Dabar Abid

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INFINITY MANAGEMENT & engineering COLLEGESAGAR, M.P.

SUMMER INTERNSHIP PROJECT REPORT

ON TITLE

MARKETING RESEARCH FOR ASSESSING

PERFORMANCE OF DABUR PRODUCTS

BY

ABID ALI

SUBMITTED TO:

SIR SANDEEP JAIN PROF.ASHFAQ SIDDIQUESr BDM Professor & head,DABUR INDIA LIMITED department of management

Studies

Dr. Hari Singh Gaur Vishwavidhalaya Sagar (M.P.)

Session 2009-11


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DABUR INDIA LIMITED

ONE OF INDIAS MOST ADMIRED

COMPANY
http://www.dabur.com/Default.aspx


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STUDENT DECLARATION

I hereby declare that this project report titled MARKETING RESEARCH FOR

ASSESSING PERFORMANCE OF DABUR PRODUCTS. is executed as per the course

requirement for the mba program in management. I have not been submitted by

me or any other person to any other university or institution for degree or

diploma. Its my own work.

Place:

Date:

ABID ALIMBA iii

rdsem

(2010-2012)


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ACKNOWLEDGEMENTI offer a great many thanks to a great many people who helped and supported

me during the project. My deepest thanks to (HOD) Prof ASHFAQ SIDDIQUE, The

Guide of the project for guiding and correcting various documents of mine with

attention and care. She has taken pain to go through the project and make

necessary correction as and when needed. I express my thanks to the Director

of, INFINITY MANAGEMENT AND ENGINEERING COLLAGE SAGAR, for extending his

support. My deep sense of gratitude to Mr. SANDEEP JAIN Sr.business

development officer, Dabur India ltd. support and guidance. Thanks and

appreciation to the helpful people at Dabur India ltd., for their support. I wouldalso thank my Institution and my faculty members without whom this project

would have been a distant reality. I also extend my heartfelt thanks to my family

and well wishers.

I am very thankful to everyone who all supported me, for I have completed my

project effectively and moreover on time.

I am equally grateful to my department he gave me moral support and guided

me in different matters regarding the topic. she had been very kind and patient

while suggesting me the outlines of this project and correcting my doubts. I thankher for her overall supports.

Last but not the least, I would like to thank my parents who helped me a lot in

gathering different information, collecting data and guiding me from time to

time in making this project .despite of their busy schedules ,they gave me

different ideas in making this project unique.

Thanking youABID ALIINFINITY MANAGEMENT AND ENGINEERING COLLAGE

SAGAR

MBA-2010-2012
http://www.blurtit.com/q6229703.htmlhttp://www.blurtit.com/Sports_Leisure/Hobbies/Collecting/http://www.blurtit.com/Sports_Leisure/Hobbies/Collecting/http://www.blurtit.com/q6229703.html


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PREFACEEducation becomes more meaningful when its theoretical aspects

are combined with the practical experiences .This provides an opportunity to

the student to improve there understanding of the studies.

Master of business administration of finance is course which combines

with theory and its application as its contents of study in the field of

management as a part of this course every aspirant has to go undergo AT LEAST

FIVE WEEKS Summer Training in organization of repute the purpose of this

training is to expose the student of management to real business situation and

to provide insight in to the various functions carried out with in the organization.

I am fortunate enough to gat the opportunity of my Summer Training in

the DABUR LTD..


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CONTENTSCERTIFICATE

DECLARATION

ACKNOWLEDMENT

PREFACE

INTRODUCTION

oBUSINESS PORTFOLIO

oVISION & MISSION

oMILESTONES

OBJECTIVES

MARKET RESEARCH

MARKETING ANALYSIS OF DABUR INDIA LIMITED

Concept of Marketing

Marketing Mix

4 Ps of Marketing

DATA ANALYSIS AND INTERPRETATION

FINDINGS AND RECOMMENDATIONS

CONCLUSION AND SUGGESTION


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BIBLIOGRAPHY

INTRODUCTION TO DABUR

FOUNDER AND LEADERS

Founding Thoughts:" What is that li fe worth which cannot bri ngcomfor t to others"

The story of Dabur began with a small, but visionary

endeavour by Dr. S. K. Burman, a physician tucked away inBengal. His mission was to provide effective and affordablecure for ordinary people in far-flung villages. Withmissionary zeal and fervour, Dr. Burman undertook the taskof preparing natural cures for the killer diseases of those days,like cholera, malaria and plague.

Soon the news of his medicines traveled, and came to be known. as the trusted

'Daktar' or Doctor who came up with effective cures. And that is how his ventureDabur got its name - derived from the Devanagri rendition of Daktar Burman.Dr.Burman set up Dabur in 1884 to produce and dispense Ayurvedic medicines.Reaching out to a wide mass of people who had no access to proper treatment. Dr.S. K. Burman's commitment and ceaseless efforts resulted in the company growingfrom a fledgling medicine manufacturer in a small Calcutta house, to a householdname that at once evokes trust and reliability.

Dabur india ltd. Is the fourth largest FMCG company in india with the revenuesof us$ 750 million (3390 crore) and market capitalization of us$ 3.5 billion (overRS 16000 crore)building on a legacy of quality and experience of over 125 years.dabur operates in key consumer products categories like hair care, oral care, healthcare, skin care, home care & foods.


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DABUR AT-A-GLANCE

Dabur India Limited has marked its presence with significant achievements and today

commands a market leadership status. Our story of success is based on dedication tonature, corporate and process hygiene, dynamic leadership and commitment to our

partners and stakeholders. The results of our policies and initiatives speak forthemselves.

Leading consumer goods company in India with a turnover of Rs. 2834.11Crore

3 major strategic business units (SBU) - Consumer Care Division (CCD),

Consumer Health Division (CHD) and International Business Division (IBD) 3 Subsidiary Group companies - Dabur International, Fem Care Pharma and

newu. 17 ultra-modern manufacturing units spread around the globe Products marketed in over 60 countries Wide and deep market penetration with 50 C&F agents, more than 5000

distributors and over 2.8 million retail outlets all over India

SHORT DESCRIPTION OF 3 MAJOR STRATEGIC BUSINESS UNITS (SBU)

Consumer Care Division (CCD):-

Adresses consumer needs across the entire FMCG spectrum through fourdistinct business portfolios of Personal Care, Health Care, Home Care & Foods.

