edwardboches.com

edward bocheschief crea0ve officer

in the age of social media 

WIN TICKETS, MEMORABILIA AND FAME

BRUINS FANS RULES

Social media is about getting others to tell our stories for us

It’s about inspiring them to actually write and create those stories.

It’s about inventing experiences that turn into new stories.

listen

ENGAGE

b u i l d

inspire

MOBILIZE

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VII

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SEVEN

consumers want more par0cipa0on and even control

embrace crowdsourcing

give up some control

build in memes

we want to do business with a person,not an ins0tu0on

learn social media protocol

put a face, not a logo at the forefront

tap into employee enthusiasm

our rela0onships with media are more complex than ever

know what mode your consumer is in

be crea0ve and engaging

take your content to your customer

a@en0on is the new scarcity

offer value in return for a@en0on

stand for something

make yourself findable

expectations  a r e   h i g h e r

give people flexibility to apply judgement

build a be@er user experience into everything

surprise people when they least expect it

there’s no such thing as perfect.only perfects.

enable customiza0on

create mul0ple versions of messages and product

create lots and lots and lots of things

the MP3 is good enough.

fast/easy/portable/accessible

don’t waste money on the wrong things

learn to be agile

blogosphere

search

social content

social networks

Original branded content and u=lity

Channel content is

promoted and posted to

blogs.

Profiles are promoted to the blogs.

Friends and fans join your network.

Channel content is posted to profiles.

Profiles drive traffic to the content

channels.

Blogs will drive traffic and

members to the profiles.

engineer your presence

1invite your community to create with you

connect your customers to each other

2

create mashups

3

turn analog events into digital ones

4

timberland job site thing

start your own network

5

give your customers a microphone

6

build in memes

7

redefine the medium

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remember your product isn’t your product

9

give your brand away

10

embrace crowdsourcing

11

believe in the power of small

12

(CNN) - The new horror movie "Paranormal

Activity" could be filling movie studio

marketing departments with fear.

$11,000 film rakes in $7 million in one weekend

learn what an API is what you can do with it

make friends with a developer, the future isn’t about messages it’s about u0lity

get Google to give you a presenta0on on what’s possible

get over your fear of crowdsourcing

change the make up of your crea0ve team

develop alliances, you can’t do everything yourself

stop thinking that crea0vity means a clever message 

experiment experiment experiment

go   fo r t h   a nd

CREATE

thank you