SAP®PARTNER BRANDING GUIDEhome.earthlink.net/.../sitebuilderfiles/SAPpartnerbrand.pdf · EPS format allows high-quality print ... of the logo in SAP Blue or SAP ... than 0.8" or

11/19/04

SAP® PARTNER BRANDING GUIDE

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Introduction.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

SAP Partner Categories and Membership Levels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

SAP Partner Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Guidelines for Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 File Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8Logo Color Schemes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9– The Blue Color Scheme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9– The Gray Color Scheme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9– The Black Color Scheme. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Color Specification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Safety Margins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Minimum Size . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Web and On-Screen Presentation of the Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Logo Placement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Examples of Correct Logo Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12– Collateral Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12– Advertising Examples. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13– Web Site Example . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14– Trade-Show Example . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Examples of Incorrect Partner Logo Use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15Examples of Incorrect Logo Background Choices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

The SAP Certified Integration Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Using the SAP Certified Integration Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16Examples of Correct Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Use of SAP-Copyrighted Material . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

SAP Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Proper Use of Trademarks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Trademark Attribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Referring to Your Product’s Compatibility with SAP Software . . . . . . . . . . . . . . . . . . . . . . . . . 22Compatibility References Within Running Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Compatibility References Within Headlines, Signage, Packaging, Labels, and Other Materials . . . 23Self-Test for Avoiding Unacceptable Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

SAP Trademark List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Selection of SAP Offering Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

SAP PARTNER BRANDING GUIDECONTENTS

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SAP Implementation Quality Initiative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Example of Correct Endorsement Line Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

SAP Operation Quality Initiative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27Example of Correct Endorsement Line Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

SAP Mobile Business Partner Initiative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Example of Correct Endorsement Line Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

SAP Best Practices Partner Initiative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Using the SAP Best Practices Boilerplate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Example . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

SAP NetWeaver™ Partner Initiative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31Guidelines for Using an SAP NetWeaver Endorsement Line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32– Example of Correct Endorsement Line Use. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32Guidelines for Using the SAP NetWeaver Endorsement Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33– Materials That Are Allowed to Contain the Endorsement Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . 33– Materials that Are Not Allowed to Contain the Endorsement Logo . . . . . . . . . . . . . . . . . . . . . . . 33– Trademark Attribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 – Using the SAP NetWeaver Boilerplate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34– Guidelines for Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35– File Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35– Logo Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36– Safety Margins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37– Minimum Size. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37– Web and On-Screen Presentation of the Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37– Examples of Incorrect Endorsement Logo Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38– Examples of Incorrect Logo Background Choices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38– Logo Placement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39– Examples of Correct Endorsement Logo Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

SAP PARTNER BRANDING GUIDECONTENTS

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These guidelines provide information on the correct use of SAP Partner logos, endorsement lines, SAP trademarks,and references to your product’s compatibility with SAP® software. This guide has been prepared for SAP partners and independent software vendors that are entitled to use the SAP Certified Integration logo, the “Powered by SAP NetWeaver™” endorsement logo, or an SAP NetWeaver endorsement line.

Always inform your SAP partner manager about all co-marketing activities with SAP. Prior to public release,any of your marketing material that contains a logo orendorsement line awarded to you by SAP must be approvedby your local or global SAP partner management team.

Always use your own proprietary design style when creating and producing a marketing piece. You must notcopy the SAP design style or borrow any SAP design element.

For more information, contact your SAP partner manager,or write [email protected].

SAP PARTNER BRANDING GUIDEINTRODUCTION

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The table below shows SAP’s current partner categoriesand available membership levels. SAP provides an SAP Partner logo for each pairing of a partner category(such as services or education) with a membership level (such as alliance partner or global partner).

Partner Category Membership Levels Partner Type

Business • Partner • SAP business partner

Content • Global partner• Partner

• SAP global content partner• SAP content partner

Education • Alliance partner• Partner

• SAP alliance education partner• SAP education partner

Hosting • Global partner• Partner

• SAP global hosting partner• SAP hosting partner

Services• Alliance partner• Global partner• Partner

• SAP alliance services partner• SAP global services partner• SAP services partner

Software • Global partner• Partner

• SAP global software partner• SAP software partner

Support • Global alliance partner• Alliance partner

• SAP global alliance support partner• SAP alliance support partner

Technology • Global partner• Partner

• SAP global technology partner• SAP technology partner

SAP xApps™ • Partner • SAP xApps™ partner

Examples of the logos are shown on the following page.

SAP PARTNER BRANDING GUIDESAP PARTNER CATEGORIES AND MEMBERSHIP LEVELS

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After successfully completing the SAP Partner qualification,you may be rewarded with the use of an SAP Partner logo.You may use this logo on marketing materials, such as collateral, advertisements, signage, and Web sites relateddirectly to the specific product or service covered by thepartnership.

Various versions of each logo are provided by SAP to suit a variety of purposes, including on-screen viewing.

SAP PARTNER BRANDING GUIDESAP PARTNER LOGOS

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Guidelines for Logo Usage

The following restrictions apply:

• Your use of the SAP Partner logo is restricted to the duration of the partnership. Use of the logo will be subject to a written trademark use license. As agreed in the legal contract, you must discontinue using the SAP Partner logo immediately if your partnership with SAP expires or is terminated.

• You may not pass on the rights to the logo to a third party.

• SAP Partner logos are specially created pieces of artworkand trademarks of SAP. Use only the approved SAPartwork provided by SAP in electronic files. Be sure alwaysto use the most current SAP Partner logo. For more infor-mation, contact your SAP partner manager, or write [email protected].

• Use the SAP Partner logo version as provided by SAP, with no changes in color or design. Do not alter the SAP Partner logo in any way. You may not under any circumstances use portions of the logo or use additionalwords, taglines, or graphic elements with the SAP Partnerlogo.

• You must respect all rules regarding safety margins, minimum size, and colors for the SAP Partner logo, as described on the following pages.

• Whenever you use the SAP Partner logo, your own corporate logo or identity must appear on the same page.The SAP Partner logo should never appear larger in sizethan your company’s logo or identity. In order to protectSAP trademarks, do not connect the two logos with anycopy or graphic element.

• You may not incorporate the SAP Partner logo – or anyother SAP logo – into your own logo.

• You may not use the SAP Partner logo on your own corporate business cards or stationery.

Note: An exception is made only for members of the SAP Business Partner program and other resellers of SAPsoftware. If you are a member of the SAP Business Partnerprogram or an official reseller of SAP software, you are allowed to use the respective SAP Partner logo on yourcorporate business cards or stationery. In this case, theSAP Partner logo must appear secondary in size andplacement to your own logo or identity.

• You are not entitled to use the SAP corporate logo. This logo is reserved exclusively for use by SAP.

Note: In exceptional cases, SAP global partners may be allowed to use the SAP corporate logo within a marketingpiece for a specific campaign. This exception applies onlyto global SAP partners and is assessed on a case-by-case basis prior to execution of a campaign. You must obtainapproval for this usage from the head of the SAP Global Partner Management team and the SAP Global Brandingteam. You must also sign an agreement for the specificallydefined and restricted use of the SAP corporate logo.

• If SAP awards you with more than one SAP Partner logo,you may use only one SAP Partner logo in each piece ofmaterial.


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File Formats

Each SAP logo is provided in three file formats: EPS, GIF, and JPEG formats. Each format is used for a specific purpose. To ensure correct color and resolution,always choose the format that is appropriate for your application, as described here.

EPS FormatEPS format allows high-quality print reproduction. Thelogos in the EPS format can be scaled to any size withoutsacrificing image quality. You may use these logo files with word-processing, page-layout, or graphics programs,but do not use them for on-screen or Web presentation.

