Confidence and Creativity

Antoine Ste-Marie@theTronTweetsDigital Strategy

Desired topics

Why engagement? Our posts are just a suggestion

The more it is engaging it is the higher ranking it will appear in feed, discover and searchNew on Instagram

Quality of personalization

Synergy

@laurentianU

CreativityNeed for creativity

Social media is the chosen platformKnow your audienceBe critical

ConfidenceBreak down institutional barriers

Prove that it works and get support

Try new things, be innovative

Side effects

Side effects

TipsPersonal touch

Audience is more skeptical of traditional marketingShorter attention spans means more visualsThey want customized, and they want it now

What information do we have?Profile Recent TweetsTwitter advanced searchTrends

GIF

Easy to makeReplicates an emotionGIPHY, Laurentian

Yik Yak & Umentioned

Anonymous

Takeover

Takeover

Snapchat

Snapchat

Live broadcast

Dubsmash/Vine/Smule

Engaging and easy to make

Pic Play Post

Polls