Master Brands:

Dabur - Ayurvedic healthcare products

Vatika - Premium hair care Hajmola - Tasty digestives Ral - Fruit juices & beverages Fem - Fairness bleaches & skin care products

9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Ral, Dabur RedToothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey


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Strategic positioning of Honey as food product, leading to market leadership(over 75%) in branded honey market

Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65%market share.

Vatika Shampoo has been the fastest selling shampoo brand in India for three

years in a row Hajmola tablets in command with 60% market share of digestive tabletscategory. About 2.5 crore Hajmola tablets are consumed in India every day

Leader in herbal digestives with 90% market share

Consumer Health Division (CHD)

Offers a range of classical Ayurvedic medicines and Ayurvedic OTC products thatdeliver the age-old benefits of Ayurveda in modern ready-to-use formats

Has more than 300 products sold through prescriptions as well as over the counter Major categories in traditional formulations include:

- Asav Arishtas- Ras Rasayanas- Churnas- Medicated Oils

Proprietary Ayurvedic medicines developed by Dabur include:- Nature Care Isabgol

- Madhuvaani- Trifgol

Division also works for promotion of Ayurvedic through organized community of traditionalpractitioners and developing fresh batches of students

International Business Division (IBD)

Caters to the health and personal care needs of customers across different international markets,spanning the Middle East, North & West Africa, EU and the US with its brands Dabur & Vatika

Focus markets:- Nigeria- Bangladesh- Nepal and US
http://www.dabur.com/Products-Health%20Care-Chyawanprashhttp://www.dabur.com/Products-Ayurvedic%20Specialitieshttp://www.dabur.com/Products-Ayurvedic%20Specialitieshttp://www.dabur.com/Products-Health%20Care-Chyawanprash


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Business portfolio of Dabur

PERSONAL CARE:-Dabur has a widerange of personal care products and someproducts as Dabur amla hair oil, vatica

sampoo, dabur gulabari, u veda etc.

HEALTH CARE :-Dabur chyawanpraDabur Shwaasamrit, Dabur Pilochek, Daheal-ek, Hajmola Candy, PudinH Dabur Blood Purifier etc.

Home care &Food products:-

Tomato ketchupLemoneezeCapsico

CornflourPineapple sliceFruit cocktailTomato puree

Real juice segment

RealActive

burrst


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VISION AND PRINCIPLES

"Dedicated to the halth and well being of every household"

This is our company. We accept personal responsibility, and accountability to meet business

needs.

We all are leaders in our area of responsibility, with a deep commitment to deliver results. We

are determined to be the best at doing what matters most.

People are our most important asset. We add value through result driven training, and we

encourage & reward excellence.

We have superior understanding of consumer needs and develop products to fulfill them

better.

We work together on the principle of mutual trust & transparency in a boundary-less

organization. We are intellectually honest in advocating proposals, including recognizing

risks.

Continuous innovation in products & processes is the basis of our success.


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We are committed to the achievement of business success with integrity. We are honest with

consumers, with business partners and with each other.

STRATEGIC INTENTWe intend to significantly accelerate profitable growth. To do this, we will:

Focus on growing our core brands across categories, reaching out to new geographies,

within and outside India, and improve operational efficiencies by leveraging technology

Be the preferred company to meet the health and personal grooming needs of our target

consumers with safe, efficacious, natural solutions by synthesizing our deep knowledge o

ayurveda and herbs with modern science

Provide our consumers with innovative products within easy reach

Build a platform to enable Dabur to become a global ayurvedic leader

Be a professionally managed employer of choice, attracting, developing and retaining

quality personnel

Be responsible citizens with a commitment to environmental protection

Provide superior returns, relative to our peer group, to our shareholders

MILESTONES TO SUCCESS

1884 - Established by Dr. S K Burman at Kolkata 1896 - First production unit established at Garhia 1919 - First R&D unit established Early 1900s - Production of Ayurvedic medicines. 1930 - Automation and upgradation of Ayurvedic products manufacturing initiated 1936 - Dabur (Dr. S K Burman) Pvt. Ltd. Incorporate 1940 - Personal care through Ayurveda 1949 - Launched Dabur Chyawanprash in tin pack 1957 - Computerisation of operations initiated 1970 - Entered Oral Care & Digestives segment 1972 - Shifts base to Delhi from Calcutta 1978 - Launches Hajmola tablet 1979 - Dabur Research Foundation set up 1979 - Commercial production starts at Sahibabad, the most modern herbal medicines plant

that time 1984 - Dabur completes 100 years 1988 - Launches pharmaceutical medicines 1989 - Care with fun

The Ayurvedic digestive formulation is converted into a children's fun product with the launof Hajmola Candy. In an innovative move, a curative product is converted to a confectionaritem for wider usage.


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1994 - Comes out with first public issue 1994 - Enters oncology segment 1994 - Leadership in health care 1996 - Enters foods business with the launch of Real Fruit Juice 1998 - Burman family hands over management of the company to professionals

2000 - The 1,000 crore markDabur establishes its market leadership status by staging a turnover of Rs.1,000 2001 - Super specialty drugs 2002 - Dabur record sales of Rs 1163.19 crore on a net profit of Rs 64.4 crore 2003 - Dabur demerges Pharmaceuticals business 2007 - Celebrating 10 years of Real 2007 - Dabur Foods merged with Dabur India 2008 - Acquires Fem Care Pharma 2009 - Dabur Red Toothpaste joins 'Billion Rupee Brands' club

Dabur Red Toothpaste becomes the Dabur's ninth Billion Rupee brand. Dabur Red Toothpastecrosses the billion rupee turnover mark within five years of its launch.

SUSTAINABILITY REPORT

At Dabur, environment and nature is the lifeline of our business. With a portfolio of Ayurvedic and

nature-based products, conservation of nature & natural resources is deep rooted in our organizational

DNA, and in every aspect of our ever-growing business. We, at Dabur, have not merely incorporated

the concept of sustainability into the core of our business but have, in fact, expanded it to encompass

our aspirations and responsibilities to the society and to the environment. It is this concept that inspires

us to optimize our business performance to tackle the new and growing challenges of environment and

technology.

It is a concept on which we aspire to build an organization that will continue to increase value for all

our stakeholders for generations to come, through intensive focus on Conservation of Energy and

Technology Absorption, along with Health, Safety and Environment Protection.

