David Glassner Copywriting

DAVID GLASSNER – ORIGINAL COPY [email protected] • 310-854-9857

Client: NBC Universal Home Entertainment

Taglines

Blaire and her friends found Hell using the “Mistakes You Have Made Tool.”

Click at your own risk. You next click may be your last.

Laura Barn’s clique betrayed her with a click. She’s about to get the last LOL. ||||||||||||||||||||||||||||||||||||| | Vengeance 99% Complete.

Nothing ever dies online. The internet knows all of your secrets.

Die Different. Online, dirty little secrets can easily become deadly little weapons.

Some things in life, you can’t Command-‐Z. [⌘-‐Z] Those annoying pop-‐ups are about to get deadly.

UNFRIENDED

Package Synopsis -‐ DVD & Blu-‐ray Packaging Version 1 On April 12th, 2013—as a result of a humiliating video being anonymously posted online—Laura Barns (Heather Sossaman) tragically committed suicide outside of her Fresno high school. The friends who had betrayed her each moved on with their lives, thinking that it was the last they’d ever hear from Laura Barns. Exactly one year later, Laura’s best friend, Blaire (Shelley Hennig, Ouija) finds a webcam session with her boyfriend, Matt (Matthew Bohrer) suddenly interrupted by four friends. Soon, they’re joined by mysterious stranger using the handle, “Billie227.” What at first appears to be a freak glitch soon turns deadly, as Billie227 torments the group, hijacking their computers and using their dirtiest secrets to exact revenge on those who betrayed Laura. Unfolding in terrifying real-‐time, “Unfriended” is the cutting-‐edge, cyber-‐thriller Forbes Magazine calls, “a new horror classic.” Version 2 WARNING: Watching this alone on your computer may blur reality, causing night-‐tremors and insomnia. From Director Levan Gabriadze (Wanted) comes a new, cutting-‐edge horror masterpiece. On April 9th, 2013 a humiliating video of Laura Barns was anonymously posted to the internet. Three days later, while standing outside of her high school and in view of her classmates, Laura killed herself. Exactly one year later, it’s a normal school night for Blaire Lily (Shelly Hennig, Ouija) when an innocent webcam session with her closest friends is suddenly interrupted by an inexplicable and faceless stranger known as “Billie22.” Soon, this ghost-‐in-‐the-‐machine seizes control of their computers and online identities, exposing the group darkest secrets to exact vengeance against those who had betrayed Laura. From Blumhouse Productions (The Purge, Ouija) and ingeniously told through a collage of all-‐too familiar apps, notifications and pop-‐ups, “Unfriended” is a cyber-‐age, thrill-‐ride that Rama Tampubolon (Rama's Screen) calls, “the perfect horror film for today’s generation.”

UNFRIENDED

Mini Synopses On April 9th, 2013 a humiliating video of Laura Barns was anonymously posted to the internet. Three days later, while standing outside of her high school, Laura killed herself. Now on the anniversary of her death, a mysterious stranger hijacks a group chat determined to destroy the cyber-‐bullies, one-‐by-‐one. One year ago, Laura’s so-‐called friends posted a degrading video of her online, ultimately driving her to commit suicide. Now a late night webcam session amongst six of Laura’s friends turns deadly when it’s interrupted by a mysterious stranger, intent on getting the last LOL. On the one year anniversary of Laura Barn’s suicide, Blaire’s six-‐way webcam session is interrupted by a faceless ghost-‐in-‐the-‐machine seeking vengeance on the cyber-‐bullies who humiliated and betrayed Laura—ultimately driving her to her death—in the cutting-‐edge, cyber-‐thriller Forbes Magazine calls, “a new horror classic.”

Client: Sony Pictures Home Entertainment

Package Synopsis -‐ DVD & Blu-‐ray Packaging

Version 1 Meet Flint Lockwood (Bill Hader), the not-‐so-‐famous inventor of spray-‐on shoes, the Monkey Thought Transmitter and rat-‐birds. Flint hails from the remote island of Swallow Falls where unfortunately, sardines are now the only food available. To prove himself once-‐and-‐for-‐all, Flint is inspired to create the Flint Lockwood Diatonic Super Mutating Dynamic Food Replicator (that’s FLDSMDFR, for short!), which on its maiden voyage makes delicious cheeseburgers fall from the sky like rain! Soon, Flint is taking short-‐orders from everyone, including the Swallow Falls’ own gluttonous mayor (Bruce Campbell) and hyperactive law-‐keeper (Mr. T). z When his machine runs amok—creating super-‐sized food that threatens to cover the world—only Flint can set things right to win back the affection of his technophobe father (James Caan) and meteorologist girlfriend, Sam Sparks (Anna Feris). The forecast is for fun in the delicious and delectable Cloudy With A Chance of Meatballs!