GIF FormatThe color and resolution of the logos in GIF format have been specifically formulated for on-screen or Webpresentation. Do not use the GIF files for high-resolutionprinting. Also, never scale the logo to make it larger than the size provided in the GIF file. Never animate anySAP logo.

JPEG FormatYou may use the logos that are in JPEG format forPowerPoint presentations or for Microsoft Word documents.You may use the JPEG files for printing on low-resolutionprinters such as laser writers or ink-jet printers, but never use them for high-quality output. Also, never scalethe logo to make it larger than the size provided in theJPEG file.


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Logo Color Schemes

The SAP Partner logos are available in three color schemes. Apply the logos according to the following guidelines:

The Blue Color Scheme

SAP Blue is the preferred color for presentation of the SAP Partner logo. The partner category and membershiplevel appear in SAP Gray in this version, and the ruleappears in black. Use this logo version on white or light-colored backgrounds only.

The Gray Color Scheme

Against dark backgrounds, use the SAP Partner logo in SAP Gray. In this version, the partner category, member-ship level, and rule appear in white.

The Black Color Scheme

Use the SAP Partner logo in black only when printingrestrictions prevent reproduction of the logo in SAP Blueor SAP Gray. In this version, the partner category andmembership level reproduce in 47% black, and the rest ofthe logo appears in 100% black. Use this logo version onwhite or light-colored backgrounds only.


Blue Color Scheme Gray Color Scheme Black Color Scheme

10SAP PARTNER BRANDING GUIDESAP PARTNER LOGOS

Color Specification

Colors for the SAP Partner logos are based on the corporatecolor palette. Instead of the SAP color palette, you may usethe PANTONE® colors listed above, the standards for whichmay be found in the current edition of the PANTONE ColorFormula Guide.

In the event that PANTONE colors are not available and youmust use process inks to build the SAP Partner logo, alwaysrefer to the values listed above for the CMYK color model.

For Web and on-screen uses, always refer to the values listedabove for the RGB color model.

For the limited number of occasions when a black logo isthe only option, use standard black and white.

SAP Gray

PANTONE Cool Gray 7

CMYK 0-0-0-47

RGB 153-153-153

Hex #999999

SAP Blue

PANTONE 280

CMYK 100-72-0-18

RGB 0-51-102

Hex #003366

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On collateral, you must reproduce the SAP Partner logo in a size no smaller than 0.8" or 20.0 mm in width.

Note: Only members of the SAP Business Partner categoryand official resellers of SAP software are allowed to use anSAP Partner logo on their business cards. In this case, therequested minimum size for logo is 0.55" or 14.0 mm inwidth.


Web and On-Screen Presentation of the Logo

Use the GIF version of the SAP Partner logo for all on-screen uses, including Web site representations, onlinedirect marketing, and television advertising. As shownbelow, the ™ symbol has been eliminated from this logo version to optimize it for screen applications, which typically are presented at low resolution.

When using the logo without the trademark designation,you must include the following attribution statement,either at the bottom of the page or on a directly linked page.

“SAP, the SAP logo, and the SAP Partner logo are trademarksor registered trademarks of SAP AG in Germany and in several other countries all over the world.”

When using the SAP Partner logo on-screen, make the logofunction as an active link to the public Web site of SAP(www.sap.com).

Safety Margins

SAP Partner logos require a safety margin (clear spacearound it) of two-thirds the height of the SAP logo. To create this safety margin, measure from the top-most edge of the partner category and bottommost edge of the rule. No type or graphics may invade this buffer zone.

2/3 X

2/3 X

X

0.8" 20 mm

Light Background Dark Background

Minimum Size

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Logo Placement

All marketing materials using an SAP Partner logo shouldhave a clean and uncluttered appearance, allowing therelationship of the partners to be presented clearly.

When using the logo on-screen, including on Web pages,choose a suitable placement for the SAP partner logo within your screen page layout, but not at the top left,because the top left is ordinarily reserved for the owner’slogo.

Examples of Correct Logo Use

The following examples demonstrate correct use of theSAP Partner logo in collateral, advertisements, Web sites,and trade-show exhibits. These examples are presented to show logo placement only and are not design recommendations.


Collateral Examples

Fiducias agnascor utilitas umbraculi. Fragilis agricolae

cum santet saburre, et saetosus chirographi suffragarit catelli.

Perspicax chirographi insectat plane gulosus quadrupei.

Fiducias agnascor utilitas umbraculi. Fragilis agrlae conubi-

um santet saburre, et saetosus chirographi suffragarit catelli.

Perspicax chirographi insectat plane gulosus quadrupei.

Headline

Headline

YOURLOGO YOUR

LOGO


Umbraculi suffragarit Caesar, iam gulosuszothecas adquireret optimus tremulus matri-monii, etiam concubine iocari catelli. Saetosusoratori deciperet fragilis fiducias. Oratori fortiteramputat perspicax chirographi, et parsimoniamatrimonii adquireret plane fragilis oratori,quod rures suffragarit fiducias. Lascivius agrico-lae adquireret parsimonia syrtes, etiam perspicaxcathedras senesceret rures, iam pretosius saburreverecunde deciperet fiducias. Quinquennaliscathedras amputat pessimus bellus rures. Syrtesadquireret utilitas.

Chirographi amputat quadrupei, iam saetosusoratori deciperet fragilis fiducias. Oratori fortiteramputat perspicax chirographi, et parsimoniamatrimonii adquireret plane fragilis oratori,quod rures suffragarit fiducias.

Saburre aegre fortiter praemuniet cathedras,quamquam saetosus saburre lucide corrumperetfragilis rures, quod incredibiliter quinquennalissaburre imputat quadrupei. Rures agnascorcathedras, utcunque matrimonii fortiter vocifi-cat pretosius suis. Umbraculi fermentet satisadlaudabilis fiducias, quamquam aegre adfabilisoratori pessimus neglegenter praemuniet preto-sius fiducias. Aegre quinquennalis syrtescircumgrediet tremulus catelli. Chirographiconubium santet umbraculi.

Headline

Advertising Examples

YOURLOGO

Umbraculi suffragarit Caesar, iam gulosus zothecas adquireret optimustremulus matrimonii, etiam concubine iocari catelli. Saetosus oratori deciperetfragilis fiducias. Oratori fortiter amputat perspicax chirographi, et parsimoniamatrimonii adquireret pret parverecunde deciperet fiducias. Quinquennaliscathedras amputat pessimus bellus rures. Syrtes adquireret utilitas.

Headline

YOURLOGO


Trade-Show Example

Web Site Example


Examples of Incorrect Partner Logo Use Examples of Incorrect Logo Background Choices

Do not use the SAP Corporate logoinstead of the SAP Partner logo.

Do not rotate or animate the logo.

Do not disproportionately scale,stretch, or compress the logo.

Do not use the positive logo on a darkbackground. Use the gray logo instead.

Do not use the gray logo on a light background.

Do not place the logo on a visually busy background.

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If you have successfully passed certification testing of yoursoftware interface to an SAP solution or product and havea legal SAP Certification agreement, you may be entitled touse the SAP Certified Integration logo in your marketingcommunication.

If you are entitled to use this logo, you may use it only inconnection with the certified software interface product,and only for the release combination(s) originally certified.The logo should always be placed next to the relevant product information.

If you are entitled to use both a SAP Partner logo and theSAP Certified Integration logo, only use one of these on a particular page or display – if possible. In any event, the SAP Certified Integration logo should never be in closeproximity to your corporate logo, the SAP Partner logo – if applicable – or any other logo.

