Community Development Through Corporate Social Responsibility

8/3/2019 Community Development Through Corporate Social Responsibility

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CONTENTS

1. Introduction2. Synopsis3. About NavjyotiIndia Foundation4. HPCL-Navjyoti Partnership5. Remedial Education6. NJICC7. Remedial Health8. Student Health Program9. Observations & Issues10.Community Health Care11.Observations & Issues12.Recommendations13.Appendix


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SYNOPSIS

Thisproject aims at findingthesocial impactofthegrantthatisgiven by HPCL to NAVJYOTI

INDIA FOUNDATION every year. Thegrant isof Rs. 38.67 lakh. Theprimary motiveofthe

association between HPCL and Navjyoti isprovisionofproperhealthcare andnutrition tothe

peopleof JJ colony, Bawana.

Fromthecoststatement (APPENDIX 1A), itcan beinferredthat approximately 67% ofthetotal

expenditure ison activities like Honorarium, Admin Expenses and Supervision Costs. On the

contrary, only 1/3 ofthe total expenses areon the actual target beneficiaries. Thisgoes against

thecompanys actual aimofproviding freeor inexpensivehealthcare facilitiestotheresidents

ofthecommunity.

Local populationof JJ colony consistsofmainly laborclasspeople. Thesepeople leave forwork

intheearly morning andthencome back lateintheevening. Andthetimingsof OPD are 10 am-

12noon and then in the evening. Because of this fashion, many people are unable to take

advantageofthe Navjyoti Health Care Center. Alsothedoctorsinthehealthcarecenterwork for

20 days in a month though they arewilling towork for 30 days in a month. Theremaining 10

dayscan be accommodated fororganizing allopathiccampsinthecolony. Thiswill alsohelpin

reachingouttopeoplewho live faroffinthecolony.

Also one of the major reasons for the HPCL-Navjyotipartnership is increase in the brand

awareness of HPCL. But this is not happening. Neither the school children nor the other

community members are awareofthe fact that HPCL issponsoring the Health Careprojectof

Navjyoti.


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INTRODUCTION

Hindustan Petroleum Corporation Limited (HPCL) is a Fortune 500 PSU engagedinexploration,production anddistributionofpetroleumproducts across thecountry. The Company aspires to

takeup leading role in Corporate Social Responsibility (CSR) as this company believes CSRconnects businesses tosociety andhelps themparticipate inoverall developmentofthenation.

This organization has already implemented many projects like Navjyot, Muskan, NanhiKali, Unnati" and "Swavalamban" in different States in India. HPCL strongly believes that

implementation of theseprojects is not the end of CSR. To understand the impact of theseprojects, HPCL hasengagedexpert like SBM, NMIMS tocarry out Social Auditofoneofthese

projects. In this context SBM, NMIMS team is submitting the report on Social Audit ofNavjyotprojectto HPCL.

Corporate Social Responsibility (CSR) activitiesof Hindustan Petroleum Corporation Limited(HPCL) have been initiatedsince 1985. Thepurposeof HPCL CSR activities, whichwastaken

fromits VISION and MISSION statement, isstated as follows:

a) Servingthecommunity isthepurposeofourbusiness.

b) Ensuring sustainable businessprocess financially, environmentally and socially, is our

effort.

c) Using core competence, expertise and technology of our business to reach the commonpeople, especially theunderprivileged, isouraim.

d) Developingcapacity inthecommunity isourstrategy.

e) Enhancinghumanexcellence andimproving quality of lifeisourendeavor. (Bringing Smiles2009-10, HPCL)

Accordingto CSRstatementofpurposeof HPCL, itisclearly stated as HPCLs CSRmodel has

been basedon Creating Shared Value. The shared valuemodel is basedon theconcept thatcorporate success and social welfare are interdependent. A businessneeds a healthy, educated

workforce, sustainable resources and adeptgovernment tocompeteeffectively. Forsociety to

thrive, profitable and be competitive, businesses must be developed and supported to createincome, wealth, taxrevenues, andopportunities forphilanthropy andsustainability


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NAVJYOTI INDIA FOUNDATION

NavjyotiIndia Foundation is a voluntary organizationregisteredunderthe Society RegistrationAct, 1860, inthe year1987. A twenty fouryearoldorganization formedunderthe leadershipof

Dr Kiran Bedihas been running several interventions in the areasofchildeducation, womenempowerment, health care, vocational training, protection, shelter, rural development, de-

addictiontreatment andcounseling andenvironment.

