CONTENT THAT HIGHLIGHTS YOUR SOLUTIONS

CUSTOM MEDIA & CUSTOM EVENTS

CUSTOM MEDIA PRINT EVENTSONLINERESEARCH SMART MEDIA FOR PUBLIC SECTOR INNOVATION

marketing@erepublic.com / 800.940.6039

CUSTOM MEDIA Content attracts attention for your solutions and generates leads.

Build your content library with a compelling piece written and produced by our expert researchers, market analysts, editors and designers.

Instead of doing it by yourself, take advantage of our experience, award-winning editorial and market expertise.

Our custom media solutions give you:

End-to-end project management, writing and design servicesDistribution and lead generation programs

to get in front of key decision makersThought leadership with third-party

credibility

We know this market better than anyone else because our sole focus is state and local government and education.

Our publications reach over 257,000 public-sector leaders at every level nationwide, and our websites attract more than 5 million visitors annually.

Let us help you tell your story, and then share it with the public-sector leaders you want to reach through trusted content or meet in person.

SHARE YOUR SOLUTIONS WITH GOVERNMENT & EDUCATION LEADERS

CUSTOM EVENTS e.Republic hosts more than 150 national, regional and custom events a year.

Thousands of decision makers at every level in government and education join us to find out what the leading trends and best prac-tices are; what private-sector solutions are available; and what other districts, institutions, agencies, states and localities are doing.

Over time, we’ve developed deep relation-ships and strong credibility with the state and local government and education leaders who read our publications and attend our events.

We can produce a custom event for your company that brings you face-to-face with the public-sector leaders you most want to meet.

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CUSTOM MEDIA/

ENGAGE WITH CONTENT, BUILD TRUST, GENERATE LEADS We provide custom media services across print and web media platforms, managing projects from content development to design, production and distribution to the state, local and education decision makers you want to reach.

CLIENT-DRIVEN CONTENTThought Leadership Profiles Case Studies

Demonstrate how your solutions solve pressing needs, supported by success stories and customer testimonials.

HandbooksGive government and education leaders a best practices roadmap for effectively managing a solution or strategy.

THIRD-PARTY CONTENTWhite PapersIssue Briefs

Educate the market and clarify complex topics from an independent perspective.

Annual Thought Leadership PaperParticipate in a unique leadership opportunity by underwriting this high profile exploration of the year’s top technology trends. The paper for 2014 is The “A” Game: Moving Your Government from Average to Awesome.

CUSTOM VIDEOSShowcase your product or solution in action with a professional video targeted to state, local and/or education leaders on one of our websites.

INFOGRAPHICSExplain complex information in a colorful, graphic visual we develop to get your solutions noticed.

SOCIAL MEDIA SERVICESLet our experts help guide your social media strategy to generate interest and conversations that lead to more business.

SHARE THE CONTENT you produce with us online and generate leads! Our online offerings include web display advertising, email newsletters, Online Resource Centers, Asset Hosting and Microsites. Please see our Online brochure: www.erepublic.com/mediakit/online.

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THOUGHT LEADERSHIP PROFILES Thought Leadership Profiles are sponsor-driven content that educates prospects on your unique value proposition, demonstrates your solutions, and highlights your proven track record for delivery.

These 8-page profiles feature successful implementations and first-person customer refer-ences that show how your innovative solutions make you the choice over the competition.

CASE STUDIESWe work with you to develop a 2- to 4-page Case Study showcasing the successful implementation of your product or service.

SPONSOR BENEFITS:

Showcase your expertise: You can invite your best customers to talk about how your solutions helped solve their problems.

Content/design: You approve all content, design and branding.

Visibility: Post your piece on one of our video sites and get exposure with the audience you want to reach.

Sales support: Distribute copies as an event leave-behind and business development tool to help your sales teams secure executive-level meetings.

Third-party credibility: Co-branding with us will help build credibility for your products because of the trust we’ve developed with state and local government and education leaders since 1984.

