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Design + Brand Style Guide
TABLE OF CONTENTS
3 4 7 9
10
11
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INTRODUCTION OUR LOGO TYPOGRAPHY COLOR PALETTE
PHOTOGRAPHY
EMAIL SIGNATURES
STATIONERY
FOURSQUARE CONNECTION
QUESTIONS
PAGE 3
The Foursquare logo is a reflection of our fresh, clean and
modern design style.
The purpose of these guidelines is to help maintain
consistency and professionalism in our communication
as an organization—both internally and publicly.
The essential design components of our new brand identity
are illustrated in the following brand guidelines. Adhering to
these guidelines will ensure the logo is used in a way that is
in keeping with a consistent and professional standard.
THE FOURSQUARE BRAND
INTRODUCTION
PAGE 4
OUR LOGO
The smallest the logo
should be is 0.5 inch high.
MINIMUM SIZE
MINIMUM CLEAR ZONE
Please consider clearspace and appearance when
determining which presentation is best to incorporate
into your graphics.
MINIMUM SIZE
To ensure its legibility, the minimum print reproduction
size of the logo is 0.5 inch.
The logo should never be altered.
You can download approved versions of the logo here.
LOGO3x
2xx
Please maintain the following margin ratios when placing the logo into a layout.
PAGE 5
OUR LOGO
A.
B.
C.
Whenever possible, use the full-color version of the
logo (A).
The logo may also be also be depicted in white (B)
or black (C) against neutral backgrounds.
Do not ever use any other color variation of the logo.
COLOR VARIATIONS
PAGE 6
OUR LOGO
The Foursquare Church logo symbols are
available in a vertical format as well as a
horizontal format, and should be presented
in the order illustrated herein. The logo can
be used with just these symbols, but when
including the words “The Foursquare Church,”
the logo found on page 4 should be used.
Please consider clearspace and appearance
when determining which presentation is best
to incorporate into your graphics.
These symbols should never be altered.
SYMBOLS
Vertical Logo Horizontal Logo
Please maintain the following margin ratios when placing the logo into a layout.
2x 6x
2x
3x
x
x
x
PAGE 7
TYPOGRAPHY
We use the Gotham font family as the primary
typeface for all brand communications. A
variety of weights shown at the right will be
provide flexibility in your layouts. This is mainly
used for body copy.
You can download the Gotham font here.
If you need help installing fonts onto your
computer, please contact the IT service desk.
FONTGOTHAM LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM CONDENSED LIGHTA B C D E F G H I J K L M N O P Q R S T U VW XY Z a b c d e f g h i j k l f m n o p q r s t u vwxy z 1 2 3 4 5 67 8 9 0
GOTHAM CONDENSED MEDIUMA B C D E F G H I J K L M N O P Q R S T U V W XY Z a b c d e f g h i j k l f m n o p q r s t u vw x y z 1 2 3 4 5 6 7 8 9 0
GOTHAM CONDENSED BOOKA B C D E F G H I J K L M N O P Q R S T U V W XY Z a b c d e f g h i j k l f m n o p q r s t u vw x y z 1 2 3 4 5 6 7 8 9 0
GOTHAM CONDENSED BOLDA B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l f m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
GOTHAM BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM BOOK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
GOTHAM BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklfmnopqrstuvwxyz 1234567890
PAGE 8
TYPOGRAPHY
Adobe Garamond is a serif typeface that
is also used for headlines and callouts, and
often used as a display font.
You can download the Adobe Garamond font
here.
If you need help installing fonts onto your
computer, please contact the IT service desk.
FONTADOBE GARMOND REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk l fmnopqrstuvwxyz 1234567890
ADOBE GARMOND SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk l fmnopqrstuvwxyz 1234567890
ADOBE GARMOND BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkl fmnopqrstuvwxyz 1234567890
ADOBE GARAMOND ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcde fghi jk l fmnopqr s tuvwxyz 1234567890
ADOBE GARMOND SEMIBOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi jk l fmnopqrs tuvwxyz 1234567890
ADOBE GARMOND BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijkl fmnopqrstuvwxyz 1234567890
PAGE 9
COLOR PALETTE
There are four primary colors used symbolically by
The Foursquare Church.
Red represents the precious shed blood of Jesus, our
Savior. Yellow represents the fire of the Holy Spirit, which is
“the color of amber with the appearance of fire”(Ezek. 1:27,
NKJV). Blue represents Jesus Christ, the Great Physician
and Divine Healer who came from heaven, spoke of heaven
and ascended into heaven. Purple represents the royalty of
our Lord, the Soon-Coming King.
