garcia, CopywriterDavid Elizalde, Associate Creative DirectorMitch Topliss, Production ManagerAngel Marquez, Web Designer/Developer
DIRECT MARKETING12A DIRECT MARKETING, FLATBRONZESchaefer Advertising Co.TTI, Inc.Remember Me?! – The Specialist Comic #3Erin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterMiracle Studios, Illustrator
GOLDConcussionKonami Gaming, Inc.Podium Goliath BrochureKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorLeslie Brackett, Director of Production
GOLDConcussionKonami Gaming, Inc.Podium Monument BrochureKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorLeslie Brackett, Director of Production
12B DIRECT MARKETING, 3-DBRONZEConcussionKonami Gaming, Inc.Dragon’s Victory Pop-UpKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorAmanda Gibson, Account DirectorLeslie Brackett, Director of Production
BRONZEThe Starr ConspiracyVirgin HealthmilesVirgin Healthmiles DMJonathan Irwin, Art DirectorBrandon Alcorn, Creative DirectorLou Chapman, Copywriter
BRONZEGCG MarketingRheemRheem Distributor Marketing KitGCG Team
OUT-OF-HOME15A OUTDOOR BOARD, FLATSILVERBalcom AgencyJustin BootsJustin RodeoTrey Sprinkle, Art DirectorCarol Glover, Creative DirectorKrystal Lewis, Account Director
SILVERBalcom AgencyPediatric Eye AssociatesEverything For Little Peeps – MonkeyJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
18 CAMPAIGNBRONZEBalcom AgencyJustin BootsJustin RodeoTrey Sprinkle, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director
BRONZEWarren Douglas AdvertisingMedical City Dallas HospitalsMedical City Dallas Hospital ER Billboard CampaignDavid Elizalde, Associate Art DirectorBryce Burton, Art DirectorRyan Harvey, Graphic DesignerSteve Hanthorn, Creative Director/ Copy WriterAngela Davis, Account Service Director
GOLDBalcom AgencyPediatric Eye AssociatesEverything For Little PeepsJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
GOLDSchaefer Advertising Co.Cassco Development CompanyWord Crop SignsNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerSigns Etc.
NON-TRADITIONAL ADVERTISING20B NON-TRADITIONAL ADVERTISING, CAMPAIGNGOLDSchaefer Advertising Co.Cassco Development CompanyWord Crop SignsNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerSigns Etc.
CONSUMER OR TRADE PUBLICATION21B FRACTIONAL PAGE, FOUR-COLORBRONZEBalcom AgencyPediatric Eye AssociatesWhen Carrots Won’t Cut ItJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
22B FULL PAGE, FOUR-COLORBRONZEConsuro/EnterhostConsuro Managed TechnologyDisgruntled GeekLori McCormick, Art DirectorCourtney Summers, Director of Marketing/Copywriter
BRONZEGCG MarketingPolyJohn EnterprisesPolyJohn “Cash Register” AdGCG Team
BRONZEGCG MarketingPolyJohn EnterprisesPolyJohn “Walkie Talkie” AdGCG Team
BRONZEBrian Pierce MarketingSundance Square“This Is The Place”Brian Pierce, WriterJimmy Mowry, Mowry Creative, Art DirectorTracy Gilmour, Sundance Square, Account ExecutiveAnita Simmons, Sundance Square, Account Coordinator
SILVERBalcom AgencyPediatric Eye AssociatesWhen Carrots Won’t Cut ItJeff Heaton, Art Director/PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
GOLDBalcom AgencyJustin BootsGeorge Strait FarewellLauren Maibach, Art DirectorStephanie Orges, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director
