Mr. Nrusingha Narayan SahooMs. Chandrani MoulikMr. Manas ranjan PurohitMs. Rajashree DasMr. Kranti Kumar Choudhury

DABUR INDIA Ltd.A journey since 1884…

The 5rth largest FMCG company in India.

Its annual turnover had crossed Rs. 2430 cr in 2007- 08 financial year with the profit of Rs. 333 Cr.

The Compounded annual growth rate has been increased to 18%.

PRODUCT PORTFOLIO….

HEALTH CARE

FOODS

PERSONAL CARE

ORAL CARE

HOME CARE

HOMMADE

• Chyawanprash • Chyawanprakash• Chyawanshakti• Chyawan junior• Glucose – D• Honey

• Dabur lal tail• Dabur janam ghunti• Dabur grip water

• Hajmola• Hajmola candy• Pudinhara G• Dabur hingoli

• Bhriingaraj tail• Super thanda tail• Badam tail• Anti blood purfier• Silajit gold• Nature care• Sat isabgol• Sankhapuspi

Amla Hair Oil -Amla Lite Hair Oil -Vatika Hair Oil -Anmol Sarson Amla -

Dabur Red Toothpaste- Babool Toothpaste- Meswak Toothpaste- Promise Toothpaste- Dabur Lal Dant Manjan- Dabur Binaca Toothbrush

Gulabari Rose Water -Gulabari Face Freshener -Gulabari Hydrating Rose Crème -Gulabari Hydrating Rose Lotion -Vatika Fairness Face Pack - Vatika Saffron Glow Soap with Sandal

Vatika Henna Conditioning Shampoo - Vatika Anti-Dandruff Shampoo- Vatika Root Strengthening Shampoo

43.00%

22.00%

8.00%

12.00%

4.00%

2.00%4.00%

5.00%

%ge of share

foodsPersonal carehair care Fabric CareOTC products Baby careHouse holdOthers

This figure shows the segment wise market share of Indian FMCG Market

Now in 2009 the size of the FMCG Market in India is $23.73 bn whle in 2oo8 it was $20.69 bn.

The company believes in three growth strategy that are Expand, Acquire, Inovate

In relation to this chart Dabur India is

having 15% in Oral care, in hair care it

is 17% and I sampoo it is 5%, in health

segment(Chyawanprash(61%),

Digestives(32%), ). It is the no. 2 brand

in Glucoz-D and also no.2 in toilet

cleaner.

It has a 91% share in mosquito

repellant cream. In juice and Nectar

market dabur is the market leader

having 51% share. In Air freshener

segment its is 94% .

43.00%

22.00%

8.00%

12.00%

4.00% 2.00% 4.00%

%ge of share

foodsPersonal carehair care Fabric CareOTC products Baby careHouse hold

The pie chart – 2 is sowing the percentage sales of the Dabur India in its various Segments

RURAL SURGE

VALUE GROWTH*

  Hair oil Coconut oil Shampoo Toothpaste

All India - Urban 14.3 13.5 14.6 12.2

All India - Rural 20.4 22 10.3 17.4

VOLUME GROWTH*

All India - Urban 13.3 13.5 7.8 8.0

All India - Rural 19.8 21.2 7.4 14.6

*(Figures in percentage, in April-May 2008)

foods Personal care

hair care Fabric Care OTC products

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%43.00%

22.00%

8.00%12.00%

4.00%

%ge of share

%ge of share

The figure 1 sows the growth potential of defferent segments in Urban as wellas the Rural India

The figure 2 sows the revenue of the Dabur India in different in segmets

RESTRUCTURING….

FINDINGSo The company lacks in promoting those brands.

o Yet company have no clear cut target market and not a viable positioning done.

oCompany needs strong innovation in its products.

Contd…o In the process of restructuring we found that thereis the need of making vatika as a separate entity under Dabur umbrella.o in this process we have put 4 variants of existing soaps into vatica brando our moto is to give special focus to vatica brand.

Vatica hair oilVatica Heena Conditioning shampooVatica Root strengthening ShampooVatica Anti Dandruff ShampooVatica Fairness Face pack( Shandle and Safroon)Vatica Soaps (Shandlehood, Neem, Aloe vera, & Beauty)

Contd…oIn the personal Care segment we will three mother brands that are Gulabory, Amla & Anmol.oUnder this brands there would be Various Sub-brandso our moto is to categorically promoting those brands to perfect positioning.

BULABERYRose packFace packFace freashness packAMLAAmla hair oilAmla LiteANMOLCoconut OilSarson tail

• In Oral Care Segment We have Just Introduced A new Product Dabur Red Junior Focusing on the children.

• In this segment we put down two product as there is no significant growth in these products, that are PROMISE and DABUR RED GEL.

Babool Tooth Paste

Dabur Red Tooth paste

Dabur red Junior

Dabur Lal Dantmanjan

Meshwak Tooth paste

Binaca tooth brush

• In Health Care Segment we just put down the Nature Care Segment to the Ayurvedic Specialties for proper understanding the nature of the product and promoting them

• Chyawanprash • Chyawanprakash• Chyawanshakti• Chyawan junior• Glucose – D• Honey

•Dabur lal tail• Dabur janam ghunti• Dabur grip water

•Hajmola• Hajmola candy• Pudinhara G• Dabur hingoli

• I Hommade segment we have introduced one product that is Dabur Chatni by looking at the very large unorganized sector of this market.Here also we put down the Soup products to food segment.

•Dabur chutney

•Cooking Paste

•Tomatoo Puree

•Coconut Milk

• In Foods Segment we have just added the Sauce Under the Brand name of Taste which is brought from the homemade products.Here we introduce the Tea which will be under the brand name of Dabur Herbal tea

Real juice

Real Active

Coolers

Lemoneez

Taste(Soup)

Tea

• In Home Care we put down the Mosquito coil and mat from Odomos Brand and all other are same.

Sources of Data Collection

• www.dabur.com• www.chillibizz.com

• www.businessstandard.com

THANK YOU