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What is it?
Combine the power of Print, E-mail and the Web to boost direct marketing campaigns. Interaction provides valuable information that closes the Loop and provides the ability for true Database Marketing.
Cross-Media
What is it?
A marketing campaign that integrates multiple media outlets
Sometimes referred to as Multi-Media or Multi-Channel
Personal URLs (PURLs) tie Print, E-mail and the Web
Campaign dashboard captures visits and interaction in real time
Generate reports and export new client & prospect Data
Cross-Media
Why?
Changing Landscape
51% of the US population has access to the broadband
“always on connection” at home or work
73% of consumers prefer to receive product offers via US mail
We live in a Cross‐Media world
Cross-Media
Why is it better?
Coordination within channels is more effective
Delivers a consistent message
Current technology allows us to apply variable data
Current technology allows us to measure
Cross-Media
Why?
43% of people prefer
to respond to direct
marketing online.
Are you there for them?
This means, to increase the opportunity for more successful
direct marketing campaigns include an effective online response option.
Cross-Media
What can it do?
Increase your chance to be remembered
Daily we encounter 2,904 media messages…
We may remember 52 of them…
But 4 of them we will positively remember!
How do YOU cut through the noise to engage your
customers more effectively?
Cross-Media
What can it do?
Boosts Direct Marketing Response Rates
Gather Valuable Customer Data
Qualify Leads and Prospects
Profile Customers and Qualified Prospects
Convert High Quality Leads into Revenue
Provide Sales with Relevant follow up information
Measure Results in Real-Time
Cross-Media
Cross-Media
How does it work?
Attract Customers and Prospects using Relevant & Creative Versioned, Personalized and Customized Direct Marketing that Drives them to the Web.
Personal URLs provide new opportunities to extend your marketing touch.
Personal URLs in the Printed Direct Marketing piece provide great new opportunities to deliver creative messages that are actionable
Cross-Media
How does it work?
Interact VIP Landing Pages allow you to Interact with Customers and Prospects, Share Information, Gathering Feedback and Learning Beneficial Insight.
Welcome Customers and Prospects toWelcome Customers and Prospects to
On-line InteractionOn-line Interaction
Landing Pages Integrate and Expand theLanding Pages Integrate and Expand the
Direct Mail Marketing Message and OfferDirect Mail Marketing Message and Offer
Capture Valuable feedback to provide Relevant Capture Valuable feedback to provide Relevant
information for future Direct Marketing Opportunitiesinformation for future Direct Marketing Opportunities
Cross-Media
How does it work?
Track & React Respond to Qualified leads in
Real Time. Reply with Relative Information Learned thereby Creating closer Relationships with Customers and Acquiring New ones.
John Smith just responded
Steve Salesperson,
John Smith just responded to your
campaign.
Contact information:
John Smith 123 Any street, USA (555)547-1234
Survey Results: May I call you to discuss? Yes
Track & Manage Qualified Leads in Real Track & Manage Qualified Leads in Real
Time Delivered to Email or PDATime Delivered to Email or PDA
Review & Produce Comprehensive, Review & Produce Comprehensive,
Actionable ReportsActionable Reports
Dashboard gives you Immediate Insight into Dashboard gives you Immediate Insight into
Campaigns EffectivenessCampaigns Effectiveness
Profile, Segment and Obtain Key Qualifying Profile, Segment and Obtain Key Qualifying
InformationInformation
Cross-Media
Typical Workflow
Database
Sales & Marketing
Drives Recipient to PURL Landing pages
Triggered Alert toSales & Marketing
Direct Marketing Campaign
TriggeredCustomized Marketing
Direct Sales Call
Triggered Automated reply from system Recipient Interaction
Campaign Database
Captures Response
Programmed Triggers
Cross-Media Summary
Changing landscape, we live in a Cross‐Media world and
people prefer to respond on-line
Integrates multiple media outlets integrating PURLs to combine
the power of Print, E-mail and the Web
Coordination within channels is more effective and delivers
a more consistent message
Campaign dashboard captures visits and interaction in real time
Reporting Data closes the loop for true Database Marketing.
Cross-Media