23B SPREAD, MULTIPLE PAGE OR INSERT, FOUR-COLORSILVERBalcom AgencyJustin BootsSince 1879Trey Sprinkle, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director
24B CAMPAIGN, FOUR-COLOR BRONZEGCG MarketingPolyJohn EnterprisesPolyJohn 2013 Ad CampaignGCG Team
4 8 | American Advertising Awards 2014
BRONZEBalcom AgencyPCCAQuality CampaignDavid Sims, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKim Speairs, Account Director
SILVERTHE STARR CONSPIRACYACHIEVER’SACHIEVER’S AD CAMPAIGNBrandon Alcorn, Creative DirectorAnna Beth Bonney, Copywriter
NEWSPAPER26B NEWSPAPER, COLORSILVERBrian Pierce MarketingSundance Square“This Is The Place”Brian Pierce, WriterJimmy Mowry, Mowry Creative, Art DirectorTracy Gilmour, Sundance Square, Account ExecutiveAnita Simmons, Sundance Square, Account Coordinator
DIGITAL ADVERTISING32A WEBSITES, B-TO-B, PRODUCTSSILVERThe Starr ConspiracyInfluence HRInfluence HR WebsiteBen Bologna, Senior DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorAnna Beth Bonney, Copywriter
32C WEBSITES, B-TO-B, SERVICESBRONZEThe Starr ConspiracyUptivityUptivity WebsiteBen Bologna, Senior DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorLance Haun, Copywriter
SILVERBalcom AgencyGet ThereGet There WebsiteLauren Maibach, Art DirectorJamie Fisher, CopywriterBrian Blankenship, Interactive Creative DirectorRob Mart, Account Director
SILVERThe Starr ConspiracyVestricsVestrics WebsiteTim Lautensack, DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorLou Chapman, Copywriter
33A WEBSITES, CONSUMER, PRODUCTSSILVERIlfusion CreativeIlfusion CreativeWink WebsiteLee Littlefield, Creative DirectorAustin Stewart, Web DeveloperAlison McDonnell, Graphic Designer
33C WEBSITES, CONSUMER, SERVICESSILVERWarren Douglas AdvertisingStreams And Valleys7th Street Bridge WebsiteAngel Marquez, Web Designer/ DeveloperBryce Burton, Art DirectorSheena Bandy, Web Developer
SILVERWarren Douglas AdvertisingRylander Clay & Opitz, LLPRCO WebsiteBrian Henderson, Director of User ExperienceAngel Marquez, Web Designer/ DeveloperRyan Benson, Senior Developer & Technical LeadSamantha Jordan, Project ManagerErik Garcia, Copywriter
35A MICROSITES, PRODUCTSBRONZESteadfast CreativeSteadfast CreativeSecret Happy HourBrad Parnell, Creative DirectorKristi Cooper, Lead DesignerCresencio Cantu, Lead Developer
36B MICROSITES, SINGLE PLATFORM, CONSUMERBRONZEBlueRock MarketingSteve NavarreSteve’s Not DeadAlice Cantu, Accounts DirectorLisa Bachim, Senior Art DirectorShawn Yujuico, Marketing Strategy
BRONZEIlfusion CreativeIlfusion CreativePickles BBQ And Icehouse Facebook PageRachel Duran, Director of Social Media StrategyHillary Dupriest, Community ManagerLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerAllison King, Account Manager
36C SOCIAL MEDIA CAMPAIGNBRONZEArdent CreativeArdent CreativeArdent Creative Social Media CampaignLuiz Baptista
38B ONLINE PUBLICATION, MAGAZINEBRONZEConcussionKonami Gaming, Inc.Konami Product Catalog FlipbooksKhris Kesling, Creative DirectorAllan Cardozo, Interactive DirectorRose Gomez, Creative DirectorKatie Betik, Interactive Account Executive
38D EMAILBRONZEBlueRock MarketingAmerican EurocopterInnovation Meets RecreationAlice Cantu, Accounts DirectorLisa Bachim, Senior Art DirectorShawn Yujuico, Marketing Strategy