CONSERVATION OF ENERGY

Dabur has been undertaking a host of energy conservation measures. Successful implementation of

various energy conservation projects have resulted in a 13.8% reduction in the Companys energy bill

in the 2008-09 fiscal alone. What was noteworthy was the fact that this reduction has come despite an8-9% volume increase in manufacturing, and an average 11.7% increase in cost of key input fuels.

The host of measures key among them being use of bio-fuels in boilers, generation of biogas and

installation of energy efficient equipment helped lower the cost of production, besides reduce

effluent and improve hygiene conditions & productivity.


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Technology Absorption

Dabur has also made continuous efforts towards technology absorption and innovation, which have

contributed towards preserving natural resources. These efforts include:

Minimum use of water in process by pre-concentration of herbal extract and reduction in

concentration time

Uniform heating in VTDs by hot water as against steam earlier, resulting in 30% reduction in

bulk wastage by using non-stick coating and formulation change

Improvement in water treatment plant through introduction of RO (Reverse Osmosis) system

for DM water, reutilization of waste water from pump seal cooling and RO reject waste-watermanagement

Introduction of water efficient CIP system with recycling of water in fruit juice manufacturing

Development of in-house technology to convert fruit waste into organic manure by using the

culture Lactobacilus burchi

The Company has achieved a host of significant benefits in terms of product improvement, cost

reduction, product development, import substitution, cleaner environment and waste disposal, amongst

others.

HEALTH SAFETY & ENVIRONMENTAL REVIEWRenewing the commitment to Health Safety and Environment, Dabur has formulated a policy focusing

on People, Technology and Facilities. A dedicated Safety Management Team has also been put in

place to work towards the prevention of untoward incidents at the corporate and unit level, besides

educate & motivate employees on various aspects of Health, Safety and Environment.


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The Company is also continuously monitoring its waste in adherence with the pollution control norms.

In pursuance of its commitment towards the society, efforts have also been initiated to conserve and

maintain the ground water level. The efforts include implementation of rainwater harvesting, which

has delivered encouraging results and has put the company on the path to becoming a Water-Positive

Corporation.

Dabur also initiated a Carbon Foot Print Study at the unit level with an aim to become a carbon

positive Company in years to come.

At Dabur, we are committed to sustainable development throughout our diverse operations. And, we

will strive to translate the good intentions into concrete and lasting results, contributing to the ultimate

good of the society.

IT INITIATIVES

At Dabur India Limited, knowledge and technology are key resources which have helped the Companyachieve higher levels of excellence and efficiency. Towards this overall goal of technology-drivenperformance, Dabur is utilizing Information Technology in a big way. This will help in integrating avast distribution system spread all over India and across the world. It will also cut down costs andincrease profitability.

Our major IT Initiatives

Migration from Baan and Mfg ERP Systems to centralized SAP ERP system from 1st April2006 for all business units.

Implementation of a country wide new WAN Infrastructure for running centralized ERPsystem.

Setting up of new Data Centre at KCO Head Office. Extension of Reach System to distributors for capturing Secondary Sales Data. Roll out of IT services to new plants and CFAs.

Future Challenges

Forward Integration of SAP with Distributors and Stockists. Backward Integration of SAP with Suppliers. Implementation of new POS system at Stockist point and integration with SAP-ERP. Implementation of SAP HR and payroll. SAP Roll-out to DNPL and other new businesses.


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OBJECTIVES

1. To know the scope for the market and market share.

2. To know the habit of the people of sagar City.

3. To know the purpose of fmcg sector in industry .

4. To know the influencing force behind the decision making while trading in market.

5. To find out the best pattern to Supply chain management.

6. To find out the medium which is the best suitable for trading on between retailers.


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MARKET RESEARCH

Market research is a process to find out the specific problem and opportunities. it mayalso use for a product-preference test, a sales forecast or an advertising evaluation. we

define market research as the systematic design, collection, analysis, and reporting ofdata and findings relevant to a specific marketing situation facing by a company .

In other words the activities undertaken by an organization to determine the nature ofits customers and competitors, as well as the demand for its products or services alongwith the features that customers prefer in similar products or services.

MARKET RESEARCH PROCESS(HOW DONE MARKET RESEARCH )

]

DEFINE THERESEARCH PROBLEM

DEVELOP THE

RESEARCH PLAN

COLLECT THEINFORMATION

ANALYZE THE

INFORMATION

PERCENT THE

FINDINGS


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STEP-1(DEFINE RESEARCH PROBLEM):-

Dabur India Ltd. has a big product line of home made (cooking pastes and purees)and other items which mostly uses in Indian kitchen. The research problem is tofind out the market share, competitors of Dabur in same product line and alsofind out market size for all the products to which they have lunched.

They are also planning to launch some products such as mango pulp, tomato paste,snack dressing etc so that also need to find out market size for these products andleading organizations in this product line.

STEP-2 (DEVELOP THE RESEARCH PLAN):-

DATA SOURCE: - data source is primary data and sample size was onehundred fifty. Primary data was collected through survey questionnaire becausesurvey are the best suited for the descriptive research. it is used to learn aboutpeoples knowledge, beliefs, preference and satisfaction.

RESEARCH INSTRUMENTS:-The instrument that I used in myresearch was questionnaire.

SAMPLING PLAN:-

SAMPLING UNIT:-I include to all those institutions (hotels andrestaurants) in my sampling unit who has its own store to cater the facilitiesto inside and outside visitors.

SAMPLE SIZE:-The sample size was one hundred fifty.

STEP-3(COLLECT THE INFORMATION)

I was collect the information through the questionnaire. And after collecting therelevant information store it in excel format.

STEP-4(DATA ANALYSIS):-Now i am going to have a inside of my research


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MARKETING ANALYSIS

OF

DABUR INDIA LIMITED


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MARKETING MIX

Marketing mix refers to the ingredients or the tools or the variables which

the marketeer mixes in order to interact with a market. It is a set of

marketing tools that the firm uses to pursue its marketing objectives in the

target market. Marketing mix includes the following activities -product

planning, pricing, branding, packaging, channels of distribution, displays,

physical handling, advertising etc.

All the activities listed above create what a marketeer offers to the market.

It is through these that market is created and managed. The above list of

marketing mix elements was reclassified by McCarthy into four categories

popularly known as four Ps of marketing -: product, price, place and

promotion.