We make developing publications easy, with: Turnkey project management: We’ll manage the entire process.

Government releases: We’ll secure all customer consent and release forms.

Content support: Our team will produce engaging case study content.

Creative services: Our award-winning graphics team will produce a final product that aligns with your branding requirements.

Printing and distribution: We’ll manage production and distribution and host your publication online for greater visibility and lead generation.

SHOW HOW YOUR SOLUTIONS SOLVE PROBLEMS

“Collaborating with Government Technology is not only a pleasure, but extremely effective. Their quality custom content

development is hard to beat.”M A R K E T I N G P R O G R A M S M A N AG E R ,

STAT E , LO CA L & E D U CAT I O N , SY M A N T E C

Bringing the Work to the Worker Smart Devices Bring Data, Applications and Services to Government Employees and the Public

Thought Leadership Paper | Samsung

Research provided by

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SHARE YOUR EXPERTISE & CAPTURE LEADSHANDBOOKSHandbooks offer government or education leaders an in-depth look at a particular topic. The multi-page Handbook positions your subject matter expertise with a current trending topic or offers a “how-to road-map” based on best practices in an area or for a specific issue.

Surveys show that public-sector executives are starved for training-driven information on key topic areas and how-to support is critically needed. Our 24- to 36-page, 6x9-inch full-color Handbooks help public-sector leaders navigate key initiatives, implement best practices, develop a business case and measure success.

OUTREACH CAMPAIGN

Our customized outreach campaign is designed to generate hundreds of leads from public-sector downloads of your Handbook.

Custom online registration page designed and hosted to capture leads.

Publisher direct mail (up to 250 names) to select public-sector executives in our subscriber databases, accompanied by a personalized letter.

Publisher email (7,500 outreach) to state and local government, government IT, emergency management or education leaders in our databases.

Custom-designed print ad promoted in one issue of one of our targeted publications, plus additional print ads as space allows.

Shared custom online advertising unit linked to registration page for 3 months.

Email newsletter sponsorships across multiple titles and topical focuses (6 total).

Extra Handbook copies shipped directly to your office.

Event distribution at up to 5 of the events your company sponsors per year.

“The collaboration for our Handbook on IT Security in Government was excellent, from project management, writing, design and response. We have

decided to execute a follow-up program based upon its success.”M A R K E T I N G P R O G R A M S M A N AG E R ,

STAT E , LO CA L & E D U CAT I O N , SY M A N T E C

CLIENT-DRIVEN CONTENT/

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White Papers and Issue Briefs bring fresh perspective to a subject, clarify a complex topic and open doors to discussions about your solutions.

WHITE PAPERSOur White Papers are written by experts from the government, technology and education fields. These 8-page reports introduce the specific value and benefits of a particular solution or topic from a third-party perspective.

By providing unbiased information and analysis, White Papers:Educate your potential customers before they talk to a salesperson.Reach a targeted audience through our print and online distribution

channels.Generate new leads through online hosting for 12 full months.

ISSUE BRIEFSIssue Briefs are 2- or 4-page concise reports on a current topic. Written by our market experts, they give the reader a rapid, simple explanation of trending issues from an independent perspective and answer a few key questions: What is the issue? Why is it important? Why now? What are the benefits? Who is currently exploring this? Where can I find out more?

LET US TELL YOUR STORY WITH THIRD-PARTY WHITE PAPERS & ISSUE BRIEFS

THIRD-PARTY CONTENT/

In May 2013, the Los Angeles Times article, “Part-Timers to Lose Pay Amid Health Act’s New Math,” detailed the city of Long Beach’s strategy to skirt paying for employee health insurance mandated by the Affordable Care Act (ACA).1 Long Beach isn’t alone. States and cities across the country have joined the ranks of some private sector companies in looking at how the landmark legislation will impact their bottom line.

In this case, “large” employers — or those with more than 50 full-time equivalent employees (FTEs) — must provide affordable and minimal coverage insur-ance to employees who work 30 or more hours per week or 130 hours per month. If they don’t, they will be fined for non compliance. Long Beach’s solution is to attempt to limit part-time employees to less than 27 hours per week.

