Creative Think Tank Sessions Aka Brian Storming

8/7/2019 Creative Think Tank Sessions Aka Brian Storming

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D. The side swipper:1. They listen to the idea but they are laughing about it with a buddy sideways or

internally. The person who gave the idea feels totally devalued because of them.

They focus and return but then the one presenting the idea has to reshare it

because they werent focusing.

III. Why do we need to be better brain storming?

A. Reasons1. Bigger impact2. Keep it fresh3. Streamliner volunteers time4. Better ideas

a.

Acts 1:8b. Genesis 1: When God kicked off the Bible he did it by creating. Some stories bright others dark.

VI. How to Become a better Brain Stormer?

A. Split To Think meetings with the To Do meetings.1. Your thinkers are not always bullet point thinkers.2. Some of them dont care about the service order etc. They just like thinking up

good creative ideas while others are.3. Some of them dont want critique or hear why the idea wont work. But in the

To Do Meeting you can carve it and dump it and go back to the creative and

say, here is why we didnt use it.

4. Why invite the 85 year old widow to our creative meeting?5. Do you invite them every week or once and a while. Base that on how well you

know them. Then gauge them on contact. You place them where it works for

you. Bring people in to the process by playing them as you know them.

6. Focus Groups are what that is all about. But for church work this is more real andvibrant.

B. Dont Think outside the box, think inside the circle a. 1968 Mike Vance, Management consultant for Walt Disney. Came up with

Vances 9 point puzzle.

i. You take a pen and draw 4 lines and connect every single dot.ii. You couldnt lift your pen off the paper.

iii. They tried and would fail. Why? Because you had to go outside thebox.


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iv. Youre putting perimeters around your thought.v. You have to think outside the box

vi. This has gotten out of control.vii. I appreciate it but can be extreme about thinking we have to be

extremely unique

b. We should think less about going out of the box and more about being in thecircle.

i. The circle of community you have.ii. You dont need the best new idea

iii. Its not necessarily that the box is wrongiv. We should create a better box.

a. Chip/Heath Authors. A well constructed box orperimeters can produce new ideas.

b. Book, Group geniesi.

Studied improve theaterii. Jazz groups

iii. He noticed actors would do stuff like Look out,its a gun. No they say Look out, its the new

ZX power laser gun.

iv. Notice, they redefined the box. Its no longer agun but the box makes you think.

c. Creatives crave the box when everyone says get out of it.i. If I say OK, I want you to plan a birthday party for my son

Andrew. Go.

ii. If I say OK I want you to plan a Toy Story III birthday party forAndrew. And I know toy story III is not in theaters yet but lets make

it for this party, Go..

iii. Just redefined the box.iv. Why think outside of it when you can improve it and your ideas with

it.

d. Usually our leader draws the boxi. Then the ideas are reflected off the box and we see if they fit.

ii. This helps if your leader draws boxes perfectly.iii. So our core for what we do to have a good box.

C. People, not environments make better ideas fastera. People dont say This room is so creatively stiflingb. Its people sharing life hurt joys etc. That creates better ideas not some fancy

smancy environment.

c. Think about Hard Rock Caf.


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i. Do musicians go there to get their new ideas or do they reflect on theirlife and people in it?

ii. Walk the roads. Take a walk. Thats what Jesus did. He picked upstories as he walked. As he learned

d. The best stories come from life experience. Everyone can relate to lifeand people. Not everyone can relate to fancy art deco environments and

flashy stuff.

e. Darren Brown. Uses psychological tactics to show how the mind worksi. You Tube Vide: Darren Brown Subliminal Advertising

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Creative Think Tank Sessions Aka Brian Storming