PRODUCT

Product mix

Packaging

Labeling

Product quality

Branding

PLACE

Channel strategy

Intermediaries

Channel conflict

Channel selection

Physical distribution

PRICE

Price methodsPricing strategies

Price policy

Price changes

PROMOTION

Promotion mixAdvertising

Sales promotion

Personal selling

Publicity

Public relations


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4 PS

OF

DABUR INDIA LIMITED

PRODUCT

PRICE

PLACE

PROMOTION


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PRODUCT

The product is the physical good or service offered to the consumer. The

product is the most visible element of the marketing mix. When a firm

introduces a number of products over time gradually, its offerings become

many. That is, the firm becomes a multi product firm.

Similarly, Dr. S. K. Burman started a small pharmacy in Calcutta in 1884

where he launched his mission of providing health care products. Which was

later made a full fledged company Dabur (Dr. S. K. Burman) India Limited

started with only few ayurvedic medicines. But now it has a bigger portfolio

of products of variety of brands like hair care, health care, baby care & other

different types of Home & Personal care products along with food and

digestive products. Further the company can increase the depth of an item

in the line by adding new variants. For example Dabur has added different

flavours like orange and lime to its Glucon D.

Daburs diverse product range is today manufactured in 9 manufacturing

facilities within India and 5 other worldwide. Dabur's Ayurvedic Specialities

Division has over 260 medicines for treating a range of ailments and body

conditions-from common cold to chronic paralysis.

Over the past two years, Daburs product portfolio has been systematically

overhauled through re-launches and brand extensions, even as fresh forays

have been made into new categories such as hair, skin care and home care.

Recently two new products, disinfectant cleaner and kitchen cleaner under

Dazzl brand. All these launches of new kinds of products will help the

company to capture the potential market arising from the growing needs of


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the fast expanding market, especially the aspiring and affluent Indian

household categories.

Dabur brands are broadly divided in to six categories:-

1) Health Care

2) Personal Care

3) Home Care

4) Ayurvedic Specialities

5) Foods

6) Guar Gum


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MARKET SHARE OF DABUR

Dabur India Ltd. is Indias third largest fast moving consumer goods

company by sales.

Some of their achievements are

Strategic positioning of Honey as food product, leading to market

leadership (over 40%) in branded honey market

Dabur Chyawanprash the largest selling Ayurvedic medicine with over

65% market share.

Leader in herbal digestives with 90% market share

Hajmola tablets in command with 75% market share of digestive

tablets category

Dabur Lal Tail tops baby massage oil market with 35% of total share
http://www.dabur.com/en/products/Health_Care/Health_Supplements/Chyawanprash/http://www.dabur.com/en/products/Health_Care/Health_Supplements/Chyawanprash/


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PRICE

Price is normally expressed in monetary terms. It is worth of a product or

service in monetary terms. Price is the value which a buyer passes on to the

seller in lieu of the product or service provided. Price is a crucial determinant

of the fact whether the exchange between the buyer and seller should

materialize or not. While pricing the products three main factors should be

kept in mind -:

1.Cost

2.Competition

3.consumer demand

Pricing Strategies of Dabur

Dabur has stepped up the pace of new product launches and is investing ad

spend and marketing. The entire product portfolio is also tweaked to include

premium offerings such as more variants under almost every category, like

Dabur Vatika Hair Oil is available in 3 different versions .

Dabur is today seen as far more proactive in the market. Dabur is now an

external oriented company. Across the whole organization the company have

one definition of winning, and that means not just growing, but growing

completely. Over the last two years, Dabur has maintained its operating

margins through judicious price hikes across products and reduction in pack

sizes.


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The three main factors affecting the pricing strategies have been discussed

below -:

I. COST

One of the most important factor to take care while pricing is the cost costs

set the floor for pricing decisions. There are two types of cost variable cost

and fixed cost. It is important that the price should recover all costs

including a fair return for undertaking the marketing effort and risk.

II. COMPETITION

Competition is another important consideration while pricing. When a firm

does not face any competition it can enjoy complete freedom in fixing its

price. But when there are competitors selling the same or similar products,

the pricing freedom is considerably reduced. Its price must fall in line with

the competitors. Similarly Dabur India Limited also has many competitors.

But Daburs top selected competitors are:-

1. Hindustan Unilever Limited

2. Proctor and Gamble

3. Pepsi co.

4. Colgate Palmolive

5. Godrej Industries

6. Marico Ltd. etc.

III. CONSUMER DEMANDDabur learned that the majority of Indian population tends to go towards the

Indianised natural and herbal products thus they made it their USP. Dabur is

efficiently leading the market with this product range, providing the

customers with special products easily.


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PLACE

Place in the context of marketing mix refers to a set of decisions that need

to be taken in order to make the products available to the customers for

purchase and consumption. Making the products available to the customers

require development of channels of distribution and physical distribution of

products.

CHANNELS OF DISTRIBUTION

Channels of distribution refers to the path taken by the goods in their

movement to the customers. For instance, the toothpaste we use is

manufactured in the factory of a company Dabur. But before it reaches us it

passes through the hands of many middlemen who help it come to you in

right time, at right place and in right quantity.

Daburs distribution network is recognised as one of its key strengths. Its

focus is not only to enable easy access to our brands, but also to touch

consumers with a three-way convergence - of product availability, brand

communication, and higher levels of brand experience.

A Diagram explaining the channels of Distribution is given below

The above diagram it shows channel of distribution of dabur foods, here first

the products are manufactured and from Manufacturing plants the packed

goods are supplied to Clearing And Forwarding Agents(C&FA) and from here

the goods are then further supplied to number of Stockiest or Distributors,

from here goods reaches to large number of Retailers and it is the duty of

Stockiest to take orders from retailers and then supply the goods to them,

this work is generally done by stockiest salesman through ready stock or by


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taking orders first and then placing the order. From here the goods finally

reaches to Customers. Customer purchases the product from retailers.

Manufacturing Plant

Clearing and forwarding agent (different regions)

Stockist A Stockist B Stockist C

Retailers Retailers Retailers Retailers Retailers Retailers


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C O N S U M E R S

STOCKIEST OR DISTRIBUTORS

Stockiest store the products in their godowns, C&FA supplies the goods

to them as per their order.

Stockiest has some sales men working under him, they are known as

stockiest sales man. Their work is to place the products in the market

and take order from retailers and then supply goods to them.

Sales man either take ready stock with them or they first take orders

and then supply goods later on.