CLOUDY WITH A CHANCE OF MEATBALLS

Version 2 Flint Lockwood (Bill Hader) is an aspiring inventor living on the remote island of Swallow Falls where, due its remote geography in the middle of the Atlantic Ocean, there’s nothing to eat besides sardines. His latest invention, the Flint Lockwood Diatonic Super Mutating Dynamic Food Replicator, is destined to change all of that when on its trial run, it makes delicious cheeseburgers fall from the sky like rain! Before long, Flint finds himself taking food orders for everyone from the town’s own gluttonous mayor (Bruce Campbell) to its hyperactive law-‐keeper (Mr. T). When his machine runs amok—creating super-‐sized food that threatens to destroy the world—only Flint can set things right to win back the affection of his technophobe father (James Caan) and meteorologist girlfriend, Sam Sparks (Anna Feris). The forecast is for fun! Cloudy With A Chance of Meatballs is a delicious treat the whole family can enjoy! Mini Synopses Flint Lockwood’s latest invention makes food fall from the sky like rain. Everything seems perfect until his machine goes berserk forcing Flint to find the solution, before the entire world is covered with super-‐sized meatballs! Flint Lockwood’s Diatonic Super Mutating Dynamic Food Replicator can make delicious food fall from the sky. When his invention runs amok and threatens to cover the planet with super-‐sized meatballs, it’s up to Flint can save the day! Thanks to inventor Flint Lockwood, it’s now raining meatballs on his once starving town of Swallow Falls! But when his invention goes amok and starts dropping super-‐sized meatballs that threatens to cover the world, only Flint can save the day!



Version 1 When misfit Detectives Gamble and Hoitz (Will Ferrell & Mark Wahlberg) are sentenced to life behind the desk, they’re forced to live in the shadows of the two most fearless cops on the force, P.K. Highsmith & Christopher Danson (Samuel L. Jackson and Dwayne Johnson). But when Highsmith and Danson go down for the count, opportunity knocks for The Other Guys. Stumbling onto what could be one of the biggest crimes in years, can these bumbling cops step up to solve the case without killing each other and destroying NYC in the process? From the director of Step Brothers and Talladega Nights, The Other Guys is a side-‐splitting thrill-‐ride that will leave you in stitches!

THE OTHER GUYS Version 2 NYPD Detectives P.K. Highsmith & Christopher Danson (Samuel L. Jackson and Dwayne Johnson) are New York City’s toughest and most fearless cops on the force. These guys are so bad ass, they can make onions cry. But when a misstep sends those guys down for the count, opportunity knocks for misfit desk cops Gamble and Hoitz (Will Ferrell & Mark Wahlberg). Can The Other Guys step up to tackle one of NYC’s biggest crimes in years without destroying the city in the process? From the director of Step Brothers and Talladega Nights, The Other Guys is a hilarious thrill-‐ride that will leave you in stitches! Mini Synopses When a freak accident sends NYPDs toughest down for the count, opportunity knocks for The Other Guys! Can they seize the day without killing each other and destroying the city in the process? With the New York’s finest down, can two bumbling, misfit cops step up to solve a deadly mystery without killing each other and destroying NYC in the process? From the director of Step Brothers and Talladega Nights comes a side-‐splitting story of two misfit cops hell-‐bent on saving the day… and hopefully not destroying NYC in the process. Opportunity knocks for two blundering misfit cops, hell-‐bent on stepping up to save the day, even if it’s over their own dead bodies!


Taglines

Sometimes the hard way is the only way.

You can’t forge a miracle without breaking a few rules. Miracles don’t come easy.

Miracles don’t come to those who wait. The most extraordinary miracles are the ones you design.

Love is The Cure. The power to heal is the greatest power of all.

Mailer Headlines

Hollywood’s hottest stars will rake in Extraordinary sales!

Hollywood’s biggest stars tag-‐team to generate Extraordinary sales! Brendan Fraser and Harrison Ford will inspire huge sales in this moving true story!

Expect extraordinary sales with Extraordinary Measures! Extraordinary star power = Extraordinary sales!

An uplifting true story featuring two of Hollywood’s brightest stars! Harrison Ford + Brendan Fraser = $4,000,000,000 (Combined Box Office)!

