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Business Development Manager
IoT Country Lead
October 2017
Digitalização e Mobilidade
António Feijão
Healthcare Government Manufacturing Education Financial
Digitization Impacts All Sectors
1 Cisco Virtual Networking Index
Repercussions of the Digital Business
10X Growth in Mobile
Data Traffic
(2014 – 2019)1
Higher expectations for
peak network performance
Increased velocity for
business demands
Adapt quickly for
dynamic changes
MORE DEVICES,
MORE APPLICATIONS
What Is Driving Mobility?
IT Consumerization and Next-Gen Mobility Solutions
Source: Accenture
Enterprise Mobility Trends and Innovation
of respondents cite mobility
as one of their top five priorities 77% percent have a formal mobility
strategy at enterprise or unit level 87% of companies say that the CEO
is involved in mobility strategy 35% Source: Gartner
Priority of Mobile Solutions
B2E Mobile Apps
to Empower Mobile Workers 93%
B2C Mobile Apps
to Drive Customer Engagements 89%
B2B Mobile Apps
to Enable Partners and Suppliers 82%
Wi-Fi
as Utility
High Density
Wi-Fi
Big Data
and Analytics
Mobile Apps –
Cloud
Solid
Security
Customers Demand a Rich Mobile Experience
1 IDC Location Based Services: A Promising Customer-Centric Solution
Of lines of business say mobile
strategy is very or extremely
important to their objectives1 56% “Consumers are not only keeping
pace, they are in many cases
leading the disruption.”2
2 IDC, Chief Digital Officers: Bridging the Innovation Gap Between the
CIO and CMO
The Opportunity Is in Mobile
Shoppers want to look up online reviews and
compare prices while browsing
Hotel guests want free Wi-Fi and they want to
see available services and amenities
Travelers want to find departure gates quickly
and receive itinerary updates
Patients want location-enabled wayfinding apps
Students want to find their way around campus
and receive safety alerts
Drive Insights & Experiences with Wi-Fi
• Presence and location detection
• Visibility (Wi-Fi, BLE)
• Easy Wi-Fi login, custom or social
• Zone-based, custom
splash pages
• App-based mobile engagement
• Context-aware in-venue
experiences
DETECT CONNECT ENGAGE
Presence Location Social ANALYTICS
Number of people by venue and zones
Peak time in venue
New compared to repeat visitors
Common traffic patterns
Where people spend time
Understand How People Interact in the Location
DETECT
Gain Business Insights Through Analytics
Presence Analytics Heat Maps Correlation
Visitors vs. Passerbys
Repeat vs. New Visitors
Dwell Time
Busiest Hour, Day
Visitor Sentiment
Conversion Rate
Building/Floor
Where do visitors spend time? Which paths
did visitors take?
DETECT
Timeframe Parameters Heat Map
Enable Location-Specific Guest Access
Simplify access with user opt-in
Offer clear terms and conditions
Multiple access methods
Custom or social media
Customized access and promotion
Proximity-based landing pages
and video
Understand who is in your location
Enhanced analytics
CONNECT
Easy to Build Custom Portals
• Easy Templates
• Multiple Language Support
• Social Logins
• Easily Add Logo and Image
• Capture User Information
• Send Relevant Offers
CONNECT
Click on an element in
the preview to edit it
Work with ecosystem to align to
business needs
Fully customizable applications with
zone-based captive portals and
enhanced advertising
Location-aware app for
personalized experience
Integrate with business systems
Engage Consumers Using Location Services
ENGAGE
Connected Healthcare
Connected City
Connected Stadium
Connected Retail
Connected Education
Connected Service Provider
Native using APIs
• For organizations with in-house app and portal development resources
• Native to Connected Mobile Experiences
Flexibility in Creating a Mobile Experience
Ecosystem Partner
• Commercial app development
• Data source integration
Applications
ENGAGE
Development
Paths
Data
Sources
Wi-Fi Location
Beacons Collaboration Data
Configuration Policy Enterprise Systems
Network Data
Customer Data
Regulatory agencies around the
world are making more unlicensed
spectrum available
Users expect anytime anywhere
connectivity to data just like voice
Wi-Fi is increasingly built into smaller,
more mobile devices such as
smartphones and tablets
Higher mobility, availability of unlicensed spectrum and lower costs are driving re-emergence of City Wi-Fi
Providing ubiquitous connectivity and access to wide portfolio of city services
Smart+Connected City Wi-Fi
• Provides citizens with anytime, anywhere Wi-Fi experience and location based services
• Improves city planning process with network and people-flow analytics
• Adds impetus to local commerce by improving experience in retail and business districts
• Enables intelligent sensor-based IoT innovations in transportation, utilities, public safety, and environment
Enabling cities to
improve service
delivery, city planning,
and local commerce
Retail Scenario
Business Capabilities
• Digital transformation through
enhanced customer intelligence
and personalized on premises
promotions
• Enable location and dwell time
notifications & mobile point of sale
Success Measures
• Insights on customer behavior
• Increased revenues, margins
marketing ROI
• Higher customer satisfaction
• Increased shopper engagement
and Net Promoter Scores
Healthcare Scenario
Business Capabilities
• Clinician productivity at bedside
• Patient check-in and education
• Indoor navigations systems
• Automated staff notifications
Success Measures
• Higher staff productivity and more efficient care management
• Improved patient experience
• Reduced wait times with automated check ins
• Improved inventory management
• Increases productivity by helping ensure patients arrive on time for their appointments
Transportation Scenario
Business Capabilities
• Digital transformation with indoor
navigation systems
• Location based promotions
• Customer demographic and
behaviour insights
• Faster identification of bottlenecks
Success Measures
• Greater passenger satisfaction
• Improved passenger flow efficiency
• Increased revenues
• Reduced wait times and improved
traffic flow
Hospitality Scenario
Business Capabilities
• Enhanced customer intelligence
• Personalized on premises
promotions
• Location and dwell time
notifications
Success Measures
• Higher customer loyalty and
improved Net Promoter Scores
• Increased non-room revenues
• Insights into customer behaviour
• Increased time spent on property
• More secure wireless network
Education Scenario
Business Capabilities
• Digital classroom
• 1:1 Learning
• Higher student service utilization
Success Measures
• Better student outcomes (higher
engagement and satisfaction,
improved learning and test scores)
• Efficient access to student services
• Improved instructor productivity
with enhanced learning
• Personalized instruction based on
student needs