Using the SAP Certified Integration Logo

You may incorporate the SAP Certified Integration logointo marketing communications such as Web sites, trade-show signage, and invitations. The SAP CertifiedIntegration logo may be used multiple times in a market-ing communication, but only once per page.

You may not use the SAP Certified Integration logo onyour own corporate business cards or stationery.

The SAP Certified Integration logo is a specially createdpiece of artwork. Use only the approved SAP artwork provided by SAP in electronic files.

The SAP Certified Integration logo must be reproduced inits entirety. You may change the size of the logo to suityour applications; however, alterations, including addingor eliminating text, modifying specified color or graphicelements, changing proportions, or animation are notallowed.

You may not incorporate the SAP Certified Integrationlogo into your own logos.

The SAP Certified Integration logo always appears in gray against light or dark backgrounds. Never place thelogo against a background that doesn’t provide adequatecontrast.

SAP Gray

PANTONE Cool Gray 7

CMYK 0-0-0-47

RGB 153-153-153

Hex #999999

To ensure consistently legible reproduction in collateral,you must size the SAP Certified Integration logo so that theentire logo is no smaller than 1.0" or 25.4 mm in width.The size of SAP Certified Integration logo varies dependingon the size of the marketing piece. As a general rule, theSAP Certified Integration logo should never appear largerthan your company logo.

To ensure adequate visibility and impact, always maintain a safety margin (clear space) around the SAP CertifiedIntegration logo that is equivalent to two-thirds the heightof the logo. No type, graphics, paper edges, or borders mayinvade this buffer zone.

The SAP Certified Integration logo is provided in three fileformats: EPS, GIF, and JPEG formats. Always choose the format that is appropriate for your application.

Use the GIF version of the SAP Certified Integration logofor all on-screen uses, including Web site presentation andonline direct marketing. The ® symbol has been eliminatedfrom this logo version to optimize it for screen applications,which typically are presented at low resolution.

For more information about file formats, refer to the section “File Formats” within this guide.

SAP PARTNER BRANDING GUIDETHE SAP CERTIFIED INTEGRATION LOGO

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Trade-Show Example for a Software Vendor

The example below shows trade-show signage where the SAP Certified Integration logo appears next to your own product name and product compatibility reference. The SAP Certification Integration logo is not placed in close proximity to your own corporate logo.

• Medusa comiter adquireret satis

• Verecundus zothecas circumgredietapparatus bellis

• Saburre incredibiliter lucide iocariaegre gulosus zothecas

• Utilitas quadrupei lucide circum

Product compatibility referenceSAP Certified Integration logo

Your own product name

YOURLOGO

Product NameRuns with mySAP™ ERP

SAP PARTNER BRANDING GUIDETHE SAP CERTIFIED INTEGRATION LOGO

YOURLOGO

Brochure – Front

Your own product name Product compatibility reference

SAP Partner logo

SAP Certified Integration logo

Product NameRuns with mySAP™ Business Suite

Examples of Correct Logo Use

Collateral Example for an SAP Partner

The example below shows a brochure where the SAP Certified Integration logo appears next to your own product name and product compatibility reference. Your corporate logo and the SAP Partner logo are not placed in close proximity to the SAP Certified Integration logo.

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The use of original texts, graphics, images, screen shots,and other materials from SAP sources must be approved by SAP. In addition, when using such materials, you mustinclude a copyright notice – either in an adjacent area or as a footnote – to indicate SAP’s copyright. The copyrightshould read as follows:

“© SAP AG <year>. All rights reserved.”

Please note that SAP photography is only licensed for SAP use and must not be used by third parties in theircommunications.

SAP PARTNER BRANDING GUIDEUSE OF SAP-COPYRIGHTED MATERIAL

19

You must carefully consider SAP’s trademark usage guide-lines when mentioning SAP offerings in your materials orin connection with your own products or product names.You must always make a clear and unambiguous distinctionbetween your own solutions, products, and/or services andthe SAP offerings mentioned.

SAP accepts no responsibility for any violation of legal regulations regarding competition or trademarks by partners. In addition to these guidelines, country-specificregulations may apply.

Proper Use of Trademarks

Unregistered or pending trademarks bear the ™ symbol.Registered trademarks carry the ® symbol. A selection ofSAP trademarks, both registered and pending, as well as aselection of SAP offering names, are listed in this guide.Please use these names and their symbols according to the guidelines that follow.

The only use that does not require the symbols is a Web application or other on-screen presentation where thelow resolution of the medium renders the symbol illegible.However, please always include the correct trademark attribution statement as described on the following pages(see “Trademark Attribution”).

To ensure correct use of SAP trademarks, follow theseguidelines:

• Always refer to a trademark using the correctspelling with the correct capitalization. Do not alter the trademark in any way.For example, it is incorrect to say “sap® software” and “SAP Netweaver™ platform.” It is correct to say “SAP® software” and “SAP NetWeaver™ platform.” See the trademark list in this guide for correct spelling and capitalization. Contact your partner manager with any questions.

• Always use a trademark as a proper adjective, not a noun.For example, it is incorrect to say “You can use SAP tomanage your enterprise.” It is correct to say “You can use SAP® solutions to manage your enterprise.”

• Use a trademark as a proper adjective followed by a common-noun descriptor. An example of a common-noun descriptor is “software.”Examples of correct use are “SAP® software,” “SAP® xApps™packaged composite applications,” and “SAP NetWeaver™platform.” Always use an appropriate descriptor. See the trademark list within this guide for SAP trade-marks and appropriate descriptors.

• Include the appropriate symbol – ™ or ® – representing the trademark status. If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum you must include the symboland the common-noun descriptor upon the first use ofthe trademark in the title (if the name appears in the title)and also in the text. Subsequent to this initial use, thesymbol and descriptor need not appear with the name. For example: “The SAP NetWeaver™ platform is the openintegration and application platform that enables change.SAP NetWeaver helps companies align IT with their business.”

SAP PARTNER BRANDING GUIDESAP TRADEMARKS

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• The registered trademark on “SAP” applies to allgoods or services delivered by SAP – anything you can obtain from SAP. Therefore you say SAP® software, SAP® solution, SAP® application, SAP® offering, SAP® tool, SAP® solutionmaps, SAP® technology, SAP® services, and so on.

• Do not use a trademark in possessive form. For example, it is incorrect to say “SAP®’s software” or“SAP®’s R/3® Enterprise software” or “SAP’s NetWeaver™platform.” It is correct to “SAP® software” and “SAP® R/3®Enterprise software” and “SAP NetWeaver™ platform.”

• Do not use a trademark in plural form.For example, it is incorrect to say “The company hadthree SAP® R/3®s.” It is correct to say “The company hadthree systems running SAP® R/3®.”

• When referring to the SAP corporate entity ratherthan the SAP brand, trademark rules do not apply.That is, you do not use the ® symbol in statements such as “SAP announced today,” “SAP provides solutions tocustomers,” and “the SAP development team.” Similarly,you can use the possessive form “SAP’s” when referring tothe company, not to the brand. For example, you may say“SAP’s vision” and “SAP’s years of experience.”

Self-test: Ask yourself, “Am I referring to thecorporation, or to an SAP-brand offering or service?” If you are referring to an SAP-brand offering or service,use the ® symbol.

• The entire name “SAP NetWeaver” is a trademark of SAP. Therefore you do not put the ® symbol after “SAP” in this name. Use the ® symbol after “SAP” in the first mention of SAP that requires the trademark, such as“SAP® solutions” or “SAP® xApps™ packaged compositeapplications.”

