Content that Highlights Your Thought Leadership and Solutions

CUSTOM MEDIA

2 marketing@erepublic.com / 800.940.6039

Instead of developing content yourself, take advantage of our knowledge, award-winning editorial and market expertise.

Build your content library with a compelling piece written and produced by our expert researchers, market analysts, editors and designers.

Our custom media solutions give you:

� End-to-end project management, writing and design services

� Distribution and lead-generation programs to get in front of key decision makers

� Thought leadership with third-party credibility

Content attracts attention for your solutions and generates leads

Let us help you tell your story, then share it with the state and local government and education leaders you want to reach.

“We were all very impressed with your ability to capture our input and effectively and concisely translate it into these two pieces. This is one of the easiest projects I have done and given the quick turnaround we had to work with makes me even more impressed! Kudos to you and your team.”Senior Field Marketing Manager, NetApp

2 marketing@erepublic.com / 800.940.6039 erepublic.com/mediakit 3

Engage more government and education decision makers with your content

You drive the content: � Thought Leadership Case Studies

Demonstrate how your company’s solutions or technologies perform a task or solve a problem, supported by customer testimonials.

� Custom Q&A Share your subject-matter expert’s knowledge on a topic of your choice.

� Handbooks Give government and education leaders a best practices roadmap for effectively managing or implementing a solution or strategy.

We create the content for you: � White Papers and Issue Briefs

Clarify complex topics from an independent perspective to help government and education decision makers overcome challenges.

� Annual Thought Leadership Paper The paper for 2016 is Everything-as-a-Service: How the unbundling of technology will impact the future of state and local government. Participate in a unique leadership opportunity by underwriting this high profile exploration of one of the year’s top technology trends. Ask your sales representative about the success of this yearlong program.

Custom InfographicsExplain complex information or highlight data in an easily consumable graphic visual we develop for you to use in any custom materials or online.

Custom Lead Gen PollsGenerate guaranteed leads with an online survey targeted to government or education executives.

More details to follow.

Another way to share the content you produce with us is online — and you can generate leads! Our online offerings include web display advertising, email newsletters, asset hosting, Channel Sponsorships, Social Hubs and social media services.

Please see our Online brochure: www.erepublic.com/mediakit/online

We provide custom media services across print and web media platforms, managing projects from content development to design, production and distribution.

HOT!

Increasingly, the global community looks to higher education to facilitate and perform leading-edge scientific research. Universities investing in advanced research

infrastructures receive more funding, are more competitive at recruiting top talent and are often at the forefront of some of the most impactful scientific breakthroughs.

IS YOUR INSTITUTION’S I.T. INFRASTRUCTURE PREPARED? Read on to discover how to overcome obstacles to research collaboration, today and beyond.

CAN YOUR I.T. INFRASTRUCTURE SUPPORT

21ST-CENTURY RESEARCH COLLABORATION?

P O W E R T H R O U G H R O A D B L O C K S T O

RESEARCH COLLABORATION

1/4OF ALL SCIENTIFIC PAPERS NOW HAVE CO-AUTHORS

FROM TWO OR MORE COUNTRIES.

1

COUNTRIES ARE USING DATA GENERATED BY THE LARGE HADRON COLLIDER TO STUDY THE SMALLEST KNOWN PARTICLES.

34 SCIENTISTS FROM

CREATES MORE THAN 16,000 JOBS.6

THE UNIVERSITY OF TEXAS AT AUSTIN’S RESEARCH FUNDING HELPS

EXPAND THE TEXAS ECONOMY BY $2.8 BILLION ANNUALLY AND

FOR ITS 5-YEAR PROJECT TO STUDY COMPRESSIBLE MULTIPHASE TURBULENT FLOW.5

AFTER INVESTING IN RESEARCH INFRASTRUCTURE, THE UNIVERSITY OF FLORIDA RECEIVED AN

$8.5 MILLION GRANT

THE U.S. AND CANADA INVEST

$453 BILLION

IN RESEARCH AND DEVELOPMENT.3ANNUALLY

WHEN THE STATE OF OHIO INVESTED $1.5 BILLION IN RESEARCH, IT REALIZED $6.6 BILLION IN LEVERAGED FUNDING, AND

ADDED 80,000 JOBS AND 701 COMPANIES.7

UNIVERSITY RESEARCHERS INCREASINGLY NEED TO COLLABORATE AND SHARE DATA AROUND THE WORLD.

