Corporate Relations and

Community

August, 2012

Checks of inflating pressure

More than 179,000 tires checked

Leaflets to educate drivers

Crash Simulator

About 20,000 people tried the crash test

The device is part of “Toyota and you” Program for young drivers

Women Campaign

Capitalize on women’s role as users of our products

• Involve Sales Network in activities concerning women• Spread the four pillars of the campaign “Think Before You Drive”• Make known our POS as the right place to make purchases since they offer global

services for the vehicle, where to buy tires, get mechanic assistance or get the oil

changed, among other benefits

Road Safety Campaigns

Road Safety Campaigns

Programs targeting family and students

Conferences on Safety

Prestigious journalist Rubén Daray addressed 15.550 people.

TC2000 Goes to School

• Chats at school • 200,000 students

• 670 schools • 156,500 km.

Awards

Two important recognitions: Mercurio Award and Bridgestone Group Award

Environment

Environment

Patron Manometers

For dealers to adjust measures and special devices for drivers.

Forestation Agreement

With Lomas de Zamora Municipality.

300 Trees were planted and 87 associates with their families were part of the event.

Garrahan Foundation

Up to date 209 kg. of plastic caps and 28.760 kg. of paper collected for recycling.

Environment

Tire Recycling Plant

Provides the reutilization of almost 40 tons of used tires in Buenos Aires Province

From a recycled tire we obtain: 80% rubber, 15% steel and 5% nylon.

The product obtained is used as fuel, synthetic lawn, sports flooring, mix with asphalt, etc.

Education

Bridgestone Business School

Total de horas hombre dictadas

1.526.099

Awards

Argentine Industrial Union Award and Mercurio Award

Health

Health and best quality of life of our teammates and their families is a main goal fostering:

• Vaccination Campaigns• Prevention Campaigns (Dengue – N1H1 Flu)• Conferences on Nutrition, Breast Cancer, etc.• Fitness Center opened to teammates and their

families

Community

Bridgestone addresses the main needs of the community such as health, education, food and we offer aid in times of natural disasters, in Haití, Japan, Chile and Tartagal, in the north of Argentina.

4th. Run/Walk Event

2012 Declared of Cultural Interest

IN aid of Betania, NGO

Participants: 450 - Teammates, Neighbors, Dealers, Users

Money Collected: $ 32.887

The Museums Night

As in cities like Germany, México and Brazil, Argentina enjoys

“The Museums Night”, the second night in November, with free access. A way to let teammates and their families get close to art and culture, to visit historic buildings and museums. Almost 366 people were part of the event. Participants: 400

Community

Solidarity Caravan

To take solidarity help to schools and indigenous communities settled in areas that are only accessible by 4WD vehicles.

AimInvolve our Sales Network in solidarity practices.• Add end users to BSAR solidarity actions.• Focus on the action from the axes Community and Road safety.• Achieve deeper knowledge of the benefits of our products on tough terrains.

Strategy• Involve 4WD drivers, who usually take up BSAR Safe Driving training for this

kind of vehicles, as our clients’ guests.• Apply the knowledge acquired during the training on tough terrains.• Make them feel part of a committed solidarity action

ParticipantsDealers – Users – Teammates – Sponsors

Donations2010 4 Tons – 6 Schools and Indigenous Communities

2011 9 Tons - 8 Schools and Indigenous Communities

2012 11 Tons – 6 Schools

• AGREGAR PREMIO RSC EN INGLES

Thank you!