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Design/Social Media Elements of Paradigm Café Reveal Campaign
Jeff SmythThea PulliatiKayla Terry
Strategic Plan
• Strategy I: Create online presence for Paradigm • Strategy II: Develop a Visual
Identity for Paradigm
Creating an Online Presence
• Secure Paradigm E-mail address• Utilize Twitter page to periodically reveal
information about the campaign and the opening of Paradigm Café
• Once Paradigm is open, use Facebook fan page to give specific and detailed information about Paradigm Café
• Produce a social media guide
@ParadigmTusc
Social Media Guide
Contains instructions on maintaining social media sites connected to Paradigm Café
Visual Identity
• Create a visual identity system to unify Paradigm’s communication tools and official documents
• Create a logo that suits Paradigm’s identity• Develop promotional material for the reveal
campaign
Visual Identity System
Contains standards for logo, type, graphics and colors for all things visual.
Promotional Material