BRONZEThe Starr ConspiracyMontageMontage Holiday e-CardTim Lautensack, DesignerBrandon Alcorn, Creative DirectorLance Haun, Copywriter
39A BANNERS, RICH MEDIABRONZEConcussionFort Worth Transportation AuthorityState Fair Corn Dog Banner AdsKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorLindsay Springer, Senior Account ExecutiveAllan Cardozo, Interactive Director
BRONZEBalcom AgencyCook Children’s Medical CenterBike/WheelchairHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director
BRONZEBalcom AgencyCook Children’s Medical CenterFloatie/MRIHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director
40A WEBISODESBRONZESchaefer Advertising Co.TTI, Inc.Dead In The Water - The Specialist Video #1Erin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterTrack Daddy Productions, Video Production
SILVERSchaefer Advertising Co.TTI, Inc.Power Surge - The Specialist Video #2Erin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterTrack Daddy Productions, Video Production
40B INTERNET COMMERCIALSBRONZESecret PowersSmartTeamSmartTeam Product VideoSecret Powers, Creative, Copywriting, Design, Motion Graphics, Character Animation, EditorialMegan Levens, Character Design, llustrationOkraTron 5000, Sound Design, Voiceover, Audio Post
BRONZESecret PowersFreshBooksFreshBooks Cloud AccountingSecret Powers, Motion Graphics, Character Animation, Editorial, Live Action DirectionJesse Read/FreshBooks, IllustrationJake Wilganowski, Director of PhotographyOkraTron 5000, Sound Design, Voiceover, Audio Post
BRONZESchaefer Advertising Co.JPS FoundationSmall Change Big Impact: PrescriptionKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production
American Advertising Awards 2014 | 49
BRONZERed ProductionsiProspectCompany OverviewJonathan Bryant, AnimationJonathan Combs, DesignMark Menza, Sound DesignErin Ostenson, ProducerScott Porter, Writer
BRONZERed ProductionsFort Worth ChamberOf CommerceFort Worth Chamber Of CommerceChris Rodiguez, DirectorSam Parnell, EditorErik Clapp, Cinematographer
SILVERSchaefer Advertising Co.JPS FoundationSmall Change Big Impact: SocksKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerRed Productions, Video Production
SILVERSchaefer Advertising Co.JPS FoundationSmall Change Big Impact: PedometerKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production
GOLDSchaefer Advertising Co.JPS FoundationSmall Change Big Impact: WigKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production
40D BRANDED CONTENT,MORE THAN 60 SEC.BRONZEThe Starr ConspiracyThe Starr ConspiracyTSC-Behind The Scenes VideoTim Lautensack, Cinematographer and Editor Brandon Alcorn, Creative Director
BRONZEStudios 121Deloitte UniversityStop Hunger Now & Wine To WaterClayton Coblentz, ProducerCraig Doig, DirectorNate Jones, Director/EditorialBrandon Schwindt, Editorial
SILVERConcussionKonami Gaming, Inc.Konami Brand VideoKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAmanda Gibson, Account Director
SILVERThe Starr ConspiracyThe Starr ConspiracyTSC Culture VideoTim Lautensack, Cinematographer and EditorBrandon Alcorn, Creative Director
GOLDUltralite FilmsGrand TrunkGoods For The RoadBud Force, Director/ProducerJoey Arcisz, Director of Photography/Chief EditorErich Schlegel, Cinematographer/ Aerial CameraZak Tollefson, Cinematographer
42 DIGITAL ADVERTISING, CAMPAIGNBRONZEBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director
