Upload
kelli-lassiter
View
214
Download
0
Tags:
Embed Size (px)
Citation preview
Sabrina White• Client Services specialist• More than 10 years in graduate
management education –
Admissions and Program
Director
Data for Smarter Decisions
Rachel Edgington• Director of Market Research
and Analysis• Strategy setter, GMAC® research• Manager, Management Education
Research Institute
Data for Smarter Decisions
Data for Smarter Decisions
Alex Chisholm• Research Analyst• Trend identification and analysis• Macro dynamics
GMAC® Research• Highly valued, but not enough time to study it. How can
we add value?– Increase relevancy– Provide top-line summaries– Be more accessible– Make it easily digestible
Data for Smarter Decisions
Agenda• Getting to Know You• Seriously Getting to Know You• How You Use Our Data• Data-To-Go And Global Trends• User Scenario• Summary• Your Questions
Data for Smarter Decisions
Current Research Dissemination Methods
• GMAT® Data– Profile of GMAT® candidates– GMAT® Interactive Profile – Geographic Trends reports
• Market Research– Comprehensive data reports– Survey reports – Benchmark reports
Data for Smarter Decisions
1. Data-to-Go Series: Topical Snapshots• Short and specific• Key trend descriptions and graphs
www.gmac.com/researchandtrends
2. Global Trends e-Reports• Integrated Analysis• Digestible Information
www.gmac.com/globaltrends
Data for Smarter Decisions: New Resources
DESKTOP SURVEY LAUNCH HERE
• Link to: http://www.gmac.com/researchandtrends/
• We will have internet explorer & PowerPoint already loaded
The “War” for Talent
Millennials in the Workforce:
15% in the U.S.
11% in Europe
Data for Smarter Decisions
What Key Stakeholders Value
Student Intentions – Changing Industry, Job Function, or Both
Full-Time MBA students: 75%
Part Time: 62%
EMBA Students: 59%
Data for Smarter Decisions
Education Markets & Globalization
Economic Downturns & Higher Education:
- Ability to voluntarily leave workforce matters
- Different citizen groups respond differently
Data for Smarter Decisions
Regional Market Development & Supply-Side Dynamics
GMAT® Exams Taken – 2007 vs. 2000:
Worldwide: + 15%
China: + 108%
India: + 251%
Data for Smarter Decisions
John Roeder
Director of Admissions
Owen Graduate School of Management
Vanderbilt
Data for Smarter Decisions
GMAC® Research– Increase relevancy– Provide top-line summaries– Be more accessible– Make it easily digestible
Data for Smarter Decisions
Additional Comments, Questions, Feedback?
Data-to-Go: [email protected]
Global Trends e-Reports: [email protected]
Webinar Topic Ideas: [email protected]
Data for Smarter Decisions