DEER ARE BRINGING SEXY BACK

A PSA

Virginia Department of Transportation

This public service announcement

for such a serious issue needed the

best ‘vehicle’ to spread the news.

This past year in Virginia alone,

there have been over 60,000 vehicle

accidents involving deer. These

crashes result in lots of damage,

injury and some deaths.

So the question was: how do we

best reach our viewers?

REACHING THE AUDIENCE

Virginia Department of Transportation

This full-animation,

30-second PSA not

only draws in and

informs the audience

on the issue, but it

entertains with

memorable

characters and a dive

into fun, social

vernacular to help

remind the audience

to be vigilant on the

roads.

WHAT UP, DOE-FRIEND?

Virginia Department of Transportation

Audiences were quite ‘fawn- ed’ of it (OK OK… no more deer puns)

Results This PSA is VDOT’s

top performing

video to date - it

was shared 652

times on Facebook

with all positive

reactions. The total

reached on

Facebook are

99,877 users, a

staggering amount

next to other videos

shared in the past.