NavjyotiIndia Foundationwas founded by DrKiran Bedi and 17 other like-minded Officialsof

India, as a resultofthe inextricable link thatexisted betweencrime anddrugs. Theobjectiveswere to work for correction, de-addiction and rehabilitation of the drug addicts as a crime

preventionmeasure. Realizingtheneedto adopt anintegrated approach, theorganizationstartedtoreachout toother leftoutsectionsofsociety aswell includingwomen, children, youth and

general community.

OBJECTIVES

Toorganize services for individuals, groups andcommunities toenable them to learn and act

towardscommunity development.

ToINITIATE correctional andrehabilitativemeasures forthecriminals anddrug addicts.

To PROVIDE preventive, corrective and rehabilitative servicesconcerningdrug and alcohol

abuse atprimary andsecondary levels

To PROMOTE formal andnon formal education forempowermentofwomen, children andyouth

To UNDERTAKE projects for development of education, vocational training and self help

groupsinrural areas

To CONDUCTresearchonsocial issues andproblemsofdevelopment

To DISSEMINATE informationonthesamethroughprint and audio visual media


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HPCL-NAVJYOTI PARTNERSHIP

HPCL enteredinto a contractwith NAVJYOTIinthe year2005

OBJECTIVES-

y Undertake regular health checkups andhealtheducationtalks amongchildrenenrolledin variouseducationinterventionsrun by Navjyoti.

y Ascertain their hemoglobin levels and document the other anthropometric measuressuch asheight, weightetc.

y Planrequirednutritional program foratriskchildren.y Measure changeovertheperiodofone yearinthehealth, hemoglobin levelsetc.y Provide other support services for thecommunity such as OPD, ligationsurgeries for

women, awareness andsensitizationprogramsetc.

y Strengthen referral andlinkages withgovernment and allied agencies


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PROJECTS UNDER NAVJYOTI

1. Remedial Education2. NJICC3. Supporting Aanganwadis4. Community Development5. Remedial Health

Remedial Education

Remedial Educationprogramisdesigned forthestudentswho attendthe MCD schools. Itsmain

objective is to lowerdown thedropout rates in schools. In the MCD schools, thedropout rateincreasesdirectly inproportionwith increase in class levels. Oneof themain reasons for this

increase is an unhealthy student-teacher ratio of 100:1 approximately. The schools are notallowed todetainstudentsunder any standard becauseofgovernmentregulations. In thiscase,

studentswho arenotcapableenough arepromoted tohigherclasses and as they areunable tocopeupwith all thesecomplexities, they prefer todropout. Insufficientguidance athome and

lackofmotivationtostudy athome afterschool is also a majorfactorforincreaseddropouts.

Navjyotis Remedial Educationprogram is a kindof after-school tuitionclasseswhich aims at

remedyingthegapthatusually exist betweenwhatstudentsofgrade 3 tograde 12 belongingtothe lowerstrata ofthesociety study atschool andwhatthey really grasp. It admitstheweakestof

students taking into consideration various factors like family income, family background,occupation andwillingnessofstudents.

Itsmainobjectives are:-

Reinforcethe learningofchildreninschoolstocontinueeducation Ensure 95% retentionofthe abovementionedstudents Promoteregularity andprovideneed basedcounselingtothem andtheirparents Enableholisticdevelopment byprovidingextracurricularactivities:-

o Sportso Music


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o Danceo Libraryo Exposure visits

Underthisproject, classes arerunin 2 shifts, eachclasshavingmaximumof 25 childrenwhichensuresindividualized andpersonal attentiontoeach andevery child. Parents are alsosensitized

abouttheirchildrenseducationso asto addresstheissueofdisincentive fromhome. Theclassesare run close to the childrens home, the issue distance and cost ofcommuting that act as a

deterrentis alsotakencareof.

Students progress is assessed by 3rdparty assessmentswhichconduct tests and judgestudentstwice a year, once in the beginningof the academic session and then in theendof academic

session.

ISSUES

Students arenotwell versedwiththespellingsespecially English Somestudents arenoteven awareofthenameofthesubjectthey werestudying

Navjyoti IGNOU Community College

Navjyotihas added yet anotherfeatherinitscap by gettingregisteredwithIGNOU andreceivingthestatusof Community College. Theinitiativeis a strongmodetodisseminateeducationto all

segments of the society and would offer opportunities to all segments of the disadvantagedpeople. The sole idea of Navjyotis Community College is by the community, for the

community andofthecommunity. Variouscourses likeIntroductionto ComputerTechnology,Tally, Animation, English Speaking, These courses are offered at very nominal prices. Loan

facilities are alsoprovided tostudentswhocant afford topay the fees inonego. Students arealsomotivated fromtimetotimesothatthey completetheircourses.