There is a beat which is a schedule route of sales man, means sales

man has to daily cover the route as mention in the beat.

Merchandising, making products visible, pasting posters, putting

banners, and seeing that goods are properly placed in the retail outlets

is also the duty of stockiest sales man.

Companies sales officer keeps a check on the stockiest and monthly

report is also prepared which is further analyzed by ASM & ZSM.


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RETAILERS

Retailers are backbone of the company as they are the one who can

take the product on new heights or can bring it down to toes.

Stockiest supplies goods to retailers and tries Persuading retailers to

give the brand special displays (using merchandising tools) to get

affective brand presence, and arranging it in more noticeable manner.

Margin of retailers is always higher than stockiest.

Retailers are the ones who have direct contact with the customers.

Dabur Foods has a distribution network that covers 175 towns and 75

thousand retail outlets making its product available to the consumers

across the country at ease.


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PROMOTION

Once the product has been manufactured, priced rightly and is distributed,

the next task of the marketer is to inform potential customer about the

product and persuade them to buy the same. The promotion element of

marketing mix is concerned with activities that are undertaken to

communicate with both customers and participants in the channel of

distribution such that sales goals are realized. There are different

promotional activities like-: Advertising, Sales promotion, trade promotion,

personal selling etc. but one of the most convenient and effective one that

most of the industries uses is the Advertising and Sales Promotion.

Advertising

Advertising is a form of communication that typically attempts to persuade

potential customers to purchase or to consume more of a particular brand of

product or service. Many advertisements are designed to generate increased

consumption of those products and services through the creation and

reinforcement of "brand image" and "brand loyalty". For these purposes,

advertisements sometimes embed their persuasive message with factual

information. Every major medium is used to deliver these messages,

including television, radio, cinema, magazines, newspapers, video games,

the Internet and billboards. Advertising is often placed by an advertising

agency on behalf of a company or other organization.

Dabur has created the huge brand image and a vast product following by

associating mega-names like Amitabh Bachchan, Rani Mukhurjee, Vivek

Oberoi, Mandira Bedi etc. Dabur invested Rs. 150 crore just on the

advertising of Real Fruit Juice and Real Active. So far the company has
http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Customershttp://en.wikipedia.org/wiki/Purchasehttp://en.wikipedia.org/w/index.php?title=Consume&action=edit&redlink=1http://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Producthttp://en.wikipedia.org/wiki/Servicehttp://en.wikipedia.org/wiki/Advertisementshttp://en.wikipedia.org/wiki/Brand_imagehttp://en.wikipedia.org/wiki/Brand_loyaltyhttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Cinemahttp://en.wikipedia.org/wiki/Magazineshttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Video_gameshttp://en.wikipedia.org/wiki/Internet_advertisinghttp://en.wikipedia.org/wiki/Billboardshttp://en.wikipedia.org/wiki/Advertising_agencyhttp://en.wikipedia.org/wiki/Advertising_agencyhttp://en.wikipedia.org/wiki/Advertising_agencyhttp://en.wikipedia.org/wiki/Advertising_agencyhttp://en.wikipedia.org/wiki/Billboardshttp://en.wikipedia.org/wiki/Internet_advertisinghttp://en.wikipedia.org/wiki/Video_gameshttp://en.wikipedia.org/wiki/Newspapershttp://en.wikipedia.org/wiki/Magazineshttp://en.wikipedia.org/wiki/Cinemahttp://en.wikipedia.org/wiki/Radiohttp://en.wikipedia.org/wiki/Televisionhttp://en.wikipedia.org/wiki/Brand_loyaltyhttp://en.wikipedia.org/wiki/Brand_imagehttp://en.wikipedia.org/wiki/Advertisementshttp://en.wikipedia.org/wiki/Servicehttp://en.wikipedia.org/wiki/Producthttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/w/index.php?title=Consume&action=edit&redlink=1http://en.wikipedia.org/wiki/Purchasehttp://en.wikipedia.org/wiki/Customershttp://en.wikipedia.org/wiki/Communication


34/63


35/63

DATA ANALYSIS AND INTERPRETATION

PRODUCT CORN FLOUR

BRAND USING ANALYSIS OF CORNFLOUR

BRAND NAME NO. OF ACCOUNTS USE

WEEKFIELD 77

BEE GEE INDIA (THREE BIRDS) 43

SHREE FOODS 9

LEMELA 7

NEATURE 1

BROWN ANDPOLSION 1

DABUR 10NOT USING 2

TOTAL 150

WEEKFIELD

51%

BEE GEE INDIA

(THREE BIRDS)

29%

SHREE FOODS

6%

LEMELA5%

NEATURE

0%

BROWN AND

POLSION

1%

DABUR

7%

NOT USING

1%

EXISTING BRANDS AND MARKET SHARE

WEEKFIELD

BEE GEE INDIA (THREE BIRDS)

SHREE FOODS

LEMELA

NEATURE

BROWN ANDPOLSION

DABUR

NOT USING


36/63

FINDINGS AND RECOMMENDATIONS FOR CORNFLOUR

After analyze the data there are some findings in terms of different brandsavailable in market and their market share.

After analysis the data I found that there are seven (7) brands available in marketnamed as-

WEEK FIELD :week field is the market leader with share of fifty one

(51%) percent. more then 50 percent market is captured by week field.

BEE GEE INDIA (THREE BIRDS):-it is the second brand in the market

with twenty nine (29%) percent market share. it is the market challenger

with 29 percent market share. it is local brand of sagar .

SHREE FOODS:-it is catered by shree foods ltd. it is also local brand of

sagar. it has six (6%) percent market share.

DABUR (NATURES BEST):-it has seven (7%) percent market share.

LEMELA:-it has five (5%) percent market share.

BROWN & POLSON:-it has captured one (1%) percent market.

NEATURES:-it has one (1%) market share .

NOT USING: - there are two (2%) accounts who dont use corn flour.

RECOMMENDATIONS:-As far as I thing there is no problem in the quality of Dabur corn flour

because at the time of data collection I asked no. of questions to users interms of quality, rate and pack size. According to some users it is little bit

expensive.

Peoples are not aware about Dabur corn flour.

We require to do advertisement and marketing.


