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Current and Future Trends in theChinese Stainless Steel Market
Joint seminar“Reassessing the Outlook for Lead, Zinc, Copper and Nickel in China”
Peter Kaumanns
1Joint Seminar Lisbon, 28 September, 2011
International Stainless Steel Forum, Brussels
Lisbon, 28 September 2011, Altis Hotel
The Global Stainless Steel MarketRegional movesChina’s role– Leadership in volumes– Leadership in market balance– Leadership in market transparency– Leadership in responsibility vs. society and
2Joint Seminar Lisbon, 28 September, 2011
environment
2
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in market balance– Leadership in market transparency– Leadership in responsibility vs. society and
3Joint Seminar Lisbon, 28 September, 2011
environment
Apparent Stainless Steel Use: Cold Rolled Flat Products
16,000
18,0001,000 mtpa ± mill t
6,000
8,000
10,000
12,000
14,000
+4.7
+1.7
14%
32% 37%
30%
4Joint Seminar Lisbon, 28 September, 2011
0
2,000
4,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Others Americas W.-Europe China Other AsiaSource: CRU
+0.5-0.3
-0.330%
20%
17%
11%
3
6,0001,000 mtpa ± 1,000 t
Apparent Stainless Steel Use: Long Products, Hot Finished
2,000
3,000
4,000
5,000
+1,334
+361
11%
34%33%
29%
5Joint Seminar Lisbon, 28 September, 2011
0
1,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Others Americas W-Europe China Other AsiaSource: SMR
-25
+83835%
18%24%11%
+64
Stainless Steel Shipments: Cold Rolled Flat Products
16000
18000
1,000 mtpa ± mill t
6000
8000
10000
12000
14000
16000
0 4
+5.5
+1.3
5%39% 37%
32%
6Joint Seminar Lisbon, 28 September, 2011
0
2000
4000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Others Americas W-Europe China Other AsiaSource: CRU
-0.4
-0.436%
18%
20%
9% +0.2
4
6,0001,000 mtpa
+361
± 1,000 t
Stainless Steel Shipments: Long Products, Hot Finished
2,000
3,000
4,000
5,000
+1,334
+361
9%
42%37%
34%
7Joint Seminar Lisbon, 28 September, 2011
0
1,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Others Americas W-Europe China Other AsiaSource: SMR
-25
+839%41%
9%
25%
5%
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in market balance– Leadership in consolidation– Leadership in market transparency
8Joint Seminar Lisbon, 28 September, 2011
– Leadership in responsibility vs. society and environment
5
Global Stainless Steel Production:China’s Market Share
8,000
9,000
40
451,000 tons %
2 000
3,000
4,000
5,000
6,000
7,000
10
15
20
25
30
35
9Joint Seminar Lisbon, 28 September, 2011
0
1,000
2,000
0
5
10
China 948 1,327 1,323 1,701 1,635 1,870 1,729 1,973 1,972 1,889 1,653 1,430 1,769 2,298 2,502 2,236 2,607 2,862 2,844 2,943 3,076 3,129
World 6,612 7,165 7,062 7,520 7,584 7,462 5,878 6,913 7,376 7,421 6,277 4,856 4,832 6,029 7,022 6,700 7,624 8,022 7,394 7,645 8,396 8,053
Share 14.3 18.5 18.7 22.6 21.6 25.8 29.4 28.5 26.7 25.4 26.3 29.4 36.6 38.1 35.6 33.4 34.2 35.7 38.5 38.5 36.6 38.9
Q1' 2006
Q2 Q3 Q4 Q1' 2007
Q2 Q3 Q4 Q1' 2008
Q2 Q3 Q4 Q1' 2009
Q2 Q3 Q4 Q1' 2010
Q2 Q3 Q4 Q1' 2011
Q2
3,000,000
3,500,000tonnes
Chinese Stainless Crude Steel ProductionSource: CSSC
1 000 000
1,500,000
2,000,000
2,500,000
CrNi
Cr
10Joint Seminar Lisbon, 28 September, 2011
0
500,000
1,000,000
I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II
2004 2005 2006 2007 2008 2009 2010 ´11
CrMn
CrNi
6
Stainless Steel Export Champions 2010
626,499
611,897
France
Spain
1,196,477
1,113,086
1,081,351
961,031
812,551
Skorea
Italy
Japan
Germany
Finland
11Joint Seminar Lisbon, 28 September, 2011
1,499,854
1,234,206
1,230,025
0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 1,750,000
(Belgium)
Taiwan
China
tons
Stainless Steel Export Champions First Half Year 2011
72 031
59,195
51,104
Fi l d
France
Spain
106 942
101,976
98,796
91,586
85,586
72,031
Taiwan
Skorea
Italy
Japan
Germany
Finland
12Joint Seminar Lisbon, 28 September, 2011
167,610
144,537
106,942
0 25,000 50,000 75,000 100,000 125,000 150,000 175,000 200,000
China
(Belgium)
Taiwan
Tons per month
7
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in volumes
– Leadership in market balance
– Leadership in consolidation
– Leadership in market transparency
13Joint Seminar Lisbon, 28 September, 2011
p p y
– Leadership in responsibility vs. society and environment
Chinese Stainless Steel ApparentUse: Growth Rates 2001 - 2010
80
100± % vs. previous year
Growth of apparent stainless steel use: average 2001 – 2010: 24%
20
40
60
80
14Joint Seminar Lisbon, 28 September, 2011
-20
0
20