RESEARCH IS GOING GLOBAL.

INSTITUTIONS INVESTING IN I.T. INFRASTRUCTURE OFTEN RECEIVE MORE FUNDING AND CREATE A POSITIVE ECONOMIC IMPACT.

DATA IS EXPLODING AND I.T. INFRASTRUCTURE CAN BECOME A BOTTLENECK TO COLLABORATION AND INNOVATION.

TO COLLEGES, UNIVERSITIES AND ACADEMIC CONSORTIA.4

IN 2013, THE NATIONAL SCIENCE FOUNDATION

PROVIDED MORE THAN $5.3 BILLION

IN FUNDING

OR ENOUGH TO FILL MORE THAN 1.7 MILLION DUAL-LAYERED DVDs.

THE LARGE HADRON

COLLIDER PRODUCES

APPROXIMATELY15 OF DATA ANNUALLYPETABYTES

GLOBAL RESEARCH AND DEVELOPMENT BUDGETS HAVE

MORE THAN DOUBLED IN THE PAST 15 YEARS.2

THE UNIVERSITY OF MARYLAND

INSTITUTE FOR GENOME SCIENCE’S

GENOMIC FILE SIZES ARE INCREASING

FROM AN AVERAGE OF 20 GIGABYTES.8

TO5 GIGABYTES

C A N Y O U R

I.T. INFRASTRUCTURE KEEP UP?

BACK IN 2004, WHEN THE UNIVERSITY OF FLORIDA BUILT ITS RESEARCH NETWORK USING 10 GBE TECHNOLOGY (FAST FOR ITS TIME), THE NETWORK WOULD STILL BE

OVERWHELMED AT LEAST ONCE A WEEK.9

STRUGGLED TO ACCESS AND SHARE ITS REPOSITORY OF NEUROLOGICAL IMAGES

BEFORE UPGRADING ITS NETWORK AND STORAGE, UCLA’S LABORATORY OF NEURO IMAGING (LONI)

200FOR MORE THAN 16,000 SUBJECTS – SOME IMAGES WERE AS LARGE AS GIGABYTES.10

INTERNET2 NETWORKBY USING THE

24 GIGABYTES OF GENOMIC DATA WAS TRANSFERRED FROM BEIJING TO UC DAVIS

30SECONDS

INTERNET2 CAN HELP

THE 6,000-MEMBER NATIONAL NETWORK OF LIBRARIES OF MEDICINE DELIVERS TRILLIONS OF BYTES OF

DATA TO MILLIONS OF USERS EVERY DAY.

THE EXTREME SCIENCE AND ENGINEERING DISCOVERY ENVIRONMENT (XSEDE) NETWORK SUPPORTS

MORE THAN 8,000 GLOBAL RESEARCHERSAND 17 SUPERCOMPUTERS.

12

8 MILLION INDIVIDUALS

IN RESEARCH AND EDUCATION ARE ABLE TO ACCESS CLOUD AND NETWORK APPLICATIONS VIA INCOMMON IDENTITY FEDERATION.

THE INTERNET2 NET+ INITIATIVE OFFERS

VALIDATED BY PEERS FOR SECURITY, PERFORMANCE, ACCESSIBILITY, OPTIMAL TERMS AND EASY DEPLOYMENT.

CLOUD SOLUTIONS

(AND GROWING DAILY)85

SPONSORED BY:

E N A B L I N G C O L L A B O R A T I V E D I S C O V E R Y

AT YOUR INSTITUTION

I N V E S T I N G N O W P O S I T I O N S

UNIVERSITIES FOR THE FUTURE

T H E E X P A N D I N G R E A C H O F

RESEARCH COLLABORATION

© 2015 e.Republic. All rights reserved.

