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DEVELOPING - Columbia Business School China...Internet & Big Data Marketing in China Prof. Li Yang PhD, Columbia Business School Assistant Professor of Marketing This course will go

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DEVELOPING THE NEXT GENERATIONOF BUSINESS LEADERS IN A GLOBALIZED ECONOMY

WHAT’S CHINA WEEK PROGRAM

The program has been developed from a proven course structure and is specifically tailored

to suit Global MBA program’s needs. It focuses on building strategic and leadership capabil-

ities of business professionals who have global responsibilities, allowing them to gain

insights on the implications of globalization and the transformation of China. Through the

curriculum, the world-renowned faculties, and the high-level business executive alumni

network of CKGSB, the MBA students will have access to exciting new ideas, ground break-

ing research and innovative business practices originated from China.

CHINA03 04

CHINA0404

China Module consists of

6 academic sessions examine specific business and economic issues in the

context of China.

2 company visits to leading companies in China allow students to familiarize

themselves with the “day-to-day” operations of enterprises in China.

Intercultural and social activities can provide the participants the opportunity

to interact socially and culturally through organized events.

CKGSB OVERVIEWEstablished in Beijing in 2002 with generous support

from the Li Ka Shing Foundation, CKGSB is a private,

non-profit, independent educational institution. The

school offers innovative MBA, Finance MBA, Executive

MBA, Finance EMBA, DBA and Executive Education

programs. CKGSB’s mission is to generate differentiat-

ed insights through engaging its world-class faculty

who are global authorities in their respective fields,

with the goal of developing existing and aspiring busi-

ness leaders for a new era of global business both in

China and beyond.

CKGSB OVERVIEWEstablished in Beijing in 2002 with generous support

from the Li Ka Shing Foundation, CKGSB is a private,

non-profit, independent educational institution. The

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2016 CHINA WEEK SCHEDULE*

07 09

TUESDAY 30 AUGUST

WEDNESDAY31 AUGUST

THURSDAY1 SEPTEMBER

FRIDAY2 SEPTEMBER

SATURDAY3 SEPTEMBER

8:30-9:00

9:00-12:00 New Developments inChinese FinancialMarkets by Prof. LI Haitao

9:00-12:00Comparing leadership in China context with Western ways By Prof. Yan Aimin

9:00-12:00Strategies for Entering the Chinese MarketBy Prof. TENG Binsheng

9:00-12:00 9:00-12:00The Future of Made in China By Prof. Edwin Keh

Welcome remark

13:30-16:30

12:00-13:30 Lunch at CKGSB

12:00-13:30 Lunch at CKGSB

12:00-13:30Lunch at CKGSB

12:00-13:30 Lunch at CKGSB

12:00-13:30 Free Lunch

City Tour

Welcome Dinnerat CKGSB

Free night Free night Free night Free night

13:30-16:30China's Transformation and Its Global Implications By Dean XIANG Bing

13:30–16:30Company Visit(Baidu)

13:30-16:30Company Visit(Didi)

Free Afternoon

* The program matrix is illustrative and subject to change.

T W T F S

Internet & Big Data Marketing in China by Prof. Li Yang

Ph.D., Pennsylvania State UniversityAssociate Dean for Alumni AffairsProfessor of Management

Prof. Yan AiminComparing leadership in China context with Western ways

To understand the way the mind works and its impact on leadership and decision making is critical.

Moreover, there are distinct ways of thinking between Chinese and American executive. The

purpose of this interactive session is to explore the way the mind influences decision making and

offer a comparison analysis between East and West.

China's Transformation and Its Global Implications

PROF. BING XIANG

Ph.D., University of AlbertaProfessor of China Business and GlobalizationCKGSB Founding Dean

This course primarily examines the globalization of the Chinese indigenous companies. It also

explores the dynamics of competition and collaborations of the MNcs, state-owned enterprises

and private companies in China.

Ph.D., City University of New YorkAssociate Professor of Strategic ManagementCKGSB Associate Dean of European Campus

Prof. TENG BinshengStrategies for Entering the Chinese Market

The purposes of this course are to provide an understanding of the concepts, issues, and processes

related to making strategic alliances and joint ventures, to sharpen analytical skills via real world

alliance and joint venture cases, and to develop an appreciation of how firms develop strategic

alliances within the unique constraints of Chinese business environments.

Internet & Big Data Marketing in China

Prof. Li Yang

PhD, Columbia Business SchoolAssistant Professor of Marketing

This course will go over many important topics regarding marketing in China, such as the macro-

economic condition and its implication to the market, consumer segmentation, market competition

and regulation. It also provides guidance to marketing strategy in China.

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Ph.D., Pennsylvania State UniversityAssociate Dean for Alumni AffairsProfessor of Management

Prof. Yan AiminComparing leadership in China context with Western ways

To understand the way the mind works and its impact on leadership and decision making is critical.

Moreover, there are distinct ways of thinking between Chinese and American executive. The

purpose of this interactive session is to explore the way the mind influences decision making and

offer a comparison analysis between East and West.

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