The Problem

Declining creativity scores

A Newsweek article entitled “The

Creativity Crisis” emphasized the need

for children to expand creative thinking

and cites a study that found creativity

scores have declined every year since

1990.

Test results in the following categories

have dropped steadily during the past 23

years.

Idea Fluency

Originality

Elaboration

Abstractness of Titles

Open-mindedness

The Problem

Creativity matters

1500 CEOs surveyed by IBM ranked

creativity as the #1 leadership trait

required for future success.

A survey conducted by Adobe shows 71%

of college-educated professionals believe

creative thinking should be taught as a

course, like math and science.Source: Adobe Creativity and Education: Why it Matters study

The SolutionWe are rallying for a creativity comeback.

‣ A movement to raise awareness about the importance of creativity.

‣ Educate parents.

‣ Engage kids.

‣ Partner with educators, researchers, thought leaders, influencers, etc.

The Creativity Can™‣ A small container of simple, colorful

materials like pipe cleaners, googly eyes and yarn.

‣ It encourages people of all ages to imagine and invent while engaging in a brain-activating, hands-on activity.

‣ The Creativity Can™ illustrates the power of creativity.

Kids’ Creations

Making a difference…

‣The Creativity Can™ will be available at

retailers for FREE.

‣With the can’s contents and a little

imagination, kids can craft a creation and (with a parent’s help)

share it online.

‣For every online submission, Creativity for Kids will donate

to the LilySarahGraceFund.

LilySarahGraceFundThe charity possesses a strong belief about the importance of

the arts in a child's life and is devoted to supporting the arts

and creativity in underfunded public schools.