Creative Thinking Technique

Psycho

motorist

Cognitive

Affective

5th Meeting

April 10, 2014

Recap last meeting

• What is archetype?

• Why we have to know it?

• What is the difference between „Fix that

Backfire‟ and „Shifting the burden‟?

Today‟s objective

• Understand why we need creative thinking

techniques?

• Able to identify the techniques

What did you see?

Seeing something different

will lead you to new ideas

and unique insights.

Things are supposed to

grow smaller as they

moved away from us.

Always challenge the

assumptions

Creative thinking techniques

1. False Faces (Reversal)

2. Slice and Dice (Attribute listing)

3. Idea Box (morphological analysis)

4. Idea Grid (FCB grid)

5. Stone soup (fantasy questions)

6. SCAMPER (questions)

Capsule hotel

Read this

Who fail to notice the word “The” appears twice?

If you concentrate on reading one word at a time, you‟ll read 2 “the”

I

LOVE

PARIS IN THE

THE SPRING TIME

Descriptive attributes: color, shape, odor, etc

Process : function, marketing, manufacturing, etc

Price: cost to manufacturer, wholesaler, etc

Ecological: positive/negative impact to environment

I

LOVE

PARIS IN THE

THE SPRING TIME

EKO, 2010

The more combination you create, the more creative you are

Combining parameters of a challenge (characteristic, factor, etc) into new ideas

How can I improve laundry hamper?

3 parameters:

material, shape,

position

Material

Option 1

Option 2

Option 3

Option 4

Shape Position

Plastic

Metal

Paper

Net

Square On Door

Triangle

Round

On Floor

On Wall

I

LOVE

PARIS IN THE

THE SPRING TIME

I

LOVE

PARIS IN THE

THE SPRING TIME

I

LOVE

PARIS IN THE

THE SPRING TIME

Use 1 technique only (Reversal, Attribute, Idea Box)

Group 1-4 :

Group 5-8 :

Thank You