This is only one example of how the ACA will impact the government workforce. The effects of the legislation has some agencies scrambling to ensure compliance and others who are unclear about how the new law will impact their organizations.

A comprehensive new research survey conducted by the GOVERNING Institute queried 150 state and local government (SLG) leaders regarding their preparedness to comply with ACA employee benefits.2 According to the survey, 50 percent of respondents said the ACA was going to be “very impactful” or “somewhat impactful” to their organization’s health care benefits decisions. Additionally, 39 percent of respondents were not confident to move beyond a “wait and see” approach with the ACA mandates — which indicates that many organizations may not have started to contemplate the effects it will have on them and their employees.

This issue brief will look at how the ACA is impacting SLG organizations and include survey results on how they plan to handle these changes. Additionally, it will discuss how workforce management solutions can help human resources, finance and other leaders comply with ACA mandates and ensure the hours employees are working are accurately tracked despite complex situations.

Pay or Play, but Prove It Either WayAt the heart of the ACA’s impact on SLG is the “Pay or Play” mandate, which requires employers with

more than 50 employees to provide affordable health insurance to employees working more than 30 hours a week or 130 hours per month. If they don’t, they face penalties that can range from $2,000 to $3,000 per employee.

Issue Brief

How Will the Affordable Care Act (ACA) Impact Your Government Agency?State and local government faces complex and costly new workforce compliance issues. Here’s how to get ahead of the problem.

According to A goVErning institutE rEsEArch surVEy:

said they thought it would have a negative impact on their business practices.

69%

Bumps in the Road:

74%Choosing to “play”:

said their organization would continue to provide health care coverage in accordance with the ACA.

50%Changes ahead:

of state and local government leaders said the ACA was going to be “very impactful” to their organization.

Shared Services in the SpotlightContinuing fiscal challenges are causing states and localities to view shared services in a new light

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Walk into any college classroom and you’ll likely see some students concen-trating intently on their note taking or on watching the instructor’s presentation. You’ll also likely see some students texting on their phones, checking Facebook on their laptops or whispering with their neighbors. And perhaps some students have that distant look of daydreaming or the droopy head that signals a nap.

All of these behaviors reflect what students have come to expect while in the classroom: slide after slide of content, with barely enough time to write it all down, much less understand it on the spot. Even raising a hand for clarification can sometimes be out of the question if the instructor has already moved on or if a student is too embarrassed to ask in front of the entire class. And so students cope by either scrambling to keep up during class or by tuning out and hoping to catch up on the content later.

This classroom experience is frustrating for students, instructors and higher education institutions alike. Today, improving that in-class experience is vital for attracting and retaining on-campus students, especially in light of increasing competition from online courses. The challenge has been finding the right tools for increasing student engagement in class without placing added burdens on instructors or restricting their teaching content and style.

But new “active learning” tools and solutions are emerging to improve student engagement and learning. They consist of classroom technologies, online applications and content; and simple adjustments in class design and lecture delivery that together increase the appeal and outcomes of the class-room experience.

Why Improve the Classroom Experience?Although the traditional lecture class isn’t in danger of disappearing, it’s becoming harder to convince

tuition-paying students of its value. After all, why pay to sit in class at a fixed time when much of the same con-tent can be studied online (or confirmed in a competency test1) at a much more convenient hour and often at a much lower cost?

For educational institutions at all levels, these changing student perspectives mean that courses must deliver a more interesting and differentiated learning experience. The changing expectations of students for how they interact with content and the desire of instructors to mitigate the impact of larger class sizes are addi-tional factors to consider. And institutions know that whatever strategies they adopt for the classroom should also address needs for improving distance learning offerings and course accessibility, as well as supporting academic continuity during campus closures.

Yet in a traditional classroom session, especially a large-enrollment lecture course, it can be difficult to foster active student engagement because of factors such as:• One-way, passive information delivery in a lecture that is often jam-packed with content in order to take

advantage of limited classroom time.• No way for students to easily correlate their note taking with the instructor’s slides or to capture a complete

lecture recording that can be reviewed again if needed.• Limited time for Q&A during class and student reluctance to interrupt the instructor or to show that they

don’t understand the material.• Difficulty in integrating classroom content with out-of-class reading, research and writing assignments; small

group projects; and preparation for lab sessions or exams.To overcome these challenges, institutions are finding ways to transform the classroom experience

by adopting new technologies for active learning.

Issue Brief

Active Learning in Education New technologies give students the tools and motivation to make the most of classroom time

SHUTTERSTOCK

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“ It was a pleasure to work with the folks at the Center for Digital Education. The final product that was produced was professional and impressive

to our end users. It helped that they brought their expertise in the education market to our project.”

D I R E C TO R O F M A R K E T I N G & C O M M U N I CAT I O N S , V E R I ZO N

ANNUAL THOUGHT LEADERSHIP PAPERResearched and produced by the Center for Digital Government, the Annual Thought Leadership Paper chronicles the top technology trends of the year. Companies have a strategic opportunity to demonstrate their expertise by underwriting this relevant and timely research report.

The Annual Thought Leadership Paper for 2014 is The “A” Game: Moving Your Government from Average to Awesome. Using the game of baseball as a metaphor, this paper will consider the tools, techniques and technologies that make the difference between a winning government—and one that is merely average.

CUSTOM VIDEOSTATE-OF-THE-ART VIDEO SERVICES WILL SHOWCASE YOUR GOVERNMENT AND EDUCATION SOLUTIONSVideo case studies, motion graphics videos and whiteboard illustrations are all hot on the Web right now! We will manage your video production from start to finish and showcase your video to the exact target audience you want to reach on one of our websites.

VIDEO CASE STUDIESWith interviews of your clients speaking about the success of your partnership, case studies are a popular technique for effectively promoting your products or services to your target clients. Our Deluxe Video Case Study package gives you a 5-minute completed video with up to 4 interviews. The Basic Video Case Study package produces a 3-minute completed video with up to 2 interviews.

MOTION GRAPHICS VIDEOMotion Graphics Videos are one of the most popular ways online to express complex or dry information in a fun and upbeat way.

WHITEBOARD VIDEOAlso known as a “doodle drawing,” whiteboard animation brings your company and services to life. The technique involves the effect of a hand drawing your ideas on paper, along with a professional voiceover to complement the message.

THIRD-PARTY CONTENT/

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Information graphics (Infographics) help companies showcase complex information in a clear graphic visual. Our custom design team can create a graphic for you based on a specific topic or research survey data set. This graphic can be used in print materials, presen-tations, or online to target a specific audience.

CUSTOM INFOGRAPHICS

VIDEO SOLUTIONS/

eGOVERNMENT HAS EVOLVED from websites to delivering early “core” online services like driver’s license renewals to now breaking new ground in transactional services, social media, mobility and security. It has morphed into something broader, more pervasive and far more flexible than the original concept — and it continues to evolve based on rapidly changing citizen and business needs.

eGovernment today is fundamentally about delivering citizen and business services securely — to any mobile device — and making these services more accessible to the people who need them. There are many “behind the scenes” dimensions that make eGovernment operate efficiently and successfully — but it all starts with the three foundational elements of security, mobility and transactional services.

Understanding these three key tenets of eGovernment will form a powerful and robust framework to lead government agencies confidently into the future.

RETHINKING & REDEFINING eGOVERNMENT

TODAY: Innovative transactional services, mobile apps, social media, and interactive and responsive websites.

IT STARTED

HERE: Basic information online and some

core online services such as driver’s

license renewals.

CITIZENSUnanimous sentiment: Prefer to interact with state government online.

Online services are secure and safe

Comfortable using mobile devices for online transactions

91%

Online services are easy to use

88% 50%

GOVERNMENT EXECUTIVESUnanimous sentiment: eGovernment needs to be expanded.

Mission-critical components:

1. Mobile2. Security3. Multichannel

customer service

BUSINESSESUnanimous sentiment: Prefer online as the primary communications channel.

96% 92% 87%

Online services save time

Online services are easy to use

eGovernment makes it easier to do business in the state

SECURITY Protecting the information, identities

and payment transactions of users — while maintaining compliance with payment card industry standards.

TRANSACTIONAL SERVICES

Completing end-to-end transactions with government through self-

service platforms and providing a variety of secure payment options.

SOURCES: 2013 eGovernment Perception Study: Center for Digital Government; 2013 Business Satisfaction Study: University of Utah © 2014 e.Republic. All rights reserved.

THE KEY COMPONENTS› Maintenance/

Enhancements› Technical

Infrastructure› Content

Management› User Engagement› Design

› Customer Service› Sustainable Funding› Staffing› Promotion› Market Research› Training/Education› Governance

Essential Elements of Successful eGovernment

THEDRIVERS

MOBILITY Delivering efficient

government services that work seamlessly on any device.

FOUNDATIONeGOVERNMENT

SOCIAL MEDIA SERVICESLIKE, FOLLOW, SHARE: LET OUR EXPERTS HELP GUIDE YOUR SOCIAL MEDIA STRATEGY If you want to engage with public-sector decision makers on social networks like LinkedIn, Twitter and Facebook—we can help. Our experts have in-depth knowledge of social media and we will provide the tools and insight to help you generate interest and conversations that lead to more business for your company.

BENEFITS:

Get one-on-one guidance from our in-house experts on navigating social channels so you can interact directly with a targeted audience of state and local government and education decision makers.

Share your thought leadership, gain exposure and engage with the public-sector market in an innovative and interactive way.

OUR SOCIAL MEDIA SERVICES INCLUDE:

Top 10 Lists: “The Top 10 Things You Need to Know About [Your Topic Here]”

Social Media Hubs: See what the social world is saying about your issue, all in one place.

Scripted Social: A guide to enable you to know what to say & when to say it (2-week campaign)

Custom Social Campaigns around Innovative Ideas

Social Strategy-as-a-Service (6-month subscription)

Emerging Social: Broaden your social media outreach by incorporating new social media avenues such as:

Twitter Debates Sentiment Analysis Live Event Social Integrations Crowdsourcing Contextual Content

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CUSTOM EVENTS/

Take advantage of our contacts to meet with key state and local government and education IT decision makers in targeted regions or cities.

You decide where you need to focus and pick the event format that best meets your needs. Sole-sponsored events give you 100 percent visibility as the only industry presence. Multi-sponsored events let you collaborate with a partner to present a solution and bring your message to the cities you select.

EDITORIAL ROUNDTABLES Editorial Roundtables are a 2- to-2-½-hour conversation with 10-15 executives in key regions across the United States. Each roundtable is moderated by an editor or senior researcher and gives the sponsoring company insight into the challenges, opportunities and important initiatives in a jurisdiction.

The roundtable setting allows your executives to engage in candid and strategic conversation with a state, city, county, district, agency or institution’s senior executives, elected officials and other leaders. Networking time pre- and post-event helps to facilitate continued conversation.

SPONSOR BENEFITS:

Quality Lead Generation: Receive full contact information for all registrants and attendees for post-event relationship building.

Powerful Networking: Engage government and education leaders face-to-face to build productive, high level business relationships.

Strategic Dialogue: Get inside current priorities and challenges to help develop your sales strategy in a selected city, region or state.

Turnkey Event Management: We handle all logistics, attendee marketing and audience acquisition.

Branding: Your corporate logo will be prominently displayed on all promotional materials, including outreach promotion.

Third-party Credibility: Because of the trust we’ve developed with state, local and education leaders, co-branding with us facilitates public-sector audience attendance.

CUSTOM EVENTS BUILD RELATIONSHIPS

“Government Technology understands what it takes to grab the attention of government, and translates this expertise into an engaging content focus and

networking platform for us to develop high level business contacts.

AC C O U N T E X E C U T I V E , C DW- G

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CUSTOM EVENTS SERIESGet face-to-face access to key influencers with Custom Events tailored precisely to your specifications.

You provide the subject matter expert to keynote the event and invite a customer to speak about your solution or partnership. We’ll invite 25-35 state and local government or K-12 and/or higher education leaders in your target region.

This 3- to 3-½-hour event is completely managed by our Custom Events team and allows you to present your solution or product to a highly targeted audience.

The success of this model is a result of our ongoing work with CIOs and government/education executives and their key counterparts in your region of choice.

CUSTOM EVENT BENEFITS:

Turnkey Event Management: We handle all advance and onsite logistics, attendee marketing and audience acquisition.

Dedicated Presentation: You can provide a subject-matter expert.

Customer Endorsement: You can invite a customer to speak.

Valuable Networking: Your sales team can take advantage of breaks to explore potential business partnerships.

Branding: Your corporate logo will be prominently displayed on all promotional materials.

Third-party Credibility

“ ...these events always attract an audience of our targeted region’s buying influencers.

G R O U P M A N AG E R , G LO B A L G OV E R N M E N T S O LU T I O N S , A D O B E

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CUSTOM EVENTS/

CUSTOM WEBINARS Showcase your products and services to a targeted national audience. Webinars are a great way to promote your new solutions, product launches, strategic partnerships and more.

Our Webinars are completely turnkey and include a host/moderator, speaker coordination, audience acquisition, webinar platform and lead generation management.

CUSTOM WEBINAR BENEFITS:

Turnkey Event Management: Pre-event promotion, audience acquisition, host/moderator and keynote, technical support and a digital archive

Customized Registration Page with your logo and up to 3 qualifier fields or polling questions

Full Registrant/Attendee Contact Information and Q&A report post-event

Lead Generation: 125 leads (Education Webinars: up to 100 leads)—including pre-webinar registration/webinar attendees and 1-month webinar archive downloads

VIRTUAL EVENTSA Virtual Event is a gathering of people sharing a common virtual environment on the Internet, rather than meeting in a physical location. Virtual events are very interactive, looking and feeling a lot like physical meetings in terms of the information exchange.

A Virtual Event produced by Governing, Government Technology, Emergency Management or the Center for Digital Education will showcase your company’s solutions to your target audience of state and local government or education decision makers through a live/prerecorded event with a keynote presentation, an optional panel discussion or on-demand breakout sessions, and extended access to online resources that provide follow-up learning opportunities.

VIRTUAL EVENTS BENEFITS

Virtual Events are a cost-effective way to stretch your marketing dollars and reach a national audience. They are ideal for: Launching new products

Adding a virtual conference to a physical conference to augment meeting attendance

Presenting a thought-leadership forum

Sponsoring a Town Hall

Hosting an analyst briefing

Generating leads with a targeted audience of education leaders

Lead guarantee: 175-225 unique registrants

MEDIA RESEARCH

GOVERNING The States and Localities

GOVERNMENT TECHNOLOGY Solutions for State and Local Government

PUBLIC CIO Technology Leadership in the Public Sector

EMERGENCY MANAGEMENT Strategy and Leadership In Critical Times

GOVERNING INSTITUTE Advances better government by improving performance and outcomes through research, decision support and executive education

CENTER FOR DIGITAL GOVERNMENT A national research and advisory institute focused on technology policy and best practices in state and local government

CENTER FOR DIGITAL EDUCATION A national research and advisory institute specializing in K-12 and higher education technology trends, policy and funding

MARKET NEWS

INDUSTRY INSIDER smart.erepublic.com Provides state and local government and education market news for companies looking to grow their public-sector market share.

The nation’s only media and research company focused exclusively on state and local government and education

Divisions of e.Republic updated 6.24.14

CONTACT US erepublic.com/mediakit marketing@erepublic.com 800-940-6039