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Custom New Home Construction Project 1
Phase 3 IP – Project Performance and Quality Assurance
Dean Garner
MPM357-1104B-02
Professor Granville Jones
December 5, 2011
Custom New Home Construction Project 2
Table of ContentsProject Outline 1
Organizational Readiness for Quality Management 4
Quality Systems Analysis 5
Quality Dimensions Criteria 7
Quality Process Improvement Tools & Techniques 11
Quality Performance Monitoring & Control 13
Three Levels of Quality Management 14
Quality Performance Communication Plan 15
References 16
Custom New Home Construction Project 3
PROJECT OUTLINE
This is a custom new home construction project for a retired Colonel in the Army. This
home has lots of custom features and will require the services of 6 contractors and their work
teams. This will be a 45 day turnaround for project completion barring unforeseen risks. The
project is scheduled to begin with an RFP process on November 15, 2011. There will be a 7 day
wait for all submitted RFP’s and a 7 day period for review and award of all contracts. The start
of the project is scheduled with the lot clearing and foundation pour on December 1 - 3, 2011. A
contingency plan and a quality system are in place to forestall the unforeseen with regards to
schedule and budget. This project is being managed by ABC Construction, MS Project 2010 and
the Plan-DO-Check-Act (PDCA) management system. The PDCA system will be used to track
and plan the project for continuous improvement from start to finish. (Bulsuk.com, 2009) MS
Project 2010 helps the successful completion of the project because it minimizes the risk to the
schedule and budget as it allows for dynamic changes to be incorporated seamlessly into the
project as the needs arise.
Custom New Home Construction Project 4
ORGANIZATIONAL READINESS FOR QUALITY MANAGEMENT
ABC Construction has employed several different quality management systems
throughout the years. Systems such as Six Sigma, ISO 9001, Baldrige and PDCA have been
tried, sampled and utilized in order to maintain and improve business performance. Recently,
the PDCA system has provided the most useful format for working in and around the different
contractors that are needed to build a home. With the PDCA system and using MS Project in
concert with one another, we are able to see where the project is at clearly and to also
systematically handle the work projects logistically. With these two tools in place, ABC
Construction is more than capable and prepared for the upcoming custom home construction
project.
Custom New Home Construction Project 5
QUALITY SYSTEMS ANALYSIS
Below are three of the afore mentioned quality management systems that have been
researched and utilized by ABC Construction. Since ABC already has in place and offered and
explanation of the PDCA system, only Six Sigma, ISO 9001 and Baldrige will be explained here.
Six Sigma
Six Sigma was developed by Motorola back in 1986 as a way to not only increase
proficiency but also to identify and eliminate inconsistencies in business processes. It is a system
specifically designed to reduce the number of defects in a process down to 3.4 parts per
million. Six Sigma has come to be known as being based on a process called DMAIC which
stands for the following: Define-and identify problems and objectives of the project, Measure-
understand performance to the fullest, Analyze-collect, measure and validate root to the problem,
Improve-remove cause of problem and put in place the solution & lastly, Control-in order to
maintain performance, standard must be established. All in all, the Six Sigma system should not
be mistaken for anything other than what it is: a statistical process of strengthening an
organization’s ability and capacity for process improvement; a methodology for reducing
defects. (scm.ncsu.edu, 2003)
ISO 9001
Known as the standard for quality management, ISO 9001 differs from Six Sigma in that
Six Sigma identifies and solves specific problems in quality and ISO 9001 is used as a scale of a
company’s efforts towards quality management. ISO, meaning-international organization for
standardization, comes through certification from a company to its customers to show that
Custom New Home Construction Project 6
acceptable standards have been met to ensure that the end product or service is of quality. To
accomplish this ISO 9001 offers the user that ability to track, measure and document the
processes and knowledge of those processes for quality control and for training in the future.