• Always use a descriptor after “SAP xApps.”For most SAP offerings, you must use the common-noundescriptor (such as “solution”) upon first mention of the name in the document, but then may choose to omitit in subsequent mentions of the name in a document. An example of this is “The SAP NetWeaver™ platformsolves your business integration challenge. SAP NetWeaverallows your enterprise to grow seamlessly.” However, forSAP xApps packaged composite applications, use adescriptor upon every mention of the name to protectthe trademark. An example of correct usage is “SAP®xApps™ packaged composite applications” (first use) and“SAP xApps composite applications” (subsequent uses).Always include the “SAP” brand. That is, always refer to“SAP xApps composite applications,” never simply to“xApps composite applications.”

• Do not use the ® symbol in industry offering names,such as SAP for Automotive, unless there is no otheropportunity to use the ® symbol after “SAP” withinthe written piece. Here is a correct example: “SAP offers a comprehensiveset of solutions for oil and gas companies of all sizes operating in various business segments. SAP for Oil & Gassolutions address needs from wellhead to retail outlet and allows companies to be globally integrated while regionally focused. SAP® solutions help companies buildstrong relationship with supply chain partners, improvedecision making, and enhance organizational flexibility.”In the event that you have no opportunity to use the ®symbol after “SAP” unless it is in an industry portfolioname, do use the ® symbol. This may occur, for example,in a brief advertisement or sign. Here is a correct example:“Room 100: Conference on SAP® for Automotive.”

SAP PARTNER BRANDING GUIDESAP TRADEMARKS

21SAP PARTNER BRANDING GUIDESAP TRADEMARKS

Trademark Attribution

In any material that mentions any SAP trademark, youmust include the correct attribution statement based onthe following:

“<SAP TRADEMARKS> is/are the trademark(s) or registered trademark(s) of SAP AG in Germany and in several other countries.”

In your attribution statement, replace the placeholderphrase <SAP TRADEMARKS> with the names of the SAP trademarks mentioned in your material. Place thestatement either on the copyright page (which may be the case in a brochure) or at the end of a material if it hasno copyright page (in an advertisement or a press release,for example).

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You may mention the names of SAP offerings whendescribing their compatibility with your own programs orapplications. But as an SAP partner or other third party,you may not include the name “SAP,” a logo of SAP, atrademark of SAP, the name of an SAP offering or similarvariations into your own product or service name, company name, domain name, or any of your logos.

When referring to product compatibility, you must make a clear distinction between your products or services andthose of SAP. The name of your offering and the name ofthe SAP offering must be clearly distinguished from oneanother either visually or by the wording. You can accom-plish this goal in a variety of ways in running text and inheadlines, signs, or other materials. Also, when referring to your product’s compatibility with an SAP offering,please mention your company name in addition to yourproduct name.

When expressing compatibility, you must not allow youroffering’s name to appear to include an SAP trademark.For example, names such as “mySAP™ Extender,” “mySAP™ ERP Mapper,” “Indexer for SAP NetWeaver™,”“NetWeaverExtension,” and any name that encompasses a trademark of SAP or an offering name of SAP, includingSAP Business One and mySAP All-in-One, are strictly prohibited.

Do not state or imply that your product is produced orauthorized by SAP. For example, do not represent yourtraining programs as “authorized SAP training.”

When you describe product compatibility, you may refer to an SAP offering name but never solely to compatibilitywith “SAP.”

Incorrect example:<Your company name> <your product name> for SAP

Correct example:<Your company name> <your product name> for usewith mySAP™ Business Suite solutions

When referring to an SAP offering name, please use thecomplete, correct SAP offering name. Refer to the selectionof SAP offering names within this guide or contact yourSAP partner manager for information.

Incorrect example: Our product runs with mySAP™.

Correct example: Our product runs with mySAP™ Business Suite solutions.

Compatibility References Within Running Text

In text sentences, you may use phrases such as the followingto refer to your offering’s compatibility with SAP software:

• “for use with…”

• “designed for use with…”

• “runs on…”

• “compatible with…”

However, you must take care to use them appropriately, as demonstrated in the following examples.

Correct examples:<Your company name> <your product name> is designed for use with SAP® R/3® software.<Your company name> <your product name> is compatible with SAP® R/3® software.

Do not use any grammatical construction that implies the SAP trademark or SAP offering name is part of youroffering’s name.

Unacceptable example:<Your company name> <your product name> formySAP™ ERP provides extended functionality.

The above example is unacceptable because the readercould interpret your product name to be “<Your productname> for mySAP ERP.” Change any such construction toclearly separate and distinguish your offering name fromthe SAP trademark.

Corrected example:<Your company name> <your product name> providesextended functionality for users of the mySAP™ ERP solution.

SAP PARTNER BRANDING GUIDEREFERRING TO YOUR PRODUCT’S COMPATIBILITY WITH SAP SOFTWARE

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Compatibility References Within Headlines,Signage, Packaging, Labels, and Other Materials

It is particularly important to avoid making your productname appear to include an SAP trademark or an SAP offering name when the reference is in a title or headline,trade-show signage, product packaging, CD label, or anyother material.

Within headlines, signage, and other materials, you mayuse phrases such as the following to refer to your offering’scompatibility with SAP software:

• “for …”

• “for use with…”

• “designed for use with…”

• “runs on…”

• “compatible with…”

However, you must always clearly visually differentiateyour product name from the compatibility reference to an SAP offering.

Unacceptable examples:<Your company name> <your product name> formySAP™ Business Suite<Your company name> <your product name> for mySAP™ ERP

To correct this, use a type size for the SAP offering namethat is noticeably smaller than the type size for your offering name. Or use a different font or a different style,such as italics, for the SAP name.

Corrected examples:<Your company name> <your product name> for mySAP™ Business Suite

<Your company name> <your product name> for Use with mySAP™ ERP

The above examples are acceptable because your productname and the compatibility references “for mySAP™Business Suite” and “for Use with mySAP™ ERP” are visually set apart.

Another option would be to place your product name in the title and to show the compatibility reference as asubtitle in a different type size, font, or style.

Example:<Your company name> <your product name> for mySAP™ Business Suite

Self-Test for Avoiding Unacceptable Practices

Consider the following questions to determine if a particular product or service name, compatibility reference, marketing communication, or packaging may pose a problem to SAP and its trademarks:

• Does your product or service name include an SAP trademark or an SAP offering name or similar variations of these?

• Do you use an SAP trademark or an SAP offering name in a way that gives the impression that the SAP trademark or SAP offering name is part of your product or service name?

• Do you use just the term “for SAP” to refer to product compatibility?

• Does your offering name, or the usage in question, lead anyone to believe your offering is developed or authorized by SAP?

• Does your communication material show any logos of SAP (or variations of them) other than your permitted SAP Partnerlogo, your permitted SAP Certified Integration logo, or your permitted “Powered by SAP NetWeaver” endorsement logo?

If the answer to any of these questions is “Yes,” then you should change your product or service name, the compatibility reference, your marketing communication, or packaging to reflect proper usage.

SAP PARTNER BRANDING GUIDEREFERRING TO YOUR PRODUCT’S COMPATIBILITY WITH SAP SOFTWARE

Using the Phrase “Powered by”

Only use the phrase “powered by” in the “Powered by SAPNetWeaver” context. Do not use “powered by” to describecompatibility with other SAP offerings.

Incorrect example: <Your company name> <your product name> is poweredby mySAP™ Business Suite.