JOIN THE INTERNET2 COMMUNITY TO ENABLE YOUR INSTITUTION’S 21ST-CENTURY RESEARCH INFRASTRUCTURE AND DELIVER SOLUTIONS THAT ARE SHAPING THE FUTURE.

L E A R N M O R E A T W W W . I N T E R N E T 2 . E D U

TIME TO TRANSFER A GENOMIC FILE ACROSS THE GLOBE:

30 SECONDS 100G INTERNET2 NETWORK=

PUBLIC INTERNET = 26 HOURS

AIRPLANE = 17 HOURS

CLEMSON UNIVERSITY GENOMIC RESEARCH

IS BEING TRANSFORMED — RECENTLY

TRANSFERRING A 16TIMES FASTER– IN 1/2 A DAYINSTEAD OF 8 DAYS – IN AN INITIAL OPTIMIZATION.

TB DNA SEQUENCE SET12

THE100G 50NEARLY

X-RAYS IN 1 MINUTE.11

THE OHIO ACADEMIC RESOURCES NETWORK (OARNET) CAN NOW TRANSMIT

300,000

THE 1,000 GENOMES PROJECT

COMPRISES OVER 2,500 WORLDWIDE

DNA SAMPLES WITH A TOTAL DATASET

SIZE OF TERABYTES.200

IN LESS THAN

– IT PREVIOUSLY TOOK MORE THAN 26 HOURS USING THE PUBLIC INTERNET.

CONNECTS NEARLY

INTERNET2 MEMBERS ACCESS THE ADVANCED NETWORK INFRASTRUCTURE

FOR LESS THAN OF ITS ASSET VALUE..25%

RESEARCH, EDUCATION AND COMMUNITY ANCHOR INSTITUTIONS NATIONWIDE, AS WELL AS 100 COUNTRIES. 100,000

INTERNET2 NETWORKUNIVERSITIES, LABORATORIES AND REGIONAL RESEARCH & EDUCATION NETWORKS ARE IMPLEMENTING A 100G RESEARCH INFRASTRUCTURE.

POWERED BY CIENA

4 marketing@erepublic.com / 800.940.6039

Thought Leadership Case Studies Typically produced in a 2- to 4-page format, Thought Leadership Case Studies illustrate the successful implementation of a product or service. These papers educate prospects on the value your company brings to the government or education market.

We can develop a Case Study for you written in one of two ways:

� Non-Promotional Content Tone: Written from a non-promotional angle to demonstrate how public agencies use a solution to per-form a task or solve a problem. Our custom content team will work with you to identify an appropriate issue or challenge and the cus-tomers you would like to interview.

� Strong Promotional Tone: Advertorial-driven case studies also show how public agencies use a solution to perform a task or solve a problem with an objective to “advertise” a company’s solution and expertise. This type of a case study is often supported by customer interviews and endorsement quotes.

Benefits:

� Showcase your expertise: With a Thought Leadership Case Study, you can invite your best customers to talk about how your solutions helped solve their problems.

� Turnkey project management: We’ll manage the entire process, including securing all consent and release forms from your public-sector customers.

� Content/design: You approve all content, design and branding.

� Visibility: Post your piece on one of our sites and get exposure with the audience you want to reach.

� Sales support: Distribute copies as an event leave-behind and business development tool.

� Third-party credibility: Co-branding with us will help build credibility for your products because of the trust we’ve developed with state and local government and education leaders since 1984.

Lead Generation Option We can host and gate your Case Study on one of our websites and drive engaged site visitors to register and download it.

Note: Lead generation support for Case Studies is subject to Publisher approval.

Show how your solutions solve problems

“Collaborating with Government Technology is not only a pleasure, but extremely effective. Their quality custom content development is hard to beat.”Marketing Programs Manager, State, Local & Education, Symantec

4 marketing@erepublic.com / 800.940.6039 erepublic.com/mediakit 5

Share your expertise & capture leads

Custom Q&A A Custom Q&A is a sponsor-driven content piece that shares your subject-matter expert’s knowledge on a topic of your choice.

