Cross Media Marketing

AN INTERACTIVE SOLUTIONCR SS MEDIA

The context

Reaching customers and prospects with the right message, through the right medium, at the right time has never been more crucial.

The Solution

CROSS MEDIA MARKETING

Branded

Design

Customer

Data

Campaign

logic

Channel mix

The Solution

CROSS MEDIA: One platform, endless opportunities.

Campaign

Management

Event Management

Online Survey

E-Newsletters

Customer Data

Mgmt.

Design & CustomizeProduce & DeliverInteractTrack & AnalyzeRefine & repeat

The Value Proposition

Cross Media, a technology solutionfor marketing excellence. 1. To create effective Customer Experiences

Customize images and texts to attract attention. Leverage data to tailor messages to each recipient. Foster loyal relationships with relevant, personal communications.

2. To expand your reach Reach customers where they live in the manner in which they choose. Create one-to-one campaigns that span print, e-mail, web and mobile.

3. To deliver measurable results Create campaigns with built-in response tracking tools. Adjust messaging, offers and media based on results. Provide reports that justify and drive marketing investments.

Why?

Why do you need Cross Media ?

Because each person is differentand each moment is special. Because life is full of emotions that you want to share with others.

Connecting the dots of user experience

1. ATTRACT Increase the number of « touches » by multiplying the channels. Increase the response rate with variable data and personalized URLs

2. INTERACT Integrate personalized microsite Increase your knowledge of the prospect through surveys

3. REACT Instant lead notification to your sales team Online dashboard showing real time campaign performance

Cross Media Marketing

Making communications special. Customize, personalize and synchronize them.

Cross Media Campaigns

How does it work ?

Send personalized Mail or Email

Personalized Survey Page with Info Filled In

3

Alert Email To Sales

4

Direct Sales Call

ResponseTracking

Dashboard

Responses Saved inDatabase

Catch the Customer and Get More Information

PrecisionTargeting

1

5

Campaign leads to a PURL a to a Response URL (RURL)www.domain.com/JohnSmith

2

Grab Attention

IntegratedMarketingDatabase

Cross-media Campaign in Action

Postcard or Email Campaign

Campaign Leads to Response URL (RURL)www.domain.com/JohnSmith

2


4

Direct Sales Call

ResponseTracking

Dashboard

PrecisionTargeting

1

5

Grab Attention

Personalized Survey Info to fill In

3

Reach the Customer and Get More Information

Responses saved in

Database



Postcard or Email Campaign

Campaign Leads to Response URL (RURL)www.domain.com/JohnSmith

2

1

Grab Attention


3




4

Direct Sales Call

ResponseTracking

Dashboard

PrecisionTargeting

5



Send personalized Mail or Email


3



Campaign Leads to a PURL or to a Response URL (RURL)www.domain.com/JohnSmith

2

1

Grab Attention


4

Direct Sales Call

ResponseTracking

Dashboard

PrecisionTargeting

5



One-to-One Communications Continuum

Personlized Communications• Data variables

• Customized content

• Personalized images & graphs

Direct Mail

• Specific messages based on mailing list

Web-driven Personalized Print and Email

•Simple to complex content

• Integrated order to invoice workflow

•User editable interface

Cross channel integrated campaigns with tracking, analysis + refinement•Editable Content •Print, Email, RURL/PURL pages, mobile messaging

• Interactive Surveys

•Variable content from existing web platforms

•Real-time tracking and analysis

Relevance, Interactivity, Response

Questions ?

We specialize in solutions

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Contact the experts

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http://www.identic.be/

Business

Cross Media Marketing