1To w n o f D u c k

The Council-appointed Advisory Committee is composed of nine community members of diverse perspectives, appointed by the Duck Town Council. Committee members are responsible for guiding the plan update process. Committee members gathered together on May 23rd to evaluate the community's greatest assets and weaknesses in order to better understand future threats and opportunities.

During the first Advisory Committee meeting for the Comprehensive and CAMA Land Use Plan Update, attendees identified the community's Strengths, Weaknesses, Oppor-tunities, and Threats (SWOT). This conceptual framework is a useful tool for identifying areas for future exploration and anal-ysis. This coarse tool is just a first cut at describing the issues within the community.

Strengths, Weaknesses, Opportunities, and Threats (SWOT)

SWOT Analysis

Pros / Positive Cons / Against

Current Strengths Weaknesses

Future Opportunities Threats

SWOT

The SWOT conceptual framework.

: Strengths, Weaknesses, Opportunities, and Threats (SWOT)

2 L a s t M o d i f i e d : J u l y 2 2 , 2 0 1 9 1 2 : 5 1 P M

Strengths are assets that make the town attractive. Committee members generally agreed that the greatest strength of the community is its coastal village charac-ter and sense of place. This includes the friendly, community-oriented, small-town atmosphere.

This is supported by strong community involvement in town events and planning efforts. The town's public walkways, board-walk, and parks are valued as places to gather, socialize, and connect to nature.

*Strengths with only one vote include:• controlled development, and• tax base from residential stock

Strengths

Environment

Capable and Unified Staff

Vision Oriented

Strong Sense of Community

Great Beaches

Strong Community Involvement

Walkability and Accessibility

Village Character

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%Advisory Committee identified issue or agreement

Strengths, Weaknesses, Opportunities, and Threats (SWOT)

3To w n o f D u c k

Weaknesses

Weaknesses are potential issues that are challenges to be aware of in the plan-ning process. An aging demographic and restricted housing options for workers and their families, space limitations especially relating to parking and redevelopment, and a perceived lack of town ordinance enforce-ment topped the list. Limits on waterfront access are compounded by land use deci-sions made prior to incorporation. Chal-lenges with engaging and governing in a unique destination/resort community also were concerns, including traffic congestion.

*Weaknesses with only one vote include: • stormwater and flooding

Almost fully developed/limited

Absentee Owners/Voters

Traffic Congestion on Hwy 12

Parking

Limits on Ocean/Sound Access

Lack of Ordinance Enforcement

Lack of Workforce & Housing

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%Advisory Committee identified issue or agreement

: Strengths, Weaknesses, Opportunities, and Threats (SWOT)

4 L a s t M o d i f i e d : J u l y 2 2 , 2 0 1 9 1 2 : 5 1 P M

Opportunities

Opportunities are a way to protect or enhance value. The various areas that emerged included the improvement of various mobility options, such as achiev-ing connectivity between subdivisions, expanding bike lanes, and public trans-portation. Committee members also value preserving and enhancing the Duck expe-rience, through beach nourishment and sound-side protection, and community building events. Resilience was also dis-cussed, which may include storm, flooding, economic, or other hazards requiring plan-ning and/or recovery.

*Opportunities with only one vote include: • housing for workers,

• "go green", and

• grant funding

Preserve/enhance character

More events/community

Manage (re)development

Increase resilience

Improve mobility/connectivity

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%Advisory Committee identified issue or agreement

Strengths, Weaknesses, Opportunities, and Threats (SWOT)

5To w n o f D u c k

Threats

Threats are issues that may need to be addressed in order to ensure the continu-ing success of the town. The most pressing threats are related to environmental hazards such as rising sea levels, damaging storms, erosion, and flooding, especially to the town's vulnerable commercial district near the water. Congestion was also identified as a major threat.

*Threats with only one vote include: • a lack of workers, • commercial encroachment into

residential areas, and• varying levels of community buy-in from

(often absentee) property owners

Property …

Loss of character

Traffic congestion

Sea level rise

Storms/flooding/erosion

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%Advisory Committee identified issue or agreement

Property devaluation

: Strengths, Weaknesses, Opportunities, and Threats (SWOT)

6 L a s t M o d i f i e d : J u l y 2 2 , 2 0 1 9 1 2 : 5 1 P M

Next stepsThis information is part of the overall plan develop-ment process that will ultimately inform the final Com-prehensive Plan and CAMA Land Use Plan for the Town of Duck. The information presented here will be brought forward, investigated and analyzed further as necessary, and reviewed by the general public as part of the plan development process. Please check the project website at www.townofduck.com/lup or contact the town's community development depart-ment at 252-255-1234.

Strengths, Weaknesses, Opportunities, and Threats (SWOT)