BRONZEBalcom AgencyTCU Neeley School Of BusinessTCU Neeley School Supply Chain CampaignHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
SILVERSchaefer Advertising Co.TTI, Inc.The Specialist Online CampaignErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterMiracle Studios, Illustrator
GOLDSchaefer Advertising Co.JPS FoundationSmall Change Big Impact CampaignKim McRee, Vice President, Account ServiceTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterRed Productions, Video Production
TELEVISION46A LOCAL, SINGLE, :15 OR LESSGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: BikeHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
GOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: Merry-Go-RoundHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
46B LOCAL, SINGLE, :30GOLDSchaefer Advertising Co.Nolan Ryan BeefRyan Family Showdown TV SpotNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production ManagerPatrick Smith, Video ProductionGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: BikeHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
GOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: Merry-Go-RoundHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
46C LOCAL, SINGLE, :60 OR MOREGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: BikeHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
GOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be Simple: Merry-Go-RoundHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
46D LOCAL CAMPAIGNGOLDBalcom AgencyCook Children’s Medical CenterBecause Childhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
48A PRODUCTSBRONZESecret PowersDreamworks/D3 PublisherThe Croods: Prehistoric PartySecret Powers, Copywriting, Design, Motion Graphics, EditorialOkraTron 5000, Sound Design, Voiceover, Audio Post
BRONZEBroken FilmsWatson Pharmaceuticals/ActavisGeneress FEMark Whittier, Producer/Director, EditorDenise O’Brien, Creative Director/Art DirectorBrad Herbert, Visual FX SupervisorBilly Velten, Director of PhotographyMark Menza, Post Audio/Sound Design
SILVERBalcom AgencyJustin BootsJustin USA: Thank YouJeff Heaton, EditorJamie Fisher, CopywriterLauren Maibach, Art DirectorTrey Sprinkle, Creative DirectorKrystal Lewis, Account Director
5 0 | American Advertising Awards 2014
INTEGRATED CAMPAIGNS53 B-TO-B, REGIONAL/NATIONALBRONZEBalcom AgencyPCCABrilliant CampaignDavid Sims, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorKim Speairs & Audrey Stewart, Account Directors
SILVERConcussionKonami Gaming, Inc.SYNKROS Gears CampaignKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAndrew Yañez, Chief Creative Officer
54 CONSUMER, LOCALBRONZEConcussionTexas Christian University Athletics DepartmentFear The Frog Integrated CampaignAllen Wallach, Account PlanningKhristopher Kesling, Creative DirectorAmanda Gibson, Account DirectorChristine Farnsworth, Production Artist
55 CONSUMER, REGIONAL/NATIONALBRONZEWarren Douglas AdvertisingTyson Foods, Inc.Wright Brand World Food Championships CampaignPaul Davis, Senior Art DirectorDavid Elizalde, Associate Art DirectorBryce Burton, Art DirectorMitch Topliss, Production ManagerErik Garcia, Copy WriterSteve Hanthorn, Creative Director/ Copy WriterLauren Gourley, Marketing Strategist DirectorAngel Marquez, Web Developer