EXTRAORDINARY MEASURES


Version 1 John Crowley (Brendan Fraser) isn’t your ordinary father. Discontent to watch while his children battle a fatal genetic disease, he defies conventional wisdom by quitting corporate life to begin his quest for a cure. Dr. Robert Stonehill (Harrison Ford) isn’t your ordinary doctor. A brilliant yet curmudgeonly researcher, his theories for treatment are the most cutting-‐edge there is. But his is a life of test tubes, not actual patients. Determined to save the children and prove their theories, this unlikely pair join forces to find a cure. Together, they battle the entire medical establishment to provide a cure before it’s too late. Based on a true story, Extraordinary Measures is a tale of inspiration for dreamers everywhere. Version 2 John Crowley (Brendan Fraser) is an idealistic corporate climber enjoying his first taste of success. Dr. Robert Stonehill (Harrison Ford) is a brilliant but curmudgeonly researcher who prefers the company of test tubes to people. When John’s children are diagnosed with a rare, life-‐threatening disease, this unlikely pair must race against time to find a cure before it’s too late! Also starring Golden Globe™ winner Jennifer Garner, Extraordinary Measures is true story of the power of love and faith in the face of impossible odds. Version 3 Fate and determination push idealistic corporate climber, John Crowley (Brendan Fraser) into joining forces with reclusive medical researcher, Dr. Robert Stonehill (Harrison Ford). Together, they face impossible odds as they battle the entire medical establishment and time itself to find a cure before it’s too late. Also starring Golden Globe™ winner Jennifer Garner, Extraordinary Measures is true story of the power of love and faith against impossible odds.


Taglines

With no power, comes little responsibility.

A hero for the rest of us. A Hero Minus the Super. One Hero. Hold the Super. The Not-‐So Super Hero.

He's One of the "Wish I Could" Guys It's Absurd! It's Insane! It's... DEFENDOR! [above title]

A Hero Finds His Marbles. The Down-‐a-‐Peg Superhero.

The Power of Uncommon Sense. He's More Like A "Special" Hero.

DEFENDOR

Package Synopsis -‐ DVD Packaging Version 1 Like most young boys, Arthur kept his nose buried in comics while dreaming of serving justice as a masked adventurer. While others grew up, Arthur (Woody Harrelson -‐ Zombieland) never lost sight of the dream and now, donning a homemade costume and a arming himself only with a quirky and low-‐cost arsenal, he takes to the city streets as Defendor! Arthur finds an unlikely sidekick in the form of rescued prostitute, Kat (Kat Dennings -‐ Nick and Norah's Infinite Playlist), and together, they must face off against a crooked cop and an army of thugs on their way to take down the city’s most fearsome crime boss. You’ll laugh and cheer with the most offbeat super-‐hero ever brought to the screen. Defendor is an action-‐packed treat for the hero in all of us! Version 2 Arthur Poppington (Woody Harrelson -‐ Zombieland) doesn’t need super-‐powers or fancy toys to fight crime. Armed only with a child-‐like sense of wonder and his quirky arsenal of cheap, homemade gadgets, he becomes Defendor! A rescued abused prostitute, Kat (Kat Dennings -‐ Nick and Norah's Infinite Playlist), soon becomes his unconventional sidekick and love interest. But can they take down the city’s most untouchable mob boss without getting each other killed in the process? Defendor is an action-‐packed treat for the super-‐hero in all of us!


Taglines

Life on the road is about to hit a dead end.

Life at the cross-‐roads has taken an unexpected turn. Life at the cross-‐roads is about to take an unexpected turn.

20 years ago, Bloodworth hit the road. It’s about to hit back… hard. 20 years ago, Bloodworth hit the road. The road is about to hit back.

When he hit the road, he never anticipated it hitting him back. The long road is about to hit a dead-‐end.

The hardest thing about life on the road is stepping off of it. Life on the road is about to come full circle.

Being on the road is hard. Stepping off the road is harder. He paved The Road with only the best intentions. Sooner or later, every road comes to an end.

BLOODWORTH

Package Synopsis -‐ DVD Packaging Version 1 It was a homecoming that no one saw coming, least of all the wife and three sons that H.F. Bloodworth (Kris Kristofferson) abandoned 20 years earlier to live life out on the road. Time has not been kind to those Bloodworth left behind; his ex-‐wife Julia (Frances Conroy ) has deteriorated almost beyond recognition, his three sons; Warren (Val Kilmer), Boyd (Dwight Yoakam) and Brady (W. Earl Brown) have been tempered by years of anger and resentment into various states of mental illness. Bloodworth receives solace from Fleming (Reese Thomson), the grandson he never knew. But when Fleming meets the woman of his dreams, Raven (Hilary Duff), will Bloodworth’s presence cause history to repeat itself? Featuring music by Golden Globe® and Grammy® Winning Producer, T-‐Bone Burnett (Crazy Heart, Walk the Line), Bloodworth is a musical odyssey that will stir your soul. Version 2 It’s been 20 years since H.F. Bloodworth (Kris Kristofferson) left behind his loving wife and doting sons for a life on the road. Now at the end of the line, Bloodworth reappears at the doorstep of his former home, forced to reckon with the stale aftermath of his departure. While his ex-‐wife Julia (Frances Conroy) has mentally decayed beyond recourse, his three sons; Warren (Val Kilmer), Boyd (Dwight Yoakam) and Brady (W. Earl Brown) have been soured by years of anger, now leading lives crippled by addiction and loneliness. Bloodworth finds some solace in a budding relationship with Fleming, the grandson he never knew. But when Fleming meets Raven (Hilary Duff), the woman of his dreams, will Bloodworth’s presence force history to repeat itself? At the heart of Bloodworth is the ageless music of Golden Globe® and Grammy® Winning Producer, T-‐Bone Burnett (Crazy Heart, Walk the Line), Bloodworth promises to warm your heart and stir your soul.