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In any material that mentions any SAP trademark, you must include the correct attribution statement based on the following:


In your attribution statement, replace the placeholderphrase <SAP TRADEMARKS> with the names of the SAPtrademarks mentioned in your material. Place the statementeither on the copyright page (which may be the case in abrochure) or at the end of a material if it has no copyrightpage (in an advertisement or a press release, for example).

Example: When referencing the SAP NetWeaver platform and SAP xApps composite applications, the following credit linestating the SAP legal claims must be included:

“SAP, xApps, and SAP NetWeaver are trademarks or registeredtrademarks of SAP AG in Germany and in several othercountries.”

SAP Trademark Proper Descriptor

SAP® software/solution/service (as applicable)SAP® R/2® softwareSAP® R/3® softwaremySAP.com® e-business platformmySAP™ <approved solution name> solutionSAP® R/3® Enterprise software SAP® <approved software, solution, or service name> software/solution/service (as applicable)SAP® Strategic Enterprise Management (SAP® SEM®) application SAP NetWeaver™ platformSAP® xApps™ portfolio of packaged composite applicationsSAP® xApp™ <approved application name> packaged composite applicationSAP® MaxAttention™ maintenance and support servicesSAP® GoingLive™ servicesSAP EarlyWatch® servicesSAP ArchiveLink® softwareABAP™ programming languageBAPI® programming interfaceSAPPHIRE® conferenceDrag&Relate™ feature

This list is updated from time to time. Failure by SAP to list a particular trademark is not a waiver of any rights reserved by that trademark.

Following is a partial list of SAP trademarks and registered trademarks in Germany and several other countries and the corresponding common-noun descriptors.

SAP PARTNER BRANDING GUIDESAP TRADEMARK LIST

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In any material that mentions any SAP offering name, youmust include the correct attribution statement containingthe reference to the respective SAP trademark based on thefollowing:


In your attribution statement, replace the placeholder phrase<SAP TRADEMARKS> with the names of the SAP trade-marks contained in the SAP offering names mentioned in

Following are key examples of SAP offering names based on trademarks and registered trademarks in Germany and several other countries and the corresponding common-noun descriptors.

your material. Place the statement either on the copyrightpage (which may be the case in a brochure) or at the end of a material if it has no copyright page (in an advertisement or a press release, for example).

Example: When referencing SAP Business One and mySAP All-in-One,the following credit line stating the SAP legal claims mustbe included:

“SAP and mySAP are trademarks or registered trademarks of SAP AG in Germany and in several other countries.”

SAP Offering Proper Descriptor

mySAP™ Business Suite solutionsmySAP™ Customer Relationship Management (mySAP CRM) solutionmySAP™ ERP solutionmySAP™ ERP Human Capital Management (mySAP ERP HCM) solutionmySAP™ ERP Financials solutionmySAP™ ERP Operations solutionmySAP™ ERP Corporate Services solutionmySAP™ Product Lifecycle Management (mySAP PLM) solutionmySAP™ Supplier Relationship Management (mySAP SRM) solutionmySAP™ Supply Chain Management (mySAP SCM) solutionmySAP™ All-in-One solutionSAP® Best Practices offerings/family of offerings (as applicable)SAP® Business One solutionSAP® Business Intelligence componentSAP® Business Information Warehouse (SAP BW) componentSAP® Enterprise Portal (SAP EP) componentSAP® Mobile Infrastructure (SAP MI) componentSAP® Master Data Management (SAP MDM) componentSAP® Exchange Infrastructure (SAP XI) componentSAP® Web Application Server (SAP Web AS) componentSAP® Solution Manager toolSAP® Composite Application Framework (SAP CAF) toolSAP NetWeaver™ Developer Studio toolSAP® xApp™ Product Definition (SAP xPD) packaged composite applicationSAP® xApp™ Resource and Portfolio Management (SAP xRPM) packaged composite applicationSAP® xApp™ Emissions Management (SAP xEM) packaged composite applicationSAP® xApp™ Integrated Exploration and Production (SAP xIEP) packaged composite application

This list is updated from time to time. Failure by SAP to list a particular trademark is not a waiver of any rights reserved by that trademark.

SAP PARTNER BRANDING GUIDESELECTION OF SAP OFFERING NAMES

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If you are an SAP services partner who has joined the SAP Implementation Quality program, you may includethe following SAP Implementation Quality Programendorsement line in your marketing materials when referring to this initiative or to joint-customer projects that fall under this initiative:

Member of the SAP® Implementation Quality Program

Please note that the ® symbol must follow the SAP brandname in the endorsement line.

You may use the endorsement line multiple times in a particular marketing material, but only once per page.Never use the SAP Implementation Quality Programendorsement line multiple times on a single page of a document or other collateral material, Web site, signage, or other marketing material.

Always present the endorsement line as text, and neverlock it up with the SAP Partner logo or your own corporate logo. You must surround the endorsement line with sufficient clear space to separate it from nearbytext or graphics. Typically, you should place the endorse-ment line as a subtitle when your company’s private-labelproduct or service name is in the title. You must differen-tiate the endorsement line from the title by using asmaller type size or italics. There are no SAP-mandatedcolors or fonts for the SAP endorsement line. You shoulduse you own design style while adhering to the previouslystated guidelines.

Note: If SAP awards you with more than one endorse-ment line, you may use only one endorsement line ineach piece of marketing material.

Example of Correct Endorsement Line Use

Brochure – Front

Endorsement line

Pretosius rures corrumperet Pompeii. Agricolae circumgrediet chirographi. Gulosus concubinecorrumperet tremulus oratori. Pretosius ruresdeciperet verecundus catelli.

HeadlineMember of the SAP® Implementation Quality Program

YOURLOGO

SAP PARTNER BRANDING GUIDESAP IMPLEMENTATION QUALITY INITIATIVE

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If you are an SAP hosting partner who has been invited andsigned the respective agreement to join the SAP OperationQuality program, you may include the following SAPOperation Quality Program endorsement line in your marketing materials when referring to this initiative:

Member of the SAP® Operation Quality Program


You may use the endorsement line multiple times in a particular marketing material, but only once per page.Never use the SAP Operation Quality Program endorse-ment line multiple times on a single page of a documentor other collateral material, Web site, signage, or othermarketing material.

Always present the endorsement line as text, and neverlock it up with the SAP Partner logo or your own corpo-rate logo. You must surround the endorsement line with sufficient clear space to separate it from nearby text or graphics. Typically, you should place the endorsementline as a subtitle when your company’s private-label prod-uct or service name is in the title. You must differentiatethe endorsement line from the title by using a smaller type size or italics. There are no SAP-mandated colors orfonts for the SAP endorsement line. You should use yourown design style while adhering to the previously statedguidelines.

Note: If SAP awards you with more than one endorsementline, you may use only one endorsement line in each pieceof marketing material.

SAP PARTNER BRANDING GUIDESAP OPERATION QUALITY INITIATIVE


Brochure – Front

Endorsement line


HeadlineMember of the SAP® Operation Quality Program

YOURLOGO

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If you are an SAP software partner or technology partnerwho has been invited and signed the respective agreementto join the SAP Mobile Business Partner initiative, you may include the following SAP Mobile Business Partnerendorsement line in your marketing materials when referring to this initiative:

Member of the SAP® Mobile Business Partner Initiative

Please note that the ® symbol must follow SAP brand namein the endorsement line.

You may use the endorsement line multiple times in a particular marketing material, but only once per page.Never use the SAP Mobile Business Partner Initiativeendorsement line multiple times on a single page of a document or other collateral material, Web site, signage, or other marketing material.