SILVERBalcom AgencyJustin BootsJustin USA Thank You CampaignLauren Maibach, Art DirectorJamie Fisher, CopywriterTrey Sprinkle, Creative DirectorJeff Heaton, EditorKrystal Lewis, Account Director
ADVERTISING FOR THE ARTS & SCIENCES56C BROCHURE/SALES KITBRONZESchaefer Advertising Co.Fort Worth OperaJFK Opera FolderNick Bendian, Account SupervisorTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterMaren Gibbs, Production Manager
BRONZEBrandEraTexas Ballet TheaterTexas Ballet Theater PackageReecanne Joeckel, Creative DirectorAli Baer, Account ExecutiveRandall Addison, Graphic DesignerSteven Visneau, PhotographerKevin Spann, PrinterAdrian Hernandez, Printer
56E POSTERSILVERSchaefer Advertising Co.Fort Worth ZooZoo Ball PosterErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorTodd Lancaster, IllustratorMaren Gibbs, Production Manager
56G CARDS, INVITATIONS OR ANNOUNCEMENTS SILVERHutson CreativeThe Arts Council Of Fort Worth & Tarrant CountyToast Of The Town P.O.P. InviteJustin Burks, Creative DirectorBeth Hutson, CEO
GOLDSchaefer Advertising Co.Fort Worth ZooZoo Ball InvitationErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorTodd Lancaster, IllustratorMaren Gibbs, Production Manager
62A SINGLE MEDIUM CAMPAIGNSILVERBalcom AgencyCook Children’s Medical CenterChildhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director
SILVERBalcom AgencyUSMD Prostate Cancer CenterUSMD Prostate Center CampaignHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
GOLDWords On WheelsWords On WheelsWords On Wheels Grand Opening CampaignCassie Kruemcke, Owner/Designer, Mint Ink DesignTina Stovall, Owner/Copywriter, Words On Wheels
GOLDBalcom AgencyPediatric Eye AssociatesPediatric Eye CampaignJeff Heaton, Art Director/ PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
62B INTEGRATED CAMPAIGNBRONZEConcussionHCA North TexasFastERtx Integrated CampaignKhristopher Kesling, Creative DirectorAmanda Gibson, Account DirectorAllan Cardozo, Interactive Director
BRONZEBalcom AgencyCook Children’s Medical CenterChildhood Should Be SimpleHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account DirectorLynne Swihart, Producer
GOLDSchaefer Advertising Co.Fort Worth ZooBeastro CampaignErin Naterman, Account SupervisorTodd Lancaster, Creative DirectorScott Porter, CopywriterMaren Gibbs, Production Manager
GOLDBalcom AgencyPediatric Eye AssociatesEverything For Little PeepsJeff Heaton, Art Director/ PhotographerJamie Fisher, CopywriterCarol Glover, Creative DirectorSusan Schoolfield, Account Director
PUBLIC SERVICE63C BROCHURES/SALES KIT SILVERBalcom AgencyFort Worth Chamber Of CommerceJFK/FW An Intersection Of HistoryHolly Aguilar, Art DirectorJamie Fisher, CopywriterCarol Glover, Creative DirectorLesley Dupre, Account Director
63G CARDS, INVITATIONS OR ANNOUNCEMENTSBRONZEBalcom AgencyFort Worth Pregnancy CenterEvery Life Is UniqueLauren Maibach, Art DirectorStephanie Orges, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director
65C AUDIO/VISUALSILVERUltralite FilmsResident AlienThe JFK Unspoken Speech Project: Dissident VoicesJoey Arcisz, Director of Photography
GOLDUltralite FilmsResident AlienThe Unspoken Speech Project: Words AloneJoey Arcisz, Chief Editor
