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Business Plan

Business Plan

Team members:Devaki NadkarniMahalakshmi Ajaykumar

A Childcare, Pre-school and Activity centre

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Business Plan

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Business Proposition:

Kinderland is the only centre offering a range of servicesfor childcare, early education and overall development ofthe child in the age group 1-9 years, all under one single roof.

The centre will be located in middle of bhopal.

Age Group Service Offered

1-5 years Day care

2.5 to 4 years Pre-school: Play school, Nursery2.5 to 9 years Activity centre

Reliable, Secure, Quality service in a stimulating environment

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Business Plan

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Market Analysis:

The childcare, early education industry is in its growth stagewith many unorganized players, catering to niche markets.

There are only few established players like Euro Kids,Kangaroo-Kids, Jumbo Kids in the market for Pre-school.

There are none who offer an integrated child care and education

cum activity services.

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Business Plan

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Kinderland

Primary schoolswith Nurseries

Specialised Pre-schools

Corporate Players

Maids, Houehold helpsBaby sitters

Nurseries and Playschools

Kinderland

Primary schoolswith Nurseries

Specialised Pre-schools

Corporate Players

Maids, Houehold helpsBaby sitters

Nurseries and Playschools

Competition Analysis:

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Business Plan

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Revenue Model:Source of revenue is from the differentiated services offered:

Day carePre-school

Activity centre

There are 6 different pricing package offered.

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Business Plan

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Financials:

Proforma Profit & Loss Account

Particulars Year 1 Year 2 Year 3

Revenue Rs.3,369,000.00 Rs.4,598,000.00 Rs.5,429,000.00

Expenses

Rent 240,000.00 240,000.00 240,000.00

Salary 1 ,369,200.00 1,660,500.00 1,948,920.00

Consultants 40,000.00 50,000.00 60,000.00

Utilitilities 468,000.00 489,600.00 587,520.00Food 180,000.00 207,000.00 240,000.00

Sales & Marketing 110,000.00 77,000.00 70,000.00

Maintenance 15,000.00 25,000.00 30,000.00

Depreciation 114,900.00 114,900.00 114,900.00

Rs.2,537,100.00 Rs.2,864,000.00 Rs.3,291,340.00

PBIT 831,900.00 1,734,000.00 2,137,660.00

Interest Payments 72,000.00 72,000.00 72,000.00

PBT 759,900.00 1,662,000.00 2,065,660.00

PAT Rs.531,930.00 Rs.1,163,400.00 Rs.1,445,962.00

Net Profit Margin 0.16 0.25 0.27

Break-even iswhen 93 childrenget enrolled for

variousprogramsin the first year

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Business Plan

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Financials:

Break-even iswhen 93 childrenget enrolled for

variousprogramsin the first year

Projected Revenues and Profits

Rs.0

Rs.1,000,000

Rs.2,000,000

Rs.3,000,000

Rs.4,000,000

Rs.5,000,000

Rs.6,000,000

Year 1 Year 2 Year 3

Revenue

Expenses

Profit

Year 1 Year 2 Year 3PAT (Lacs) Rs.5.3 Rs.11.6 Rs.14.4

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Business Plan

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