Always present the endorsement line as text, and neverlock it up with the SAP Partner logo or your own corpo-rate logo. You must surround the endorsement line withsufficient clear space to separate it from nearby text orgraphics. Typically, you should place the endorsement lineas a subtitle when your company’s private-label product or service name is in the title. You must differentiate theendorsement line from the title by using a smaller type sizeor italics. There are no SAP-mandated colors or fonts forthe SAP endorsement line. You should use your owndesign style while adhering to the previously stated guide-lines.


SAP PARTNER BRANDING GUIDESAP MOBILE BUSINESS PARTNER INITIATIVE


Brochure – Front

Your own product nameEndorsement line


Product NameMember of the SAP® Mobile Business Partner Initiative

YOURLOGO

29SAP PARTNER BRANDING GUIDESAP BEST PRACTICES PARTNER INITIATIVE

If you are an SAP services partner who has been qualifiedfor the SAP Best Practices Partner Initiative in a specificcountry, you may include the following SAP Best Practicesendorsement line in your local marketing materials whenreferring to this initiative or to customer projects that fall under this initiative:

An SAP® Best Practices Partner in <country name>


You may use the endorsement line multiple times in a particular marketing material, but only once per page.Never use the SAP Best Practices endorsement line multiple times on a single page of a document or othercollateral material, Web site, signage, or other marketingmaterial.

Always present the endorsement line as text, and neverlock it up with the SAP Partner logo or your own corporate logo. You must surround the endorsement line with sufficient clear space to separate it from nearbytext or graphics. Typically, you should place the endorse-ment line as a subtitle when your own product or servicename is in the title. You must differentiate the endorse-ment line from the title by using a smaller type size oritalics. There are no SAP-mandated colors or fonts for theSAP endorsement line. You should use you own designstyle while adhering to the previously stated guidelines.

Note: If SAP awards you with more than one endorse-ment line, you may use only one endorsement line ineach piece of marketing material.

Using the SAP Best Practices Boilerplate

In any marketing communication that uses the SAP Best Practices endorsement logo, please include the SAP Best Practices boilerplate if it is feasible to do so. The SAP Best Practices boilerplate is standardized text that describes the purpose and the content of the SAP Best Practices offering. The boilerplate helps your customers understand the value that SAP Best Practicesbrings to your service offering.

Always use the boilerplate in its entirety as provided here,without any changes.

SAP® Best Practices SAP® Best Practices offerings provide proven methods and tools fororganizations to implement best business practices in key functionalareas and a range of industries using SAP software. The offeringsdeliver methodology, documentation and preconfiguration that enablerapid, reliable deployment with quick return on investment.

If space constraints are severe, such as in signage or anadvertisement, you may omit the boilerplate.

30SAP PARTNER BRANDING GUIDESAP BEST PRACTICES PARTNER INITIATIVE

Example

Brochure – Front

Endorsement line


HeadlineAn SAP® Best Practices Partner in Singapore

Brochure – Back

Cathedras praemuniet verecundus matrimonii, quod tremu-lus fiducias fortiter senesceret rures. Syrtes vocificat pessimusperspicax umbraculi. Aquae Sulis corrumperet optimus parsimonia quadrupei. Saetosus agricolae adquireret catelli.Octavius suffragarit syrtes. Saburre pessimus comiter vocificat concubine.

Quinquennalis catelli agnascor gulosus chirographi, etadlaudabilis concubine spinosus miscere incredibiliter quin-quennalis saburre, etiam saetosus oratori divinus amputatpessimus pretosius rures, et apparatus bellis adquireret planetremulus suis, etiam fiducias senesceret saetosus agricolae.Incredibiliter pretosius quadrupei corrumperet Medusa, etadfabilis syrtes conubium santet adlaudabilis apparatus bellis,etiam Octavius senesceret pessimus bellus oratori, iam saeto-sus apparatus bellis celeriter iocari chirographi, semper bellus matrimonii circumgrediet concubine, ut saburre aegrecomiter fermentet verecundus rures. Catelli incredibiliter frugaliter adquireret plane saetosus zothecas, utcunque gulo-sus oratori suffragarit tremulus suis, ut umbraculi deciperetsaburre.

Headline

SAP® Best Practices offerings provide proven methods and tools for organizations to implement best business practices in key functional areas and a range of industries using SAP software. The offerings deliver methodology,documentation and preconfiguration th at enable rapid, reliable deployment with quick return on investment.

SAP Best Practices boilerplate

YOURLOGO

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If you are a third-party vendor or SAP partner whose product integration or services have been qualified for theSAP NetWeaver™ platform by SAP, you may be rewardedwith the use of an SAP NetWeaver endorsement line orlogo in your marketing materials when promoting theseproducts or services. The SAP NetWeaver endorsementlines and logo are shown below.

The following is the SAP NetWeaver endorsement line forqualified companies:

Member of the SAP NetWeaver™ Partner Initiative

The following is the SAP NetWeaver endorsement line forproducts with certified integration:

Certified for SAP NetWeaver™

The following is the “Powered by SAP NetWeaver” endorse-ment logo for products built on the SAP NetWeaverplatform:

If SAP awards you with more than one endorsement line,or a combination of an endorsement line and the endorse-ment logo, you may use only one endorsement in eachpiece of material. The endorsement line or endorsementlogo may be used multiple times in marketing material,but only once per page.

The following pages provide complete instructions on how to use an SAP NetWeaver endorsement line and the"Powered by SAP NetWeaver" endorsement logo.

Please note: If you are a qualified SAP partner, you may be entitled to use an SAP Partner logo in addition to anSAP NetWeaver endorsement line or the “Powered by SAP NetWeaver” endorsement logo in your marketingcommunications. Refer to the information earlier in thisguide for instructions on correct use of an SAP Partnerlogo. For example, you may be able to use the SAP SoftwarePartner logo and the “Powered by SAP NetWeaver”endorsement logo.

If you have questions concerning the SAP NetWeaver partner initiative, send e-mail [email protected].

SAP PARTNER BRANDING GUIDESAP NetWeaver PARTNER INITIATIVE

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Guidelines for Using an SAP NetWeaverEndorsement Line

Always present the endorsement line as text, and never lock it up with your own corporate logo, the SAP Partner logo, or the SAP Certified Integration tagline (if applicable). You must surround the endorsement linewith sufficient clear space to separate it from nearby text or graphics. Typically, you should place the endorsementline as a subtitle when your company’s private-label prod-uct or service name is in the title. You must differentiatethe endorsement line from the title by using a smaller type size or italics. There are no SAP-mandated colors or fonts for the SAP NetWeaver endorsement line. Youshould use your own design style while adhering to these guidelines.

Please note the entire name “SAP NetWeaver” is a trademark of SAP. Always place the ™ symbol at the end of the full brand name SAP NetWeaver™. Do not place the ® symbol after “SAP” in the name SAP NetWeaver.


In running text, you may state that your product’sintegration is certified for SAP NetWeaver. However,you may not state that your product itself is certifiedfor SAP NetWeaver.


Examples of Correct Endorsement Line Use

Brochure – Front

Endorsement line


HeadlineMember of the SAP NetWeaver™ Partner Initiative

YOURLOGO

Brochure – Front

Your own product nameEndorsement line


Product NameCertified for SAP NetWeaver™

YOURLOGO

33SAP PARTNER BRANDING GUIDESAP NetWeaver PARTNER INITIATIVE

Guidelines for Using the SAP NetWeaverEndorsement Logo

If you are a software vendor or SAP partner whose product isbuilt on the SAP NetWeaver platform and has been qualifiedby SAP, you may be rewarded with the use of the “Powered by SAP NetWeaver” endorsement logo in your marketingmaterials when promoting your product. You will sign anagreement regarding the usage of the logo.

