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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Daniel Geske, Solutions Architect
31 May 2017
Amazon PinpointHow to Drive Effective Mobile Engagement and Enable Targeted Push Notifications
What to Expect from the Session
Amazon Pinpoint Overview
Pricing
Getting Started
Demo
Amazon Pinpoint
AWS’ new digital engagement platform…
… for both the developer and the marketer
Effective Mobile Engagement at AWS Scale
Segment and target
Message and engage
Measure improvement
Analyze user behavior
User engagement pain-points
Scale Unreliable Expensive Inflexible
Amazon Pinpoint’s capabilitiesRich notifications, in-app and silent notifications
Custom events and custom attributes
Auto-Export to S3 and Kinesis Firehose
Segment and Funnel analytics
Targeted mobile push notifications with fast fan out
Scheduled and recurring campaigns
Campaign and app analytics
A/B testing and holdout testing
Quiet time and message caps
Developer Persona
Enable targeting automation
Instrument app with custom attributes
Silent push and data notifications
Full API and CLI support
Marketer Persona
Rich console experience
Create rich media notifications
Dynamic user segmentation
A/B testing and holdout testing
Scale reliably for all use cases
Deliver a million messages in under a minute
1500 custom events and 40 custom attributes
Import over a million profiles in under 4 mins
Amazon Pinpoint Pricing
Three pricing dimensions to align costs with use case$1 per million messages sent$1 per million events received$0.0012 per targeted user per month (MTA)
Generous free tier1 million messages, 100 millions events and 5000 MTA* per month* MTA free tier applicable for the first 12 months per customer
Getting Started with Amazon Pinpoint
Visit the Mobile Hub console and integrate “User Engagement” with your app
console.aws.amazon.com/mobilehub/
Service Availability
Available in US East (N. Virginia)
Amazon Pinpoint Demo