65D DIGITAL ADVERTISINGBRONZEJ.O.The Cause AgencyThe Cause Agency WebsiteJason Van Orden, Associate Creative Director/ Art DirectorJennifer Henderson, Creative DirectorPaige Rodges, Copywriter
SILVERRide For The BrandBoots B4 BootsBoots B4 BootsPreston Mitcham, DeveloperDaniel Glenn, DesignerKelly Rahner, DesignerRyan Clayton, DeveloperBrandon Bowman, DeveloperDouglas Cox, Interactive DirectorColton Onstot, Account Executive
American Advertising Awards 2014 | 51
69A SINGLE MEDIUM CAMPAIGNBRONZEBalcom AgencyUnited Way Of Tarrant CountyYOUnited Way Print CampaignLauren Maibach, Art DirectorStephanie Orges, CopywriterCarol Glover, Creative DirectorKrystal Lewis, Account Director
SILVERPinkerton DesignDowntown Fort Worth Inc DFWIRecycle On The GoGladys Pinkerton, Creative DirectorChristine Farnsworth, Retouch/Illustration
ADVERTISING INDUSTRY SELF-PROMOTION70A COLLATERALBRONZEJ.O.J.O.J.O. BrochureJason Van Orden, Associate Creative Director/ Art DirectorJennifer Henderson, Creative DirectorPaige Rodges, Copywriter
SILVERIlfusion CreativeIlfusion CreativeIlfusion Business CardsLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerLauren Hayman, Production Manager
70G DIGITAL ADVERTISINGBRONZEWarren Douglas AdvertisingCreative MagmaCreative Magma WebsiteBrian Henderson, Director of User ExperienceAngel Marquez - Web Designer/ Developer, Web Designer/DeveloperJared Lawson, Copywriter
SILVERIlfusion CreativeIlfusion CreativeIlfusion WebsiteLee Littlefield, Creative DirectorAustin Stewart, Web DeveloperAlison McDonnell, Graphic DesignerMatthew Radar, Web DeveloperLauren Hayman, Production Manager
GOLDThe Starr ConspiracyThe Starr ConspiracyTSC WebsiteBen Bologna, Senior DesignerMichael Mercer, Web DeveloperBrandon Alcorn, Creative DirectorSteve Smith, Copywriter
GOLDWarren Douglas AdvertisingWarren Douglas AdvertisingWarren Douglas Advertising WebsiteBrian Henderson, Director of User ExperienceAngel Marquez, Web Designer/DeveloperAaron Dougherty, PhotographerSteve Hanthorn, Creative Director/CopywriterDavid Elizalde, Associate Creative Director
70K CARDS, INVITATIONS, OR ANNOUNCEMENTSBRONZESchaefer Advertising Co.Schaefer Advertising Co.Christmas CardTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterScott Porter, Video Production
BRONZEGCG MarketingGCG MarketingGCG 2013 Christmas CardGCG Team
SILVERGCG MarketingGCG MarketingGCG 40TH Birthday Party InvitationGCG Team
71 AD CLUB OR MARKETING CLUB BRONZEArdent CreativeArdent CreativeADDYs 2013 SignageArdent Creative Team
72B INTEGRATED CAMPAIGNGOLDSchaefer Advertising Co.Schaefer Advertising Co.Schaefermade LemonadeTodd Lancaster, Creative DirectorCharlie Howlett, Art Director/DesignerScott Porter, CopywriterScott Porter, Video Production
ELEMENTS OF ADVERTISING73 COPYWRITING BRONZEWords On WheelsWords On WheelsWords On Wheels WebsiteTina Stovall, Copywriter
SILVERBrian Pierce MarketingSundance Square“This Is The Place”Brian Pierce, WriterJimmy Mowry, Mowry Creative, Art DirectorTracy Gilmour, Sundance Square, Account ExecutiveAnita Simmons, Sundance Square, Account Coordinator
74A LOGOBRONZEIlfusion CreativeIlfusion CreativeIlfusion LogoLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerLauren Hayman, Production Manager
BRONZEArdent CreativeArdent CreativeBattle Of The Horns LogoArdent Creative Team
BRONZEThe Starr ConspiracyInfluence HRInfluence HR LogoBen Bologna, Senior DesignerBrandon Alcorn, Creative Director