Always inform your SAP partner manager about all co-marketing activities with SAP. Prior to public release, any material containing the “Powered by SAP NetWeaver”endorsement logo, must be approved by your SAP partnermanager.

Materials That Are Allowed to Contain the Endorsement Logo

Once you have signed the agreement for usage of the logo,you may include the “Powered by SAP NetWeaver” endorse-ment logo in the following marketing communications for your qualified products: advertising, collateral, directmail, events and event banners, your Web site, Web banneradvertising, packaging, and the user interface of your product demos.

Additionally, you may use the “Powered by SAP NetWeaver”endorsement logo on the start-up screen for your qualifiedapplication.

Materials That Are Not Allowed to Contain the Endorsement Logo

You may not use the “Powered by SAP NetWeaver” endorse-ment logo in communications that are not specificallyfocused on a product based on the SAP NetWeaver platform.You may not use the “Powered by SAP NetWeaver” endorse-ment logo on business cards or stationery.

Endorsement Logo

Trademark attribution

In any material that mentions any SAP trade-mark, you must include the correct attributionstatement based on the following:

“<SAP TRADEMARKS> is/are the trademark(s)or registered trademark(s) of SAP AG in Germanyand in several other countries.”

In your attribution statement, replace the place-holder phrase <SAP TRADEMARKS> with thenames of the SAP trademarks mentioned in yourmaterial. Place the statement either on the copy-right page (which may be the case in a brochure)or at the end of a material if it has no copyrightpage (in an advertisement or a press release, forexample).

Also be sure to use all trademarks correctly asdescribed in the section on SAP trademarks in this guide.

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Using the SAP NetWeaver Boilerplate

In any marketing communication that uses the SAP NetWeaver endorsement logo, please include the SAP NetWeaver boilerplate if it is feasible to do so. The SAP NetWeaver boilerplate is standardized text that summarizes the overall benefits of solutions based on theSAP NetWeaver platform. The boilerplate helps your customers understand the value that SAP NetWeaver brings to your offering.

Always use the boilerplate in its entirety as provided here,without any changes.

Use the following boilerplate if possible:

SAP NetWeaver™ The SAP NetWeaver™ platform is the open integration and application platform that enables change. SAP NetWeaver helpscompanies align IT with their business. It allows companies to obtain more business value from existing IT investments and todeploy a services-oriented architecture. SAP NetWeaver reducestotal cost of ownership (TCO) and complexity across the entire IT landscape.

SAP NetWeaver powers mySAP™ Business Suite, SAP® xApps™packaged composite applications, and partner solutions. It providesthe best way to integrate all systems running SAP or non-SAP software. SAP NetWeaver unifies integration technologies into a single platform and is preintegrated with business applications,reducing the need for custom integration.

For marketing communications with limited space, such as direct-marketing postcards, you may use the followingshort version of the boilerplate:

Short version

SAP NetWeaver™ The SAP NetWeaver™ platform powers mySAP™ Business Suite,SAP® xApps™ packaged composite applications, and partner solutions. It provides the best way to integrate all systems runningSAP or non-SAP software. SAP NetWeaver unifies integrationtechnologies into a single platform and is preintegrated with businessapplications, enabling change and reducing the need for custom integration.

If space constraints are severe, such as in signage or anadvertisement, you may omit the boilerplate.



Guidelines for Logo Usage

The following restrictions apply:

• You are only authorized to use the “Powered by SAPNetWeaver” endorsement logo if your solution has been qualified by SAP and you have signed the licenseagreement for use of the logo.

• Your use of the “Powered by SAP NetWeaver”endorsementlogo is restricted to the duration of the SAP certification or equivalent compliance test for your solution. As agreedin the legal contract, you must discontinue using the“Powered by SAP NetWeaver” endorsement logo as soon asthe certification or equivalent compliance tests expire orare terminated.

• You may not pass on the rights to the logo to a third party.

• The “Powered by SAP NetWeaver” endorsement logo is aspecially created piece of artwork. Use only the approvedSAP artwork provided by SAP in electronic files. Be surealways to use the current artwork.

• Use the “Powered by SAP NetWeaver” endorsement logo file as provided by SAP, with no changes in color or design. Do not alter the SAP logo in any way. You may notunder any circumstances use portions of the logo or addadditional words, taglines, or graphic elements to the logo.

• You must respect all rules regarding safety margins, mini-mum size, and colors for the “Powered by SAP NetWeaver”endorsement logo, as described on the following pages.

• You may not incorporate the “Powered by SAP NetWeaver”endorsement logo – or any other SAP logo – into yourown logo.

• You may not use the “Powered by SAP NetWeaver”endorsement logo on your own corporate business cardsor stationery.

File Formats

The “Powered by SAP NetWeaver” endorsement logo is provided in three file formats: EPS, GIF, and JPEG formats.Always choose the format that is appropriate for your application. For more information about file formats, refer to the chapter "File Formats" within this guide.


Blue Logo

Logo Colors

Various versions of the “Powered by SAP NetWeaver”endorsement logo are provided by SAP to suit a variety of purposes, including on-screen applications.

The Blue LogoSAP Blue is the preferred color for presentation of the“Powered by SAP NetWeaver” endorsement logo. Use thislogo version on white or light-colored backgrounds only.For more information about colors, refer to the section“Color Specification” within this guide.

The White LogoAgainst dark backgrounds, use the white version of theendorsement logo. In this version, the logo appears in whiteto provide contrast and allow the logo to be seen clearly.

The Black LogoUse the black version of the “Powered by SAP NetWeaver”endorsement logo only when printing restrictions preventreproduction of the logo in SAP Blue. Use the black logoversion against white or light-colored backgrounds only.

White Logo Black Logo


The “Powered by SAP NetWeaver” endorsement logorequires a safety margin of two-thirds the height of the textportion “Powered by SAP NetWeaver™.” No type or graphicsmay invade this buffer zone.

2/3 X

2/3 X

X

You must reproduce the “Powered by SAP NetWeaver”endorsement logo in a size no smaller than 1" or 25.4 mmin width.

1.0" or 25.4mm

Safety Margins

Minimum Size

Web and On-Screen Presentation of the Logo

Use the GIF version of the endorsement logo for all on-screen uses, including Web-site presentations, onlinedirect marketing, and television advertising. As shownbelow, the ™ symbol has been eliminated from this logo version to optimize it for screen viewing.

When using the logo without the trademark symbol, please include the following attribution statement, either at the bottom of the page or on a directly linked page:

“SAP NetWeaver is a trademark or registered trademark of SAP AG in Germany and in several other countries.”

When using the SAP NetWeaver endorsement logo on-screen, make the logo function as an active link to the public Web site of SAP (www.sap.com).

Light Background Dark Background


Do not disproportionately scale, stretch, or compress the logo.

Do not use the reverse logo on a light background.

Do not place the logo on a visually busy background.

Do not use the blue logo on a dark background. Use the white logo instead.

Examples of Incorrect Endorsement Logo Use Examples of Incorrect Logo Background Choices

Do not omit “Powered by” from thelogo.

Do not rotate or animate the logo.


Logo Placement

All marketing materials using the “Powered by SAPNetWeaver” endorsement logo should have a clean anduncluttered appearance, allowing the relationship of your product to SAP NetWeaver to be presented clearly.

