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Where does SEO fit into today's marketing conversation? Warren will be doing his best Justin Timberlake while examining our industry's evolution and what strategies are "hot or not" for 2014. From June 13th's San Francisco conference "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014".
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Search MarketingBringing Sexy Back
That guypresents
Austin Powers
It’s Friday & you didn’t come here to hear all about me. So instead of a long bio let’s just say, “Yeah Baby” and get on with this presentation.
And if you really must know more about what I’m up to when I’m not masquerading as Austin Powers…
www.warrenlee.org
International man of mystery
SHOW OF HANDS – IS YOUR SEO PROGRAM UNDER FUNDED?
PPC Search Marketing Usually Gets The LIONS SHARE of Budget
P P C
YET PPC IS 2% OF SEARCH DEMAND*
*Based on Google Adwords data for a new site with low QS.
NOT SAYING PAID SEARCH IS BAD
1 + 1 = 3SEO + PPC = MORE
SURVEY SAYS
AT THE EXECUTIVE LEVEL – SEO IS UNDERVALUED
SEO is often
misunderstood
SEO & Personalization
Search has come along way
Since 10 blue links
From 10 blue links
http://www.slideshare.net/fullscreen/crumplezone/beyond-10-blue-links-the-future-of-ranking/1
The Game Changer
Highly personalized results
You can’t manage what you cant measure
NOT SAYING PAID SEARCH IS BAD
1 + 1 = 3SEO + PPC = MORE
SEO AND PPC = ONE SEXY COUPLE
1+1 = 3
1+1 = 3
OH NO TOO SEXY!
Hot or Not SEO Tactics