SILVER The Starr ConspiracyJames L. West Alzheimer’s CenterJames L. West LogoNancy Crabb, DesignerBen Bologna, Senior DesignerBrandon Alcorn, Creative Director
SILVERThe Starr ConspiracyMesch McBrideMesch McBride LogoBen Bologna, Senior DesignerBrandon Alcorn, Creative Director
SILVERThe Starr ConspiracySmashflySmashfly LogoTim Lautensack, DesignerBrandon Alcorn, Creative Director
GOLDIlfusion CreativeIlfusion CreativePickles BBQ And Icehouse LogoLee Littlefield, Creative DirectorAlison McDonnell, Graphic DesignerLauren Hayman, Production Manager
GOLDWarren Douglas AdvertisingStreams And Valleys“Spanning 100 Years” 7TH Street Bridge LogoSteve Hanthorn, Creative Director/Copy WriterBryce Burton, Art Director
74B ILLUSTRATION, SINGLE SILVERBalcom AgencyJustin BootsJustin Silver IllustrationJeff Heaton, Art DirectorCarol Glover, Creative DirectorKrystal Lewis, Account Director
SILVERThe Starr ConspiracyJames L. West Alzheimer’s CenterJames L. West IllustrationBen Bologna, Senior DesignerBrandon Alcorn, Creative Director
GOLDLockheed Martin AeronauticsLockheed Martin Media ProductsWINDE Graphic NovelDavid Schweitzer, Graphic Designer/IllustratorStan Bagget, Graphic Designer/ColorDennis Soultaire, Graphic Designer/ColorEd Armstrong, Graphic Designer/Color
74C ILLUSTRATION, CAMPAIGNBRONZEThe Starr ConspiracyThe Starr ConspiracyTSC Illustration CampaignBen Bologna, Senior DesignerTim Lautensack, DesignerBrandon Alcorn, Creative Director
74H ANIMATION OR SPECIAL EFFECTSGOLDConcussionKonami Gaming, Inc.Konami Brand VideoKhristopher Kesling, Creative DirectorRose Gomez, Art DirectorDan Wagner, Group Account DirectorAmanda Gibson, Account Director
74I CINEMATOGRAPHYSILVERUltralite FilmsCrossfit North ArlingtonWhat Is Crossfit?Bud Force, Director/ProducerJoey Arcisz, Director of Photography/ CinematographerZak Tollefson, CinematographerJamie White, Talent/Model
75A MUSIC ONLYBRONZEThe Starr ConspiracyThe Starr ConspiracyTSC Behind The Scenes Video/MusicBen Bologna, ProducerBrandon Alcorn, Creative Director
5 2 | American Advertising Awards 2014
GOLDBalcom AgencyCook Children’s Medical CenterChildhood Should Be Simple MusicMark Menza, ComposerJamie Fisher, CopywriterCarol Glover, Creative DirectorAshley Freer, Account Director
76B RESPONSIVE DESIGNSILVERIlfusion CreativeIlfusion CreativePickles BBQ And Icehouse Responsive Web DesignLee Littlefield, Creative DirectorAustin Stewart, Web DeveloperAlison McDonnell, Graphic DesignAllison King, Account ManagerLauren Hayman, Production Manager
BEST OF THE NEVER RANSSINGLESILVERThe Starr ConspiracyBuxtonBuxton BookTim Lautensack, DesignerBen Bologna, Senior DesignerBrandon Alcorn, Creative DirectorLou Chapman, CopywriterTom Hussy, PhotographerCeline Hubler, ProducerPatty Hudson, Producer
CAMPAIGNSILVERConcussionTexas Motor SpeedwayCharmin ConceptsKhristopher Kesling, Creative DirectorScott Kirk, Group Account Director
BROADCAST BRONZESecret PowersGtronic“Sergeant Bass” Official VideoSecret Powers, Direction, Editorial, Animation, VFX, Motion Design, 3D DesignNick Sirotich, Illustration, Character DesignGtronic, Music
STUDENT CATEGORY WINNERSSALES PROMOTIONS01A PACKAGINGSTUDENT BRONZECosme OlivasSweet Baby Ray’s Gourmet SaucesThe University Of Texas At Arlington
