Destinia in just 3 acts

Amaia Arteta, Communications Manager

press@destinia.com

Mob: +34 619 61 00 95//+1.877-823-3454

Who are we?

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The beginning

Destinia today

Think big

The beginning01

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Amuda Goueli was born in no mans land, in

Nubia (Egypt). He was raised in the desert until he

was 8 years old, when he moved to El Cairo to

study. It is there where he first experienced

electricity and light from a lightbulb.

Amuda earned his MBA from IE Business School

and is an Expert Analyst in Tourism by the World

Tourism Organization (UNWTO).

An avid traveller, as a young man Amuda

hitchhiked throughout Europe. While traveling, he

met Ian Webber, an Australian musician.

United by their passions of music, travel and an

entrepreneurial spirit, they embarked on a

business adventure. In the nineties, when the

Internet was still emerging, they created the first

web dedicated to classical music in the attic of a

small flat in Lavapies, an eclectic neighbourhood

of Madrid. The venture led to a series of other

websites and a hotel guide.

Then the .com crisis led them to reinvent

themselves and in 2001 Destinia.com was born,

created to make hotel reservations online.

In an attic in Madrid

Destinia today02

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+30

languages

600

Airlines

300.000

Hotels worldwide

Web addapted for all devices

Product mixHolidays, cruises,

cars,visa…

150 employees in

Spain and Middle East

2 mllcustomers

21%bookings via

mobile

200 mil

daily visits to the web

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Top 3 OTAs in Spain

Data source: ComScore Spain (June 2015)

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A global company

Foreign sales represented 30% of the total in 2014 compared to 17% in 2013

Destinia sells in +25 countries

The mayority of our clients are between25 and 35 years old.

Women, our most significant customer, Access the web 5 times before booking. Men, 3 times.

Bookings from mobile devices represents 21% of total

Main langauges of our customers are: Spanish, English and Arabic.

Customer profile

45%

55%

Destinia in just 3 acts

New corporate brand image

Destinia in just 3 acts

Think big03

11Destinia in just 3 acts

“Think big and act boldly”

that is our philosophy

Destinia in just 3 acts

Destinia aims to be among the top 3 Arabic

online travel agencies by 2017

› In 2007, Destinia.com was the first

company of its kind to offer its webpages

in Arabic.

› In January 2014, Destinia opened a sales

office in Dubai, reinforcing the delegation

in Egypt.

› In the Middle East, 80% of payments are

cash-on-delivery, so Destinia has

developed a pay@home system: users

make reservations online and a courier

will go to their home to record their

payment using an app. Then the clients

receive the reservation voucher via email.

› In July 2015, Destinia is the first Western

online travel agency to operate in Iran

› Sales from MENA región grew 140% in

2014.

Destinia in just 3 acts

Sheik ZayedRoad-Dubai

MK presence in Dubai

Destinia in just 3 acts

MK presence in Jeddah (KSA)

Destinia in just 3 acts

Bitcoin

Innovation differentiates Destinia from the competition

› Pioneers in Europe, Destinia

started accepting payment via

Bitcoins on January 28, 2014.

Payment options, just as

Bitcoin, will continue to evolve

in the future and Destinia will

continue to be a market leader.

› The first Bitcoin purchase was

made just four hours after the

platform was launched and

today our Bitcoin payers

come from 50 different

nationalities.

› The wearable tech will

experience exponential

growth over the next

decade.

› In May 2014, we

launched Hotel Near Me,

the first glassware to

book hotels.

› For travellers on the go,

find the nearest hotel via

GPS, wherever you may

be.

› Now available on mobile

version.

Google Glass Virtual Travel

› In 2006 we aligned

with Space

Adventures and

Zero G to offer

suborbital and zero

gravity flights.

› Pioneers in Spain to

offer travel in space.

› Believers that travel

knows no boundary.

Space Trips

› April 2015: a

technological

collaboration with

La Rioja province

to develop an

experience with

the Oculus Rift.

Welcome to a

new frontier in

the travel

industry.

Destinia in just 3 acts

For more info visit our press room:

http://blog.destinia.com/en/press-room

Destinia in just 3 acts

“Technology opens business opportunities

that today we are unable to even imagine.

The journey is fascinating”

Amuda Goueli,

Destinia’s CEO

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Your online travel agency

Thanks!