37/63

MARKET SIZE ANALYSIS

TYPES OF ACCOUNTS NO. OF ACCOUNTS

NO. OF ACCOUNTS USING 148

NO. OF ACCOUNTS NOT USING 2TOTAL SAMPLE SIZE 150

FINDINGS:-

According to market research findings there are ninety (99%) percent

institutions are using corn flour and there is only one (1%) percent

institutions are not using corn flour.

If we talk about the consumption, there is no more consumption. Two and

three big institutions are using more than 100kg corn flour ,remaining all

institutions are using 20-30 kg corn flour.

NO. OF ACCOUNTS

USING

99%

NO. OF ACCOUNTS

NOT USING

1%


NO. OF ACCOUNTS USING

NO. OF ACCOUNTS NOT USING

PRODUCT: C0RNFLOUR


38/63

BRAND USING ANALYSIS OF LEMONEEZE


LEMONEEZE(DABUR) 3

ROYAL BURTON 1

LIMECARDILE 2

USING FRESH LEMONS 146

TOTAL 152

FINDINGS:-

After analyze the data there are some findings in terms of different brandsavailable in market and their market share.After analysis the data I found that there are three (3) brands available in marketnamed as-LEMONEEZE (DABUR):-it has two (2%) market share.

ROYAL BURTON:-it has one (1%) market share.

LIMECARDILE:-it also has one (1%) market share, people are awareabout this product. it uses as complimentary.

USING FRESH LEMONS:-approximately ninety six (96%) percent

institutions are using fresh lemons.

It is mostly used in summers (April to June )

LEMONEEZE(DABUR)

2%

ROYAL BURTON

1%

LIMECARDILE

1%

USING FRESH LEMONS

96%


LEMONEEZE(DABUR)

ROYAL BURTON

LIMECARDILE

USING FRESH LEMONS


39/63

MARKET SIZE ANALYSIS OF LEMONEEZE


NO. OF ACCOUNTS USING 6NO. OF ACCOUNTS NOT USING 144

TOTAL SAMPLE SIZE 150

FINDINGS:

According to research finding there are only four (4%) percent

institutions are using lemoneeze and ninety six (96%) percent

institution are using fresh lemons.

The market is not potential for this type of product because it ismostly used by big institutions. it can be introduce in only big

institutions.

People are more habitual to use fresh lemons.

People are not aware about this product thats why we required to

do advertisement and approaching to big institution.

NO. OF ACCOUNTS

USING

4%

NO. OF ACCOUNTS

NOT USING

96%





40/63

BRAND USING ANALYSIS OF CAPSICO

BRAND NAME NO. OF ACCOUNTS USECAPSICO 28

TABASCO 32

NOT USING 90

TOTAL 150

FINDINGS:-

After analyze the data there are some findings in terms of different brandsavailable in market and their market share. After analysis the data I found thatthere are two (2) brands available in market named as-CAPSICO:-ithas nineteen (19%) percent market share and there is no

problem in terms of quality and rate.

TABASCO:-it has twenty one (21%) percent market, it is the competitor of

capsico (Dabur).

It is mostly used by star category institution thats why we need it approach

in big institution.

There are two brands available in market and having same pack size(60ml)

CAPSICO

19%

TABASCO

21%NOT USING

60%


CAPSICO

TABASCO

NOT USING


41/63

BRAND USING ANALYSIS OF COCONUT MILK


THAILAND(king thai) 4

DABUR 9CHOCO 1

CHAOCOH(IMPORTED) 10

CANZ 4

NESTLE 2

NOT USING 120

TOTAL 150

FINDINGS:-After analyze the data there are some findings in terms of different brands available in marketand their market share. After analysis the data I found that there are six (6) brands available inmarket named as-

THAILAND (KING THAI):-it is the imported brand from Thailand. it has one (1%)

percent market share.

DABUR:-it is the second popular brand in market with the six (6%) percent market

share.

CHOCO:-it has one (1%) market share.

CHAOCOH (IMPORTED):-it is also imported brand and it is the first popular brand

with seven (7%) market share.

CANZ:-it is the third popular brand with three (3%) market share.

NESTLE:-it has one (1%) percent market share.

THAILAND(king

thai)

2%DABUR

6% CHOCO1%

CHAOCOH(IMPORTED

)

7%CANZ

3%NESTLE

1%

NOT USING

80%


THAILAND(king thai)

DABUR

CHOCO

CHAOCOH(IMPORTED)

CANZ

NESTLE

NOT USING


42/63

MARKET SIZE ANALYSIS OF COCONUT MILK




FINDINGS :-

If we talk about the market size of coconut milk than there are only twenty

(20%) percent institution which is using coconut milk and eighty (80%)

institutions are not using coconut milk, most of institutions are using coconut

cream and coconut powder.

According to feedback it is used in preparing sea food.

NO. OF ACCOUNTS

USING

20%

NO. OF ACCOUNTSNOT USING

80%




PRODUCT: COCONUT MILK


43/63

BRAND USING ANALYSIS OF HONEY


DABUR 134MARRY FOODS 2

NOT USINS 13

TOTAL 149

FINDINGS:-

After analyze the data there are some findings in terms of different brands available in marketand their market share. After analysis the data I found that there are two (2) brands available inmarket named as- REAL HONEY (DABUR):-Real honey (Dabur) is the market leader with the ninety (90%)

percent market share. Most of the market is captured by Dabur honey. There is no

complained in terms of quality and rate. but now the share of Dabur honey is decreasing day

by day, due to some reason-

There is no pack size less than 500 Grm (institutional).

Now days institutions has started using small pack size(15 grm) it is known as

Honey on the table.

HONEY(MARRY FOODS-MUMBAI):-It is the new emerging company and catering

small honey pouch packing known as HONEY ON THE TABLE .it has captured one

(1%)percent market share.

DABUR

90%

MARRY FOODS

1%

NOT USINS

9%


DABUR

MARRY FOODS

NOT USINS


44/63

MARKET SIZE ANALYSIS OF HONEY




FINDINGS:-

According to research findings ninety one (91%) percent institutions

are using honey. There are only nine (9%) percent institution are

not using honey. Thats why the ninety percent market is potential.