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
8
Chinese Stainless Steel Apparent Use vs.Chinese Stainless Crude Steel Production:Growth Rates 2001 - 2010
80
100± % vs. previous year
Apparent stainless steel use: average 2001 – 2010: +24%Stainless crude steel production: average 2001 – 2010: +37%
20
40
60
80
15Joint Seminar Lisbon, 28 September, 2011
-20
0
20
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Creating Over-CapacityUncontrolled growth – Private ownership– Public ownership
Countermeasures– Restrict permissions– Tighten credits– Closing of non-productive/outdated capacities
16Joint Seminar Lisbon, 28 September, 2011
9
Having Over-CapacityResults of over-capacity – Toughest competition– Lowest profitability
Countermeasures– Doing nothing: forget profitability!– Consolidation of supply– Closing of non-productive/outdated capacities
17Joint Seminar Lisbon, 28 September, 2011
– Try to export
Chinese Foreign TradeStainless Steel (Total)
200,000
250,000Export Import Balance
tonnes
0
50,000
100,000
150,000
200,000
18Joint Seminar Lisbon, 28 September, 2011
-150,000
-100,000
-50,000
2006 2007 2008 2009 2010 2011
10
Chinese Exports of Selected GoodsWith Stainless Steel Contents
Item Unit 2000 2005 2006 2007 2008 2009 2010 2011 1HY
Welded tubes Tons 4,101 44,995 87,090 105,819 20,342 42,364 80,300 43,081, , , , , , , ,
Kitchen utensils Tons 195,344 297,742 335,710 324,199 303,445 284,678 356,839 162,789
Sink, wash basins Tons 3,813 21,650 31,958 43,415 54,681 49,319 74,849 40,584
Cutlery Tons 142,399 286,132 306,152 357,477 341,569 306,302 354,609 174,234
Scissor Tons 27,582 56,001 58,573 67,985 70,624 65,318 77,875 41,161
19Joint Seminar Lisbon, 28 September, 2011Source: China Customs House
Dish washers 1,000 units 32 767 1,076 1,611 1,860 1,800 2,524 1,260
Washing machines 1,000 units 425 4,050 5,453 8,195 9,230 8,444 11,869 6,074
Micro wave ovens 1,000 units 8,368 42,238 46,412 51,469 48,540 44,868 53,081 24,007
Mid Term Growth Aspects
Beijing Antaike some weeks ago released two figures:figures:
China’s stainless steel capacity in 2015: ~ 20 million tonsChina’s apparent stainless steel use 2015: ~ 15 million tonsSince then: several new announcements for more
20Joint Seminar Lisbon, 28 September, 2011
stainless capacity – some plus 3 million tonsHow to fill the gap of now some 7 million tons crude steel equivalent surplus capacity?
11
Chinese Stainless Steel Real Demand: Growth Rates 2005 - 2012
20± % vs. previous year
Growth of apparent stainless steel use: average 2005 – 20112: 9.7%
5
10
15
21Joint Seminar Lisbon, 28 September, 2011
0
5
2005 2006 2007 2008 2009 2010 2011 2012
Source: ISSF Stock Cycle Review
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in volumes
– Leadership in market balance
– Leadership in consolidation
– Leadership in market transparency
22Joint Seminar Lisbon, 28 September, 2011
p p y
– Leadership in responsibility vs. society and environment
12
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in volumes
– Leadership in market balance
– Leadership in consolidation
– Leadership in market transparency
23Joint Seminar Lisbon, 28 September, 2011
p p y
– Leadership in responsibility vs. society and environment
Chinese Stainless Crude Steel Production 1HY 2011:3 Sources = 3 Different Numbers
24Joint Seminar Lisbon, 28 September, 2011Source: Heinz H. Pariser
13
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in volumes
– Leadership in market balance
– Leadership in consolidation
– Leadership in market transparency
25Joint Seminar Lisbon, 28 September, 2011
p p y
– Leadership in responsibility vs. society and environment
The Global Stainless Steel MarketRegional and qualitative movesChina’s role– Leadership in volumes– Leadership in volumes
– Leadership in market balance
– Leadership in consolidation
– Leadership in market transparency
26Joint Seminar Lisbon, 28 September, 2011
p p y
– Leadership in responsibility vs. society and environment
14
ConclusionChina without any doubt is today world champion in terms of stainless steel pmarket size, production and export –However there is still a long way to go for China to become the real world market LEADERLEADER in
27Joint Seminar Lisbon, 28 September, 2011
real world market LEADERLEADER in stainless steel and tough times appear ahead
Contact::
28Joint Seminar Lisbon, 28 September, 2011
Peter KaumannsRue Colonel Bourg 120B-1040 Brussels, BelgiumPhone +32 2 7028 910Fax +32 2 7028 912email [email protected]