MIULESCU RUXANDRA- Curriculum VitaeContact infoEmail address:
[email protected] number:0726.215.527SummaryLarge
experience in marketing and advertising mainly in BTL
activitiesSpecialties: - BTL activities: in-store promotion,
merchandising activities, door-to-door promotionsEXPERIENCE
Project Manager at Instore Power ProviderAugust 2014 - Present
(4 months)merchandising (Heineken, Univer, Agroalim, Deroni,
Romega, Ana Pan, Tchibo, Tusnad )
New Business Development Manager at Yes communicationJuly 2014 -
August 2014 (2 months)Develop, review, and implement new business
strategies. Create new business relationships with potential
clients. Prepare financial reports, and forecasts. Work with sales
and/or marketing departments. Acquire more business acumen through
research, and analysis of industry trends and developments
Project Manager at ARENA EVENTSSeptember 2013 - February 2014 (6
months)Effective coordination of all project activities in order to
achieve the objectives set at the highest quality standards.
Preparation and organization of the project activity plans and
providing the necessary resources to achieve project objectives.
Managing the project budget in accordance with internal procedures.
Develop opportunities during project implementation.
Account Manager at Active Power SolutionsJune 2013 - September
2013 (4 months)Presentation, selling, promoting Vodafone products
portfolio by business segment. Resolving any problems arising from
the client in collaboration with other departments. The development
of customer relationship (loyalty, maintenance, upselling);
Participation in achieving sales objectives.
Key account assistant at MacromexDecember 2012 - June 2013 (7
months)Taking orders for allocated clients and placing them in the
system. Record information about clients responding and recording
changes in the system. Liaising with clients on issues relating to
invoices and orders. Preparing forms for accounts assigned (listed
products, logistic files, promotions, magazines). Clients: Profi,
Rewe Romania, Lidl.Project Manager at GRUP SAPTEJune 2007 -
December 2012 (5 years 7 months)-conceiving and planning BTL
solutions according to clients marketing and communication
objectives -offer BTL solution based on clients briefs- making
budgets & presentations for BTL actions- maintaining the
relationship with the client representativesType of projects:
sampling & push campaigns (Heineken, Milli Mia, ) promotions
for con Type of projects: sampling & push campaigns (Heineken,
Milli Mia, ) promotions for consumers & trade (Heineken),
merchandising (Unilever, Agrana, Prodvinalco, Heineken, Beiersdorf,
Muller )Skills &
ExpertiseMerchandisingMarketingNegotiationMarketing
ManagementProject Planning/ Customer InsightAccount
ManagementBudgetsFMCGForecastingKey Account ManagementMarket
ResearchMarketing StrategyAdvertisingEducationAcademia de Studii
Economice din BucurestiBachelor's degree, economics and public
relations, 2005 - 2008
Liceul Teoretic Nicolae Iorga
