“CSR IN THE COMMUNITY”

Reported By:MAE PERLAS

1. CORE CORPORATE RESPONSIBILITIES IN THE COMMUNITY

2. CORPORATE PHILANTROPHY3. STRATEGIC PHILANTROPHY4. CORPORATE COMMUNITY INVOLVEMENT5. DRIVERS OF CSI

TOPIC OUTLINE

• PUBLIC RELATIONS DEVICE ?• LEGAL COMPLIANCE ?

THRU:• Philanthropic donations to deserving causes

Community GroupsEducational InitiativesSporting AssociationsYouth GroupsHealth Programs

CORPORATE PHILANTROPHY

THE SHIFT TO STRATEGIC PHILANTROPHY

Linking employee volunteering to human resource strategies

Linking charitable giving to marketing and branding strategies through cause-related marketing and sponsorship

Establishing cross-sector partnerships with community groups to build reputation and legitimacy with the public

“DOING WELL BY DOING GOOD”

BEFORE:

CORPORATE COMMUNITY INVOLVEMENT

“AFTER-PROFIT DIRECT CASH DONATIONS”

AT PRESENT:

“USE OF CAUSE-RELATED MARKETING”

CORPORATE SOCIAL INITIATIVES

CORE VALUES

CORE COMPETENCIES. USE OF PHYSICAL

RESOURCES. USE OF HUMAN CAPITAL. ORGANIZATIONAL CAPITAL

DRIVERS OF CSI:

The Competitive Advantage. BETTER CORPORATE IMAGE. BUILDING REPUTATION ASSETS. INTERNATIONAL EXPANSION

THROUGH:1.Strengthen marketing and branding initiatives2.Improve relations with local government3.Assist in the understanding of local cultural norms of appropriate behavior

DRIVERS OF CSI:

The New Marketplace Factor

“The existence of morality within markets creates certain obligations for corporate management”

- Thomas Dunfree

SOCIAL REPORTING:Moral pressures in the marketplace may be enhanced through credible reporting of social activities by firms.

CORPORATE SOCIAL AUDITING, ACCOUNTING, AND REPORTING (SAAR)

disclosure and dissemination of information

is a means of measuring a firm’s performance, communicating its performance to stakeholders and taking into the account feedback from stakeholder

DRIVERS OF CSI:

DRIVERS OF CSI:

The Comparative Advantage of Private Firms Through intense marketplace competition, firms have developed UNIQUE competencies that provide them competitive and comparative advantage in being able to respond to certain problems.

Social Benefit

Economic Benefit

Pure Business

Pure Philanthropy

Combine Social &

Economic Benefit

Exhibit 1. A convergence of interest

LONG TERM BENEFITS

Creation of more jobs

Improvement in community relations

Community empowerment

Heightened economic status

Environmental restoration

Enhancement of quality of life in neighborhood through environmental assessment and cleanup

COMMUNITY INVOLVEMENT CHALLENGES

1. Performing a community assessment in a town 2. Reaching consensus from diverse background and

needs3. Accommodating interest within the goals of the

project4. Conducting community involvement or

participation among local residents5. Building trust among various stakeholders6. Effectively conveying to local residents other

stakeholder’s involvement and support of the revitalization process

COMMUNITY INVOLVEMENT CHALLENGES

7. Educating residents about the GOALS of the project / process

8. Communicating technical information in an easy-to-understand manner

http://company.gettyimages.com

The Compassionate Eye Foundation is an innovative nonprofit organization founded by photographer Robert Kent and colleagues, who enlist the talents of other photographers and creative professionals to help those in need. By creating imagery for CEF and donating royalties from the licensing of these images on our site, the photographers raise money to improve education, health care and economic opportunities in developing nations.

www.careers.nestleusa.com/working/community-involvement

Nestle believe that educating the youngest generation is the key to creating a healthy future for all. Nestle Youth Education programs focus on nutrition education and enhancing academic skills children need to live healthy, productive lives. Through Nestlé Adopt-a-School program, the company have adopted 53 schools across the country. Nestlé employees are encouraged to volunteer at these schools to promote literacy and health and wellness education. And since 1992, Nestle have provided more than one million students with over four million books.

www.careers.nestleusa.com/working/community-involvement

Nestle Employee Volunteerism opportunities enable employees to devote time outside of work to promote health and wellness, youth education and community development. During the holiday season, many of its employees and their families come together to serve holiday meals to the homeless. And when it comes to youth outreach, Nestlé USA volunteers impact more than 35,000 students each year.

“CSR IN THE ECOLOGICAL ENVIRONMENT”

Reported By:MAE PERLAS

CORE FEATURES OF ECOLOGICAL RESPONSIBILITY

1. Using natural resources efficiently and minimizing waste

2. Pollution prevention 3. Establishing product stewardship. The corporation

can take full responsibility for product’s ecological impacts from resources extraction right trough disposal and reuse

4. Innovation in products, processes and services5. Managing climate change6. Ensuring security and resource justice

WAYS TO CONSERVE MOTHER EARTH

RECYCLE DISPOSE GRABAGE PROPERLY

WAYS TO CONSERVE MOTHER EARTH

MAKE A PROFIT OUT OF GARBAGE

SEGREGATE

WAYS TO CONSERVE MOTHER EARTH

NO TO ILLEGAL LOGGING

OR

IN PHILIPPINES….

The Climate Change Commission, which is attached to the Office of the President, is an independent and autonomous agency with the same status as that of a national government. It is the sole policy-making body of the government tasked to coordinate, monitor and evaluate the programs and action plans of the government relating to climate change.

THE CLIMATE CHANGE COMMISSION

“Ikaw, Ako, Tayo: Kabatang Handa sa Klimang Nagbabago” at Museo Pamabata

This event is a partnership between the Climate Change Commission and Museo Pambata aimed at raising climate change consciousness among students in a creative and conducive environment. Museo Pambata will be able to showcase their I ♥ My Planet Earth gallery, multipurpose hall and other facilities both to students and teachers as a potential educational venue for future events and study tours.   An interactive exhibit and workshop will be conducted on the identified date which will aim to:

1. Educate students on the causes and effects of climate change.2. Enable the students to identify ways of reducing their carbon

footprint.3. Raise the consciousness of the students on the urgency of

addressing climate change.4.  Inspire the students to become advocates of simple climate change

mitigation and adaptation measures.