#DeereSighting College Campus Edition

John Deere: Brand Description

Founded in 1837For “those linked to the land”Agricultural, construction & forestryFortune 500 company

The Issue

Target Audience • Younger demographic

• College males age 18-25

• Agriculture & Construction majors

JD Digital Strategy

#DEERESIGHTING#TheDirtyWork

Promotions & Sponsorships

Sponsored by John Deere

Campaign Budget

Promotional Items$32,000

(price quote per 5k hats, 5k coozies, 10k stickers,

5k tshirts, three large banners)

Transportation of Tractors to quarterly events

$10,000

Sponsoring four large national events

$400,000

John Deere Sales 2016

ConclusionGreater brand recognition to a younger demographic

Works CitedJohn Deere Website

http://www.deere.com/

https://www.deere.co.uk/en_GB/media/images/our_company/news_and_media/press_releases/2013/oct/JD_training_group_B_Ag_Parts_Tech.jpg