Custom Chrome Media Kit

Custom Chrome Custom Chrome Custom Chrome Custom Chrome Custom Chrome

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Free Customs and Classics Magazine - Free Customs and Classics Magazine

Custom Solutions 4Utel:250-868-2004

[email protected] Cosens Court

Kelowna BC, V1V1V2BN: 69374

GST/HST: 822851267

w w w . c u s t o m - c h r o m e . c a



Custom Chrome Mission StatementIt is Custom Chrome’s mission to deliver editorial excellence with unbiased, relevant and insightful information to its automotive and motorcycle consumer-enthusiast audience. Custom Chrome seeks to be the indispensable source of need-to-know and want-to-know information in order to empower its readers to become informed consumers about the Classic and Custom industry in the Okanagan. As a bimonthly magazine, Custom Chrome covers projects, features, events, passion, and emotion--everything that makes up the automotive and motorcycle lifestyle.

Print ScheduleJun/Jul 2010Aug/Sept 2010Oct/Nov 2010Dec/Jan 2011Feb/Mar 2011Apr/May 2011Jun/Jul 2011

Distribution101Custom Chrome has a distribution of 12,000 magazines every 2 months and spans the Okanagan Region. Our goal over the next year is to distribute over 25,000 copies.With placement in key locations from Penticton to Kelowna to Vernon, automotive and motorcycle enthusiasts with be able to pick up Custom Chrome and see your featured advertisement.Unlike other paid or free consumer magazines, automotive and motorcycle related have a higher readership. This means one copy is read by 4 read-ers compared to 2 in other industries. That means a readership of 48,000.

We make your money work for youThis is a local, one of a kind magazine that features the work put into customs,

classics and collisions by local businesses. Other magazines feature selling new and used vehicles and motorcycles.

We concentrate on the work, and aftermarket purchases of what is needed to customize, maintain and repair those vehicles and bikes.



Local ContentCustom Chrome is working and will continue to partner with different car and bike clubs through out the Valley to showcase all the different beauti-ful bodies the Okanagan has to offer.

We also invite businesses like yours to submit project cars/bikes with pictures.

Service stories are also a hit with readers. If this sounds like something your company is interested

in, drop us a line: [email protected]

Ad SizesOur Ads sizes are industry standard. We have 1/8th page right up to a 2 page spread. The ad sizes are priced competitively to other media options out there.We make sure we are affordable to the new business starting out. The magazine height and width will be close to the same size as standard letter. With 48 pages, the glossy paper stock allows us to show you premium pictures that make magazines like these a great read.

Contact Caralene ‘Car’ Vanderaegen [email protected]

For orders of 3 or more issues, we will include the cost of the graphic ad design.

Your Advertising DollarsWhether your business is new or has been around a while, you probably have heard the importance

of having an advertising campaign.

With our NEW print magazine, the footprint of a captive audience is greater than Newspaper/Radio/Internet or any other publication out there.

With the 6 issue plan, your ad can be seen 356 days a year, by a local audience that IS your potential customer.



Top 10 reasons to Advertise1-Advertise to Reach New Customers. Your market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn’t consider your business a few years ago may be a prime customer now.

2-Advertise Continuously.Shoppers don’t have the store loyalty they once did. You must advertise to keep pace with your competition. The National Re-tail Merchants Association states: “Mobility and non-loyalty are rampant. Stores must promote to get former customers to return and to seek new ones.

3-Advertise to Remain With Shoppers Through the Buying Process.Many people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertis-ing must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ulti-mately decide to buy.

4-Advertise Because Your Competition is Advertising.There are only so many consumers in the market who are ready to buy at any one time. You’ll need to advertise to keep regular customers and to counterbalance the advertising of your compe-tition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.

5-Advertise Because it Pays Off Over a Long Period.Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A five year survey of more than 3,000 companies found Advertisers who maintain or ex-pand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, aver-aged sales decreases of 45%.

6-Advertise to Generate Store Traffic.Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items that shoppers plan to buy, they make 30 unanticipated “in the store” purchases, an NRMA survey shows.

7-Advertise to Make More Sales.Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You’ll find the most aggressive and consistent advertisers are almost invariably the most suc-cessful.

8-Advertise Because There is Always Business to Generate.Your doors are open. Salespeople are on the payroll. Even the slowest days produce sales. As long as you’re in business, you’ve got overhead to meet and new people to reach. Advertis-ing can generate customers now and in the future.

9-Advertise to Keep a Healthy Positive Image.In a competitive market, rumors and bad news travel fast. Ad-vertising corrects misleading gossip, punctures “overstated” bad news. Advertising that is vigorous and positive can bring shop-pers into the marketplace, regardless of the economy.

10- Advertise to Maintain Employee Morale.When advertising and promotion are suddenly cut or canceled, salespeople may become alarmed and demoralized. They may start false rumors in an honest belief that your business is in trouble. Positive advertising boosts morale. It gives your staff strong additional support.

Magazine ArticlesFinished Classics in the OK Events - Shows, Cruises, Rallies in the Valley Custom Motorcycles Club News - Local club newsRepairs - What to look for in a shop Industry TipsCustoms - Creative Bodywork Nuts and bolts sectionRiding and Driving history in the OK Do your Part - keep bikes running smoothlyWhat’s on the Go - what are you working on now Do your Part - vehicle maintenanceFirst Love - First set of wheels Submit your story, artwork and ideas

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Custom Chrome Media Kit