This allows the user to evaluate and revise certain processes that are ineffective or faulty. In
short, ISO 9001 shows guidelines for problem solving, but does not reveal what those process
look like in the case of Six Sigma. Six Sigma on the other hand does not evaluate how quality
management might affect an organization. (ictsecuriti.com, 2010)
Baldrige
This system focuses on the overall management framework and seeks to enhance
performance across the entire organization. As it is applied largely to the culture of the company
and what criteria will lead to a highly ethical and sharp performing group, the Baldrige quality
program works well to align with other systems like ISO 9001 and Six Sigma. Baldrige’s focus
on tracking all-necessary and important-company outcomes is the path to making Six Sigma a
better program in the end. Baldrige offers a sort of direction for how a product focus approach
can be improved upon. Obviously, Baldrige is a macro approach and ISO 9001 and Six Sigma
are closer to a micro approach. There are seven criteria that Baldrige focuses on: Leadership,
Strategic Planning, Customer and Market Focus, Information and Analysis, Workforce focus,
Process Management and Business Results. (sriregistrar.com, 2008)
Custom New Home Construction Project 7
QUALITY DIMENSIONS CRITERIA
Quality, as defined from the consumers’ perspective, are fewer defects and a greater number
of features that meet the consumer’s needs. (Juran, 1999) These two aspects are the cornerstone
for an effective quality assurance program. The key, according to David Garvin, is not just in
protecting consumers from annoyances but also in pleasing them. (Garvin, 1987) The following
are eight dimensions of quality as defined by David Garvin along with my interpretation of how
that quality can be utilized within my custom home construction project.
Performance refers to the product’s overall operating characteristics with measurable
attributes. Performance on my project can be measured through the timeliness of the
project schedule and the closeness the project is to budget.
Features are the secondary or supplemental aspects of a products’ basic functions. The
features of my project would also be the timeliness with which my company will be a
custom home along with the additional construction aspects of our custom design.
Reliability refers to the probability of a product malfunctioning. Reliability within my
project would be found in our ability to maintain schedule and stay on budget.
Conformance is the design and characteristic of a product that meets established
standards as it applies to defect rates and number of complaints or calls for service from
consumers. Conformance within my project would be the established and historical
craftsmanship of my company’s custom homes.
Durability is the amount of use one gets from a product before it wears down.
Durability within my project would be found in the quality of craftsmanship and the lack
of homeowner maintenance after 5 and 10 years of ownership.
Custom New Home Construction Project 8
Serviceability is the consumer’s ability to receive speed, courtesy, competence and ease
of repair. Serviceability within my project is found in the relationship established with
the homeowner and adjusting to their individual needs or desires for the project.
Aesthetics are the look, feel, taste, smell and sound of a product. Aesthetics within my
project are the custom hardwood cabinets in every wet area, rounded corners, granite on
all countertops and more.
Perceived quality is the reputation and other indirect measures that are the basis for a
consumer to choose one product over another. Perceived quality within my project is a
history of building a fine custom home at a reasonable price in an expeditious
timeframe.
In conclusion, quality starts with a communication of an organizational culture that
establishes the vision, policies and goals for maintaining said quality. (Juran, 1999) The culture
of an organization must begin and remain with quality as the first priority. My company has
made a name for itself as a company that does a job right the first time and without excuses.
Quality Dimensions
Description of what it is in terms of
project
Criteria to Measure
Meets or exceeds criteria
Performance
Whether the project is on time and budget
Assess MS Project
timelines and budget flows
Custom New Home Construction Project 9
Features The custom design
aspects of the custom home
Make sure design is
outside of spec home
deliverables
Reliability Refers to the quality of the craftsmanship and also the
ability to stay on time and
budget for the project
Using only the best
materials and qualified
craftsmen to build the
home
Conforms Conformance is the
historical reputation of
ABC construction
company
Make sure all bonding
issues are settled before contracting and before start date of
project
Durability Points to the lack of
homeowner maintenance required for the first 5 & 10 years of ownership.
By using only the most qualified and following a historically
accurate plan
Serviceability
Homeowner has initial
autonomy in chooses several custom
aspects of the construction
Allowing homeowners to be in on all
project stakeholder
meetings and listening and adhering to
Custom New Home Construction Project 10
and design their requests
Aesthetics Custom aspects like hardwood in high traffic
and tile in all wet areas as
well as custom cabinets
throughout the home.