NO. OF ACCOUNTS

USING

91%

NO. OF ACCOUNTS

NOT USING

9%




PRODUCT: HONEY


45/63

BRAND USING ANALYSIS OF TOMATO PUREE


KAYTIS 39

GOLDEN CROWN 26DABUR(NATURES BEST ) 2

NOGA 8

FRUTINS 19

TOPS 8

KISSAN 2

MORTAN 7

MID LAND 3

GURUJI 2

NOT USING 34

TOTAL 150

KAYTIS

26%

GOLDEN CROWN

17%

DABUR(NATURE,SBEST )

2%

NOGA

5%

FRUTINS

13%

TOPS

5%

KISSAN

1%

MORTAN

5%

MID LAND

2%

GURUJI

1%

NOT USING

23%


KAYTIS

GOLDEN CROWN

DABUR(NEATURS BEST )

NOGA

FRUTINS

TOPS

KISSAN

MORTAN

MID LAND

GURUJI

NOT USING


46/63

FINDINGS AND RECOMMENDATIONAfter analyze the data there are some findings in terms of different brandsavailable in market and their market share. After analysis the data I found thatthere are six (6) brands available in market named as-

KAYTIS:-It is the market leader with twenty three (23%) percent marketshare. It is the most popular brand in the market.

GOLDEN CROWN:-It is the market challenger with seventeen (17%) percent

market share. It is the second most preferred brand in the market.

NEATURS BEST (DABUR):-It has two (2%) percent market share

NOGA:-It has five (5%) percent market share.

FRUTINS:-It has thirteen (13%) percent market share.

TOPS:-It has five (5%) percent market share.

KISSAN:-it has one (1%) percent market share.

MORTAN: - it has five (5%) percent market share.

MID LAND: - it has two (2%) percent market share.

GURUJI: - it has one (1%) percent market share.

NOT USING:-There are approximately twenty three (23%) percent

institutions are not using tomato puree. They prefer to use fresh tomatoes.

RECOMMENDATION:-During the data collection I found that our tomato puree (Dabur) is little bitexpensive and others brands are available between 35-40 rupees. Our competitorgolden crown is selling tomato puree at the rate of forth rupees(40).


47/63

MARKET SIZE ANALYSIS OF TOMATO PUREE




FINDINGS:-

According to research findings the seventy seven (77%) percent institutions areusing tomato puree and there is twenty three (23%) percent institutions are notusing tomato puree because they prefer to use fresh tomatoes.

NO. OF ACCOUNTS

USING

77%

NO. OF ACCOUNTS

NOT USING

23%




PRODUCT: TOMATO PUREE


48/63

BRAND USING ANALYSIS OF TOMATO PASTE


P&R 10

NOT USING 140TOTAL 150

FINDINGS:-

After analyze the data there are some findings in terms of different brandsavailable in market and their market share. After analysis the data I found thatthere is only (1) brands available in market named as-

P&R:-There is only one brand available in the market and there is only seven

(7%) percent institutions are using tomato paste. the most of institutions are notusing tomato paste because there is no requirement of tomato paste and ifrequired than they prepare by using fresh tomatoes.

P&R

7%

NOT USING

93%


P&R

NOT USING


49/63

BRAND USING ANALYSIS OF SNACK DRESSING


NESTLE 10

KISSAN 2HEINZ 4

CROSS&BLACKWELL 5

BLACK & BARRIES 1

NOT USING 128

TOTAL 150

FINDINGS:-

After analyze the data there are some findings in terms of different brandsavailable in market and their market share. After analysis the data I found thatthere are six (6) brands available in market named as-NESTLE: - it has seven (7%) percent market share.

KISSAN: - it has one (1%) percent market share.

HEINZ: - it has three (3%) percent market share.

CROSS & BLACKWELL: - it has three (3%) percent market share.

BLACK & BARRIES: - it has one (1%) percent market share.

NOT USING: - it has eighty five (85%) percent market share.

NESTLE

7%

KISSAN

1%

HEINZ

3%

CROSS&BLACKWELL

3%

BLACK & BARRIES

1%

NOT USING

85%


NESTLE

KISSAN

HEINZ

CROSS&BLACKWELL

BLACK & BARRIES

NOT USING


50/63

PACK SIZE (USED)ANALYSIS OF SNACK DRESSING

AVAILABLE PACK SIZE NO. OF ACCOUNTS USING

200 ML 4

1 KG 61.2 KG 12

NOT USING 128

TOTAL 150

FINDINGS:-

After analyzing the data there are different pack size (200ml, 1&1.2kg)available in the market. Most of companies prefer 1.2kg (bottle) packsize.

200 ML

3%

1 KG

4%

1.2 KG

8%

NOT USING

85%

PACK SIZE (USED) ANALYSIS

200 ML

1 KG

1.2 KG

NOT USING


51/63

MARKET SIZE ANALYSIS OF SNACK DRESSING




FINDINGS:-

According to research findings only fifteen (15%) percent

institutions are using snack dressing and eighty five (85%) percent

institutions are not using snack dressing.

But according to data findings I cant say that market is not

potential but most of institutions use tomato ketchup and other

alternatives at the requirement of snack dressing.

NO. OF ACCOUNTS

USING

15%

NO. OF ACCOUNTS

NOT USING

85%




PRODUCT: SNACK DRESSING


52/63

BRAND USING ANALYSIS OF TOMATO KETCHUP


NESTLE 16

KISSAN 30PINKS 21

MAGGI 33

TOPS 10

HALLS 3

HEINZE 4

RACY 15

GOLDEN CROWN 8

CROSS WELL 7

KAYTIS 3

TOTAL 150

NESTLE

10%

KISSAN

20%

PINKS

14%MAGGI

22%

TOPS

7%

HALLS

2%

HEINZE

3%RACY

10%

GOLDEN CROWN

5%

CROSS WELL

5%KAYTIS

2%


NESTLE

KISSAN

PINKS

MAGGI

TOPS

HALLS

HEINZE

RACY

GOLDEN CROWN

CROSS WELL

KAYTIS


53/63

FINDINGS:-

After analyze the data there are some findings in terms of different brands

available in market and their market share. After analysis the data I found thatthere are six (6) brands available in market named as-

NESTLE: - It has ten (10%) percent market share.

KISSAN: - It has twenty (20%) percent market share.

PINKS: - It has fourteen (14%) percent market share.

MAGGI: - It is the market leader with twenty two (22%) percent market

share.

TOPS:- It has seven (7%) percent market share.

HALLS: - It has two (2%) percent market share.

HEINZE: - It has three (3%) percent market share.

RACY: - It has ten (10%) percent market share.

GOLDEN CROWN: - It has five (5%) percent market share.

CROSS WELL: - It has five (5%) percent market share.

KAYTIS: - It has two (2%) percent market share.


