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Bringing sexy back:Engaging social media tactics you can use,
even if you're not a big brand
@MikeKrugerDirector of Digital Engagement
U.S. Department of Commerce
Tell Stories
Provide Answers And Solve Problems
Simplify Complicated Information
Publish Guides
Use Humor
Use Pictures
Create Videos
Weave A Fantastic Brand Story
Trial and Error
• Monitor And Adjust
• Learn Your Customers' Favorite Topics
• Know your Customer’s Preferred Platform
Find me on the internet
@MikeKruger
QUESTIONS?