Dan Kearnan, Director SAP BI, Solution MarketingJan, 2009

2009 SAP ‘Business Intelligence’ Branding Changes

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1. Branding and naming changes

2. Web site changes

Agenda

Announcing New Branding Changes in 2009 for ‘Business Intelligence’

In 2009, the term ‘Business Intelligence’ will be defined and understood in a more clear and concise manner when discussed in relation to SAP applications and solutions

We will more closely follow the industry definition of BI used by analysts and other pure play BI vendors in the market

Eg.“Business Intelligence incorporates a comprehensive suite of solutions that provides organizations with query, reporting, dashboarding and analytic capabilities integrated on one BI platform that transforms information into insight based on trusted data from heterogeneous sources (including unstructured data)“

Starting Jan 1, 2009, the use of the term Business Intelligence will be associated only with the solutions from the SAP BusinessObjects portfolio

Business Intelligence will no longer be assoicated with SAP NetWeaver components or the SAP Business Suite

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NetWeaver BI Name ChangesThe Return of Business Warehouse (BW)

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SAP NetWeaver Business Intelligence (BI)

- Data Warehouse

- Bex Tools

SAP NetWeaver Business Warehouse (BW)

SAP NetWeaver BI Accelerator SAP NetWeaver BW Accelerator

2008 2009

SAP Business Explorer (SAP Bex)

Note that all other NetWeaver names remain unchanged in 2009.

Examples: SAP NetWeaver Portal SAP NetWeaver Master Data Management SAP NetWeaver Enterprise Search Etc…

SAP Business Objects Name Changes

2008 Company Name Business Objects, an SAP company

Branding reflects history and does not appear consistent across different product lines Business Objects Business Intelligence Business Objects Information Management SAP Strategy Management BusinessObjects Financial Consolidation (no space) And even SAP NetWeaver BI

2009 Name Change

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SAP Business Objects New Product Branding

All products in the portfolio will carry the new brand, e.g., SAP BusinessObjects Business Intelligence solutions SAP BusinessObjects Information Management solutions SAP BusinessObjects Financial Consolidation Etc…

There is no longer a “Business Objects”

Two exceptions allowed for the volume/n-tier products (no maintenance) Crystal Reports Xcelsius

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Some New Names Worth Knowing

SAP BusinessObjects Portfolio =

– SAP BusinessObjects Business Intelligence (BI) solutions

– SAP BusinessObjects Information Management (IM) solutions

– SAP BusinessObjects GRC solutions

– SAP BusinessObjects EPM solutions

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1. Branding and naming changes

2. Web site changes

Agenda

Where and When the Web Changes Apply

Business Objects website is going away ( www.businessobjects.com )

URL redirects from www.businessobjects.com for seamless customer experience

Launch SAP BusinessObjects portfolio area on www.sap.com

Updates to other areas found on www.sap.com E.g., Partners, Education, News

Marketing collateral migrated and high priority documents converted to new brand

Go-live Monday, January 12, 2009, PM Pacific

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Website Change: January 12th

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SAP BusinessObjects Portfolio Home Page

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Thank You