These colors should never be altered.
COLORS
CMYK: 0, 20, 91, 0
Solid Coated: 123 C
HEX Code: ffcb2e
CMYK: 17, 100, 100, 9
Solid Coated: 1795 C
HEX Code: bd1f25
CMYK: 84, 100, 15, 12
Solid Coated: 2607 C
HEX Code: 4d2775
CMYK: 98, 73, 13, 2
Solid Coated: 2945 C
HEX Code: 025494
YELLOWRED
PURPLEBLUE
PAGE 10
Our approach to photography is fresh and light. Photos
should be well-exposed in natural light, aiming for
bright and modern aesthetics.
X X X
AVOIDPhotos should not seem overly posed with people
being used as props. Avoid dated photos.
PHOTOGRAPHY
APPROVED PHOTO STYLE
PAGE 11
EMAIL SIGNATURES
The Foursquare Church logo can be incorporated into
your email signature. The logo should be below your
contact information.
You can download the instructions for creating your
signature here. You can find the Word document
template to create your unique signature here.
EMAIL SIGNATURE FORMAT Becky HanArt Director, Foursquare Communications1910 W. Sunset Blvd. Los Angeles, CA 90026213.989.4219
Your Full NameTitle, Department[The Foursquare Church - OPTIONAL]Address Phone Number
Becky HanArt Director, Communications 1910 W. Sunset Blvd. Los Angeles, CA 90026213.989.4219
PAGE 12
STATIONERY
The Foursquare Church has a new stationery system of
business cards, envelopes and letterhead. All stationery can
be requested through Michael Roy at the central office.
If you need to order new business cards, contact your
manager for approval and make your request
to Michael Roy.
To use letterhead templates:
1. Begin the body of your letter where the cursor is in the
document. Please use Gotham Light as your font in size 10.
For text size, please do not go lower than size 9 or bigger
than size 11.
2. If you need to edit your name/title and footer information,
please double click in the header or footer area to do so.
3. Please DO NOT move the logo.
FOURSQUARE STATIONERY
May 2017
Dear Foursquare Leader, I had an amazing opportunity while in Panama earlier this year to visit the Renacer Prison, just outside Panama City. I was only visiting, just to be perfectly clear!
I had been formally approved to visit General Manuel Noriega, who has been incarcerated there since 2010. The name of the prison is literally interpreted as “A Rebirth.” It was on Sunday, Jan. 22, that I met him and spent nearly 90 minutes talking about his life, his rebirth in Christ (at a Florida prison some years back), his challenging physical days (he is 83, and his health is failing), his family and his hopes for the future.
When I stood to leave, I asked this notorious dictator how I could pray for him. He asked if I would pray that he could conclude his life at home, even if it meant house arrest. We prayed, and six days later, after 28 years of incarceration in Florida, France and then back in Panama, he was released to house arrest.
As I contemplate our theme for this year’s Foursquare Connection 2017, “Commissioned by Jesus,” I’m left with a strong sense of our need to hear God anew, to remind us of the brokenness of the world around us; it’s not just a lot of statistics, but it involves people, families, neighborhoods and nations. And while we celebrate the conversion of a well-known sinner, we should also take stock of the myriad people who could have been spared much pain had he been reached with the gospel sooner.
When Jesus announced the focus of His mission, recorded in Luke 4:18, He clearly identified the target of His message: the poor, the imprisoned, the diseased and the oppressed. But He framed His mission with a declarative statement: “The Spirit of the Lord is upon Me, because He has anointed Me” (NKJV). In other words, He clarified up front that, without the power of the Spirit, our efforts are at best helpful, but not life-transformative.
But if we combine His focus and passion with the power of the Spirit, we have a force that will shake hell’s gates and unloose their hold on men, women and children. Our world experiences too much prolonged pain and death simply because the gospel got there too late.
Recently, I participated in the memorial service for Foursquare Missionary Virgene Hughes, who, along with her husband, Mason, traveled to the jungles of Papua New Guinea, answering the call of God to take hope to a people group bound by centuries of cannibalism and witchcraft. But the power of the gospel exceeds all of that, and hell’s stronghold was broken. Today, hundreds of thousands of believers now serve Jesus, and the islands of the South Pacific are being invaded by these passionate liberators who were only liberated themselves some decades back. That’s the glory and the miracle of the gospel story.