STUDENT SILVERCosme OlivasTito’s Handmade VodkaThe University Of Texas At Arlington
S01B POINT OF PURCHASESTUDENT BRONZEMary Gibson Clay Knowles Kelsey ArmisteadLumberjack Week DisplayThe University Of Texas At Arlington
STUDENT BRONZEHolly Aldriedge Ayla Haynes Anna French Cosme OlivasAugustus B. CircusThe University Of Texas At Arlington
COLLATERAL MATERIALS02 STATIONERY PACKAGESTUDENT BRONZEYuen Yeung Chen Sandy Ngo Laurel CabreraOvio Native JuiceThe University Of Texas At Arlington
STUDENT SILVERLaurel CabreraHerb + ThistleThe University Of Texas At Arlington
STUDENT GOLDJon Chapman Bailey Blanchone Anna FrenchUnderbelly Chips & DipsThe University Of Texas At Arlington
S03 BROCHURE/ANNUALREPORTSTUDENT SILVERElena ChudobaPoler Annual ReportThe University Of Texas At Arlington
STUDENT SILVERLizzethe BarcenasHerschel Annual Report 2012The University Of Texas At Arlington
S05E BOOK DESIGN (ENTIRE BOOK)STUDENT GOLDJesse EstanesThe Field Guide To BigfootThe University Of Texas At Arlington
OUT-OF-HOMES07B CAMPAIGNSTUDENT SILVERJordan HillRent The RunwayThe University Of North TexasBen Garrett, Photographer
NON-TRADITIONAL ADVERTISINGS08A SINGLESTUDENT SILVERMegan AndersonRicola, Nourish Your BreathThe University Of North Texas
CONSUMER OR TRADE PUBLICATIONS09A SINGLE, FRACTIONAL PAGE OR FULL PAGESTUDENT GOLDAnna ParsonsPlaydoh AdvertisementTexas Christian University
S09B CAMPAIGNSTUDENT BRONZEElizabeth BrysonMY KINDTexas Christian University
STUDENT BRONZEJen KrauseHeifer InternationalThe University Of North Texas
STUDENT SILVERKathleen BrennanSweet Leaf Tea CampaignTexas Christian University
STUDENT GOLDCorinne GantherPlay-Doh Advertising CampaignTexas Christian University
DIGITAL ADVERTISINGS11A WEBSITESTUDENT SILVERBrand’ee MiltonCultured Cup WebsiteThe University Of Texas At Arlington
S11C MOBILE APPSSTUDENT BRONZETeam Ad-VengersMaxwell House Coffee Concept AppThe University Of Texas At ArlingtonJesus Silva, Creative DirectorHimanshu Patel, Art DirectorTaylor Dobbs, Animation Specialist/Director
INTEGRATED CAMPAIGNSS14A B-TO-BSTUDENT BRONZEMegan AndersonFitbit CityUniversity Of North Texas
STUDENT GOLDMegan AndersonKiwi Shoe Polish, Polish Your LifestyleUniversity Of North Texas
S14B CONSUMERSTUDENT BRONZEShana HagemeyerCulinary Institute Of AmericaUniversity Of North Texas
STUDENT GOLDShelby TamuraCARFAXUniversity Of North TexasShelby Tamura, Art Director/CopywriterMike Morgan, Photographer
American Advertising Awards 2014 | 53
SPECIAL THANKSAAF SILVER MEDAL AWARD WINNERS
Susan Cook, 2003Cody Curry, 2008Kent Dean, 2012Carol Glover, 2013Ruth Ann Kearley, 2010Roby McEuen, 2007Gladys Pinkerton, 2011Jack Raskopf, 2000Jane Schlansker, 1988Jim Stuart, 1993Lynne Swihart, 2009Julie Wilson, 1998
PARTNER
LifeGift
WINNERS’ PRESENTATION
Voice-over
Jarrod [email protected]
Whitney [email protected]
Audio Recording
Red ProductionsMatt Munson, Engineer
Video Editor
Jeremy [email protected]
BALCOM AGENCY CREATIVE TEAM
Brian Blankenship, Interactive DirectorLauren Maibach Carter, Art DirectorAmanda Deering, Graphic DesignerJamie Fisher, Senior CopywriterJennifer Haynes, Account ManagerJeff Heaton, Video DesignMeg Minter, DecorStephanie Orges, CopywriterTaylor Potts, Video DesignMike Skwarcan, Lead DeveloperTrey Sprinkle, Creative DirectorLynne Swihart, ProducerLauren Turner, Digital Marketing Manager