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WHERE DOES THE REVENUE COME FROM ?
Survey of 3,236 New Zealand SMEs
The percentage range in each rectangle is an indication of how much revenue the responding SME businesses gained from that market segment.
The size of the rectangle reflects the proportion of the 3, 236 SME businesses that gained revenue from that market segment.
The total number of businesses in the survey is represented by the outside square with the red dashed border
Australia13%
The rest of the World16%
WHERE DOES THE REVENUE COME FROM ?
Survey of 3,236 New Zealand SMEs
The percentage range in each rectangle is an indication of how much revenue the responding SME businesses gained from that market segment.
The size of the rectangle reflects the proportion of the 3, 236 SME businesses that gained revenue from that market segment.
The total number of businesses in the survey is represented by the outside square with the red dashed border
Australia13%
The rest of the World16%
Revenue from NZ nationwide
24%
WHERE DOES THE REVENUE COME FROM ?
Survey of 3,236 New Zealand SMEs
The percentage range in each rectangle is an indication of how much revenue the responding SME businesses gained from that market segment.
The size of the rectangle reflects the proportion of the 3, 236 SME businesses that gained revenue from that market segment.
The total number of businesses in the survey is represented by the outside square with the red dashed border
Australia13%
The rest of the World16%
Revenue from the local area
47%
Revenue from NZ nationwide
24%
WHERE DOES THE REVENUE COME FROM ?
Survey of 3,236 New Zealand SMEs
The percentage range in each rectangle is an indication of how much revenue the responding SME businesses gained from that market segment.
The size of the rectangle reflects the proportion of the 3, 236 SME businesses that gained revenue from that market segment.
The total number of businesses in the survey is represented by the outside square with the red dashed border
Australia13%
100% local area
76-99% local area51-75%
local area
26-50% local area
<25% local area
WHERE DOES THE REVENUE COME FROM ?
Survey of 3,236 New Zealand SMEs
The percentage range in each rectangle is an indication of how much revenue the responding SME businesses gained from that market segment.
The size of the rectangle reflects the proportion of the 3, 236 SME businesses that gained revenue from that market segment.
The total number of businesses in the survey is represented by the outside square with the red dashed border
<25% International
100% local area
76-99% local area
51-75% local area
26-50% local area
<25% local area
<25% NZ wide
26-50%NZ wide
51-75% NZ wide
76-99% NZ wide
100% NZ wide
<25% Australia
26-50% Aus26-50%
International
51-75% International
100%
Intl.
51-75% Aus
76-99% Aus
WHERE DOES THE REVENUE COME FROM ?
Survey of 3,236 New Zealand SMEs
The percentage range in each rectangle is an indication of how much revenue the responding SME businesses gained from that market segment.
The size of the rectangle reflects the proportion of the 3, 236 SME businesses that gained revenue from that market segment.
FOR EXAMPLE
The total number of businesses in the survey is represented by the outside square with the red dashed border
12% (324 businesses) gained <25% of their
revenue fromthe nationwide NZ
market
76-99% International