No cutting of corners here. Only the best craftsmanship and quality materials for the project
Perception The reputation of
quality custom home
building precedes
ABC construction
company
Doing a job right the first time, every time is how to build a positive
perception
Custom New Home Construction Project 11
QUALITY PROCESS IMPROVEMENT TOOLS AND TECHNIQUES
Process improvements and business processes are put in place to bring the greatest
benefit to the project. A business process by definition is one that involves a series of steps that
are necessary to follow to carry out a particular aspect of a project or task. (McGraw-Hill.com,
2008) These steps are usually linked and are evaluated for their value and how they interact with
one another. Below are three such processes that were evaluated for this project and found to be
a potential fit.
PROCESS IMPROVEMENT TOOLS
Value Stream Mapping – this process is a lean manufacturing analysis of the flow of materials
and/or information. This process was developed by Toyota and brought to the U.S. in 1957. The
focus is on what is of value and what is a waste within the project processes. (Summers, 2009)
Kaizen – is a Japanese word meaning “change for the better” and it involves the continuous
improvement of processes from manufacturing to business management. These activities meant
to improve processes include, but are not limited to, the purchasing of materials and logistics of
critical resources from both time and budget. (Summers, 2009)
Kanban – is another Japanese word meaning signboard or billboard and is a scheduling system
telling what, when and how to produce something. Specifically, it” improves process
management by focusing on visual control of the process (Summers, 2009)”. Toyota again is the
progenitor of this process improvement method and utilized the system with literal colored cards
that signaled the depletion of inventory or materials. Electronic or E-Kanban systems work as an
Custom New Home Construction Project 12
enterprise resource planning (ERP) tool which allows for real time signaling of demand for a
product or service.
CONTRAST
Although all three of these processes seek to improve on the flow and management of
either people, time or money within a given task or project, the clear winner for me and my
project is the Kaizen process. Philosophically and procedurally, Kaizen is a better fit for ABC
Construction Company and this custom new home construction plan. Kaizen focuses on
business management through the prism of human resource management; It is the quintessential
focus on “work smarter, not harder”. Kaizen follows the Plan, Do, Check and Act (PDCA)
system that was identified by this project manager as the best fit for quality management in this
project. There are five key elements found in Kaizen, they are: quality, effort, involvement of all
employees, willingness to change, and communication.
In conclusion, and to reiterate, this is a custom new home construction project. This
project will rely on the cooperation of multiple contractors and the project manager to work in a
cohesive fashion in order to stay on time and on budget. By utilizing the principles and
guidelines within Kaizen and PDCA this project and future projects for ABC will benefit greatly.
KAIZEN CARD EXAMPLE:
Custom New Home Construction Project 16
REFERENCES
Bulsuk.com, (2009). Taking the first step with the PDCA. Retrieved on November 21, 2010
from: http://www.bulsuk.com/2009/02/taking-first-step-with-
pdca.html#axzz1fPM54oLL
Garvin, D.A., (1987). Competing on the eight dimensions of quality. Retrieved on November 23,
2011 from:
http://ehis.ebscohost.com.proxy.cecybrary.com/eds/pdfviewer/pdfviewer?sid=a6286586-
a4af-4e23-9c14-36e376cc6b5f%40sessionmgr113&vid=4&hid=121
Juran, J.M., (1999) Juran’s quality control handbook. McGraw –Hill : Columbus, OH
McGraw-Hill.com, (2008). Process management. Retrieved on November 30, 2011 from:
http://highered.mcgraw-hill.com/sites/0073526703/student_view0/ebook/chapter1/
chbody1/process_management.html
Summers, D., (2009). Lean tools and techniques, Ch. 12. Prentice Hall: Upper Saddle River, NJ
Wcmfg.com, (n.d.) Kaizen pocket cards. Retrieved on December 5, 2011 from: