CURRENT SITUATION

SWOT

WEAKNESSES

OPPORTUNITIES THREATS

STRENGTHS Political

interference Threats from

sources Weak Legislation Social Media

Exposure to competition

Role of interaction Keeping up with

latest trends in technology

Setting Public Discourse/agenda

Political interference

Growth of New media/Citizen Journalism

Clash of Cultures Effects of

Globalisation

Standardised ethics Presence of

legislation on various issues e.g. Article 23; 136 draft const.

Autonomy from State

2018 SWOT

WEAKNESSES

OPPORTUNITIES THREATS

STRENGTHS Social Media Will be

more established Professional Journalists

will not be able to clearly set the agenda

Small reduction in hardcopy sales of newspapers & magazines

Professional name will be tarnished

Conventional journalism audiences may reduce

May bring about a lazy attitudes in journalists

Advancement in technology

Monetisaton of online content

Wider Coverage New laws emphasising

professionalism Merging of traditional &

new media More qualified

journalists

Variety of content in publications

Exposure to new forms of Journalism

Political reforms encouraging freedom of information

Increased internet access and equipment

Higher literacy levels Increased telecommunications Active voice of audience

BEST CASE SCENARIO

Poor media economy More threats from government

Lower Ethical Standards

WORST-CASE SCENARIO

CHAPWA!