BLOODWORTH

Short Synopses It’s been 20 years since H.F. Bloodworth left behind his loving family for a life on the road. Now at the end of the line, Bloodworth reappears at the doorstep of his former home, forced to reckon with the aftermath of his departure. After 20 hard years on the road, H.F. Bloodworth reaches the end of the line, landing at the doorstep of his former Tennessee home. Now forced to make amends with a family he abandoned, his redemption comes from a grandson he never knew. The timeless music of Grammy® Winning Producer, T-‐Bone Burnett combine with a heart-‐wrenching performance by Kris Kristofferson to make Bloodworth a moving homage to Life on the Road that you won’t forget.


Taglines

Destiny brings them together. War tears them apart.

Time is the greatest test of all.

Package Synopsis -‐ DVD & Blu-‐ray Packaging Destiny pushes young soldier, John Tyree (Channing Tatum – Public Enemies, G.I. Joe) and idealistic college student, Savannah Curtis (Amanda Seyfried -‐ Mamma Mia, TV’s “Big Love”) together. Over the course of two intense weeks, they fall madly in love. With John soon returning to conclude his service, and Savannah completing her college education, they promise to write constantly until they can be reunited a year later. But in September, 2001 everything changes. Over the next seven turbulent years, the couple is separated by John’s increasingly dangerous deployments. They stay in touch by writing a continuous stream of love letters, but can their relationship survive the test of time? Based on the best-‐selling novel from Nicholas Sparks, author of “The Notebook,” Dear John is a timeless romance that will warm your heart.

DEAR JOHN Version 2 It was two weeks that would change their lives forever. Soon after John (Channing Tatum – Public Enemies, G.I. Joe) and Savannah (Amanda Seyfried -‐ Mamma Mia, TV’s “Big Love”) fall madly in love, their relationship is put on hold. With one leaving to complete his service, and the other to complete her college education, they pass the time by exchanging a continuous stream of love letters, until they can be reunited permanently a year later. But when war breaks out, their separation is extended indefinitely. Will their relationship survive the greatest test of all: the test of time? Based on the best-‐selling novel from Nicholas Sparks, author of “The Notebook,” Dear John is a timeless romance that will warm your heart.



Beneath the metropolitan mecca known as Raccoon City, faceless and unknown to its millions of residents lies The Hive, an enormous underground bioengineering facility. In a freak accident, a deadly viral outbreak is unleashed and the governing supercomputer known as the Red Queen seals the facility, containing the leak and killing hundreds of it’s trapped employees. Now a team of highly-‐trained super commandos led by Rain (Michelle Rodriguez – Fast and the Furious, Girlfight) and a pair of mysterious, amnesic recruits—Alice (Milla Jovovich –The Fifth Element) and Matt (Eric Mabius – Cruel Intentions)—must penetrate The Hive to isolate the virus and prevent it from overwhelming the earth. As if getting past the Red Queen’s deadly defenses weren’t enough, they must battle an army of reanimated and flesh eating undead employees, killer mutant dogs and The Licker, a genetically mutated savage beast whose strength increases with each of it’s slain victims. Based on the highly successful video game series and featuring state-‐of–the-‐art, jaw dropping visual effects, Writer/Director Paul W.S. Anderson’s (Mortal Combat, Event Horizon) RESIDENT EVIL is a heart racing and action packed thriller that will keep you glued to the edge of your seat!

Client: Lion’s Gate Films

Taglines

The Adventure After Admissions

He’s got the brains. He’s about to get the know-‐how. He’s in an Ivy League of his own. Getting in was the easy part.

Sex and danger as a double-‐major. A minor in romance. A major in danger.

Alan’s gonna get an education… even if it kills him.

Documents

David Glassner Copywriting