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Number of business units or groups that require analytics support

5 (different product divisions and regions)

1 (single ecommerce site)

Number of internal customers per business unit

20 active users per group (100 total)

5-10 active users

Relative data-neediness of customers

High (data-driven culture, multiple web properties & campaigns)

Low (design-focused culture, physical stores more important than website)

Number of analytics tools used

4 (digital analytics, online surveys, data visualization, statistical package)

2 (digital analytics, testing/optimization)

STAFFING ASSESSMENT

Minimum: 1 program owner + 5 analysts

Minimum: 1 program owner/analyst + 1 testing expert