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ISV Business Leadership Forum 2018
Cultural Transformation Panel
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https://cultureleadershipgroup.com/document/culture-eats-strategy-for-breakfast/
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.torbenrick.eu/blog/culture/organisational-culture-eats-strategy-for-breakfast-lunch-and-dinner/
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Panel speakers:
Emily Ryan, Software AG
Raul Firu, Haufe Lexware
Mario Dönnebrink, D.velop
Frederik Vollert, PhraseApp
Deep Ghosh, AWS
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Intros
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Emily Ryan, Software AG
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Emily Ryan
Software AG: Cultural Transformation
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Overview
Independent technology leader for more than 40 years in data management
and application development platforms
4,400+
EMPLOYEES**
R&D
25%
S&M
19%
Consulting
&Services
43%
Admin
13%
€870+
MILLION
IN REVENUE
45%+
recurring
77%
product revenue
47%
Americas
45%
EMEA
REVENUE
51%
DBP
27%
A&N
22%
Services
BY REGION* BY BUSINESS LINES*
4 9
* Based on Group product revenue – FY 2016 **P&L as of December 31, 2016
Cloud Families hosted
SaaS
Offerings
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Cultural Changes
• SAG Cloud GmbH: an encapsulated Ops + Security unit for:
• Agility
• Budget/Headcount autonomy
• Certification Scope
• Nucleus of Cloud Culture
• Adopted joint productivity techniques
• Kanban (Ops only)
• SCRUM (DevOps)
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Continued Culture Change
• Reverse-Assimilation: SAG Cloud GmbH >> Software AG
• Implications of cloud strategy on all business units
• Back Office (contracts, accounting, logistics)
• Product Marketing, Support, Sales, etc…
• Drinking our own Champagne
• Next level digital transformation projects with own Software
AG cloud portfolio, such as:
• Predictive Analytics with cloud metrics
• Fully automated customer experience life-cycle
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Disrupt yourself … if not, others will
outstanding customer experience enabled by digital platforms
in each industry!...RetailTravel Finance Mobility
DIGITAL DISRUPTION
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© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Raul Firu, Haufe Lexware
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Raul Firu
Haufe Lexware: Cultural Transformation
In numbers…
| 07.06.2018 |Seite 18
36 years old, Romanian
Joined Haufe-Lexware Romania 8 years ago
In Freiburg for 3 years - CTO Office as Lead Backoffice Architect
Director of Engineering @Haufe-Lexware Romania
Back in Freiburg as Group CTO
I love technology
I like to learn new things
…and great challenges
| 07.06.2018 |Seite 19
Whoami… MENSCHEN
| 07.06.2018 |Seite 20
VALUES MENSCHEN
Culture
Technology Structure
| 07.06.2018 |Seite 21
MENSCHENSTRATEGY
https://martinfowler.com/bliki/MicroservicePrerequisites.html
https://martinfowler.com/bliki/MicroservicePrerequisites.html
| 07.06.2018 |Seite 22
MENSCHENSTRATEGY
Let‘s Start!
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Mario Dönnebrink, D.velop
Learning how to surf
Mario Dönnebrink
COO d.velop AG
Berlin, June 6, 2018
How to get your company ready
for digital change
YOU CAN‘T STOP THE WAVES
Digitization has become our reality
Linear Markets
Sale
s
PS Marketing
DE
V
INT
Management
Source: SAOS ® Andreas Lange – Bochum
Long Term Archiving
Document Management
Workflow
S
S
S olution
i
Regulation
I
Industry
HC
FI
BA
Reta
il
Automotiv
e
Logistic
s
Insuranc
e
Pharm
a
Factoring
Governmen
t
Chem.
X
y
S
S
S
S
S
S
S
S
Buildin
g
Media
Complex Markets
Sale
s
PS Marketing
DE
V
INT
Management
?
Source: SAOS ® Andreas Lange – Bochum
i
Regulation
I
Industry
HC
FI
BA
Reta
il
Automotiv
e
Logistic
s
Insuranc
e
Pharm
a
Factoring
Governmen
t
Chem.
X
y
S
S
S
S
S
S
S
S
Buildin
g
Media
Complex Markets
?
Source: SAOS ® Andreas Lange – Bochum
Sale
s
PS Marketing
DE
V
INTManagement
BizDev
Cloud
BizDev
SaaS
BizDev
…
Focu
s 1
Focu
s 2
Focu
s 3
i
Regulation
I
Industry
HC
FI
BA
Reta
il
Automotiv
e
Logistic
s
Insuranc
e
Pharm
a
Factoring
Governmen
t
Chem.
X
y
S
S
S
S
S
S
S
S
Buildin
g
Media
Source: SAOS ® Andreas Lange – Bochum
Leader
-ship
Marke
t-
Servic
es
DevOp
s
DEV PS
INT2
INT1
Vertical
1
Vertical
2
Solution
Complex Markets
„YOU CAN‘T STOP THE WAVES,
BUT YOU CAN LEARN TO
SURF“
John Kabat-Zinn
Recommended
Reading
Die Inhalte sind nach aktuellem Planungs- und Entwicklungsstand erstellt worden und können sich jederzeit ändern.
Insbesondere Zeitangaben beziehen sich auf die aktuellen Planungen, Anforderungen und Ressourcenverfügbarkeit. Sollten sich die genannten Parameter
ändern, behalten wir uns vor, die Termine entsprechend anzupassen.
Die Überlassung der Präsentation erfolgt nur für den internen Gebrauch des Empfängers und darf in keiner Weise mit Dritten geteilt werden.
Mario Dönnebrink
COO, d.velop AG
Phone: +49 2542 9307-0
Email: mario.doennebrink@d-velop.de
Get in touch
with me
Die Inhalte sind nach aktuellem Planungs- und Entwicklungsstand erstellt worden und können sich jederzeit ändern.
Insbesondere Zeitangaben beziehen sich auf die aktuellen Planungen, Anforderungen und Ressourcenverfügbarkeit. Sollten sich die genannten Parameter
ändern, behalten wir uns vor, die Termine entsprechend anzupassen.
Die Überlassung der Präsentation erfolgt nur für den internen Gebrauch des Empfängers und darf in keiner Weise mit Dritten geteilt werden.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Frederik Vollert, PhraseApp
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
PhraseApp
2009 SWDevelopment and
SysOp Services Company
2012 Launch of Side-Project
PhraseApp on AWS
2016 No more Services
2018 Multi-million B2B SaaS
Revenue
Developer
Teams
Translation
Services
© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Cultural Transition
• Craftsmanship; NIH
• World revolves around
Development
• Technical Proficiency
Development Services
• Move fast and break
things
• Openness to new ideas
and importance of other
areas
• Never be satisfied
Software Provider
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