DISTRACTIVE DRIVING

Driving Culture Change

“A century ago, Model T’s brought motoring to an emerging middle class.

A half century ago, teenagers cuddled in convertibles at drive-in movies.

A new generation of drivers see cars as an extension of their plugged-in lives, with iPods,

DVD players and other gadgets.” USA

Today, 2-17-2009

WHAT IS DISTRACTIVE DRIVING?• Any activity that could divert a

person’s attention away from the primary task of driving.

• ALL distractions endanger driver, passenger, and bystander safety

Distracted Driving• Driver distractions leading factor in fatal and

serious injury crashes

• In 2008, 28% of all crashes attributable to cell phones– 1.6 million crashes– 645,000 injuries

• Cell phone users 4x more likely to crash

Distracted Driving• In 2009, 5,474 people killed • 16% of fatal crashes• Text messaging – crash RISK 23x

worse• Sending/Receiving drivers eyes (4.6

seconds)• Compared to a BAC 0.08

EXAMPLES OF DISTRACTIVE DRIVING

• Texting• Using

cell/smartphone• Eating/drinking• Talking to

passengers

• Grooming• Reading (maps)• Using navigation

system• Watching a video• Adjusting radio, CD

player, or MP3 player

DO DISTRACTIONS AFFECT DRIVING PERFORMANCE???

YES!!!! Complicate visual or mental tasks Trying to handle TOO MUCH

info……….

Divided attention while driving

TXTING N DRIVING• 2010 – 2 trillion (6 billion/day) sent or

received• Eyes off road average of 5 seconds• 23x more likely to be in a crash• AT&T alone 854 BILLION texts sent

ILLINOIS STATE LAWS• Ban on all cell phone use for bus

drivers• Ban on all cell phone use for novice

drivers• Ban on texting for all drivers• Bans the use of cell phones in all

school zones and construction zones Illinois defines novice drivers as all drivers under the age of

19

TEXTING BANS

HAND-HELD CELLPHONE BANS

BANS OF YOUNG DRIVERS AND ALL CELLPHONES

TXTING TIPS…..• Be smart – • Be in control – • Be caring – • Be focused -

• Be an example – • Be proactive – • Be aware – • Be a BFF –

AT&T DRIVEMODE www.att.com/drivemode Automatically customizable reply –

“Allow List” – 911

QUIZ1. AT&T PROJECTS THAT ____ TEXT MESSAGES WILL CROSS

ITS NETWORK IN 2011? A. 422 MILLION B. 976 MILLION C. 458 BILLION D. 854 BILLION

2. THE TYPICAL TEENAGER SENDS AND RECEIVES ___ TIMES MORE TEXT MESSAGES A DAY THAN A TYPICAL ADULT.

A. 2 B. 5 C. 10 D. 20

QUIZ3. DRIVERS WHO SEND TEXT MESSAGES WHILE DRIVING ARE

____ TIMES MORE LIKELY TO BE IN A CRASH. A. 5 B. 12 C. 23 D. 45

4. TEXTING TAKES YOUR EYES OFF THE ROAD FOR AN AVERAGE OF 5 SECONDS. AT 55 MPH, THAT’S LIKE DRIVING THE LENGTH OF ________ COMPLETELY BLIND.

A. FIVE CARS B. TWO TRACTOR TRAILER TRUCKS C. THREE BASKETBALL COURTS D. A FOOTBALL FIELD

ANTI-TEXTING PSA’S