54/63

MARKET SIZE ANALYSIS OF TOMATO KETCHUP




FINDINGS:-

After analysis the data I found that there is not a single institution which is not

using tomato ketchup. The market is (100%) potential.

NO. OF ACCOUNTS

USING

100%

NO. OF ACCOUNTS

NOT USING

0%




PRODUCT : TOMATO KETCHUP


55/63

BRAND USING ANALYSIS OF PINEAPPLE SLICES


KAYTIS 52GOLDEN CROWN 25

FRUTINS 27

NOGA 7

MIDLAND 3

NATURAL 1

MORTAN 6

TOP'S 11

DABUR 1

KISSAN 1

NOT USING 16TOTAL 150

KAYTIS

34%

GOLDEN CROWN

17%

FRUTINS18%

NOGA

5%

MIDLAND

2%

NATURAL

1%

MORTAN

4%TOP'S

7%

DABUR

1%

KISSAN

1%

NOT USING

10%


KAYTIS

GOLDEN CROWN

FRUTINS

NOGA

MIDLAND

NATURAL

MORTAN

TOP'S

DABUR

KISSAN

NOT USING


56/63

FINDINGS:-

After analyze the data there are some findings in terms of different brandsavailable in market and their market share. After analysis the data I found thatthere are six (6) brands available in market named as-

KAYTIS: - It has thirty four (34%) percent market share.

GOLDEN CROWN: - It has seventeen (17%) percent market share.

FRUTINS: - It has eighteen (18%) percent market share.

NOGA: - It has five (5%) percent market share.

MID LAND: - It has two (2%) percent market share.

NATURAL: - It has one (1%) percent market share.

MORTAN: - It has four (4%) percent market share.


DABUR: - It has one (1%) percent market share.

KISSAN: - It has one (1%) percent market share.

NOT USING: - It has ten (10%) percent market share.

NOTE:-Most of institutions are prefer to use pineapple slice (tin pack).Theydont prefer to use fresh pineapple.


57/63

MARKET SIZE ANALYSIS OF PINEAPPLE SLICES




FINDINGS:-

According to market size analysis there are eighty nine (89%) institutions

are using pineapple slice and only eleven (11%) institutions are not using

pineapple slice. Thats why I can say that the market is potential for

`pineapple slice.

Most of institutions are prefer to use pineapple slice (tin pack).

NO. OF ACCOUNTS

USING

89%

NO. OF ACCOUNTS

NOT USING

11%




PRODUCT : PINEAPPLE SLICE


58/63

BRAND USING ANALYSIS OF FRUIT COCKTAIL


KAYTIS 46

GOLDEN CROWN 25NOGA 4

FRUTINS 28

TOP'S 10

MIDLAND 4

MORTAN 6

DABUR 1

NATURAL 1

NOT USING 25

TOTAL 150

KAYTIS

31%

GOLDEN CROWN

17%

NOGA

2%

FRUTINS

19%

TOP'S

7%

MIDLAND

2%

MORTAN

4%

DABUR

1%

NATURAL

1%NOT USING

17%

EXISTING BRANDS AND MARKET SIZE

KAYTIS

GOLDEN CROWN

NOGA

FRUTINS

TOP'S

MIDLAND

MORTAN

DABUR

NATURAL

NOT USING


59/63

FINDINGS:-

After analyze the data there are some findings in terms of different brandsavailable in market and their market share. After analysis the data I found that

there are six (6) brands available in market named as-KAYTIS: - It has thirty one (31%) percent market share.

GOLDEN CROWN: - It has seventeen (17%) percent market share.

NOGA: - It has two (2%) percent market share.

FRUTINS: - It has ninteen (19%) percent market share.


MIDLAND: - It has two (2%) percent market share.

MORTAN: - It has four (4%) percent market share.

NATURES BEST (DABUR):- It has one (1%) percent market share.

NATURAL: - It has one (1%) percent market share.

NOT USING: - It has seventeen (17%) percent market share.


60/63

MARKET SIZE ANALYSIS OF FRUIT COCKTAIL




FINDINGS:-

At the behalf of findings I can say that the eighty three (83%) percent institutionsare potential to buy fruit cocktail and only seventeen (17%) percent institutions arenot potential to buy fruit cocktail, thats why the market is potential for buying

fruit cocktail.

NO. OF ACCOUNTS

USING

83%

NO. OF

ACCOUNTS

NOT USING

17%




PRODUCT: FRUIT COCKTAIL


61/63

BRAND USING ANALYSIS OF MANGO PULP


KAYTIS 28

NOT USING (USING FRESH MANGOES OR NOT) 122TOTAL 150

FINDINGS:-

According to research findings there is only one brand catered by kaytis

foods Ltd. Nineteen (19%) percent institutions are there which is using

mango pulp and other remaining eighty one (81%) percent institutions are

not using mango pulp.

Most of institutions prefer to use fresh mangoes and there is no more

requirement of mango pulp.

KAYTIS

19%

NOT USING (USING

FRESH MANGOES OR

NOT)

81%


KAYTIS

NOT USING (USING FRESH

MANGOES OR NOT)


62/63

CONCLUSION AND RECOMMENDATIONS

There is no complained in terms of quality, pack type and pack size.People/institutions are not aware about Dabur (homemade) products.

According to my opinion our products is little bit expensive rather than our

competitor.

If we want to go further and want to increase our market share, we have to

do marketing and advertisement also.

According to my opinion we should recruit individual DISTRIBUTERS.

Question rise-but why because our distributer is also having

distributer ship of golden crown, nestle, amul, red bull etc. There is

no problem from them which is catering to different segment AND

different product line but if we talk about the golden crown, it is

catering same product line and same segment.

When our distributer gives price list in any institution then he gives

both- (Dabur & golden crown) and final call converts for golden crown

in maximum cases because the products of golden crown is little bit

chipper rather than Dabur products. And there is no problem in terms

of quality, pack type and pack size etc.

If it is not possible than marketing for Dabur product should be

separately.


63/63

BIBLIOGRAPHY

Websites

WEBSITES

www.dabur.com

www.google.com

www.wikipedia.org

www.fmcginfo.com

BOOKS

Philip kotler 13 th edition
http://www.dabur.com/http://www.google.com/http://www.wikipedia.org/http://www.wikipedia.org/http://www.google.com/http://www.dabur.com/

Documents

Dabar Abid