The kooks – Inside in Inside out

DIGIPACK DECONSTRUCTION

• I have used the album ‘Inside in Inside out’ by the band, the kooks. This is because they are quite similar to my chosen genre of music but more so similar to the brand image of the artist I have chosen to do my coursework as on a whole for my A2 media course.

• The kooks started up and formed together in 2004 in Sussex, the band was formed by Luke Pritchard (vocals/guitar), Hugh Harris (lead guitar), Paul Garred (drums), and Max Rafferty (bass guitar).

INTRODUCTION

FRONT COVER• The front cover of this album is

very stereotypical of the music genre and brand image that the band are trying to portrait. A common rock band with occasional popular hits with there image and music being shown in a calm and collective manner, ‘not bothered’ sense of attitude. The front cover is black and white which is often seen on the albums of bands similar to these. Not very eye catching but creates a nice feel to the bands image.

BACK COVER• The back cover is also in black and

white, matching the front cover for a professional look. Track list shown to the top left of the back cover, with imagery to the bottom. The font of the text is bold, easily readable and in a way matches the image of the band as it is all in large letters (caps locks)

CD COVER / INSERT• The cover of the CD is red, with black and

white writing. The font on the CD is bold and large which eye catching and fanatic and one of the O’s in the text is the ring in the middle of the CD. The writing also falls off of the end of the CD, this gives the cover a ‘cool’ look about it.

IMAGE CONSTRUCTION• The images used on the CD casing inside and out construct a teenage, primarily girl fan

base and thus shows that this bands ‘brand’ is aimed towards the attraction of young females. But also there brand image being noticed as a young rock band, with stereotypical assets such as having only men in the band, single gender. Also with the long scraggily hair that all 4 of them have, indie clothing for example; the typical skinny jeans (often black) but with different torso wearing – jumpers, woolly jumpers, patterned hoodies, smart T- shirt etc.

http://www.youtube.com/watch?v=2mDw8ycAE1o

The kooks talk about audiences and writing their third album (2010)