Navjyoti also organizes various placement fairs in collaboration with Empower Pragati

Vocational and Staffing Private Limited toprovide a platform where the recruiters and jobseekersmeet atthesameplatform. Companies like Haldirams, Kaya Skin Clinicetc visitthe fair

andrecruit NJICC students.


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ISSUES-

Internettrainingis a mandate andisnotgivento all thestudents.

REMEDIAL HEALTH

After JJ colony was setup and remedial education program was already in effect, theorganization realized thatpeopleofthiscolony live inhighly unhygienic areas and lack basic

health sense. Then the remedial healthprogram was launched. It aims atprovidingpositivehealth seeking behavior. Health Care services are basedon a two-fold approachofproviding

preventive aswell ascurativeservices. Itsmainobjectives are:-

y To improve the health status of the children covered in education component bypromotinghealthmonitoring andhealtheducation

y To improve thehealth statusof thecommunity by providing themwith basic facilitiesandimprovedreferral services

y Togenerate awareness andsensitizethecommunity onrelevanthealthissuesrelatedtoChildren

y To strengthen referral and networking with serviceproviders (Government and Non-Government)

y Topromotecommunity healthmonitoringthroughcapacity buildingofhealthcommittee

The healthcareprogramnotonly keeps a checkon the healthof its beneficiaries, but it also

spreads the necessary awareness among the community members. The causes, symptoms andpreventivemeasures forall themajorailments arespread acrossthecommunity

Theprojectoperates at 2 different levels-

1. School Health Program2. Community Health Care


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Besidesthe abovementioned level, theprogram also keepsprovideshealthcare activities fortheAanganwadis children. There are approximately 70 government Aanganwadis in and around

the region. In thisprogram, Navjyoti basically maintains the immunization recordsof all thechildren andmakesurethatchildrengettheirimmunizationdosesontime.

SCHOOL HEALTH PROGRAM

School Health Program is for the children who attend the primary classes of Remedial

Educational Program known as PREC (Primary Education Centre) students and secondaryclassesof Remedial Educational Program known as SREC.

All thechildren arecovered at leastonceintwomonthswherechildren arescreenedon varioushealth andhygieneparameters.


Regularhealthcheckupofchildrenonhealth andhygieneparameters Healtheducation forchildren Identificationof atriskchildren andplanningspecifichealthprograms forthem. Documentationofindividual healthprofilesofchildren Immunizationofschool children Maintaining Hemoglobin levelsofchildren andprovidingde-wormingmedicines

The aimoftheschool healthprogram is tomonitorchildhealth .Usually in the lowerstrata ofsociety; health is not given enough importance because of scarcity of funds and lack of

awareness. The school takes theonusof imparting required information abouthealth. Regularhealthcheck- ups areconducted for free for the students. The focus isonearly detection and

prevention. Incaseof illness, students are treated at theschool OPD or referred to thenearbygovernment hospital. Students are also educated on hygiene parameters. This also helps in

sensitizingthecommunity abouthealthy lifestyles.

For PREC students, regular health checkups are conducted once every 2 months. They aresensitized and informed abouttheproperhealthy habits, cause andsymptomsofregularhealth

problems. They are taught how to keep themselves clean and healthy. Hemoglobin tests areconductedtwice a yearonceinthe beginningof academicsession andtheotheroneintheendof

thesession. De-wormingmedicines aregiven to all thechildrenwhose Hemoglobin levels arenotuptothe level. Vaccinationis alsogiventothechildrenwhich arepreventivedoses forsome

untreatablediseases.


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If any studentgetsill duringtheschool hours, thenheistakentothehealthcentre andistreatedfor free. Ifthere is anythingurgentorseriouswiththechildthen an ATR (Adviceto Report) is

issued andsenttothechildsparents. Afterreceivingthisslip, child visitsthehealthcentre alongwithhisparents andthen furthertreatmentiscarriedout.

For SREC students, Hemoglobin tests are conducted twice a year once in the beginning ofacademicsession andtheotheroneintheendofthesession. De-wormingmedicines aregivento

all the childrenwhose Hemoglobin levels are notup to the level. Vaccination isnotgiven tothesestudents.