One of the market experts on our Custom Publications team will interview your thought leader to create a piece that speaks to the interests of state and local government and/or education leaders in the market sector(s) you want to target. We will create questions and advise on content that best positions your company’s strengths and value for government or education leaders. Your Custom 1- or 2-page Q&A will get full-page placement in one of our publications or Special Reports.

Benefits:

� Showcase your knowledge: Highlight your subject-matter expertise on a particular topic.

� Third-party credibility: Co-branding with us will help build credibility for your position because of the trust we’ve developed with government and education leaders.

� Sales support: This Q&A — one-page or two-page format — works well as creative in publi-cations or stand-alone collateral for your own marketing and event campaigns.

� Content/Design: You approve all content, design and branding.

HandbooksSurveys show that public-sector executives are starved for training-driven information on key topic areas and how-to support is critically needed.

Our 24- to 36-page, 6x9-inch full-color Handbooks position your subject-matter expertise with a current trending topic or offer a “how-to roadmap” based on best practices in an area or for a specific issue. Each Handbook helps government or education leaders navigate key initiatives, implement best practices, develop a business case and measure success.

Outreach Campaign

Our customized outreach campaign is designed to generate hundreds of leads from public-sector downloads of your Handbook.

� Online registration page designed and hosted to capture leads.

� Publisher direct mail (up to 250 names) to select public-sector executives in our subscriber data-bases, accompanied by a personalized letter.

� Publisher email (7,500 outreach) to state and local government, government IT, public safety or education leaders in our databases.

� Custom-designed print ad promoted in one issue of one of our targeted publications, plus additional print ads as space allows.

� Shared custom online advertising unit linked to registration page for 3 months.

� Email newsletter sponsorships across multiple titles and topical focuses (6 total).

� Extra Handbook copies shipped directly to your office.

� Event distribution at up to 5 of the events your company sponsors per year.

“. . . The collaboration for our How-To Guide for IT Security in Government was excellent, from project management, writing, design, and response. We have decided to execute a follow-up program based upon its success.”Marketing Programs Manager; State, Local & Education; Symantec

6 marketing@erepublic.com / 800.940.6039

White Papers and Issue Briefs bring fresh perspective to a subject.

White PapersOur White Papers are written by experts from the government, technology and education fields. These 8-page papers introduce the specific value and benefits of a topic from a third-party perspective.

By providing unbiased information and analysis, White Papers make it easy for you to:

� Educate your potential customers before they talk to a salesperson.

� Reach a targeted audience through our print and online distribution channels.

� Generate new leads through online hosting for 12 full months.

� Establish your company as a thought leader in the government and education markets.

Issue BriefsIssue Briefs are 2- or 4-page concise papers on a current topic. Written by our market experts, they give the reader a simple explanation of trending issues from an independent perspective and answer a few key questions:

What is the issue?

Why now?

Who is currently exploring this?

Build your credibility with third-party publications

“It was a pleasure to work with the folks at the Center for Digital Education. The final product that was produced was professional and impressive to our end users. It helped that they brought their expertise in the education market to our project.” Director of Marketing & Communications, Verizon

Why is it important?

What are the benefits?

Where can I find out more?

6 marketing@erepublic.com / 800.940.6039 erepublic.com/mediakit 7

Annual Thought Leadership PaperDemonstrate your leadership in the government IT market with this unique opportunity.

The Annual Thought Leadership Paper for 2016 is Everything-as-a-Service: How the unbundling of technology will impact the future of state and local government. It will explore the unbundling of networks and servers as government-owned-and-operated infrastructure, present the opportunities that lie ahead, and analyze the potential roadblocks through interviews with public officials and subject-matter experts from around the country. Sponsors can underwrite this paper to help start this vital conversation.

Researched and produced by the Center for Digital Government, the Annual Thought Leadership Paper serves as the anchor of discussion at multiple events throughout the year. Companies have a strategic opportunity to demonstrate their expertise by underwriting this relevant and timely research report.