GLENN C. BURRIS JR.President
Continued on Next Page …
OFFICE OF THE PRESIDENTOffices of the International Church of the Foursquare GospelPO Box 26902 Los Angeles, CA 90026-0176 | 213.989.4375
foursquare.org
PO Box 26902 Los Angeles, CA 90026-0176
[email protected] 1910 Sunset Blvd. Los Angeles, CA 90026
ADAM DAVIDSON Vice President, Chief Operating Officer | Corporate Secretary
PAGE 13
STATIONERY
2. If you need to edit your name/title and footer information,
please double click in the header or footer area to do so.
3. Please DO NOT move the logo.
Download the template you need:
FSQ_Letterhead_2017: This template is to be used for
printing on blank paper.
FSQ_Letterhead_2017_NoLogo: This template is to be used
for printing on official letterhead provided through the
central office.
Feel free to delete the name/title if you don’t want to include
that on your letter.
FOURSQUARE STATIONERY
May 2017
Dear Foursquare Leader, I had an amazing opportunity while in Panama earlier this year to visit the Renacer Prison, just outside Panama City. I was only visiting, just to be perfectly clear!
I had been formally approved to visit General Manuel Noriega, who has been incarcerated there since 2010. The name of the prison is literally interpreted as “A Rebirth.” It was on Sunday, Jan. 22, that I met him and spent nearly 90 minutes talking about his life, his rebirth in Christ (at a Florida prison some years back), his challenging physical days (he is 83, and his health is failing), his family and his hopes for the future.
When I stood to leave, I asked this notorious dictator how I could pray for him. He asked if I would pray that he could conclude his life at home, even if it meant house arrest. We prayed, and six days later, after 28 years of incarceration in Florida, France and then back in Panama, he was released to house arrest.
As I contemplate our theme for this year’s Foursquare Connection 2017, “Commissioned by Jesus,” I’m left with a strong sense of our need to hear God anew, to remind us of the brokenness of the world around us; it’s not just a lot of statistics, but it involves people, families, neighborhoods and nations. And while we celebrate the conversion of a well-known sinner, we should also take stock of the myriad people who could have been spared much pain had he been reached with the gospel sooner.
When Jesus announced the focus of His mission, recorded in Luke 4:18, He clearly identified the target of His message: the poor, the imprisoned, the diseased and the oppressed. But He framed His mission with a declarative statement: “The Spirit of the Lord is upon Me, because He has anointed Me” (NKJV). In other words, He clarified up front that, without the power of the Spirit, our efforts are at best helpful, but not life-transformative.
But if we combine His focus and passion with the power of the Spirit, we have a force that will shake hell’s gates and unloose their hold on men, women and children. Our world experiences too much prolonged pain and death simply because the gospel got there too late.
Recently, I participated in the memorial service for Foursquare Missionary Virgene Hughes, who, along with her husband, Mason, traveled to the jungles of Papua New Guinea, answering the call of God to take hope to a people group bound by centuries of cannibalism and witchcraft. But the power of the gospel exceeds all of that, and hell’s stronghold was broken. Today, hundreds of thousands of believers now serve Jesus, and the islands of the South Pacific are being invaded by these passionate liberators who were only liberated themselves some decades back. That’s the glory and the miracle of the gospel story.
GLENN C. BURRIS JR.President
Continued on Next Page …
OFFICE OF THE PRESIDENTOffices of the International Church of the Foursquare GospelPO Box 26902 Los Angeles, CA 90026-0176 | 213.989.4375
foursquare.org
PAGE 14
CONNECTION LOGO
The Foursquare Church holds an annual convention
every year called Foursquare Connection. The official
logo for the event is to the right and should be used for
all convention related materials.
The logo may be depicted in white or in black on top of
a solid color.
You can download the Foursquare Connection logo here.
FOURSQUARE CONNECTION LOGO
AVOIDThe Foursquare Connection logo should never be
altered or used in lieu of The Foursquare Church logo.
Discover life-giving relationships and training that nurtures lifelong growth.
foursquareconnection.orgEarlybird rate starts Oct. 17.
IT’S MORE THAN COFFEE & TREES
REGISTER + SAVE $80
SeFOURSQUARE CONNECTION 2018
MAY 28-31
PAGE 15
NEED HELP?
Foursquare Communications Art Director Becky Han is
available and happy to field your questions or concerns.
Simply write to her or give her a ring at our central office.
Becky Han
213.989.4219
QUESTIONS?