The bloodsamples forHemoglobinsamplesissenttothe Hind Labs, RK Purim, New Delhi

OBSERVATIONS & ISSUES

Thede-wormingmedicineis availableinmarket forRs. 14 andsome brandscosts as lowas Rs.6 whileinthe budget, thecostofde-wormingmedicineisgiven as Rs.50

De-wormingmedicines arerequired forchildrenwhohave low Hemoglobin levels. Only1% ofchildrenhave Hemoglobin levels lessthan 9g/cc. Still the budgetis quoted for all

thechildren

Noinformationisprovidedthatwhy bloodsamples aresentto as faras RK Puram, Delhi Sometimes nutrition is provided in the form of iron fortified biscuits in place of

bananas/appleswhich are forfree asthey aresponsored by Britannia

COMMUNITY HEALTH CARE

Thisprogramis forthecommunity membersof JJ colony. Itcomprisesofoperatinghomeopathic

and allopathic OPD, DOTS centre andhealthcamps in andoutside thecommunity. It aims atprovidinghealthcareneedsofthecommunity.

Ithas 3 mainpurposes-

1. General OPD2. Awareness(DOTmeetings)3. Health Camps


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Community awareness andsensitization throughhealth talks amongwomen, adolescentgirls andgeneral community.

Facilitationof ligationsurgeries forwomen Healthcampsincoordinationwith SirGanga Ram. Hospital Community awareness andsensitizationthroughhealthtalks among

The NGO organizestwotypesofhealthcamps In-house and Out-Reachcamps.

In-house camps are organized twice a month in the blocks of JJ colony. Thepurpose is to

motivatethepeopleto visithealthcentreincaseofillness. Out Reachcamps areorganizedinthe

industrial area nearJJ colony. Intheindustrial area, thereisnohealthcentre. So a 3-hourhealth

camp is organized twice a month to cater to the medical problems of these laborers.

Homeopathicmedicines areprovidedinthecamps.

OBSERVATIONS & ISSUES

Peopleof JJ colony donot believeinthetreatmentusinghomeopathicmedicines Thehealthcentreisneartheentranceof JJ colony. Forpeople livingin faroff block, itis

noteasily accessible Accordingtothe budget, only Rs.15000 is allocated formedicines andconsumables. Out

ofthis Rs.10000 isspenton allopathicmedicines. It isobserved that thedrugs that are

bought by the Purchase Committee areGeneric Drugs and areofinferiorquality

Homeopathicmedicines arepromotedeventhoughpeopledonot believeinitsconcept In Navjyoti, medical cardismade forRs.20 whileotherNGOs (STOP, Prayas, Chaitanya

etc) charge Rs 5 fora day

Accordingtothesources, adminchargeswhich are 10% ofthetotal budgetcomprisesoftelephone andinternetcharges. Butthereisnotelephone andinternet facility inthehealth

centre

Allopathicdoctors arehighly qualified andthey arepaid Rs 650 fora visitwhichis veryless


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Rs.50000 is budgetedundertheheadingofskill upgradation. But accordingtodoctors,nosuchtrainingisheld

Thecommunity membershavenoidea that HPCL issponsoringthehealthproject. Eventhe key personnel who are appointed by the Navjyotidonot know aboutthis. Sothereis

noincreaseinthe brand awareness

3 quartershavepasses. According tothe budget, ideal expenditureonmedicinesshouldhave been Rs 135000. Butitisonly 30,999

Majority of JJ colony population are laborers andthey leave forearly inthemorning andcome back in the late evening. So they are unable to take advantage of the medical

facilities asthe OPD operates from 10am-12noon andthenintheearly eveninghours.

RECOMMENDATIONS

Thereis a hugeproblemofdrug addictioninthecolony. The NGO shouldstartoperatingdetoxificationcenters.

The allopathic OPD operates for 20 days in a month. Forremaining 10 days, allopathiccampscan beorganized

Asthecolony ishugeinsize, and forsome blocks, itisnot feasibletowalk all theway tothehealthcentre, mobilehealthcenters should beorganized and followups should be

conducted

Thereshould be a salary increase forthedoctors. Thiswill motivatethemtoworkmoreanddiligently

Insteadofgenericdrugs, Standarddrugsshould bepurchasedso astore-instill the faithofthecommunity membersinthe Navjyotihealthcentre


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APPENDIX 1A


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Documents

Community Development Through Corporate Social Responsibility