Download our 2015 Annual Thought Leadership Paper at govtech.com/library

eGOVERNMENT HAS EVOLVED from websites to delivering early “core” online services like driver’s license renewals to now breaking new ground in transactional services, social media, mobility and security. It has morphed into something broader, more pervasive and far more flexible than the original concept — and it continues to evolve based on rapidly changing citizen and business needs.

eGovernment today is fundamentally about delivering citizen and business services securely — to any mobile device — and making these services more accessible to the people who need them. There are many “behind the scenes” dimensions that make eGovernment operate efficiently and successfully — but it all starts with the three foundational elements of security, mobility and transactional services.

Understanding these three key tenets of eGovernment will form a powerful and robust framework to lead government agencies confidently into the future.

RETHINKING & REDEFINING eGOVERNMENT

TODAY: Innovative transactional services, mobile apps, social media, and interactive and responsive websites.

IT STARTED

HERE: Basic information online and some

core online services such as driver’s

license renewals.

CITIZENSUnanimous sentiment: Prefer to interact with state government online.

Online services are secure and safe

Comfortable using mobile devices for online transactions

91%

Online services are easy to use

88% 50%

GOVERNMENT EXECUTIVESUnanimous sentiment: eGovernment needs to be expanded.

Mission-critical components:

1. Mobile2. Security3. Multichannel

customer service

BUSINESSESUnanimous sentiment: Prefer online as the primary communications channel.

96% 92% 87%

Online services save time

Online services are easy to use

eGovernment makes it easier to do business in the state

SECURITY Protecting the information, identities

and payment transactions of users — while maintaining compliance with payment card industry standards.

TRANSACTIONAL SERVICES

Completing end-to-end transactions with government through self-

service platforms and providing a variety of secure payment options.

SOURCES: 2013 eGovernment Perception Study: Center for Digital Government; 2013 Business Satisfaction Study: University of Utah © 2014 e.Republic. All rights reserved.

THE KEY COMPONENTS› Maintenance/

Enhancements› Technical

Infrastructure› Content

Management› User Engagement› Design

› Customer Service› Sustainable Funding› Staffing› Promotion› Market Research› Training/Education› Governance

Essential Elements of Successful eGovernment

THEDRIVERS

MOBILITY Delivering efficient

government services that work seamlessly on any device.

FOUNDATIONeGOVERNMENT

Communicate complex information in an easily consumable visual

Custom Infographics

Information graphics (infographics) help companies showcase complex information or highlight data in a clear graphic visual. Our custom design team can create a graphic for you based on a specific topic or research survey data set. This graphic can be used in print materials, presentations, or online to target a specific audience.

Generate guaranteed leads with an online survey targeted to public-sector leaders

Custom Lead Gen Polls

Generate leads by polling a targeted government or edu-cation audience through an online survey. We regularly poll our highly targeted audience of public-sector execu-tives through web-based surveys to understand their most pressing needs, purchasing habits and procurement procedures. Ask up to 5 questions and capture all the leads. Our Custom Lead Gen Polls include respondent contact information and a summary of findings. Individual question responses are available for an additional fee.

Why e.Republic?

We have the right connections. And we know the state and local government and education markets better than anyone. We make it easy for you to reach top policy, technology, public safety and education decision makers—for a fraction of the time and cost it would take you to do it yourself.

Media

GOVERNING The States and Localities

GOVERNMENT TECHNOLOGY Solutions for State and Local Government

PUBLIC CIO Technology Leadership in the Public Sector

EMERGENCY MANAGEMENT Strategy and Leadership In Critical Times

Research

GOVERNING INSTITUTE Advances better government by improving performance and outcomes through research, decision support and executive education

CENTER FOR DIGITAL GOVERNMENT A national research and advisory institute focused on technology policy and best practices in state and local government

CENTER FOR DIGITAL EDUCATION A national research and advisory institute specializing in K-12 and higher education technology trends, policy and funding

Market News

INDUSTRY INSIDER erepublic.com/blog Provides state and local government and education market news for companies looking to grow their public-sector market share.

CONTACT US erepublic.com/mediakit marketing@erepublic.com 800-940-6039

The nation’s only media and research company focused exclusively on state and local government and education

Divisions of e.Republic updated 4/26/16