Place the endorsement logo in close proximity to the related product information so readers understand the purpose of the logo.

You may use the endorsement logo multiple times in amarketing communication, but only once per page.

Never place the endorsement logo in close proximity to your corporate logo or any other logo, including an SAP Partner logo if you are entitled to use one.

The size of the “Powered by SAP NetWeaver” endorsementlogo varies depending on the size of the marketing piece. As a general rule, the endorsement logo should neverappear larger than your corporate logo.


Examples of Correct Endorsement Logo Use

Logo Placement in CollateralIn printed collateral, the “Powered by SAP NetWeaver”endorsement logo should appear near the related product information so readers understand its purpose.

Preferably, the endorsement logo should not appear onsame page as your corporate logo and the SAP Partner logo (if applicable).

The examples on this page show appropriate placement for the “Powered by SAP NetWeaver” endorsement logo.

Collateral Example for an SAP PartnerThe example below shows a brief brochure where the“Powered by SAP NetWeaver” endorsement logo appears on the back next to the relevant product information. Your corporate logo and your SAP Partner logo appear on the front.

Brochure – Inside Spread

Pretosius rures corrumperet Pompeii.Agricolae circumgrediet chirographi.Gulosus concubine corrumperet

Headline

Collateral Example for a Software VendorThe example below shows a brochure where the “Poweredby SAP NetWeaver” endorsement logo appears on an insidespread next to the relevant product information. Your corporate logo appears on the brochure cover.

Brochure – Front

Brochure – Back

Cathedras praemuniet verecundus matrimonii, quod tremulus

fiducias fortiter senesceret rures. Syrtes vocificat pessimus per-

spicax umbraculi. Aquae Sulis corrumperet optimus parsimonia

quadrupei. Saetosus agricolae adquireret catelli. Octavius suffra-

garit syrtes. Saburre pessimus comiter vocificat concubine.

Quinquennalis catelli agnascor gulosus chirographi, et adlaud-

abilis concubine spinosus miscere incredibiliter quinquennalis

saburre, etiam saetosus oratori divinus amputat pessimus preto-

sius rures, et apparatus bellis adquireret plane tremulus suis,

etiam fiducias senesceret saetosus agricolae. Incredibiliter preto-

sius quadrupei corrumperet Medusa, et adfabilis syrtes

conubium santet adlaudabilis apparatus bellis, etiam Octavius

senesceret pessimus bellus oratori, iam saetosus apparatus bellis

celeriter iocari chirographi, semper bellus matrimonii circum-

grediet concubine, ut saburre aegre comiter fermentet

verecundus rures. Catelli incredibiliter frugaliter adquireret

plane saetosus zothecas, utcunque gulosus oratori suffragarit

tremulus suis, ut umbraculi deciperet saburre.

Headline

The SAP NetWeaver™ platform powers mySAP™ Business Suite, SAP® xApps™, and partner solutions.

It provides the best way to integrate all systems running SAP or non-SAP software. SAP NetWeaver

unifies integration technologies into a single platform and is preintegrated with business applications,

reducing the need for custom integration.

Pretosius rures corrumperet Pompeii.Agricolae circumgrediet chirographi.Gulosus concubine corrumperet

Headline

Brochure – Front

SAP NetWeaver boilerplate

YOURLOGO

YOURLOGO


Advertising Example for a Software VendorThe example below shows an advertisement where the“Powered by SAP NetWeaver” endorsement logo appearsnext to the relevant product information. Your corporatelogo appears on the lower right.

Umbraculi suffragarit Caesar, iam gulosus zothecas adquireret optimus tremu-

lus matrimonii, etiam concubine iocari catelli. Saetosus oratori deciperet fragilis

fiducias. Oratori fortiter amputat perspicax chirographi, et parsimonia matri-

monii adquireret plane fragilis oratori, quod rures suffragarit fiducias. Lascivius

agricolae adquireret parsimonia syrtes, etiam perspicax cathedras senesceret

rures, iam pretosius saburre verecunde deciperet fiducias. Quinquennalis cathe-

dras amputat pessimus bellus rures. Syrtes adquireret utilitas.

Title Headline Title Headline

Logo Placement in an Advertisement In all printed advertisements, place the “Powered by SAP NetWeaver” endorsement logo near the related product information so readers understand its purpose.

The examples on this page show appropriate placement forthe “Powered by SAP NetWeaver” endorsement logo.

Advertising Example for an SAP PartnerThe example below shows an advertisement where the“Powered by SAP NetWeaver” endorsement logo appearsnext to the relevant product information. Your SAP Partnerlogo and your corporate logo appear on the bottom left and bottom right.

Umbraculi suffragarit Caesar, iam gulosus zothecas adquireret optimus tremu-

lus matrimonii, etiam concubine iocari catelli. Saetosus oratori deciperet fragilis

fiducias. Oratori fortiter amputat perspicax chirographi, et parsimonia matri-

monii adquireret plane fragilis oratori, quod rures suffragarit fiducias. Lascivius

agricolae adquireret parsimonia syrtes, etiam perspicax cathedras senesceret

rures, iam pretosius saburre verecunde deciperet fiducias. Quinquennalis cathe-

dras amputat pessimus bellus rures. Syrtes adquireret utilitas.

YOURLOGO

YOURLOGO


Logo Placement on a Web SiteThe “Powered by SAP NetWeaver” endorsement logo mayappear on your Web pages to promote your qualified products.

Place the endorsement logo adjacent to the appropriatebody copy, in a suitable location within your screen layout.

The endorsement logo should support the product message and should not dominate the page.

Make the endorsement logo function as an active link to the public Web site of SAP (www.sap.com) or to the SAP NetWeaver page on the public Web site of SAP.

The examples on this page show appropriate placement forthe “Powered by SAP NetWeaver” endorsement logo.

Web Site Example for an SAP PartnerThe example below shows a Web site where the “Powered by SAP NetWeaver” endorsement logo appears beneath the relevant product information. Your corporate logo isplaced at the top left, and your SAP Partner logo appears on the opposite side.

Web Site Example for a Software VendorThe example below shows a Web site where the “Powered by SAP NetWeaver” endorsement logo appears next to therelevant product information. Your corporate logo isplaced at the top left.

Link to public Web site of SAP Link to public Web site of SAP


Logo Placement in Software ProductsYou may use the “Powered by SAP NetWeaver” endorse-ment logo in the user interface of your qualified softwareproduct.

Ensure that the “Powered by SAP NetWeaver” endorsementis seen as a benefit. The logo should never create confusion.Therefore, SAP strongly recommends that the “Powered by SAP NetWeaver” endorsement logo only be used on thestart-up screen of your software product.

In all online uses, place the endorsement logo optimally to achieve maximum benefit from its association with yourproduct.

Do not use the SAP NetWeaver boilerplate in the user inter-face of your software product.

Never use an SAP Partner logo, such as the SAP SoftwarePartner logo, in the user interface of your software product.

Application Start-Up Screen

SAP reserves the right to alter any logo or modify these guidelines at any time and at its sole discretion. SAP reserves the right to ask its partners to change theiruse of the elements outlined in this guide, if, in SAPs sole discretion, the usage is not acceptable to SAP.

PANTONE is a registered trademark of Pantone Inc.

SAP, R/3, mySAP, xApps, xApp, SAP NetWeaver, and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and several other countries.

Documents

SAP®PARTNER BRANDING GUIDEhome.earthlink.net/.../sitebuilderfiles/SAPpartnerbrand.pdf · EPS format allows high-quality print ... of the logo in SAP Blue or SAP ... than 0.8" or